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It CosmeticsHello Lashes 5-in-1 Mascara

It Cosmetics

Hello Lashes 5-in-1 Mascara

0.33 oz Item 2264026

Color:Blackest Black

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Why did IT Cosmetics create this product: To finally give women a product for their lashes that is not only clinically shown to increase both the volume and length instantly, but is also packed with lash-loving ingredients and a cutting-edge lash-enhancing serum. This 5-in-1 natural formula is also paraben-free, fragrance-free, and sulfate-free. The results are phenomenal, it's simple to use and it's a product that takes the place of 5 lash products, all in one innovative component.

What is it: Developed with leading plastic surgeons, Hello Lashes Clincally Shown 5-in-1 Mascara revolutionizes and takes the place of 5 products: 1) Your natural volumizing mascara, 2) Your conditioning, hydrating lash primer, 3) Your lash enhancing serum, 4) Your lash tint and 5) your lash comb/curler! Hello Lashes Clinically Shown 5-in-1 Mascara offers the blackest of the black color that lasts all day and never flakes or fades. The triple brush lengthens, curls and separates lashes while the innovative Magic Wand Lash Ball Detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again! Anyone who wants a 5-in-1 multitasking natural mascara that replaces your mascara, lash volumizing/conditioning primer, lash stain, lash enhancing serum and lash curler/comb all in one. Anyone who wants thicker, longer, fuller-looking amazing lashes that they just can't help but say "hello" to every morning!

Why is it different: Clinically shown, Hello Lashes Clincally Shown 5-in-1 Mascara utilizes proprietary technology to infuse a blend of lash-enhancing and conditioning ingredients including peptides, collagen, proteins, acai, jojoba, green tea, and Vitamins A, C, E, B5. Hello Lashes Clinically Shown 5-in-1 Mascara is made in the USA, and is paraben-free, fragrance-free, phthalate-free, sulfate-free.

Starting at the base of your lashes, hold the brush horizontally then wiggle and sweep the brush up and through to the tips. Next hold the wand vertically and use the Lash Ball Detailer to add length, volume and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

Beauty tips: Here is a quick trick to use with Hello Lashes Clinically Proven 5-in-1 Mascara to get the fake eyelash look: After your eye look is complete grab a playing card or business card and place it behind your upper lashes at the base. With your Hello Lashes Clinically Proven 5-in-1 Mascara, pull the mascara wand up and through lashes, wiggling as you go. Then flip it and Go Vertical, pushing your lashes up against the card. The card will not only shield you from messing up your makeup but it will also help to fan your lashes and get them as curled as possible!
Aqua (Water, Eau), Cera Alba / Beeswax / Cire D┬┐Abeille, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate Se, Sorbitan Stearate, Oleic Acid, Polybutene, Phenoxyethanol, Caprylyl Glycol, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin Ascorbyl Palmitate, Panthenol, Potassium Sorbate, Glycerin, Disodium EDTA, Hexylene Glycol, Malus Domestica Fruit Cell Culture Extract, Hydrolyzed Wheat Protein, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Arginine, Biotin, Camellia Oleifera Leaf Extract, Cocoyl Hydrolyzed Collagen, Equisetum Arvense Extract, Euterpe Oleracea Fruit Extract, Lauroyl Lysine, Simmondsia Chinensis (Jojoba) Seed Oil, Xanthan Gum, Lecithin, Myristoyl Hexapeptide - 16. May contain: Iron Oxide (CI 77499).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes 5-in-1 Mascara
 
3.9

(based on 1419 reviews)

74%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (909)
  • Lengthens (886)
  • Great brush (885)
  • Applies evenly (837)
  • Adds volume (833)

Cons

  • Smudges or runs (250)
  • Flakes (140)
  • Difficult to remove (82)
  • Dries out quickly (73)
  • Sticky texture (67)

Best Uses

  • Anytime (939)
  • Daytime (271)
  • Going out (214)
  • Everyday (4)
  • Never (3)
    • Reviewer Profile:
    • Classic style (597), Natural style (539), Trendy style (137)
    • Was this a gift?:
    • No (7)

Reviewed by 1419 customers

Displaying reviews 1-10

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1.0

Another Extreme Allergic Reaction

By TJ

from Weaverville, NC

Verified Buyer

Pros

  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush

Cons

  • Allergic Reaction
  • Smudges or Runs

Best Uses

    Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

    I've heard IT Cosmetics is great, but it wasn't great for me. IT cosmetics caused an Extreme Allergic Reaction. IT cost me 2 days work, doctor's appointment, prescription medicine and an appearance very unbecoming! Still recovering a week later.
    I contacted Ulta, they responded quickly and are providing me with a full refund and a gift card for my troubles!
    Thanks Ulta!

     
    2.0

    Feels more like Bye Lashes

    By JGB

    from Wilmington, NC

    Verified Buyer

    Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

    Not what I thought it would be. Perhaps it's only intended for use on people with already long, dark and perfectly curled eyelashes? It didn't lengthen, darken or do anything it said it would. Really cool bottle and brush, just not perfect product for me with light lashes.

     
    1.0

    Did not like

    By Klclbt

    from Colorado

    About Me Natural Style

    Verified Buyer

    Pros

    • Great Brush

    Cons

    • Difficult To Remove
    • Sticky Texture
    • Very clunky

    Best Uses

      Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

      Clunks of mascara on brush, didn't do what it claims.

       
      4.0

      I would buy this product again.

      By Susie Q

      from Fall River, Ma.

      About Me Natural Style

      Verified Buyer

      Pros

      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

      • Dries Out Quickly
      • Sticky Texture

      Best Uses

      • Anytime

      Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

      I use this product everyday. Love how long it makes my eyelashes look.

       
      5.0

      Great Product!

      By CJ

      from Oregon City, OR

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

        I usually have to use a primer and then several coats of mascara to get good results, but not with this. I no longer use my primer and I only do one or two coats.

         
        5.0

        New favorite

        By Breezy

        from Knoxville, TN

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Defines & Separates
        • Great Brush
        • Lengthens

        Cons

        • Flakes

        Best Uses

        • Anytime

        Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

        Favorite mascara hands down

         
        5.0

        I finally found it!

        By Rose

        from Evansville, IN

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

          I finally found a mascara that does all of the things it claims to do and I absolutely LOVE IT! I am not a person that has to wear "full make-up" to leave the house, but I don't go anywhere without mascara. I love IT's tightline mascara, but this is a step up! The only thing it lacks is the liner piece. It goes on smooth, the brush is fantastic for the smaller lashes in the corners and bottom lashes. It's waterproof and has crazy volume, lengthens and looks amazing! And lasts all day/night. You will not be sorry you tried it, I promise!

           
          1.0

          A runny mess

          By RS

          from Fort Washington, PA

          Verified Reviewer

          Pros

          • Adds Volume

          Cons

          • Flakes
          • Smudges or Runs

          Best Uses

            Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

            This is the worst mascara that I've ever used. It runs all over your eyes. In your eyes, down your eyes, it's a mess! I imagine that the good ingredients in it are good for skin products but not for mascara.

             
            5.0

            I would buy this again!!!!

            By Julie

            from Tucson

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Defines & Separates
            • Doesn't Clump
            • Great
            • Great Brush
            • Lengthens

            Cons

              Best Uses

                Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

                Daily

                 
                5.0

                YES

                By Rebecca

                from Texas

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

                  LOVE THIS!!!

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  26 Questions | 26 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Does it come in waterproof? If I wear waterproof mascara I do not worry about flakes and it bothering my contacts. I have tried numerous expensive mascaras which are not waterproof and "every" one flakes and bothers my contacts. I cannot afford to keep investing so much money to use something only a couple of times and throw it away. I have not tried this product, but to be honest I am very leary of spending the $$ to try.
                    Thank you in advance for your answer!!
                    Asked on 12/29/2017 by Allie from Mobile, AL

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! Thank you so much for reaching out. While Hello Lashes is not waterproof, we have not heard of IT Girls saying that IT flakes. We hope this helps! XOXO

                      Answered on 12/29/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Part of the 5 things stated is it is a lash boosting serum. I am guessing it isn't as strong as the prescription brands, but is there any risk of eye darkening or any of the side effects that come with a prescription lash enhancement serum?
                    Asked on 11/29/2017 by Beautyandjulz from Pittsburgh, Pennsylvania

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! Thank you so much for reaching out. This is not something we have heard of happening with the Hello Lahses mascara. We hope this helps! XOXO

                      Answered on 12/1/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Does the mascara flake?
                    Asked on 11/24/2017 by Viv from Pompano Beach

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Hello Lashes 5-in-1 Mascara is very long wearing and is not known to flake. Test IT out at your local Ulta Beauty to see how you love IT! XOXO

                      Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this product, or does this brand, test on animals?
                    Asked on 11/24/2017 by crueltyfreebeauty from atlanta, GA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! All IT Cosmetics products are cruelty free and are never tested on animals. IT Cosmetics is certified by PETA, so you can use IT with confidence! XOXO

                      Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this mascara really going to be discontinued????? Please NO!!!!
                    Asked on 11/6/2017 by Jen from Surprise, AZ

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Hello Lashes Mascara is not being discontinued, IT is part of our line permanently. We are so happy you love IT! XOXO

                      Answered on 11/16/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    could you tell me if it is hypoallergenic?
                    Asked on 6/19/2017 by Paula from Hobe Sound, FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out to IT! Hello Lashes in not tested to be hypoallergenic. IT is made with good for you, skin loving ingredients, and is made for sensitive eyes. We do recommend consulting with your doctor before use of IT with any further concerns! XOXO

                      Answered on 6/19/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is Hello Lashes 5 in 1 mascara by IT Cosmetics waterproof? Superhero is my obsession, but like others I have read, it flakes on me and makes my lashes very.....hard. Hoping this doesn't smudge on my oily eyelids like other mascaras do.
                    Asked on 5/23/2017 by Lynsy from undisclosed

                    1 answer

                  • Q:

                    I need waterproof mascara, should I get this and then a waterproof top coat OE should I got with another IT mascara? if recommending this and a top coat, which one?
                    Asked on 3/18/2017 by Rebecca from US

                    1 answer

                  • Q:

                    Does this lengthen or add volume like the Superhero does? Does this flake? Superhero on me flakes, even topped with the waterproof primer.
                    Asked on 1/26/2017 by Sarah the oompa loompa from Ridgefield, Washington

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Hello Lashes is very lengthening and separating! The wand on IT features a comb to get in between and separate every lash for a natural look. Try IT out at your local Ulta to see how IT works for you! XOXO

                      Answered on 1/27/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    what is the difference between the It Cosmetics Hello Lashes versus the Superhero mascara
                    Asked on 12/14/2016 by cc from Nevada

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Hello Lashes has a rubberized wand with a ball detailer at the end to easily apply mascara to each individual lash. IT is great for the bottom lashes and to push your upper lashes up for maximum length. The formula is long wearing and fives your lashes a separated, natural but voluminous look! Superhero Mascara takes your lashes to new heights! The bristles of the wand are cut at different lengths to coat every lash no matter stage of growth IT is in. The formula is extremely thickening and lengthening and almost gives you the look of false lashes! Both are great mascaras, IT just depends on your preference! XOXO

                      Answered on 12/14/2016 by Brand Expert from IT Cosmetics
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