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It CosmeticsHello Lashes 5-in-1 Mascara

It Cosmetics

Hello Lashes 5-in-1 Mascara

0.33 oz Item 2264026

Special Free Gift with Purchase! Click for Offer Details

Color:Blackest Black

GIFT WITH PURCHASE

FREE mini Superhero Mascara with any $35 IT Cosmetics purchase (offer valid 1/7/18-1/27/18 or while supplies last)

FREE mini Superhero Mascara w/any $35 IT Cosmetics purchase

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Why did IT Cosmetics create this product: To finally give women a product for their lashes that is not only clinically shown to increase both the volume and length instantly, but is also packed with lash-loving ingredients and a cutting-edge lash-enhancing serum. This 5-in-1 natural formula is also paraben-free, fragrance-free, and sulfate-free. The results are phenomenal, it's simple to use and it's a product that takes the place of 5 lash products, all in one innovative component.

What is it: Developed with leading plastic surgeons, Hello Lashes Clincally Shown 5-in-1 Mascara revolutionizes and takes the place of 5 products: 1) Your natural volumizing mascara, 2) Your conditioning, hydrating lash primer, 3) Your lash enhancing serum, 4) Your lash tint and 5) your lash comb/curler! Hello Lashes Clinically Shown 5-in-1 Mascara offers the blackest of the black color that lasts all day and never flakes or fades. The triple brush lengthens, curls and separates lashes while the innovative Magic Wand Lash Ball Detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again! Anyone who wants a 5-in-1 multitasking natural mascara that replaces your mascara, lash volumizing/conditioning primer, lash stain, lash enhancing serum and lash curler/comb all in one. Anyone who wants thicker, longer, fuller-looking amazing lashes that they just can't help but say "hello" to every morning!

Why is it different: Clinically shown, Hello Lashes Clincally Shown 5-in-1 Mascara utilizes proprietary technology to infuse a blend of lash-enhancing and conditioning ingredients including peptides, collagen, proteins, acai, jojoba, green tea, and Vitamins A, C, E, B5. Hello Lashes Clinically Shown 5-in-1 Mascara is made in the USA, and is paraben-free, fragrance-free, phthalate-free, sulfate-free.

Starting at the base of your lashes, hold the brush horizontally then wiggle and sweep the brush up and through to the tips. Next hold the wand vertically and use the Lash Ball Detailer to add length, volume and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

Beauty tips: Here is a quick trick to use with Hello Lashes Clinically Proven 5-in-1 Mascara to get the fake eyelash look: After your eye look is complete grab a playing card or business card and place it behind your upper lashes at the base. With your Hello Lashes Clinically Proven 5-in-1 Mascara, pull the mascara wand up and through lashes, wiggling as you go. Then flip it and Go Vertical, pushing your lashes up against the card. The card will not only shield you from messing up your makeup but it will also help to fan your lashes and get them as curled as possible!
Aqua (Water, Eau), Cera Alba / Beeswax / Cire D┬┐Abeille, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate Se, Sorbitan Stearate, Oleic Acid, Polybutene, Phenoxyethanol, Caprylyl Glycol, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin Ascorbyl Palmitate, Panthenol, Potassium Sorbate, Glycerin, Disodium EDTA, Hexylene Glycol, Malus Domestica Fruit Cell Culture Extract, Hydrolyzed Wheat Protein, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Arginine, Biotin, Camellia Oleifera Leaf Extract, Cocoyl Hydrolyzed Collagen, Equisetum Arvense Extract, Euterpe Oleracea Fruit Extract, Lauroyl Lysine, Simmondsia Chinensis (Jojoba) Seed Oil, Xanthan Gum, Lecithin, Myristoyl Hexapeptide - 16. May contain: Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes 5-in-1 Mascara
 
3.9

(based on 1396 reviews)

74%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (895)
  • Lengthens (875)
  • Great brush (869)
  • Applies evenly (828)
  • Adds volume (821)

Cons

  • Smudges or runs (243)
  • Flakes (132)
  • Difficult to remove (80)
  • Dries out quickly (71)
  • Sticky texture (65)

Best Uses

  • Anytime (931)
  • Daytime (267)
  • Going out (212)
  • Everyday (4)
  • Never (3)
    • Reviewer Profile:
    • Classic style (592), Natural style (529), Trendy style (135)
    • Was this a gift?:
    • No (7)

Reviewed by 1396 customers

Displaying reviews 1-10

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3.0

Great but burns my eyes

By Debbie

from Denver

About Me Natural Style

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Great Brush
  • Lengthens

Cons

  • Dries Out Quickly
  • Smudges or Runs

Best Uses

  • Anytime

Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

Love the way my eyes look. Goes on really nice. But my eyes water a lot after putting it on and burn. For the price, the tube dried out too fast.

 
5.0

Best mascara I have ever used!

By Becky

from Macedonia, OH

Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

I have tried almost all of them. This gives length and volume without looking clumpy.

 
5.0

Does What it Says

By Mickey

from Woodbridge, Va

About Me Trendy Style

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

    I love that there are lash caring ingredients in this because it makes me feel good about using it. I use the tip of the brush to lengthen my lashes and it brings them up to my eyebrows. When I use the wand normally it adds great volume and color to my lashes. This stays on all night and removes easily.

     
    5.0

    Great Mascara!

    By Carrieb

    from Virginia

    About Me Classic Style

    Verified Reviewer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

      After reading the reviews of this I was worried about it smudging or not drying quick enough. I havent had any of those issues. In fact I love this mascara, the wand is great for separating and making my lashes look fuller. Would buy again!

      (1 of 1 customers found this review helpful)

       
      1.0

      Wanted to love but....

      By Kelely

      from Sacramento, CA

      About Me Classic Style

      Verified Reviewer

      Pros

      • Applies Evenly
      • Defines & Separates
      • Great Brush

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

        I'm still on the hunt for my HG mascara so I've been trying different brands. I like It Cosmetics and the review on this mascara were pretty good so I gave it a try. It applied nicely, the brush is awesome! That being said, my eyes tend to get a little teary when I do my eye makeup. I don't have an allergy but they can water a little teeny bit. Normally I just dab away the moisture and go on my way. Not close to possible with this mascara.

        My eyes did their normal little tearing up and that's when all chaos broke out. I have never had a mascara burn and sting my eyes like this one did. I could not get it off my eyes quickly enough, the minute my tears hit it, it just ran and ran and the more it ran the more it burned and stung my eyes. Definitely returning and picking up something that I know won't burn my eyes out of my head, for sure.

         
        5.0

        Great Lashes!

        By Jean S

        from NYC

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

          Easy to use, lengthens, volumizes and no clumps!

           
          5.0

          Absolutely the best brush I have used!!!!!!

          By Danielle

          from Florida

          Verified Buyer

          Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

          Amazing results! Best one I have found!

           
          4.0

          Yes

          By 5.1

          from Duluth Mn

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

            Best mascara I have used defiantly will buy again

             
            3.0

            Bought by mistake

            By Dewey

            from Bay City Michigan

            About Me Trendy Style

            Verified Buyer

            Pros

            • Defines & Separates
            • Lengthens

            Cons

              Best Uses

                Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

                I'm disappointed I grabbed the wrong one while shopping. I like the other mascara by IT so much more

                (1 of 1 customers found this review helpful)

                 
                3.0

                clumps my lashes together.

                By diamond

                from Washington

                Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

                I'm not a fan of this mascara. it clumps my lashes together. Also is hard to get all off.

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                26 Questions | 26 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Does it come in waterproof? If I wear waterproof mascara I do not worry about flakes and it bothering my contacts. I have tried numerous expensive mascaras which are not waterproof and "every" one flakes and bothers my contacts. I cannot afford to keep investing so much money to use something only a couple of times and throw it away. I have not tried this product, but to be honest I am very leary of spending the $$ to try.
                  Thank you in advance for your answer!!
                  Asked on 12/29/2017 by Allie from Mobile, AL

                  1 answer

                  • Brand Expert

                    A:

                    Hi there! Thank you so much for reaching out. While Hello Lashes is not waterproof, we have not heard of IT Girls saying that IT flakes. We hope this helps! XOXO

                    Answered on 12/29/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Part of the 5 things stated is it is a lash boosting serum. I am guessing it isn't as strong as the prescription brands, but is there any risk of eye darkening or any of the side effects that come with a prescription lash enhancement serum?
                  Asked on 11/29/2017 by Beautyandjulz from Pittsburgh, Pennsylvania

                  1 answer

                  • Brand Expert

                    A:

                    Hi there! Thank you so much for reaching out. This is not something we have heard of happening with the Hello Lahses mascara. We hope this helps! XOXO

                    Answered on 12/1/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Does the mascara flake?
                  Asked on 11/24/2017 by Viv from Pompano Beach

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Hello Lashes 5-in-1 Mascara is very long wearing and is not known to flake. Test IT out at your local Ulta Beauty to see how you love IT! XOXO

                    Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is this product, or does this brand, test on animals?
                  Asked on 11/24/2017 by crueltyfreebeauty from atlanta, GA

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! All IT Cosmetics products are cruelty free and are never tested on animals. IT Cosmetics is certified by PETA, so you can use IT with confidence! XOXO

                    Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is this mascara really going to be discontinued????? Please NO!!!!
                  Asked on 11/6/2017 by Jen from Surprise, AZ

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Hello Lashes Mascara is not being discontinued, IT is part of our line permanently. We are so happy you love IT! XOXO

                    Answered on 11/16/2017 by Brand Expert from IT Cosmetics
                • Q:

                  could you tell me if it is hypoallergenic?
                  Asked on 6/19/2017 by Paula from Hobe Sound, FL

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to IT! Hello Lashes in not tested to be hypoallergenic. IT is made with good for you, skin loving ingredients, and is made for sensitive eyes. We do recommend consulting with your doctor before use of IT with any further concerns! XOXO

                    Answered on 6/19/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is Hello Lashes 5 in 1 mascara by IT Cosmetics waterproof? Superhero is my obsession, but like others I have read, it flakes on me and makes my lashes very.....hard. Hoping this doesn't smudge on my oily eyelids like other mascaras do.
                  Asked on 5/23/2017 by Lynsy from undisclosed

                  1 answer

                • Q:

                  I need waterproof mascara, should I get this and then a waterproof top coat OE should I got with another IT mascara? if recommending this and a top coat, which one?
                  Asked on 3/18/2017 by Rebecca from US

                  1 answer

                • Q:

                  Does this lengthen or add volume like the Superhero does? Does this flake? Superhero on me flakes, even topped with the waterproof primer.
                  Asked on 1/26/2017 by Sarah the oompa loompa from Ridgefield, Washington

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Hello Lashes is very lengthening and separating! The wand on IT features a comb to get in between and separate every lash for a natural look. Try IT out at your local Ulta to see how IT works for you! XOXO

                    Answered on 1/27/2017 by Brand Expert from IT Cosmetics
                • Q:

                  what is the difference between the It Cosmetics Hello Lashes versus the Superhero mascara
                  Asked on 12/14/2016 by cc from Nevada

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Hello Lashes has a rubberized wand with a ball detailer at the end to easily apply mascara to each individual lash. IT is great for the bottom lashes and to push your upper lashes up for maximum length. The formula is long wearing and fives your lashes a separated, natural but voluminous look! Superhero Mascara takes your lashes to new heights! The bristles of the wand are cut at different lengths to coat every lash no matter stage of growth IT is in. The formula is extremely thickening and lengthening and almost gives you the look of false lashes! Both are great mascaras, IT just depends on your preference! XOXO

                    Answered on 12/14/2016 by Brand Expert from IT Cosmetics
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