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HD Soft Focus Liquid Foundation

ULTA

HD Soft Focus Liquid Foundation

(361) REVIEWS (16) Q&A ASK A QUESTION

1.0 oz Item 2513449

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Color:Light Cool (light cool with pink undertones)

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Ulta's hydrating, brightening, ultra-lightweight liquid foundation, HD Soft Focus Liquid Foundation, offers a beautiful silky texture and provides medium buildable coverage that lasts all day, achieving a naturally flawless complexion.

Benefits:
  • Formulated to include a moisture balancing system that inhibits the formation of AGE's and prevents the loss of elasticity which helps reduce visible signs of skin aging
  • Contains a novel Super HD/SF Powder system that creates a soft focus, high definition effect and helps blur the appearance of wrinkles and fine lines
  • Solid powder microspheres provide excellent water-repellency and eliminate formula pilling
  • Silica microspheres scatter light, refine pores and create a flawless complexion that looks natural and healthy
  • Paraben, gluten and oil free
  • No animal derived ingredients
  • Medium, buildable coverage with a natural finish

Click here to find your perfect shade!
Cyclopentasiloxane, Isododecane, Cyclohexasiloxane, Dimethicone, Glycerin, Water / Aqua / Eau, Butylene Glycol, Disteardimonium Hectorite, Adipic Acid / Neopentyl Glycol Crosspolymer, Lecithin, PEG-10 Dimethicone, Polyglyceryl-4 Isostearate, Cetyl PEG / PPG-10 / 1 Dimethicone, Hexyl Laurate, Silica, Sodium Chloride, Sorbitan Sesquioleate, Polysilicone-11, PEG / PPG-18 / 18 Dimethicone, Phenoxyethanol, Caprylyl Glycol, Isopropyl Titanium, Isopropyl Titanium Triisostearate, Ethylene Brassylate, Potassium Sorbate, Hexylene Glycol, Laureth-12, Phenoxyethanol, Ethylhexylglycerin. May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAHD Soft Focus Liquid Foundation
 
3.5

(based on 361 reviews)

63%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (224)
  • Goes on smoothly (215)
  • Lightweight (212)
  • Blends well (199)
  • Good pigmentation (138)

Cons

  • Poor coverage (102)
  • Doesn't stay on (88)
  • Too greasy (57)
  • Pricey / poor value (26)
  • Causes breakouts (23)

Best Uses

  • Light to medium coverage (203)
  • Normal skin (86)
  • Full coverage (67)
  • Dry skin (43)
  • Sensitive skin (39)
    • Reviewer Profile:
    • Budget shopper (211), Brand buyer (95)

Reviewed by 361 customers

Displaying reviews 1-10

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2.0

I do not like this

By H

from North carolina

About Me Budget Buyer

Pros

  • Easy To Apply

Cons

  • Poor Coverage

Best Uses

  • Light To Medium Coverage

Comments about ULTA HD Soft Focus Liquid Foundation:

I really dont like this foundation. It doesn't cover anything. I have dry skin and it just makes my face look worse than without makeup. I have bad ance and redness and it's terrible at covering that color. I feel like you can see all kinds of lines from the foundation on my face and forehead.

(1 of 1 customers found this review helpful)

 
3.0

Very sticky

By Jess

from Michigan

Comments about ULTA HD Soft Focus Liquid Foundation:

Some of the reviews I feel are a little extra. It's light coverage but I found it covered a good portion of my rosacea pretty nicely. It smells and wears a bit like the wet n wild photo foundation but that one wore better and is cheaper so I'd recommend that one over this one. It doesn't oxidize on me but it super sticky and tacky. It doesn't dry down AT ALL and as someone with oily skin, it's extra annoying. It doesn't set, even with a lot of matte powder but it is a pretty finish so take what you want from this.

(1 of 1 customers found this review helpful)

 
3.0

Very sticky

By Jess

from Michigan

Comments about ULTA HD Soft Focus Liquid Foundation:

Some of the reviews I feel are a little extra. It's light coverage but I found it covered a good portion of my rosacea pretty nicely. It smells and wears a bit like the wet n wild photo foundation but that one wore better and is cheaper so I'd recommend that one over this one. It doesn't oxidize on me but it super sticky and tacky. It doesn't dry down AT ALL and as someone with oily skin, it's extra annoying. It doesn't set, even with a lot of matte powder but it is a pretty finish so take what you want from this.

(0 of 1 customers found this review helpful)

 
1.0

I don't recommend.

By J

from OK

About Me Brand Buyer

Pros

  • Lightweight

Cons

  • Difficult To Apply
  • Doesn't Stay On
  • Poor Coverage
  • Too Greasy

Best Uses

    Comments about ULTA HD Soft Focus Liquid Foundation:

    When the Ulta foundation I had been using for some time was discontinued, I had to try this foundation. I have not been pleased and will not purchase it again.

     
    5.0

    Love this product!

    By Yao Ysi

    from Galt

    About Me Brand Buyer

    Pros

    • Blends Well
    • Buildable
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Lightweight
    • Long-Lasting

    Cons

      Best Uses

      • Light To Medium Coverage
      • Mature Skin
      • Sensitive Skin

      Comments about ULTA HD Soft Focus Liquid Foundation:

      I was pleasantly surprised, as I went to purchase another higher priced named brand. But when I wore it for a bit it was too Camry and heavy.?i tried this on as a fluke, as I have several other brand names but they heavier for winter "It", "Miracle ", "Dior" . This one is lightweight with great coverage and very creamy. I didn't find it watery at all. The staying power lasts all day with No color change! Love this product...thanks Ulta!

      (1 of 2 customers found this review helpful)

       
      3.0

      won't repurchase

      By mdeering2

      from PA

      Comments about ULTA HD Soft Focus Liquid Foundation:

      gives decent coverage but melts right off my oily skin and fades really weirdly

      (1 of 1 customers found this review helpful)

       
      5.0

      pleased

      By Polly

      from NC

      Comments about ULTA HD Soft Focus Liquid Foundation:

      I've used Bare Minerals for 9 years. Wanted to try something less expensive. this is wonderful and stays on all day. Covers well too!

      (1 of 1 customers found this review helpful)

       
      2.0

      nope :(

      By spike

      from New Hampshire

      Comments about ULTA HD Soft Focus Liquid Foundation:

      I really love all of ultas products, but for some reason this foundation was more like buying a bottle of water! no coverage at all

       
      3.0

      Does the job.

      By Em

      from Clinton Township, MI

      Comments about ULTA HD Soft Focus Liquid Foundation:

      I would agree that this foundation is soft focus but I think that's also code for light coverage. I use it when I have to but unfortunately, it clings to dry patches—even with my oily/combo skin.

      (5 of 7 customers found this review helpful)

       
      5.0

      not a review just a comment

      By Mickie

      from New Jersey

      Comments about ULTA HD Soft Focus Liquid Foundation:

      to all the ladies who do not like a product, please don't throw it away! You can return it and get your money back! It doesn't matter if you used it! if you don't like something it is an option to return it to receive your money back! I think it's a shame to throw makeup away!

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      Q&A

      Product Q&A

      Ask a question

      Do you have questions about this product?

      Get answers from in-house experts.

      16 Questions | 16 Answers
      Displaying questions 1-10Previous | Next »
      • Q:

        Does it have a matte finish?
        Asked on 2/7/2018 by Bob from undisclosed

        1 answer

        • Staff Expert

          A:

          ULTA HD Soft Focus Liquid Foundation features a natural finish.

          Answered on 2/8/2018 by Staff Expert from Ulta Beauty
      • Q:

        I have combination skin and want alot of coverage, should I get soft focus or Demi matte?
        Asked on 9/17/2017 by lizluvsjoslin from NC

        1 answer

        • Staff Expert

          A:

          Both feature buildable coverage and are appropriate for all skin types, so either would be an excellent choice. We recommend visiting your nearest Ulta Beauty store to test out both to see which you prefer! One of our beauty associates would be happy to help you find your perfect shade match in either formula.

          Answered on 9/26/2017 by Staff Expert from Ulta Beauty
      • Q:

        What is the best way to apply this foundation? Fingers, beauty bender, or brush?
        Asked on 7/10/2017 by Azgirl from Phx., AZ

        1 answer

        • Staff Expert

          A:

          Our ULTA Angled Foundation Brush works wonderfully to apply this foundation! You can also use your fingers or a makeup sponge to apply it, if you prefer.

          Answered on 7/11/2017 by Staff Expert from Ulta Beauty
      • Q:

        Does this product feature any sun protection (spf)
        Asked on 7/10/2017 by Alyssa from Kansas

        1 answer

        • Staff Expert

          A:

          This product does not provide sun protection and is not SPF-rated.

          Answered on 7/11/2017 by Staff Expert from Ulta Beauty
      • Q:

        How can you tell if you have cool, neutral or warm complexion.
        Asked on 7/7/2017 by Babs from Millerton, PA

        1 answer

        • Staff Expert

          A:

          If you're unsure what your undertone is, we recommend visiting your nearest Ulta Beauty store for a complimentary shade matching by one of our beauty associates. The top of our shade finder provides additional information about undertone:

          http://www.ulta.com/shade-finders/ulta-beauty-shade-finder/

          Answered on 7/11/2017 by Staff Expert from Ulta Beauty
      • Q:

        Would it be recommended to use a setting powder with this foundation?
        Asked on 6/7/2017 by Vania from Baton Rouge

        1 answer

        • Staff Expert

          A:

          This foundation features a long wearing formula when worn alone without powder, but those with oilier skin types may prefer to use a setting powder; it is totally up to you and your personal preference. :-)

          Answered on 6/9/2017 by Staff Expert from Ulta Beauty
      • Q:

        Is this product soy and gluten free
        Asked on 5/21/2017 by Lb from Granite city il

        1 answer

        • Staff Expert

          A:

          This product is gluten free, but it is not soy free.

          Answered on 6/1/2017 by Staff Expert from Ulta Beauty
      • Q:

        I am having a hard time picking a color. I bought the light to medium warm but it is very yellow and light for my skin. The medium warm doesn't seem much darker. Is it?
        Asked on 5/2/2017 by Lady Chaos

        1 answer

        • Staff Expert

          A:

          Please use our shade finder to determine your best match, or please visit your nearest Ulta Beauty store to test the shades with the assistance of a beauty associate to determine your best match.

          http://www.ulta.com/shade-finders/ulta-beauty-shade-finder/

          Answered on 5/15/2017 by Staff Expert from Ulta Beauty
      • Q:

        Is there a specific type if primer you would recommend using? (mattifying, hydrating, etc)
        Asked on 4/20/2017 by 000K

        1 answer

        • Staff Expert

          A:

          All of our primers are formulated to perform beautifully under our HD Foundation:

          http://www.ulta.com/makeup-face-primer?N=1z141htZ26y4

          Which to choose is up to you, based on your skin type and concerns. :-) Our most popular are our Fabulous Face Foundation Primer for all skin types and our Professional Matte Prime, which is a wonderful option for those with combo-oily skin.

          Answered on 4/24/2017 by Staff Expert from Ulta Beauty
      • Q:

        If I wear PRY in Lorac Foundation color would you recommend in Ulta HD?
        Asked on 4/7/2017 by Middlemc from Orlando, FL

        1 answer

        • Staff Expert

          A:

          Please use our shade finder to determine your best match, or please visit your nearest Ulta Beauty store to test the shades with the assistance of a beauty associate to determine your best match.

          http://www.ulta.com/shade-finders/ulta-beauty-shade-finder/

          Answered on 4/11/2017 by Staff Expert from Ulta Beauty
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