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HD Soft Focus Liquid Foundation

ULTA

HD Soft Focus Liquid Foundation

(356) REVIEWS (15) Q&A ASK A QUESTION

1.0 oz Item 2513449

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Color:Light Cool (light cool with pink undertones)

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Ulta's hydrating, brightening, ultra-lightweight liquid foundation, HD Soft Focus Liquid Foundation, offers a beautiful silky texture and provides medium buildable coverage that lasts all day, achieving a naturally flawless complexion.

Benefits:
  • Formulated to include a moisture balancing system that inhibits the formation of AGE's and prevents the loss of elasticity which helps reduce visible signs of skin aging
  • Contains a novel Super HD/SF Powder system that creates a soft focus, high definition effect and helps blur the appearance of wrinkles and fine lines
  • Solid powder microspheres provide excellent water-repellency and eliminate formula pilling
  • Silica microspheres scatter light, refine pores and create a flawless complexion that looks natural and healthy
  • Paraben, gluten and oil free
  • No animal derived ingredients
  • Medium, buildable coverage with a natural finish

Click here to find your perfect shade!
Cyclopentasiloxane, Isododecane, Cyclohexasiloxane, Dimethicone, Glycerin, Water / Aqua / Eau, Butylene Glycol, Disteardimonium Hectorite, Adipic Acid / Neopentyl Glycol Crosspolymer, Lecithin, PEG-10 Dimethicone, Polyglyceryl-4 Isostearate, Cetyl PEG / PPG-10 / 1 Dimethicone, Hexyl Laurate, Silica, Sodium Chloride, Sorbitan Sesquioleate, Polysilicone-11, PEG / PPG-18 / 18 Dimethicone, Phenoxyethanol, Caprylyl Glycol, Isopropyl Titanium, Isopropyl Titanium Triisostearate, Ethylene Brassylate, Potassium Sorbate, Hexylene Glycol, Laureth-12, Phenoxyethanol, Ethylhexylglycerin. May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAHD Soft Focus Liquid Foundation
 
3.5

(based on 356 reviews)

63%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (222)
  • Goes on smoothly (214)
  • Lightweight (210)
  • Blends well (198)
  • Good pigmentation (137)

Cons

  • Poor coverage (100)
  • Doesn't stay on (87)
  • Too greasy (56)
  • Pricey / poor value (26)
  • Causes breakouts (23)

Best Uses

  • Light to medium coverage (201)
  • Normal skin (86)
  • Full coverage (67)
  • Dry skin (43)
  • Sensitive skin (38)
    • Reviewer Profile:
    • Budget shopper (210), Brand buyer (93)

Reviewed by 356 customers

Displaying reviews 1-10

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(1 of 1 customers found this review helpful)

 
3.0

won't repurchase

By mdeering2

from PA

Comments about ULTA HD Soft Focus Liquid Foundation:

gives decent coverage but melts right off my oily skin and fades really weirdly

 
5.0

pleased

By Polly

from NC

Comments about ULTA HD Soft Focus Liquid Foundation:

I've used Bare Minerals for 9 years. Wanted to try something less expensive. this is wonderful and stays on all day. Covers well too!

(1 of 1 customers found this review helpful)

 
2.0

nope :(

By spike

from New Hampshire

Comments about ULTA HD Soft Focus Liquid Foundation:

I really love all of ultas products, but for some reason this foundation was more like buying a bottle of water! no coverage at all

 
3.0

Does the job.

By Em

from Clinton Township, MI

Comments about ULTA HD Soft Focus Liquid Foundation:

I would agree that this foundation is soft focus but I think that's also code for light coverage. I use it when I have to but unfortunately, it clings to dry patches—even with my oily/combo skin.

(3 of 4 customers found this review helpful)

 
5.0

not a review just a comment

By Mickie

from New Jersey

Comments about ULTA HD Soft Focus Liquid Foundation:

to all the ladies who do not like a product, please don't throw it away! You can return it and get your money back! It doesn't matter if you used it! if you don't like something it is an option to return it to receive your money back! I think it's a shame to throw makeup away!

 
2.0

Not a fan

By Kells

from Portland Oregon

Comments about ULTA HD Soft Focus Liquid Foundation:

I had such high hopes when I first applied this Foundation because it was a perfect color match for my skin but foundation looks very cakey regardless if it is applied with sponge, brush or fingertips. I have also found it is very hard to blend. Feels and looks very heavy on skin and has no staying power at all. Pretty much melts off, especially in the T zone after just a few hours. I tried to give this Foundation of chance and use multiple times with the same result. it is now in trash can as I would never even use it as a backup.

 
5.0

New go-to foundation!

By Shaina

from North Carolina

About Me Budget Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Lightweight
  • Long-Lasting

Cons

    Best Uses

    • Dry Skin
    • Light To Medium Coverage
    • Sensitive Skin

    Comments about ULTA HD Soft Focus Liquid Foundation:

    This is a great lightweight, everyday foundation. I use 1.5 to 2 pumps for my whole face and a beauty sponge to blend it out. I have pretty clear, but dry, skin and this covers my freckles without looking cakey or too overdone. I always use a translucent powder to set it, but for a more natural wear it could probably be worn without powder. Overall, I recommend this to anyone in the market for a new foundation if you like a more minimal, lightweight look.

     
    4.0

    Good Foundation

    By Heather

    from New York

    Comments about ULTA HD Soft Focus Liquid Foundation:

    Finally found a color that matches my skin tone without oxidizing or looking too oily by the end of the day. I experienced both those issues with Too Faced Born This Way foundation. While the coverage is light it is also buildable. Looks best on my combo skin with some concealer and translucent mineral powder.

     
    5.0

    I love it!!!

    By Kyla

    from Randleman no

    Comments about ULTA HD Soft Focus Liquid Foundation:

    I love this foundation. It covers up my redness and I have ben looking for the perfect coverup and I believe I just found my match the girl that matched me was really nice I definitely love Ulta.

     
    4.0

    Worth it

    By Reina

    from Wyoming

    Comments about ULTA HD Soft Focus Liquid Foundation:

    It goes on smooth and i am able to build up coverage. I like it better than the IT foundation. I used moisturizer and primer with my foundation.

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    Q&A

    Product Q&A

    Ask a question

    Do you have questions about this product?

    Get answers from in-house experts.

    15 Questions | 15 Answers
    Displaying questions 1-10Previous | Next »
    • Q:

      Does it have a matte finish?
      Asked on 2/7/2018 by Bob from undisclosed

      1 answer

      • Staff Expert

        A:

        ULTA HD Soft Focus Liquid Foundation features a natural finish.

        Answered on 2/8/2018 by Staff Expert from Ulta Beauty
    • Q:

      What is the best way to apply this foundation? Fingers, beauty bender, or brush?
      Asked on 7/10/2017 by Azgirl from Phx., AZ

      1 answer

      • Staff Expert

        A:

        Our ULTA Angled Foundation Brush works wonderfully to apply this foundation! You can also use your fingers or a makeup sponge to apply it, if you prefer.

        Answered on 7/11/2017 by Staff Expert from Ulta Beauty
    • Q:

      Does this product feature any sun protection (spf)
      Asked on 7/10/2017 by Alyssa from Kansas

      1 answer

      • Staff Expert

        A:

        This product does not provide sun protection and is not SPF-rated.

        Answered on 7/11/2017 by Staff Expert from Ulta Beauty
    • Q:

      How can you tell if you have cool, neutral or warm complexion.
      Asked on 7/7/2017 by Babs from Millerton, PA

      1 answer

      • Staff Expert

        A:

        If you're unsure what your undertone is, we recommend visiting your nearest Ulta Beauty store for a complimentary shade matching by one of our beauty associates. The top of our shade finder provides additional information about undertone:

        http://www.ulta.com/shade-finders/ulta-beauty-shade-finder/

        Answered on 7/11/2017 by Staff Expert from Ulta Beauty
    • Q:

      Would it be recommended to use a setting powder with this foundation?
      Asked on 6/7/2017 by Vania from Baton Rouge

      1 answer

      • Staff Expert

        A:

        This foundation features a long wearing formula when worn alone without powder, but those with oilier skin types may prefer to use a setting powder; it is totally up to you and your personal preference. :-)

        Answered on 6/9/2017 by Staff Expert from Ulta Beauty
    • Q:

      Is this product soy and gluten free
      Asked on 5/21/2017 by Lb from Granite city il

      1 answer

      • Staff Expert

        A:

        This product is gluten free, but it is not soy free.

        Answered on 6/1/2017 by Staff Expert from Ulta Beauty
    • Q:

      I am having a hard time picking a color. I bought the light to medium warm but it is very yellow and light for my skin. The medium warm doesn't seem much darker. Is it?
      Asked on 5/2/2017 by Lady Chaos

      1 answer

      • Staff Expert

        A:

        Please use our shade finder to determine your best match, or please visit your nearest Ulta Beauty store to test the shades with the assistance of a beauty associate to determine your best match.

        http://www.ulta.com/shade-finders/ulta-beauty-shade-finder/

        Answered on 5/15/2017 by Staff Expert from Ulta Beauty
    • Q:

      Is there a specific type if primer you would recommend using? (mattifying, hydrating, etc)
      Asked on 4/20/2017 by 000K

      1 answer

      • Staff Expert

        A:

        All of our primers are formulated to perform beautifully under our HD Foundation:

        http://www.ulta.com/makeup-face-primer?N=1z141htZ26y4

        Which to choose is up to you, based on your skin type and concerns. :-) Our most popular are our Fabulous Face Foundation Primer for all skin types and our Professional Matte Prime, which is a wonderful option for those with combo-oily skin.

        Answered on 4/24/2017 by Staff Expert from Ulta Beauty
    • Q:

      If I wear PRY in Lorac Foundation color would you recommend in Ulta HD?
      Asked on 4/7/2017 by Middlemc from Orlando, FL

      1 answer

      • Staff Expert

        A:

        Please use our shade finder to determine your best match, or please visit your nearest Ulta Beauty store to test the shades with the assistance of a beauty associate to determine your best match.

        http://www.ulta.com/shade-finders/ulta-beauty-shade-finder/

        Answered on 4/11/2017 by Staff Expert from Ulta Beauty
    • Q:

      Is this tested on animals?
      Asked on 1/20/2017 by Luv my bunny from Iowa

      1 answer

      • Staff Expert

        A:

        No way! ULTA Brand products are cruelty-free and never tested on animals. :-)

        Answered on 1/23/2017 by Staff Expert from Ulta Beauty
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