skip to main content
ULTA
  • Home
  • / Makeup
  • / ULTA Collection
  • / HD Soft Focus Liquid Foundation
ULTAHD Soft Focus Liquid Foundation

ULTA

HD Soft Focus Liquid Foundation

1.0 oz Item 2513449

Special Free Gift with Purchase! Click for Offer Details

Color:Light Cool (light cool with pink undertones)

Options

View All Options
GIFT WITH PURCHASE

FREE 14 Pc Gift with any $19.50 ULTA Beauty Collection Makeup, Brushes, Beauty Tools or Skincare purchase (offer valid 2/18/18-3/17/18 or while supplies last)

FREE 14 Pc Gift w/any $19.50 ULTA Beauty makeup, brushes, beauty tools, or skincare purchase

Find in Store-

Ulta's hydrating, brightening, ultra-lightweight liquid foundation, HD Soft Focus Liquid Foundation, offers a beautiful silky texture and provides medium buildable coverage that lasts all day, achieving a naturally flawless complexion.

Benefits:
  • Formulated to include a moisture balancing system that inhibits the formation of AGE's and prevents the loss of elasticity which helps reduce visible signs of skin aging
  • Contains a novel Super HD/SF Powder system that creates a soft focus, high definition effect and helps blur the appearance of wrinkles and fine lines
  • Solid powder microspheres provide excellent water-repellency and eliminate formula pilling
  • Silica microspheres scatter light, refine pores and create a flawless complexion that looks natural and healthy
  • Paraben, gluten and oil free
  • No animal derived ingredients
  • Medium, buildable coverage with a natural finish

Click here to find your perfect shade!
Cyclopentasiloxane, Isododecane, Cyclohexasiloxane, Dimethicone, Glycerin, Water / Aqua / Eau, Butylene Glycol, Disteardimonium Hectorite, Adipic Acid / Neopentyl Glycol Crosspolymer, Lecithin, PEG-10 Dimethicone, Polyglyceryl-4 Isostearate, Cetyl PEG / PPG-10 / 1 Dimethicone, Hexyl Laurate, Silica, Sodium Chloride, Sorbitan Sesquioleate, Polysilicone-11, PEG / PPG-18 / 18 Dimethicone, Phenoxyethanol, Caprylyl Glycol, Isopropyl Titanium, Isopropyl Titanium Triisostearate, Ethylene Brassylate, Potassium Sorbate, Hexylene Glycol, Laureth-12, Phenoxyethanol, Ethylhexylglycerin. May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Details+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAHD Soft Focus Liquid Foundation
 
3.5

(based on 343 reviews)

63%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (221)
  • Goes on smoothly (213)
  • Lightweight (209)
  • Blends well (197)
  • Good pigmentation (137)

Cons

  • Poor coverage (100)
  • Doesn't stay on (87)
  • Too greasy (55)
  • Pricey / poor value (26)
  • Causes breakouts (23)

Best Uses

  • Light to medium coverage (200)
  • Normal skin (86)
  • Full coverage (67)
  • Dry skin (42)
  • Sensitive skin (37)
    • Reviewer Profile:
    • Budget shopper (208), Brand buyer (93)

Reviewed by 343 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
1.0

terrible

By Amanda

from Pennsylvania

Comments about ULTA HD Soft Focus Liquid Foundation:

I tried multiple times to make this foundation work and it looks and feels terrible on my skin. I have dry skin & you can see all the dry patches it clings too, if I try blending it more in it will pick up on certain areas. no matter if my moisturize and use a good primer it still looks horrible

(1 of 1 customers found this review helpful)

 
1.0

Should have read the reviews... terrible coverage

By Taylor

from Chicago, IL

About Me Budget Buyer

Verified Reviewer

Pros

    Cons

    • does not blend
    • feels like paint
    • Heavy
    • Poor Coverage
    • Too Greasy

    Best Uses

      Comments about ULTA HD Soft Focus Liquid Foundation:

      Ahhh! I should have read the reviews! I am bummed because ULTA Brand stuff is usually good quality, but apparently not their foundation. It is thick and sticky, and makes my skin feel horrible even when I've tried hard to apply it evenly (which takes a lot of work because it's a weird substance).

      (2 of 2 customers found this review helpful)

       
      1.0

      This is horrible

      By The Doctor

      from United States

      About Me Budget Buyer

      Pros

        Cons

        • Doesn't Stay On
        • Poor Coverage
        • Pricey / Poor Value
        • Sinks into pore even with primer
        • Smells like paint

        Best Uses

          Comments about ULTA HD Soft Focus Liquid Foundation:

          This product is horrible. It sank into my pores and wouldn't go on smoothly no matter how hard I tried.

           
          3.0

          Terrible

          By Terrible

          from t

          Comments about ULTA HD Soft Focus Liquid Foundation:

          smells Like paint , very sticky , looks like tinted water...

           
          2.0

          Not for my skin

          By Kim

          from Columbia

          About Me Brand Buyer

          Pros

          • Goes On Smoothly
          • Good Pigmentation
          • Lightweight
          • Matte Finish

          Cons

          • Causes Breakouts
          • Doesn't Stay On
          • Poor Coverage

          Best Uses

            Comments about ULTA HD Soft Focus Liquid Foundation:

            Doesn't blend well with my skin type, coverage isn't great, looks very caky and heavy, and shows flaws and pores.

             
            3.0

            It's an okay product

            By -

            from Turlock

            About Me Brand Buyer

            Pros

            • Lightweight

            Cons

            • Becomes oily very quickly
            • Doesn't Stay On
            • Poor Coverage

            Best Uses

            • Light To Medium Coverage

            Comments about ULTA HD Soft Focus Liquid Foundation:

            It looks a bit cakey when applied and truly looks worn out very quickly. It's an okay product and I would most likely not buy again

             
            1.0

            I would not buy this product again

            By Veronica

            from San Antonio, Texas

            Pros

            • Blends horribly

            Cons

            • Causes Breakouts
            • Doesn't Stay On
            • Too Greasy

            Best Uses

              Comments about ULTA HD Soft Focus Liquid Foundation:

              It caused my skin to breakout bad and was very greasy after an hour of wear.

               
              1.0

              I wouldn't buy this again

              By Ken

              from Michigan

              About Me Budget Buyer

              Verified Buyer

              Pros

                Cons

                • Doesn't Stay On
                • Poor Coverage
                • Too Greasy

                Best Uses

                  Comments about ULTA HD Soft Focus Liquid Foundation:

                  I liked this for all of 5 seconds. At first it smelt like paint to me. It doesn't stay on at all or blend throughly.

                   
                  5.0

                  I would buy this product again

                  By Sybil

                  from Texarkana ar

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Goes On Smoothly
                  • Good Pigmentation
                  • Lightweight
                  • Long-Lasting
                  • Matte Finish

                  Cons

                    Best Uses

                    • Full Coverage
                    • Normal Skin

                    Comments about ULTA HD Soft Focus Liquid Foundation:

                    Covers very well and goes on smooth

                     
                    4.0

                    Everyday use

                    By ashes1592

                    from Georgia

                    About Me Budget Buyer

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Goes On Smoothly
                    • Good Pigmentation
                    • Lightweight

                    Cons

                    • Doesn't Stay On

                    Best Uses

                    • Light To Medium Coverage
                    • Sensitive Skin

                    Comments about ULTA HD Soft Focus Liquid Foundation:

                    Very sheer coverage, Not great for covering acne or hiding large pores. Works great as an everyday foundation, especially during the summer.

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »

                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    15 Questions | 15 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Does it have a matte finish?
                      Asked on 2/7/2018 by Bob from undisclosed

                      1 answer

                      • Staff Expert

                        A:

                        ULTA HD Soft Focus Liquid Foundation features a natural finish.

                        Answered on 2/8/2018 by Staff Expert from Ulta Beauty
                    • Q:

                      What is the best way to apply this foundation? Fingers, beauty bender, or brush?
                      Asked on 7/10/2017 by Azgirl from Phx., AZ

                      1 answer

                      • Staff Expert

                        A:

                        Our ULTA Angled Foundation Brush works wonderfully to apply this foundation! You can also use your fingers or a makeup sponge to apply it, if you prefer.

                        Answered on 7/11/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Does this product feature any sun protection (spf)
                      Asked on 7/10/2017 by Alyssa from Kansas

                      1 answer

                      • Staff Expert

                        A:

                        This product does not provide sun protection and is not SPF-rated.

                        Answered on 7/11/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      How can you tell if you have cool, neutral or warm complexion.
                      Asked on 7/7/2017 by Babs from Millerton, PA

                      1 answer

                      • Staff Expert

                        A:

                        If you're unsure what your undertone is, we recommend visiting your nearest Ulta Beauty store for a complimentary shade matching by one of our beauty associates. The top of our shade finder provides additional information about undertone:

                        http://www.ulta.com/shade-finders/ulta-beauty-shade-finder/

                        Answered on 7/11/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Would it be recommended to use a setting powder with this foundation?
                      Asked on 6/7/2017 by Vania from Baton Rouge

                      1 answer

                      • Staff Expert

                        A:

                        This foundation features a long wearing formula when worn alone without powder, but those with oilier skin types may prefer to use a setting powder; it is totally up to you and your personal preference. :-)

                        Answered on 6/9/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Is this product soy and gluten free
                      Asked on 5/21/2017 by Lb from Granite city il

                      1 answer

                      • Staff Expert

                        A:

                        This product is gluten free, but it is not soy free.

                        Answered on 6/1/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      I am having a hard time picking a color. I bought the light to medium warm but it is very yellow and light for my skin. The medium warm doesn't seem much darker. Is it?
                      Asked on 5/2/2017 by Lady Chaos

                      1 answer

                      • Staff Expert

                        A:

                        Please use our shade finder to determine your best match, or please visit your nearest Ulta Beauty store to test the shades with the assistance of a beauty associate to determine your best match.

                        http://www.ulta.com/shade-finders/ulta-beauty-shade-finder/

                        Answered on 5/15/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Is there a specific type if primer you would recommend using? (mattifying, hydrating, etc)
                      Asked on 4/20/2017 by 000K

                      1 answer

                      • Staff Expert

                        A:

                        All of our primers are formulated to perform beautifully under our HD Foundation:

                        http://www.ulta.com/makeup-face-primer?N=1z141htZ26y4

                        Which to choose is up to you, based on your skin type and concerns. :-) Our most popular are our Fabulous Face Foundation Primer for all skin types and our Professional Matte Prime, which is a wonderful option for those with combo-oily skin.

                        Answered on 4/24/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      If I wear PRY in Lorac Foundation color would you recommend in Ulta HD?
                      Asked on 4/7/2017 by Middlemc from Orlando, FL

                      1 answer

                      • Staff Expert

                        A:

                        Please use our shade finder to determine your best match, or please visit your nearest Ulta Beauty store to test the shades with the assistance of a beauty associate to determine your best match.

                        http://www.ulta.com/shade-finders/ulta-beauty-shade-finder/

                        Answered on 4/11/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Is this tested on animals?
                      Asked on 1/20/2017 by Luv my bunny from Iowa

                      1 answer

                      • Staff Expert

                        A:

                        No way! ULTA Brand products are cruelty-free and never tested on animals. :-)

                        Answered on 1/23/2017 by Staff Expert from Ulta Beauty
                    Displaying questions 1-10Previous | Next »

                    Do you have a question about this product?