The first of its kind, and Esquire Grooming is calling it a Brush Dryer-think of it as a brush with the added benefit of drying as it styles. It gives you more control, which is good if you actually care where your hair ends up.
It adds volume and allows you to begin shaping and styling your hair before you put product in it-which means you can use less product-better for your hair, and nicer (ahem) when fingers are run through it.
The red glow inside is a new, innovative infrared technology. It helps prevent heat damage and retain the natural moisture in the hair. Styling products tend to perform much better on hair that has been dried and shaped first. Depending on the thickness and length of your hair, usually a dime to nickel size amount will be enough.