Rated 4.75 out of 5 stars
Most Helpful Positive Review Most Helpful Critical Review Reviewed by 12 customers Best brown pencil hands down!
TM from Chicago IL
Pigment is perfect and it glides on brows.
Arsenic is the perfect color for very dark brows
Elp from NJ, USA
This has a great texture, and arsenic is the perfect color for very dark/black brows that doesn't make them look like block brows.
Allyson6C from Connecticut
This is a nice pencil, the color isn't orange-y or too warm, it's like so many others though that I can get at a fraction of the price, so I guess it depends on if you don't mind spending more on it. Unless you've found this to be super unique for reasons I'm not noticing - like maybe the shade has some subtle, but perfect difference that you noticed & like. Otherwise, I'll stick with the 4 other brands that I use that are cheaper.
It's okay 👌🏽
BLM✊🏽✊🏽 from DMV
Not as creamy as I expected it to be. It gets the job done but I noticed that I have to tug on the pencil a bit, but it works.
Goes on smooth and stays on even when sweating !!
Sam from Northern Wisconsin
I've tried pricey ones , this is so much better ! Stays on
Love Love Love!!!
Bella from Chicago IL
Thank you Germany for creating a product that is affordable waterproof and works! This eyebrow pencil is amazing! Are used to be an Anastasia fan and now I am a Zoeya fan!
Ang from Irvine, CA
My brows are *very* thin/sparse. I need to fill them in every day. I like Zoeva brushes and saw they have this eyebrow pencil for much less money than other products I've used, so I bought it in the color Arsenic. I was very pleased to see this color really has zero warmth in it. I used a light hand when applying and it did not go on too dark or too light. I did not experience any tugging and it seems to stay put throughout the day. I have oily skin and will blot with a tissue or oil sheet a couple times a day. If I blot around my brows, I see very minimal product come up. (I honestly don't think it's reasonable to expect eyebrow pencil to stay on completely if you have oily skin and blot the eyebrow area.) It's easy to wash most of it off with cleanser, but I still use jojoba oil on a cotton round to gently clean any extra that my cleanser didn't get. Anyway, +A product. Will buy again. :)
JaylaWayla from Maryland
I wanted to like this pencil. It's okay I just wish it was a smooth application. I have to tug a little while using this pencil unlike using my other eyebrow pencil. Other than that it's an okay eyebrow pencil.
The ONLY cool taupe color at Ulta
Ivanna from Michigan
If you're a dirty blonde or an ashy light-brown haired cool-toned person that's sick and tired of yellow or green brow products, BUY MULTIPLES OF THIS NOW.
I've bought so many taupe and brown and blonde pencils and pomades and brow gels, and they've always been either too yellow, too red, or too GREEN. I have a very commonly Eastern European ashy dirty blonde/light brown hair color, and my eyebrows have a very cool undertone that apparently has escaped all major brands' radar. I don't understand how, as I see people of my coloring at every corner!!! None of them need yellow or orange or green in their brows!
Anyway. Zoeva, you better not discontinue the only true cool-toned ashy taupe brow product that appears to exist in American markets. Ulta, please, advertise this one or something, because nothing else you sell even comes close.
I feel paranoid enough to buy backups.
Give It a Try!
Aerin from NJ
I have light blonde hair and very fair skin, which means my brows are practically invisible. They're also quite thin, which makes it difficult to achieve a "natural" brow look. After trying every technique imaginable, I've found that using a fine tip, retractable pencil gave me the best results. For years, I used a top brand that cost a lot of money - and considering how much product I needed, it did last a decent amount of time. Unfortunately, the company discontinued the pencil and their new version isn't nearly as good. Then, I switched to the popular ABH, which was great, but I was STILL spending a lot of money. So, I decided to order and test out a couple reasonably priced brow pencils. I kept my expectations in check, but I have to say that this pencil in particular... WOW! I have used this pencil on its own and also under a clear brow gel and I absolutely LOVE IT! First off, it goes on easy. It's a creamy formula that goes on smooth unlike other brands that are dry and tug on your skin, depositing minimal product. Second, the pencil tip is fine which I LOVE because it gives me more control during application. The best part? It lasts ALL DAY. Whether it's under a gel or on its own, I don't need to worry about an early evening touch up. Finally, at the end of the day, it's simple to remove. No aggressive scrubbing or strong products necessary. I'm so glad I found this product. It's a great alternative to the brow pencils that are twice the price. I'll definitely be buying again!
YES I would buy again.
Linda from CA.
I loved the ease of use. Did not tug or pull. Does not smear or fade and stays put where I put it. I will definitely be buying again. I usually buy a brow pencil that's twice as much as this one. But I have to say I am very impressed that in my own opinion works way better than the higher priced name brand. I have a new favorite eye brow pencil. Oh and it comes in a charcoal grey which is very hard to find. I will be trying more items from the Zoeva line of cosmetics.
great brow pencil!
cnvilhr from Oklahoma
This brow pencil has a good spoolie brush and the pencil part is easy to apply to the brows! Love it!