Start with the outer lashes. Hold the brush horizontally so the swan-neck design curves upwards and it will be perfectly shaped to coat the outer and center lash line. Rotate the brush so that the swan-neck is facing downward to apply formula easily to the inner lash line. To give lashes an extra boost, first prime with Cils Booster XL, vitamin-infused mascara primer. Then, at the end of the day, take it all off with Bi-Facil Eye Makeup Remover.