Rated 4.14 out of 5 stars
Most Helpful Positive Review Really like it
I was really surprised at how good this was considering it's the store brand. Color is really natural. Application is easy. Dries pretty fast. It lasts a good while too! I was looking for something that doesn't sweat off with workouts and so far this has done good. The only thing I don't like is the smell. It stinks so bad right off the bat. It actually doesn't smell as bad AFTER it's developed which seems backwards. But apply at night & shower in the morning and the smell is gone. I couldn't be happier with the results considering the price point.
Most Helpful Critical Review Horrible - quick return
I have very fair skin. I was looking for a bronzer for my legs. Product seemed to go on ok, and dried quickly. The color it started with was dark enough for me. OMG by the time about 2 hours went by my legs looked like I had rolled around in dry dirt. And the smell... Dear God in Heaven the smell was horrible. Half way thought my work day (about 6 hours after my application) I stunk so bad I had to go home on my lunch hour to shower. The color was so dark and uneven... I wouldn't recommend this to anyone. I returned it the next day.
Reviewed by 51 customers Not impressed
KC23 from OKC
It's supposed to be a gradual tanner but put I would put it on my face in the morning and in the evening and barely got any color. I didn't wash my face for three days hoping to keep the color, but as soon as I showered, washed my hair and got my face wet, what little color I had washed off. I'm very light skinned so I should've seen more than what I did.
Great for super fair skin
Jen from Oceanside
I have ghost like pale skin. I can't even tan in the sun if I try! I use this when I need a little color. Not much but just a notch up. It looks natural and even. It fades back to my normal tone after 2 days and then I need to reapply. You should def use an applicator mitt. If you get unsightly build up just use baby oil in those areas to smooth out the mistakes.
Lynna from Los Angeles
Great product, use 3toimes a week after showering
Great for fair skin
Carolyn from North Carolina
I'm very fair skinned and have a nice tan on my arms and chest from being out on the lake, but wanted to tan my legs. This gave a very nice bronze tan, no orange. No transfer on my white sheets. I added a pump of lotion to my legs with the mousse and got a very even tan, no streaks. A little tacky at first, but seemed pretty "set" within an hour or so. Day 2 seems to be wearing well. Great so far.
Brittany S from Geneva, OH
When I first applied I thought I was happy but the next day it immediately became splotchy and uneven.
babs from mi
I was nervous trying this because it's been a long time since I tried to self tan as long as you use a mitt this is so easy to apply you won't get any streaks I would suggest watching a couple of videos on YouTube to see the technique it's so easy just follow the directions. the good thing is you can use this one daily and you just gradually build your tan to what you wanted to be and maybe orangie on some I have pink undertones so it comes to a perfect tan for me it's natural it looks just like if I would have tanned in the bed or in the Sun really glad I chose this product to start off with and I'll definitely be buying it again
Bobbi from Farmington, NM
Looks very natural, not orange. Sticky when you first put it on.
Smells SO BAD
sarita from TEXAS
the other Ulta tanners smell better, this one gives me actual nausea. I wanted to like it. Other wise not bad, but not great
Great for the Price
Elizabeth from Louisiana
This beats all self-tanners of similar price to me. It's just makes a small difference on me,but that's what I want. most importantly, it doesnt make me look orange like most others do.You have to blend it out of course, but it's pretty easy to get an even looking application with this one.
It also lasts through a couple showers if you use a gentle soap. so worth it!
Jenn from Philadelphia
Got this after using tan luxe. I think it smells better. Works great!
Loved this!! So easy and gave me a natural color!
LisaM123 from New Jersey
At first was nervous because I couldn't see color, then it was orange, but once I showered it was such a nice natural color!! This was the first time I used self tanner on my own and it was not hard at all for me!!!
Be careful!!! Clear for alittle then hits you like a truck !
LisMarie23 from New Jersey
BE CAREFUL. since it comes out clear and takes a couple hours to set be careful how much you put on!! Came out darker then expected even if it doesn't seem that way at first!
Gives Significant Color
K10 from Sneads Ferry
I love trying self tanners and am always trying a new one. I like that this one has a nice light scent, almost like coconuts. It does take awhile to dry down, more so than a mousse but it doesn't tend to stain or rub off as easily as those do. It does build a nice tan that has a natural glow!
Great Product, very impressed
Lauren from NJ
i wanted to try self tan mousse for the first time. i felt this was a good starter and was a good price because i didnt want to spend almost 30-40 dollars on a high end brand. I read the comments about the smell, it does have a smell but goes away once dry. my skin is glowing and has a great bronze look. i will definitely buy this again
shelbie from Michigan
as long as you follow the directions and use a mit it works great. it lasts pretty well too and fades nicely. the color developed nice and golden didnt look orange at all. from what I noticed it did not transfer to sheets or clothes.
tc from Michigan
I've applied it twice so far with a mitt and it's pretty even and tan nor orange so far. I don't love the smell but I've never had a self tanner that doesn't have that smell after applied.
Good for the price but has some flaws
Hailey from Michigan
I have used this tanner multiple times, it does give me a nice color, but I have found that even when applying carefully, it seeps into any pores and makes them look visibly darker-not really a nice look. The stickiness and the smell is also a turn off for me, but all in all, I think it's a nice product for the price, and would be a good product if you're in a pinch. I have had no issues with the color or streakiness, but do think I would be reaching for the more expensive brands on a regular.
Gabby from 39051
I got beautiful tan after just one use. I put it on in the evening and didn't see much of a difference at first. The next morning I had a beautiful color tan. Its not orange either. It was even with no streaks and it was easy to put on with the self tanning mitt. This is the best self tanner I have ever used.
Works well, but sticky
JasmineY from Austin, TX
I agree with all of the raving reviews, it works really well and super quick! Doesn't give an orange or weird color, just a nice tan. I took one star off because it feels sticky long after it dries. I shower at night and when I'm in bed it feels tacky and my legs stick together if they touch. But no weird smell, easy to apply! I bought the Ulta mitt and it works great!
Court from Alabama
I am VERY pale! And I have used almost all the sunless tanners I have found. This one didn't show up at ALL even after using three days in a row
Emma from Oklahoma
After one application I could already see a slight color change!! I'm GHOSTLY white and have SUPER blonde hair so that makes me always afraid I'm going to turn orange with self tanners. This is the PERFECT tanner if you don't want to be orange!!
C from Hamilton, OH
gives a great color and super easy to use. I've never tried self tanner before and I love this product.
vic from springfield
Mrs Reed from Dallas Texas
I have always been weird about self tanners but this is life changing! Ulta brand has done it again with another fabulous product! I'm a review reader before I buy stuff take my word for it this stuff is bomb! Enjoy!
Janessa from 91790
Very cheap, worth it. Saw the tan within an hour at most. Lasts a long time. Make sure to use a glove to avoid hands being tanned weirdly