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Gradual Tan Face Serum

Coola

Gradual Tan Face Serum

(450) REVIEWS (15) Q&A ASK A QUESTION

1.7 oz Item 2506723

Enjoy a natural-looking radiance year-round with this daily use, 70%+ organic Sunless Tan Anti-Aging Face Serum. An antioxidant-rich blend of Argan Oil, Vitamin C, Hyaluronic Acid and Plant Stem Cell Cultures leaves skin feeling smooth, hydrated and glowing. The streak-free and transfer-free gradual tan lasts up to three days and is great for use alone or added to your everyday face moisturizer for buildable luminance. Its infused with a natural Pina-Coco scent to cover the telltale self-tan aroma.


For maximum color, dispense a small amount into palm of hand and spread evenly across face. For gradual color, pump two to three drops into daily moisturizer and apply to skin. For best results, exfoliate skin prior to use.
Water (Aqua), Propanediol, Dihydroxyacetone, Glycerin, Aloe Barbadensis Leaf Juice Powder*, Heptyl Undecylenate, Argan Oil, Polyglyceryl-6 Esters, Centella Asiatica Meristem Cell Culture, Hydrolyzed Algin, Caprylic/Capric Glycerides Polyglycerin-10 Esters, Sodium Hyaluronate, Chlorella Vulgaris Extract, Hibiscus Sabdariffa Flower Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Ascorbyl Palmitate, Vitis Vinifera (Grape) Seed Oil*, Citrus Aurantium Bergamia (Bergamot) Fruit Oil*, Cetearyl Glucoside, Alcohol Denat.*, Maris Aqua, Polyglyceryl-4 Caprate, Cyamopsis Tetragonoloba (Guar) Gum, Xanthan Gum, Fragrance, Gluconolactone, Potassium Sorbate, Sodium Benzoate.

*Certified Organic

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
CoolaGradual Tan Face Serum
 
4.6

(based on 450 reviews)

94%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (404)
  • Creates even tan (375)
  • Natural tan (375)
  • Dries quickly (348)
  • Doesn't clog pores (339)

Cons

  • Fades (59)
  • Doesn't work (19)
  • Bad odor (17)
  • Greasy (14)
  • Uneven fade (12)

Best Uses

  • Face (419)
  • Daily use (181)
  • Quick-fix (51)
  • Body (43)
    • Reviewer Profile:
    • Brand buyer (269), Budget shopper (119)

Reviewed by 450 customers

Displaying reviews 1-10

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4.0

Love this serum!

By Kkjay

from Columbus,Ohio

About Me Brand Buyer

Pros

  • Creates Even Tan
  • Dries Quickly
  • Easy To Apply

Cons

    Best Uses

    • Daily Use
    • Face

    Reviewer received a free sample of this product

    Comments about Coola Gradual Tan Face Serum:

    I apply this product daily to keep my summer glow. It is such a nice product and even the packaging is excellent. Smells great and goes on easily!

     
    3.0

    Fast, natural face color

    By Lauren

    from New York, NY

    About Me Budget Buyer

    Pros

    • Creates Even Tan
    • Easy To Apply
    • Natural Tan
    • Works Quickly

    Cons

    • Feels Greasy or Heavy

    Best Uses

    • Face

    Reviewer received a free sample of this product

    Comments about Coola Gradual Tan Face Serum:

    I'm liking the body mousse more than the face serum — but only because my face is sensitive to anything heavy. Any tanner that I've applied there has always left me feeling clogged and dirty, and I felt so gross the day after applying this one. BUT, great color, even on my naturally pale skin, and two days later my skin is feeling normal and looking good. Plus, no streaks with the serum!!

     
    4.0

    Natural looking tan

    By Jesspgh

    from Pittsburgh

    About Me Brand Buyer

    Pros

    • Creates Even Tan
    • Doesn't Clog Pores
    • Dries Quickly
    • Easy To Apply
    • Natural Tan

    Cons

    • Fades Quickly

    Best Uses

    • Face

    Reviewer received a free sample of this product

    Comments about Coola Gradual Tan Face Serum:

    This is a really high quality sunless face tan.

     
    5.0

    This is my holy grail from now on!

    By Ellenk

    from Seattle wa

    About Me Brand Buyer

    Pros

    • Creates Even Tan
    • Doesn't Clog Pores
    • Dries Quickly
    • Easy To Apply
    • Natural Tan
    • Not Greasy
    • Works Quickly

    Cons

      Best Uses

      • Daily Use
      • Face

      Reviewer received a free sample of this product

      Comments about Coola Gradual Tan Face Serum:

      This face tanning serum is the best one I have yet tried. Doesn't clog pores which I'm very very supcepible to. I have to use a specific brand of foundation only because of my sensitive prone to clogging pores skin. St tropez unfortunately did do that to my skin but no this coola product. The bottle is also so amazing and perfect dispenser just a little plus.

       
      5.0

      I would buy again

      By Miranda

      from San Diego, CA

      About Me Budget Buyer

      Pros

      • Creates Even Tan
      • Dries Quickly
      • Easy To Apply
      • Natural Tan
      • Not Greasy

      Cons

      • Fades Quickly

      Best Uses

      • Face

      Reviewer received a free sample of this product

      Comments about Coola Gradual Tan Face Serum:

      So far Im enjoying

       
      4.0

      Very nice

      By Bree

      from Orlando

      About Me Budget Buyer

      Pros

      • Doesn't Clog Pores
      • Dries Quickly
      • Easy To Apply
      • Natural Tan
      • Not Greasy

      Cons

      • Bad Odor

      Best Uses

      • Face
      • Quick-Fix

      Reviewer received a free sample of this product

      Comments about Coola Gradual Tan Face Serum:

      I liked this sunless tan becaue it feels gentle when applying it to my face. I have sensitive skin and don't use a lot of products because they break me out but this one doesn't affect my skin. It leaves my face feeling nice and it looks like I've been outside tanning. Definitely saves me a lot of time and I would buy it again.

       
      5.0

      OBSESSED WITH THIS

      By OkAlexa

      from Charlotte, NC

      About Me Brand Buyer

      Pros

      • Creates Even Tan
      • Doesn't Clog Pores
      • Dries Quickly
      • Easy To Apply
      • Natural Tan
      • Works Quickly

      Cons

        Best Uses

        • Face
        • Quick-Fix

        Reviewer received a free sample of this product

        Comments about Coola Gradual Tan Face Serum:

        I am obsessed with this serum! I haven't dabbled much in facial tanners but have always had an issue with my face being much more pale then the rest of my body. This is literally so easy and great! Just make sure to rub evenly....the first time I used it I didn't make sure it was all even and rubbed in and it looked like I had a mustache. Once it faded it was fine but be extra precise!

         
        5.0

        Long lasting

        By Leah

        from NJ

        About Me Budget Buyer

        Pros

        • Creates Even Tan
        • Doesn't Clog Pores
        • Dries Quickly
        • Easy To Apply
        • Natural Tan
        • Not Greasy
        • Works Quickly

        Cons

          Best Uses

            Reviewer received a free sample of this product

            Comments about Coola Gradual Tan Face Serum:

            I wouldn't normally take a chance on something like this because I've tried other similar products and they never worked. The texture is very smooth and it dries quickly. It is not oily. The scent is nice, comparable to Jergen's but slightly less fragrant which is good. I never expect any type of sunless tan product to last on my face or even work for that matter but this one lasts at least 2-3 days after two applications. If anyone else is like me, I wash my face twice a day and I use acne medicine so I never thought this tanning serum would last or work. The shade isn't too intense or orange, it doesn't leave marks/streaks or unevenness. I'm fair skinned so this is surprising. I wash my face then apply before bed and rinse my face in the morning before applying any makeup and it still lasts. I would recommend this especially since it has anti aging properties too!

             
            4.0

            Nice Color, No Irritation

            By Natural Redhead

            from Los Angeles

            About Me Brand Buyer

            Pros

            • Creates Even Tan
            • Doesn't Clog Pores
            • Natural Tan
            • Works Quickly

            Cons

            • Fades Quickly

            Best Uses

            • Daily Use
            • Face

            Reviewer received a free sample of this product

            Comments about Coola Gradual Tan Face Serum:

            I used this two days in a row for solid color and then every other day to maintain. Doesn't irritate acne prone skin, but not sure of the anti-aging benefits.

             
            4.0

            Interesting way to tan your face!

            By Amie88

            from Birmingham, AL

            About Me Brand Buyer

            Pros

            • Creates Even Tan
            • Doesn't Clog Pores
            • Easy To Apply

            Cons

            • Unnatural Color

            Best Uses

            • Face

            Reviewer received a free sample of this product

            Comments about Coola Gradual Tan Face Serum:

            I love the concept of this product and how i can easily add some to my moisturizer to tan my face. I also love the care that Coola uses when selecting product ingredients. The color, however, is a little bit on the orange side for me. Having fair skin it is easy for tanners to look too orange. This works well as long as i use it sparingly.

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            Q&A

            Product Q&A

            Ask a question

            Do you have questions about this product?

            Get answers from in-house experts.

            15 Questions | 15 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              Hi. Can this be applied under eyes? I have dark under eye circles that I'd like to conceal without use of concealer. Could it cause under eye circles to appear darker?
              Asked on 7/18/2018 by Beautymom3 from Brea, CA

              1 answer

              • Brand Expert

                A:

                The Sunless Tan Anti-Aging Face Serum is safe to use around the orbital bone around the eye. The serum is intended to darken areas where it is applied and could potentially make the under eye area darker. This is a light and natural gradual tan and we always suggest trying a little bit at a time and customizing the application to your needs!

                Answered on 7/20/2018 by Official Answer from Coola Suncare from Brand Answer
            • Q:

              Can I wear this product underneath my makeup? How long will it take to dry before I can put on my foundation?
              Asked on 6/25/2018 by nic from MN

              1 answer

              • Brand Expert

                A:

                The Gradual Tan Serum absorbs quickly and layers well with other skincare and makeup products. We suggest allowing about 30 seconds to one minute before applying another product.

                Answered on 7/20/2018 by Official Answer from Coola Suncare from Brand Answer
            • Q:

              Will this work on the body as well?
              Asked on 5/6/2018 by Molly from San Diego

              1 answer

              • Brand Expert

                A:

                The Gradual Tan Face Serum is safe for use on the body as well, and will offer a gradual tan that is slightly lighter than our Sunless Tan body products. It works great in hard to tan areas such as the knees, ankles, and hands because it is ultra-lightweight and dries down quickly!

                Answered on 5/6/2018 by Brand Expert from COOLA
            • Q:

              Will the Vitamin C in this make me peel more from the Retin-A Micro (Vitamin A or K, I forget) and ruin my facial tan?
              Asked on 4/21/2018 by Samantha S from San Francisco, US

              1 answer

              • Brand Expert

                A:

                The vitamin C found in our Sunless Tan face serum offers antioxidant protection from free radicals. It should not compromise your reaction when using a retinol product, however we understand everyone experiences different sensitivities and suggest doing a small patch test prior to use.

                Answered on 4/24/2018 by Brand Expert from COOLA
            • Q:

              Does anyone know if this is safe to use while breastfeeding?
              Asked on 4/14/2018 by BBT from Coventry, RI

              1 answer

              • Brand Expert

                A:

                Yes, all of our Sunscreens and Sunless Tan Products are safe for sure while pregnant or nursing, however we always suggest consulting with a physician for any specific concerns.

                Answered on 4/24/2018 by Brand Expert from COOLA
            • Q:

              I suffer from eye eczema and have flare ups when products are drying or too strong. Is this safe for someone who suffers from eye eczema?
              Asked on 3/28/2018 by BB from Orange County

              1 answer

              • Brand Expert

                A:

                COOLA's Sunless Tan Anti-aging Face Serum contains hyaluronic acid and algae, know to hydrate and soften skin! It should not cause drying however we suggest pairing this product with your favorite moisturizer for additional hydration. We also recommend consulting with your dermatologists for any specific concerns such as eczema since everyone experiences different sensitivities.

                Answered on 3/30/2018 by Brand Expert from COOLA
            • Q:

              Can you use if you're are pregnant?
              Asked on 3/25/2018 by Maeg from undisclosed

              1 answer

              • Brand Expert

                A:

                All of our sunscreens and sunless tan products are safe for use during pregnancy, as well as nursing, however we always suggest consulting with your physician for any specific concerns.,All of our sunscreens and sunless tan products are safe for use during pregnancy, however we always suggest consulting with your physician for any specific concerns.

                Answered on 3/26/2018 by Brand Expert from COOLA
            • Q:

              i was wondering if this is good for very oily skin? i dont want to put anything on my face that will make me even oilyer
              Asked on 3/12/2018 by claudia from chicago

              1 answer

              • Brand Expert

                A:

                The Gradual Tan Face Serum is great for oily skin as it is super lightweight and breathable. It dries down to a semi matte finish and absorbs quickly making it a great product to layer under your favorite lightweight moisturizer!

                Answered on 3/13/2018 by Brand Expert from COOLA
            • Q:

              Is this noncomogenic?
              Asked on 3/5/2018 by abby from chicago

              1 answer

              • Brand Expert

                A:

                This product is currently underway for comedogenic testing and while we cannot claim that it is, it is designed especially for sensitive skin with lightweight, hydrating and organic ingredients! It is extremely breathable and comfortable on the skin. The oils in the formula used for hydration (Argan Oil, Vitis Vinifera (Grape) Seed Oil) were specifically selected based on their low comedogenic rating of 0 to 1 on the comedogenic scale of 0-10.

                Answered on 3/8/2018 by Brand Expert from COOLA
            • Q:

              i would like to know how to use this with my serums? before or after? i use c and a haluronic and niacinamide serum in the am after exfoiliating serum. would this come next before sunscreen and foundation? want to know the best way to incorporate before spending this amount. my previous face tanner is being discontinued
              Asked on 2/4/2018 by kassy from N.C.

              1 answer

              • Brand Expert

                A:

                The Sunless Tan Anti-Aging Face Serum can be easily incorporated into any skin care routine and layers well with other products. It can be included during any part of your serum step and will work effectively to give you a golden tan, however we suggest making to sure to allow each step to fully absorb and dry before applying your next serum. For a deeper tan, we suggest trying this serum alone as layering other serums may dilute it slightly.

                Answered on 2/7/2018 by Brand Expert from COOLA
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