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Gradual Tan Face Serum

Coola

Gradual Tan Face Serum

(199) REVIEWS (13) Q&A ASK A QUESTION

1.7 oz Item 2506723

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Enjoy a natural-looking radiance year-round with this daily use, 70%+ organic Sunless Tan Anti-Aging Face Serum. An antioxidant-rich blend of Argan Oil, Vitamin C, Hyaluronic Acid and Plant Stem Cell Cultures leaves skin feeling smooth, hydrated and glowing. The streak-free and transfer-free gradual tan lasts up to three days and is great for use alone or added to your everyday face moisturizer for buildable luminance. Its infused with a natural Pina-Coco scent to cover the telltale self-tan aroma.


For maximum color, dispense a small amount into palm of hand and spread evenly across face. For gradual color, pump two to three drops into daily moisturizer and apply to skin. For best results, exfoliate skin prior to use.
Water (Aqua), Propanediol, Dihydroxyacetone, Glycerin, Aloe Barbadensis Leaf Juice Powder*, Heptyl Undecylenate, Argan Oil, Polyglyceryl-6 Esters, Centella Asiatica Meristem Cell Culture, Hydrolyzed Algin, Caprylic/Capric Glycerides Polyglycerin-10 Esters, Sodium Hyaluronate, Chlorella Vulgaris Extract, Hibiscus Sabdariffa Flower Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Ascorbyl Palmitate, Vitis Vinifera (Grape) Seed Oil*, Citrus Aurantium Bergamia (Bergamot) Fruit Oil*, Cetearyl Glucoside, Alcohol Denat.*, Maris Aqua, Polyglyceryl-4 Caprate, Cyamopsis Tetragonoloba (Guar) Gum, Xanthan Gum, Fragrance, Gluconolactone, Potassium Sorbate, Sodium Benzoate.

*Certified Organic

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
CoolaGradual Tan Face Serum
 
4.5

(based on 199 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (174)
  • Natural tan (165)
  • Creates even tan (158)
  • Doesn't clog pores (158)
  • Dries quickly (156)

Cons

  • Fades (30)
  • Bad odor (10)
  • Doesn't work (10)
  • Uneven tan (7)
  • Uneven fade (4)

Best Uses

  • Face (184)
  • Daily use (71)
  • Body (16)
  • Quick-fix (15)
    • Reviewer Profile:
    • Brand buyer (120), Budget shopper (39)

Reviewed by 199 customers

Displaying reviews 1-10

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2.0

Overrated

By Maddy

from Pennsylvania

About Me Brand Buyer

Pros

  • Dries Quickly
  • Easy To Apply
  • Not Greasy

Cons

  • Ineffective
  • Uneven Fade
  • Uneven Tan
  • Unnatural Color

Best Uses

  • Daily Use
  • Face

Comments about Coola Gradual Tan Face Serum:

Overrated. Over priced. Left streaks close to my hair line.

 
5.0

I WILL REPURCHASE!!!

By Emma Rose

from wisconsin

Pros

  • Creates Even Tan
  • Doesn't Clog Pores
  • Easy To Apply
  • Natural Tan
  • Not Greasy

Cons

    Best Uses

    • Daily Use
    • Face

    Comments about Coola Gradual Tan Face Serum:

    I have never felt so compelled to review a product before now! I've been using this every day for the past month and my skin has never looked so good. This gives your face a subtle tan, but it will not make you orange. I use exactly one pump every morning before my moisturizer. If your face is dry and flaky, this will not work; make sure you use a moisturizer with this. I have also noticed my skin has become much softer, plumper, more hydrated, and more even. I cannot get over how amazing this product is! It is an everyday staple for me; not a one and done!

     
    5.0

    Fabulous

    By Beth

    from Michigan

    About Me Budget Buyer

    Pros

    • Creates Even Tan
    • Doesn't Clog Pores
    • Dries Quickly
    • Easy To Apply
    • Natural Tan
    • Not Greasy
    • Works Quickly

    Cons

      Best Uses

      • Face

      Comments about Coola Gradual Tan Face Serum:

      I am 47, normal to dry skin, this was my first time ever using a self Tanner and was skeptical, however, my first try I was so impressed..used it today for my 12 hour shift. I used it in place of my serum waited for it to dry before my oil free moisturizer. Beautiful color. Great smell until I hit the 11.5 hour mark I felt like I could smell that typical tanning smell but not enough to bother me. The color is so gorgeous. I'm not sure why there were reviews for some that they did not see any color. I used it by itself, I used it mixed in with my moisturizer and in place of my no 7 serum and all combinations showed color.

       
      2.0

      Uneven tan

      By Bree

      from Evansville Indiana

      About Me Brand Buyer

      Pros

      • Doesn't Clog Pores
      • Easy To Apply

      Cons

      • Fades Quickly
      • Uneven Fade
      • Uneven Tan

      Best Uses

      • Face

      Comments about Coola Gradual Tan Face Serum:

      I used this product everyday for about a week and I did notice that it gave me a gradual tan but it was all super uneven!! The darker spots on my skin were around my chin and mouth but other than that there really wasn't much of a difference to my skin color wise

       
      5.0

      First Timer and LOVED this

      By Court

      from SLC, UT

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Creates Even Tan
      • Doesn't Clog Pores
      • Dries Quickly
      • Easy To Apply
      • Natural Tan

      Cons

        Best Uses

        • Face

        Comments about Coola Gradual Tan Face Serum:

        This product is pricey, but well worth it if you want a great self tanner. I initially mixed it with my moisturizer, but ended up just putting the product directly on my face and it still was a gradual, even tan. My face is on the drier side, and this really is a great moisturizer. Also, smells awesome and its lasted for the last 4 days so far without reapplication.

         
        5.0

        This product worked wonders for my skin

        By RG3

        from Chicago

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Creates Even Tan
        • Doesn't Clog Pores
        • Dries Quickly
        • Easy To Apply
        • Natural Tan
        • Not Greasy
        • Works Quickly

        Cons

          Best Uses

          • Face

          Comments about Coola Gradual Tan Face Serum:

          I saw a blogger review for this product and thought I'd give it a try. I apply one pump directly to my face and one pump mixed in with my regular moisturizer. I have seriously dry skin, so this product being more of a serum wasn't enough moisture for me, but it's a perfect compliment to my normal routine. Within 48 hours I started to notice a natural glow. It's so easy to use and the tan is so natural. I wish I discovered this product sooner.

           
          5.0

          The Best Face Serum

          By Sunkissed Alaskan

          from Fairbanks, Alaska

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Creates Even Tan
          • Doesn't Clog Pores
          • Dries Quickly
          • Easy To Apply
          • Natural Tan
          • No breakouts
          • Not Greasy
          • Works Quickly

          Cons

            Best Uses

            • Face
            • Neck

            Comments about Coola Gradual Tan Face Serum:

            Living in Alaska it's dark 8/12 months, it's nice to at least NOT look translucent. I've tried so many self tanners, foams, facial oils, you name it, every product has made me break out. I was skeptical about this product because I didn't want to pay a bunch of money for something that might work. I've used this about 3 times now and it has worked wonders for my skin! It not only gives me a great natural tan but also makes my skin super soft. I've been given so many compliments with this product, "did you go somewhere warm?" If you have sensitive skin and want a sunkissed look, this is the product!

             
            2.0

            Not worth it

            By Gigi

            from Florida

            Comments about Coola Gradual Tan Face Serum:

            A previous face tanner I used was discontinued and tried the Coola Sunless but was very disappointed. It really didn't provide me with the results I was expecting. I understand it's gradual but after a solid week & 1/2 using this product, I did not see a difference in my skin color but did notice my sudden breakouts after using this as directed. This product is too much money for not providing a nice tan face.

            (0 of 7 customers found this review helpful)

             
            5.0

            I have bought this before. Love it

            By Tan jane

            from Brewster,ohio

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Creates Even Tan
            • Doesn't Clog Pores
            • Dries Quickly
            • Easy To Apply

            Cons

              Best Uses

              • Body
              • Daily Use
              • Face

              Comments about Coola Gradual Tan Face Serum:

              Spray on. I like to keep can away 6inches

              (2 of 2 customers found this review helpful)

               
              5.0

              Love this stuff!

              By Lexi

              from Hawaii

              Verified Reviewer

              Pros

              • Creates Even Tan
              • Doesn't Clog Pores
              • Dries Quickly
              • Easy To Apply
              • Natural Tan
              • Not Greasy
              • Works Quickly

              Cons

                Best Uses

                • Face

                Comments about Coola Gradual Tan Face Serum:

                Love this stuff! It goes on very nicely, and leaves a gorgeous tan and GLOW! With other tanners I have not seen this beautiful glow. It is made for the face and I think that is very important because our faces are sensitive and delicate. It does not clog pores. And is organic so maybe you aren't putting harsh chemicals on the face like you would with some others. I actually used 4 pumps which may be quite a lot but my face is now a beautiful color. However, if I continue at this rate it will probably go fast. It is not like other tanners where you just want to wash it off. I could wear it during the day and would look tan and still look like I'm wearing no makeup. I haven't washed it off yet so I don't know what it looks like or how tan it looks when it has been scrubbed off. I do feel the tightness of the anti-aging serum (I am super sensitive) and wouldn't have necessarily chose that in a self-tanner which is why I overlooked this initially. But out of the face ones that I have seen and tried and read all the reviews about, I think this one is really amazing!

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                13 Questions | 13 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Will this work on the body as well?
                  Asked on 5/6/2018 by Molly from San Diego

                  1 answer

                  • Brand Expert

                    A:

                    The Gradual Tan Face Serum is safe for use on the body as well, and will offer a gradual tan that is slightly lighter than our Sunless Tan body products. It works great in hard to tan areas such as the knees, ankles, and hands because it is ultra-lightweight and dries down quickly!

                    Answered on 5/6/2018 by Brand Expert from COOLA
                • Q:

                  Will the Vitamin C in this make me peel more from the Retin-A Micro (Vitamin A or K, I forget) and ruin my facial tan?
                  Asked on 4/21/2018 by Samantha S from San Francisco, US

                  1 answer

                  • Brand Expert

                    A:

                    The vitamin C found in our Sunless Tan face serum offers antioxidant protection from free radicals. It should not compromise your reaction when using a retinol product, however we understand everyone experiences different sensitivities and suggest doing a small patch test prior to use.

                    Answered on 4/24/2018 by Brand Expert from COOLA
                • Q:

                  Does anyone know if this is safe to use while breastfeeding?
                  Asked on 4/14/2018 by BBT from Coventry, RI

                  1 answer

                  • Brand Expert

                    A:

                    Yes, all of our Sunscreens and Sunless Tan Products are safe for sure while pregnant or nursing, however we always suggest consulting with a physician for any specific concerns.

                    Answered on 4/24/2018 by Brand Expert from COOLA
                • Q:

                  I suffer from eye eczema and have flare ups when products are drying or too strong. Is this safe for someone who suffers from eye eczema?
                  Asked on 3/28/2018 by BB from Orange County

                  1 answer

                  • Brand Expert

                    A:

                    COOLA's Sunless Tan Anti-aging Face Serum contains hyaluronic acid and algae, know to hydrate and soften skin! It should not cause drying however we suggest pairing this product with your favorite moisturizer for additional hydration. We also recommend consulting with your dermatologists for any specific concerns such as eczema since everyone experiences different sensitivities.

                    Answered on 3/30/2018 by Brand Expert from COOLA
                • Q:

                  Can you use if you're are pregnant?
                  Asked on 3/25/2018 by Maeg from undisclosed

                  1 answer

                  • Brand Expert

                    A:

                    All of our sunscreens and sunless tan products are safe for use during pregnancy, as well as nursing, however we always suggest consulting with your physician for any specific concerns.,All of our sunscreens and sunless tan products are safe for use during pregnancy, however we always suggest consulting with your physician for any specific concerns.

                    Answered on 3/26/2018 by Brand Expert from COOLA
                • Q:

                  i was wondering if this is good for very oily skin? i dont want to put anything on my face that will make me even oilyer
                  Asked on 3/12/2018 by claudia from chicago

                  1 answer

                  • Brand Expert

                    A:

                    The Gradual Tan Face Serum is great for oily skin as it is super lightweight and breathable. It dries down to a semi matte finish and absorbs quickly making it a great product to layer under your favorite lightweight moisturizer!

                    Answered on 3/13/2018 by Brand Expert from COOLA
                • Q:

                  Is this noncomogenic?
                  Asked on 3/5/2018 by abby from chicago

                  1 answer

                  • Brand Expert

                    A:

                    This product is currently underway for comedogenic testing and while we cannot claim that it is, it is designed especially for sensitive skin with lightweight, hydrating and organic ingredients! It is extremely breathable and comfortable on the skin. The oils in the formula used for hydration (Argan Oil, Vitis Vinifera (Grape) Seed Oil) were specifically selected based on their low comedogenic rating of 0 to 1 on the comedogenic scale of 0-10.

                    Answered on 3/8/2018 by Brand Expert from COOLA
                • Q:

                  i would like to know how to use this with my serums? before or after? i use c and a haluronic and niacinamide serum in the am after exfoiliating serum. would this come next before sunscreen and foundation? want to know the best way to incorporate before spending this amount. my previous face tanner is being discontinued
                  Asked on 2/4/2018 by kassy from N.C.

                  1 answer

                  • Brand Expert

                    A:

                    The Sunless Tan Anti-Aging Face Serum can be easily incorporated into any skin care routine and layers well with other products. It can be included during any part of your serum step and will work effectively to give you a golden tan, however we suggest making to sure to allow each step to fully absorb and dry before applying your next serum. For a deeper tan, we suggest trying this serum alone as layering other serums may dilute it slightly.

                    Answered on 2/7/2018 by Brand Expert from COOLA
                • Q:

                  Hi, I have used this serum in the past and really didn't notice a difference in my skin color. I was using it every morning but was my face at night. Would washing your face later in the day remove the color? What is the maximum color you can achieve when using this serum?
                  Asked on 1/11/2018 by Steph from Michigan

                  1 answer

                  • Brand Expert

                    A:

                    For best results, avoid water, sweating, or swimming for up to 6 hours for your tan to develop. This product works by developing and tanning the top layer of skin and fades with daily showering and exfoliation. You can achieve a deeper glow by applying this product in layers, so applying an initial layer in the morning, allowing to set, and then applying a second layer will give you a boost of color for the day with enough time to enjoy your glow before your nightly skincare routine.

                    Answered on 1/11/2018 by Brand Expert from COOLA
                • Q:

                  I have some hyperpigmentation areas on my face. Will this product darken those spots? Other tanning products have darkened those areas.
                  Asked on 1/11/2018 by Kimberly from IL

                  1 answer

                  • Brand Expert

                    A:

                    Our Sunless Tan Serum is designed to tan skin for an overall even appearance. It should not darken the areas of hyper-pigmentation more so than other areas.

                    Answered on 1/18/2018 by Brand Expert from COOLA
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