Rated 4.08 out of 5 stars
Most Helpful Positive Review THE ABSOLUTE BEST!!!
I have tried all sorts of purple shampoo including the perfectly platinum by Monat (which sucks!!) I waisted all that money until I tried the Punky Coluor yellow out. I bleached my ends to about a 7 so they get really brassy I have dark brown hair so naturally it happens. This makes my highlights so cool like I've used a toner, but better because it doesn't damage your hair. I love it so much, it lasts only two washes though :(
Most Helpful Critical Review Back to the store it went
If you have light colored sinks, countertops, or anything light colored that this will come in contact with it will stain if you don't clean up right away—. I purchased this as I have a lot of deposited yellow in my hair from going too long in between coloring (about 3 weeks overdue) and It did nothing the label stated it would do. The only positive thing to this product was my son laughing at me with purple everywhere looking like I had murdered Barney in the kitchen. Cut some trash bags up and cover the area you are working in as this is very colored.
Reviewed by 36 customers Very happy
Shellster from Richmond
I recently decided to go platinum with an at home kit. My hair was more yellow than white unfortunately. This shampoo calmed down the brassiness. I was happy with the results for the price.
It toned my hair very quickly!
Je from Ca
This product worked like a charm.
I have ash blonde balayaged hair. I applied it on dry hair and also did some sectioning.
I tried it first on my lower sections of my hair for 3 minutes and when I washed it off, it was very very close to dark silver. Now when I got on my top section, I then just set if for around 2 minutes and I got my desired color.
Also a tip, if you want the faded effect on your hair growth, I would suggest to apply the toner first on the ends and apply the toner last on the growth area of your dark hair.
You also need to be quick when you apply because the toner will be absorbed quickly if you have bleached hair.
Lastly, don't be afraid to use a lot. Saturation is key to avoid missing small sections of your hair.
Do you want brass gone?!
Sarah from Dfw
I have platinum hair. Use this if you don't want brassy blonde. IT. WORKS. LIKE. A. DREAM.
Best purple product
CC Mom from Rancho Cucamonga
This is the best purple product I've found. Although if to leave it in too long your hair will turn purple.
Tb from California
I was super skeptical about this. I'm never sure if reviews are real or not. I was so excited to use this product and am soooo glad I did. I will forever use this product. I dyed my hair hot pink and it all washed out but still had tones of orange and brassy. This product took everything out and made my hair completely blonde again. Sooo happy. I will be a loyal user.
Love it but be careful
Carter from Seattle, WA
This is the most effective toning product I've found, personally, and I've tried a ton of them. I always end up with some brassiness in my hair, because my hair is naturally quite dark and is lifted to light blonde. This product, as others have warned, is very pigmented, so you have to be careful. I use it between shampooing and conditioning, because I find that it doesn't really work well as a shampoo/conditioner as it claims. I would do a strand test beforehand to see how long it needs to stay in your hair. I leave it on for about 5 min, but if it stays on even a little longer than that, the more platinum parts of my hair end up lavender. But it is very effective at toning the brassiness, and the purple fades quickly with washing. It can be a bit messy to work with because of its consistency. But overall it is the quickest and easiest toning product I've used, and the price is reasonable as well.
Kristiana from California
worked wonders on my hair, love this product so much!!
Luhhndynn from Springville, Utah
Holy moly this stuff is DARK and will stain your hands, shower, whatever it touches if you don't wash it off IMMEDIATELY. I left it in while shaving my legs and when I washed it out I was like ooooohhhhhh man! My hair was grey/lavender. Not necessarily a bad thing but I'm definitely going to dilute it next time. So beware!
if i could give it 0 stars i would
lauren from cypress, TX
absolutely awful. i have blonde hair and it was a little brassy so i bought this, it did ABSOLUTELY NOTHING!!! do not waste your money!
Nic from New York
I've used many purple shampoos and this one just turned my hair DARKER! Not even purple, but my hair looked brown.
Did not take the orange away, just turned my hair purple
Mad from Scranton
Used it in my hair for a maximum of five minutes and the lightest parts of my hair were bright purple. I still had orange and yellow tones through my hair.
Works really well!
Annie from Utah
Do a strand test!! What can take 4 minutes for one person might only take 2 minutes for someone else!
I left mine in for 10 minutes to get it as purple and cool as I could before adding their grey shade and it worked perfectly!
Vero from Orlando, FL
Definitely gets brassy yellow out
Lily from Rhode Island
I worked hard to do my own hair and get it to be a nice shade of blonde. I just needed some toning. I like punky colours dye but this has ruined my day. I washed my hair last night and woke up to purple patches. I am beyond frustrated. I don't want purple hair.
Works like a charm!
Lizz from San Antonio, Tx
I have very dark hair so when I bleach it, it's tough to get the brassy tones out. I've tried every single purple(and blue) shampoo and toners and none have worked. I applied it dry, left it on for about 5min and it worked like a charm!
Turned my hair Purple
Bridget from Pittsburgh
My hair is silverish platinum and had faded to a yellowish blonde, so I tried this on my ends to try and get them to match the top part of my head. Nonetheless, it turned my ends PURPLE after leaving it on for 4 minutes. I give it three stars because while I did not do what it said it would (neutralize yellow) the purple looks really nice!
Literally the best one ever
Kass from Texas
LOVE THIS ENDLESSLY. Literally the best toning shampoo I've ever used. I've used the pink Punky Colour shampoo for a while and love it.
Went back to blonde and used this for toning. It will definitely make white platinum hair purple after about two minutes (like my ends where the pink was before it faded) but it washed out easily with my normal shampoo.
Back to pink now but I'm keeping this in hand for toning the blonde whenever I go back to it.
Does what it promises.
DeeQueen from JOMO
It does what it promises to do. i love this hair line and the wash in colors are wonderful. This too didn't let me down and even after only one use...it was already less "yellow" and "brassy".
Love it very gentle on your hair deposits color!
PJ from Washington
Really like this product. Useing it to grow out the grey. The light grey is very purple the darker ends are more of a tinted color. Have fragile hair due to Lupus and meds. This has been great. I use gloves apply carefully useing a color brush. I add a few drops of water let it sit on my stubborn grey for ten minutes then add more to ends and wash out. This worked better than the same brand in the jar. Not sure why?
Great- if you know how to use it.
Sydbey from Portland
This is meant for BRASSY hair. If you already have your desired tone of blonde, you will not like what it does.
turned my hair purple
cindy from LA
didn't even leave in for more than 5 minutes and now my hair is purple
Just the thing!
TropiGal from Greer, SC
Used this on both my highlighted hair and a hairpiece. It achieved the ash tones I was looking for but you can get unexpected results. The longer you leave it in, the stronger the toning. It may grab at the ends or damaged hair too, for uneven toning. Thank goodness it can be washed out within a couple washes. A good addition to your hair coloring Arsenal.
Lola from Moreno Valley
After just one use of this it literally took out almost all of my brassy tones in my hair and gave a silvery undertone! Really good highly recommended! :)
littleblondie from Ann Arbor, Michigan
First off, I never write reviews, but this stuff is so awesome that I have to. I have very light blond virgin hair and over the years have tried SO MANY purple shampoos/conditioners to keep my hair from looking brassy especially in the winter, and I always end up disappointed and spending too much money. This stuff is the best by far. I use it in conjunction with a purple shampoo. After shampooing I use a detangling conditioner because this product isn't the best at moisturizing, and then I let the punky color sit afterwards for about 5 minutes and rinse. I have to use it every few days to keep up the icy blonde look, but it's so cheap and you have to use so little of it that it doesn't even matter. I feel like my search for a great purple product has finally come to an end. I have never had a problem with staining either, I don't use gloves when I use this and sometimes my hands can have a bit of a purple tone for a few hours after use but big deal. The best part is it's VEGAN and CRUELTY-FREE and super gentle on hair which is important for us blondes, natural or dyed as we tend to have finer, more brittle hair. Like I said though, I have never dyed my hair so not sure how this product works on those with bleached hair.
By far the best!
Aisme98 from Tn
My natural hair is very dark and I wanted to go blond so bad, my hair stylist has been doing this by stages to avoid damage. So on between I have been using this product to avoid brassy hair, and wait for my next appointment. I love it. It does give the hair a beautiful shine and removes orange color. Also keeps my hair soft and I will continue using it