Get your hair ready for the good stuff with The Good Stuff Gentle Sulfate Free Shampoo. This gentle shampoo sets your hair up for the good stuff in your no-rinse conditioner. Their conditioners are just too good to rinse off, packed with active goodness to take care of your hair. It's a win-win: No-rinse means keeping the good stuff working in your locks all day, while saving water, which is good for the planet. Each ingredient used has an important role to play.