Rated 4.28 out of 5 stars
Most Helpful Positive Review Favorite Liquid Lipstick Formula!!
I've tried several Liquid lipsticks from: CP, Dose, beauty bakerie, Milani, Kylie Cosmetics... and each time felt my lips dryer than a desert! (After several days of lip balm were needed to recover). After being ready to give up on the Liquid lipstick trend, I found
BM gen nude!!! Firstly I love the scent-- smells like a Wendy's frosty, subtle chocolate, but goes away after drying. The packaging is sturdy and pretty and the applicator is nice and precise. The texture is smooth and creamy and does not settle in lip lines at all. The saving grace was that these do not suck the moisture from you lips! I can wear them everyday without discomfort. Fell in love so quickly that I went back to buy another color! They take a little while to dry down but I don't mind it, since they do not settle in lip lines. They do not transfer horribly (like a satin lippie) but they do transfer a little, and they fade really nice on the lips, so I don't mind it at all... therefore reapplication isn't necessary, but they do layer good if needed. I own XYZ (my lipcolor but better) and SLAY (a beautiful mauve color), I hope they bring more colors out in these because the formula is EXCELLENT. (I returned the red color they launched for Xmas called Naughty, the formula was clumpy and not smooth to apply. I hope they can work to keep this original formula intact for new colors, as I would like to purchase more!)
Most Helpful Critical Review too runny
I love the color and the matte finish, but the formula is too runny. Too much lip color stays on the wand so you have to scrape some off. If don't keep the tube upright (and who keeps it upright in their purse?) it gets all over the inside of the cap and then squishes out when you screw the cap back on. Have a tissue handy with this one to dab off your lips and tube.
Reviewed by 1177 customers Favorite Lip
Swag for days from North Carolina
Swag is my go-to lip. It's a great every day color. I'm too pale for "nudes" so this is color is the perfect pink substitution for a subtle look. It's also the most comfortable matte. Goes on so smooth and creamy, doesn't get dry and crusty. And it doesn't transfer. I have one in my makeup bag, in my purse, and in my car.
JULIE from Colorado
This dries down matte, doesn't transfer much. and lasts a long time.
I LOVE IT
Sel from New Baltimore mi
I started using this a while ago and decided to buy more later on. I have been using this in the color swank and it's amazing. I love how after done drying it's not tacky or anything at all. I love the colors and just bought more yesterday! If you're looking for some nice matte liquid lip try one of the colors because this stuff is awesome
My favorite lipstick!
P from Tucson,Az
I've tried almost every brand and this is my favorite nude, matte lipstick. It's not sticky, stays about half the day without reapplication, and doesn't end up blotchy like most others.
BM is my favorite liquid lipstick
Andi from Santa Fe, TX
I am a lipstick FIEND and I have tried almost every lipstick brand out there. The liquid matte BM lipsticks are ALWAYS my go-to. I can't hype them up enough. They're beautiful. After the application, the liquid dries beautifully and stays on for a LONG time.
Side note: this shade is a really beautiful medium/deep pink.
My favorite lipstick
Carly from Arizona
Love this lipstick. It stays on good, full coverage and gorgeous color.
Best Liquid Lip!
Mia from Philadelphia
the best liquid lip i've ever tried!! doesn't stay on for very long but is so soft and light weight. i have "swag" and it is so amazing.
Perfect lip color for mask wearing
Gigi220 from Jerry shore, NJ
This is the only lip color I can wear lately. Since I am constantly taking my mask on and off it never comes off on my mask.
Color stays true!
Jm from Tennessee
I've tried other brands but always come back. Great color selection and long lasting. One swipe across your lips, let dry and you're set to go.
Perfect matte lip
mkeyless from Texas
Smooth, non drying, doesn't crack, great formula. Love the colors just wish they would bring XYZ back it's the most perfect color. Haven't found another matte lipstick that's as good as this one!
ivygirl96 from Madison, Al
I love this lipstick, it's my absolute favorite! This is actually my second time buying it! Love the color and you don't have to coat the brush multiple times to get enough product! Lots of product and great color! 10/10 would recommend!
FAVORITE LIP COLOR/FORMULA
Missy Lemon Tea from McLean VA
This product is perfect! Definitely worth the money!! I've tried almost every other premium brand out there and all fall short.
Swag, Weekend and Boss are all fabulous
Swag Boss for the Weekend from CA
I bought Swag and Weekend through Ulta.com after discovering how much I liked Boss. These lip colors are SO comfortable and are easy to swipe on. They also smell faintly of chocolate!
My lips are *almost* the exact shade of Swag, which is why I'm so pleased with it: it defines my lips and makes them slightly more vibrant, with a very natural look good for day wear.
Weekend is more peachy/orange than Swag Gives me a bit of a golden glow despite being matte. You can tell I'm wearing lip color, but it's subtle enough for the office. Great for a summer or fall date.
Boss is notably darker than swag but the same hue, so it's perfect for slightly more formal looks/evening. I can get away with it at work, but it's darker than I'd normally wear. It also looks more matte to me: Swag and Weekend look naturally matte, whereas with Boss, you can tell I've chosen a matte lip.
Aside from loving the colors, my favorite part is how simple these are. I don't need any other lip product, and the applicators work great. No bleeding, long lasting, and while they do fade with eating/drinking, they do so gradually so it simply looks like I have less lip color on, not smudged weirdly.
Put it on and go: immediately fabulous
Picky lipstick user from CA
After many failed attempts (6?) I finally found a lip color that I can just swipe on a go! No more blending with another color, or blotting to lighten it, or multiple attempts to correct it.
The color Boss (Bo$$) is perfect for me: it's several shades than my lips, but almost the same hue. Slightly more brown tones. The darker shade makes my lips pop. It doesn't bleed at all, lasts well, and when it does fade, it's very gradual so it just looks like a slightly different color rather than faded lipstick. Appropriate for work or for going out. A little dark for casual day use, but not too intense.
I almost never have to correct it after the first quick application: it somehow goes right to the edge of my lip so perfectly it almost feels like magic. I have a sharp natural lip line with a strong cupids bow and pale skin, so if I mess up, it's very noticeable.
Once it's on, I forget I'm wearing it sometimes. Very lightweight and comfortable: no dry feeling, no stickiness. If I drink/eat, it does transfer a little but doesn't smear.
Bonus: smells like chocolate.
Only downside is that it's a bit hard to remove: it smears when I use makeup wipes, and it ends up getting on my skin around it. However, if doesn't stay long after that; a quick face wash gets rids of the rest.
Doesn't not last
Gigi23 from California
They are a more comfortable liquid lip, but the price is longevity! They come off super easy, and I still getting lip peeling from it. Color selection I feel is dated. Save your money and buy another liquid lip. Check out Sugarpill if you want the comfort and the longevity!
Pretty color/ wears off
Ree from Gardena
Nice formula, wears off really fast.
BRING THEM BACK
jossy from riverside
im so sad XYZ is no longer available plssss bring it back!!!
Look nothing like the try on in the app!
Gigi from SETX
I bought the shade in Weekend after trying it on in the app. I loved how it wasn't too red or too pink! I went to Ulta to purchase it and it looked horrible! It was an extremely pale pink color. It looked exactly like the shade smooch. I'm convinced somebody switched out the box and label on the lipstick. Hopefully I can exchange for a darker color.
Long lasting lipcolor.
JM from Tennessee
I have tried other liquid lipsticks and this is far and above the best. Long lasting, color stays true and doesn't dry my lips. Less is more and once dry will last a LONG time. Great selection of colors to choose from as well. A definite winner!
The best matte lipstick!!
Forever Faith from Lufkin Texas
I love the opaqueness and matte finish!! The colors blend well together! They last for a long time!
I will buy this product again
Cathy from Scottsdale AZ
Perfect color and stays on
Mads from Utah
I just got the color boss and it's a BEAUTIFUL color. It also smells amazing. I really like the finish.
My favorite lip product ever!
Courtney from Conroe, TX
This is my favorite lip product and this is my 4th time buying this color 'SWAG'. I believe it's good for people with a darker more plum lip color. I have darker lips so I don't wear the light pinks, but this color is my everyday cute lip color.
best matte liquid lipstick
ana from minneapolis
i've bougt this formula in multiple colors, it's easily the best liquid lipstick i've tried. the formula is so smooth and not drying at all and the color lasts all day. a go to product
Definitely buy this again!
Sassy from Englewood florida
This is my everyday color which is fabulous. Loving it! Thank you