Long-wearing, moisturizing, full-coverage cream-to-matte color in a range of statement-making nude shades for all skin tones.

When it comes to the nude lip, there is no such thing as one-size-fits-all color. Meet the next generation of nude.

Gen Nude Matte Liquid Lipcolor is long-wearing, cream-to-matte color with a lightweight, no-tack texture. Formulated with moisturizing ingredients to counteract dryness, this matte liquid glides on silky smooth with a subtle vanilla scent.

The flexible paddle applicator delivers full coverage in one sweep. For best results, wait 10 minutes before eating or drinking to allow the color to set.

Active ingredients:

• Primer-infused: Gives a gorgeous soft focus effect, and helps with transfer resistance; helps prevent feathering/bleeding
• Plant-based waxes: Moisturizing feel on lips

Benefits:

• Full coverage
• Long-wearing formula
• Moisturizing, cream-to-matte finish
• Lightweight, no-tack texture
• Formulated without parabens, sulfates or phthalates
• Gluten-free and not tested on animals
• Formulated without petrolatum

Gen Nude was developed for all skin tones and lip tones, to be a playground of nude lip shades for everyone, from makeup novice to artist. Whether you want an edgy, blanked-out nude look, a natural your-lips-but-better nude, or a deeper neutral contrast color, you're guaranteed to find shades for any look. Blend and layer colors and finishes for infinite ways to go nude.