Product Reviews Rated 4.21 out of 5 stars
276 Reviews
Most Helpful Positive Review Long-lasting-- Wow I swatched this as soon as I recieved it and went about my day. After getting ready for work, hours later I noticed the swatch was still on my hand and in my waterline. I couldn't believe it. Unfortunately, I was looking for a nude liner not realizing the one I ordered was a shimmer liner. I purchased this because it was recommended by Kathleen Lights on Youtube. I figured for the price, I couldn't go wrong. Although, its not my color, I hope Ulta offers more colors from the brand in the future or if they do not make a matte nude liner that they will in the future. I would definitely repurchase.
Most Helpful Critical Review Maybe Not for Oily Skin or Humid Climates I purchased the color Dark Brown and was very excited to try it out after reading many positive reviews, hoping it would be a cheaper alternative to Urban Decay's 24/7 liners. The liner is very pigmented and it only took a single swipe for an opaque line. The formula is very soft (too soft for me personally) which allows for a smooth application. Right after applying the liner, it started smudging quite badly in the outer corners of my eyes. I cleaned it up and then applied my Urban Decay All Nighter setting spray over my face, which I felt like helped to keep it place a little more. I headed out the door to run a few errands and within the next couple hours I noticed lots of running and smudging. My skin is quite oily and I live in a hot, humid climate so that could be part of the reason why this liner did not end up working out. I will likely continue to stick with my Urban Decay liners, which seem to hold up a lot better for me..
Reviewed by 276 customers One of the best eyeliners I've used 4
VD from Boston
This formula is amazing! It smudges incredibly well if you're looking for a smudged liner look, I just wish it was a bit more waterproof as it doesn't stick in the waterline as long as I'd like. Great shades, great pigmentation, great formula.
Amazing 5
Preezy from Savannah
The best dupe for the UD perversion eye liners- I use it daily, you won't regret purchasing it and they often have bundle sales.
impressed 5
mz gna from 91767
very good eyeliner it stays on all day and glides on easy and its very dark i love this eyeliner and for the price couldn't be happier
Great Affordable Eyeliner 4
Ant B from TX
Great for the price. Long lasting.
skip it 1
moon unit from chicago
i picked up the copper shade for something new in my collection and i don't know if i'll use it again. the metallic pigment just slides around on my eyelid and i can't build up coverage at all even after a primer.
probs gonna go in my trash bin after one use.
My first gel liner... wish I had tried earlier 4
Sudar from No. NV
Easy to use, stays well, doesn't pull skin. Can't believe the negative reviews but haven't had product long
Great eyeliner! 5
Gvb1 from Akron OH
Love this eyeliner. Very easy to use, don't have to press hard to get a nice line, works better than some more expensive brands I've used in he past. Good selection of colors,also.
Exactly what I wanted 5
XeAsti from OH
I ordered the black magic for fun. I prefer gel eyeliners and I purchased another brand which was not that great. The gel was hard and it didn't give the color or sparkles I was looking for. Since this is only available online, I ordered a couple of them and I'm very happy with the results. The gel is incredibly smooth and soft and there is a decent amount of sparkle without being over bearing. It keeps the nice black color as well.
True Color! 5
dz from MO
Wow what a bang for the buck! true color, silky glide, what's not to love???
I love these eyeliners 4
TT from SD
I have a few of these and they are such great everyday eyeliners. Easy to use, stay put and work to smudge out as well. Great all around go to liner!
Definable buying again 5
Diana from Orange park Fl
I use this for my waterline and it works great and stays put all day!!! Literally I was buying the IT cosmetics line for 22.00 ran out and tried this, perfect 👌LA brand has some Awesome products! 💕
Amazing! 5
Alex from Arkansas
I bought this because I was making gift baskets and OMG was I surprised! I ended up keeping one for myself because of how pigmented it was and it lasted all day. It really is waterproof and sweatproof and for the price, wow! I ordered more to keep on at home and others to carry in my purse and gift. You will not be dissapointed in trying this.
Perfect 5
Mamajay66 from Ohio
This eyeliner is the bomb 💣.. I'm old school and we used to lite the liner at the tip to get is soft. I have tried other which was more expensive and still didn't give me what I was looking for. But this right here is the truth. And not expensive 😉
No smudging! 4
Sarah from Maine
The only eyeliner I've tried that has lasted all day without any smudges, fading, or flaking! The only reason I didn't give 5 stars is because I wish they had a bigger color selection and I wish it wasn't the kind you have to use a sharpener with.
Favorite 5
Kris from UT
I will no longer buy any other eyeliner! This applies so smoothly and doesn't tug. Is also cheaper than the Revlon I was buying. I've never had any issues with it not staying in place.
Not what i expected from LA Girl 3
ValGal704 from Dallas, TX
This is more glitter than color payoff. More gold than copper color. Probably best for inner corner highlight but not eyeliner.
Smudged quickly 1
E.F. from California
I wanted to like this product so badly. I had been using the covergirl ink it eyeliner for YEARS but I noticed that it was stinging my eyes so I was on the hunt for a new eyeliner. I liked the price of this one so I bought it. Upon first application, it really lived up to its glide name and it was so black! But about two hours later I noticed it had smudged under my eyes and on my eyelids. I have oily hooded eyelids so I tried setting my lids and also setting the eyeliner but it still smudged quickly. I find myself wiping the smudges away often throughout the day. I don't recommend this :(
Wrong color, won't last 2
Al from Arkansas
The copper is just gold glitter but it's still a fun color. Unfortunately, the 'lead' is very soft. I wore it for an evening without a setting spray, to see how it would stay on it's own, and the color was faded after about an hours. This was excellent for some middle school nostalgia, but I won't buy it again.
Almost perfect. 4
Emily from San Luis Obispo, CA
For the price? It's a must-have. It glides on so easy and so smooth, but imo its one flaw is that it's not easily smudged once it's sat on the eye for a moment. If it were, I'd never buy anything else. The brown is particularly gorgeous; really nice and rich.
Difficult to sharpen!!! 1
Hailey from Washington, d.c.
The actual eyeliner was very pigmented and the color was the exactly the same as described. The first time I used it the eyeliner was great. But on the other hand, I went to go and sharpen it but the pencil "lead" part was very soft and would always break every time I tried to sharpen it. I even popped it in the freezer so it would firm up but when I tried to sharpen it, the "lead" would still break. I probably won't purchase again in the future.
Copper color is too gold. 3
Jacque from Ohio
My biggest complaint is that the color copper which I ordered is actually more gold than copper. Probably
won't use it. Very disappointed in the color and it's hard to sharpen. Ordered another brand that I know is copper in color.
Love it 5
Cristina from Az
It glides on good and doesn't smudge
Creamy 4
Suzette from Richmond KY
Use in my waterline and on top lid.
Not much pigment. 3
Claire from Savannah, Ga
I wanted to use this for my water line, but it just doesn't really show up.
Brown 4
Ani from Houston
Goes on smooth, doesn't tug. Wears nicely without smudging.
