Rated 4.21 out of 5 stars
Most Helpful Positive Review Long-lasting-- Wow
I swatched this as soon as I recieved it and went about my day. After getting ready for work, hours later I noticed the swatch was still on my hand and in my waterline. I couldn't believe it. Unfortunately, I was looking for a nude liner not realizing the one I ordered was a shimmer liner. I purchased this because it was recommended by Kathleen Lights on Youtube. I figured for the price, I couldn't go wrong. Although, its not my color, I hope Ulta offers more colors from the brand in the future or if they do not make a matte nude liner that they will in the future. I would definitely repurchase.
Most Helpful Critical Review Maybe Not for Oily Skin or Humid Climates
I purchased the color Dark Brown and was very excited to try it out after reading many positive reviews, hoping it would be a cheaper alternative to Urban Decay's 24/7 liners. The liner is very pigmented and it only took a single swipe for an opaque line. The formula is very soft (too soft for me personally) which allows for a smooth application. Right after applying the liner, it started smudging quite badly in the outer corners of my eyes. I cleaned it up and then applied my Urban Decay All Nighter setting spray over my face, which I felt like helped to keep it place a little more. I headed out the door to run a few errands and within the next couple hours I noticed lots of running and smudging. My skin is quite oily and I live in a hot, humid climate so that could be part of the reason why this liner did not end up working out. I will likely continue to stick with my Urban Decay liners, which seem to hold up a lot better for me..
Reviewed by 265 customers Amazing!
Alex from Arkansas
I bought this because I was making gift baskets and OMG was I surprised! I ended up keeping one for myself because of how pigmented it was and it lasted all day. It really is waterproof and sweatproof and for the price, wow! I ordered more to keep on at home and others to carry in my purse and gift. You will not be dissapointed in trying this.
Mamajay66 from Ohio
This eyeliner is the bomb 💣.. I'm old school and we used to lite the liner at the tip to get is soft. I have tried other which was more expensive and still didn't give me what I was looking for. But this right here is the truth. And not expensive 😉
Sarah from Maine
The only eyeliner I've tried that has lasted all day without any smudges, fading, or flaking! The only reason I didn't give 5 stars is because I wish they had a bigger color selection and I wish it wasn't the kind you have to use a sharpener with.
Kris from UT
I will no longer buy any other eyeliner! This applies so smoothly and doesn't tug. Is also cheaper than the Revlon I was buying. I've never had any issues with it not staying in place.
Not what i expected from LA Girl
ValGal704 from Dallas, TX
This is more glitter than color payoff. More gold than copper color. Probably best for inner corner highlight but not eyeliner.
E.F. from California
I wanted to like this product so badly. I had been using the covergirl ink it eyeliner for YEARS but I noticed that it was stinging my eyes so I was on the hunt for a new eyeliner. I liked the price of this one so I bought it. Upon first application, it really lived up to its glide name and it was so black! But about two hours later I noticed it had smudged under my eyes and on my eyelids. I have oily hooded eyelids so I tried setting my lids and also setting the eyeliner but it still smudged quickly. I find myself wiping the smudges away often throughout the day. I don't recommend this :(
Wrong color, won't last
Al from Arkansas
The copper is just gold glitter but it's still a fun color. Unfortunately, the 'lead' is very soft. I wore it for an evening without a setting spray, to see how it would stay on it's own, and the color was faded after about an hours. This was excellent for some middle school nostalgia, but I won't buy it again.
Emily from San Luis Obispo, CA
For the price? It's a must-have. It glides on so easy and so smooth, but imo its one flaw is that it's not easily smudged once it's sat on the eye for a moment. If it were, I'd never buy anything else. The brown is particularly gorgeous; really nice and rich.
Difficult to sharpen!!!
Hailey from Washington, d.c.
The actual eyeliner was very pigmented and the color was the exactly the same as described. The first time I used it the eyeliner was great. But on the other hand, I went to go and sharpen it but the pencil "lead" part was very soft and would always break every time I tried to sharpen it. I even popped it in the freezer so it would firm up but when I tried to sharpen it, the "lead" would still break. I probably won't purchase again in the future.
Copper color is too gold.
Jacque from Ohio
My biggest complaint is that the color copper which I ordered is actually more gold than copper. Probably
won't use it. Very disappointed in the color and it's hard to sharpen. Ordered another brand that I know is copper in color.
Cristina from Az
It glides on good and doesn't smudge
Suzette from Richmond KY
Use in my waterline and on top lid.
Not much pigment.
Claire from Savannah, Ga
I wanted to use this for my water line, but it just doesn't really show up.
Ani from Houston
Goes on smooth, doesn't tug. Wears nicely without smudging.
Very nice eyeliners
Nea from Hudson
I got these eyeliners in very black and black magic.
The 'very black' one does not smudge and stays for quite a long time. I like that it's a very dark black. I loved this one.
The 'black magic' one though was little disappointing. The liner did not have that much glitter as it shows in the pic. You need to be very close to the eyelids to see few sparkles . Also this one seems to come off fast.
Both has a very creamy texture and is super easy to apply.
Blanca from New York
I only use eyeliner and mascara. Perfect!
Best drugstore liner
Tonias84 from Sacramento
I have a lot of liners from la girl. I love that they come in every color. They have plenty of smudge time. They glide on and stay ok. Best drugstore option.
My favorite eyeliner
Brandi from Kentucky
After watching Taylor Wynn talk highly of this on her youtube channel, I had to try it out. It goes on so smooth and pigmented. Definitely my number one eyeliner!
I love it so much! Wish I could figure out how to get more o
Angela from Undisclosed
This is a really awesome liner, I've never found anything else at this price point that works so well for the waterline. Unfortunately I'm undecided on if I want to buy another, because I can't figure out how to get more out when the product wears down. It doesn't look like a pencil you're supposed to sharpen; it looks like it should twist up, but I can't make it do so. If I can get an answer to this, then I'd happily buy up every single shade, but if I can't, I probably won't buy it again, even though I really like it. It isn't worth buying a full product that you can only use the very tip of before it's useless.
Glide gel eyeliner
Judith from USA
I love this pencil. Goes on and does not smudge.
I wouldn't buy it again but the color was perfect
Whitney from Winston Salem
Wasn't enough in it for the price, should have just bought the Mac one
Andrea from Wichita
Easy to apply very soft love how it looks
Tina from Undisclosed
I absolutely LOVE this product. I purchased 2, black & dark brown. Only issue is I cannot get them to come out when I twist the bottom. Is there a trick or are mine faulty?
Decent Drugstore Product
CryingAboutMyBills from California
This eyeliner has so much color pay off. I just wish it lasted longer and didn't lose so much color after 8 hours on me. I have watery eyes and I like to put black eyeliner on my waterline. I reach for this if I want to line my eyes when running quick errands. I'm not surprised to see it falling off after a few hours. I would not wear this to a typical work day, because running eyeliner doesn't say I'm professional.
Be very careful applying it
Ambz from Chicago,IL
It broke soon as I applied it. Didn't really get a chance to enjoy it.