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Fully Charged Magnetic Mascara

PÜR

Fully Charged Magnetic Mascara

(274) REVIEWS (1) Q&A ASK A QUESTION

0.52 oz Item 2299690

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This anti-aging mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to strengthen, thicken, lengthen and separate for unparalleled performance.

Benefits:
  • Unique Magnetic Force Formula wraps a positively charged elastic veil around each lash to lift and separate while adding maximum volume without clumping.
  • Fortified with a specialized blend of provitamin B5 and Biotinoyl Tripeptide-1 to help condition and strengthen to prevent lash loss.
  • Carnauba and beeswax set lashes to maintain precise definition all day or all night.

Begin by placing the brush wand at the base of lashes then hold for a few seconds to set. Wiggle the wand in a back and forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.

Pro tip: To prevent drying out the mascara, do not pump wand. Replace every 3 months.
Aqua, Cera Alba (Beeswax), Cyclopentasiloxane, Copernicia Cerifera (Carnauba) Wax, Alcohol Denat., Palmitic Acid, Nylon-12, VP/Eicosene Copolymer, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Glycerin, Polybutene, Biotinoyl Tripeptide-1, Panthenol, Ascorbyl Palmitate, Polyquaternium-10, Polyvinyl Alcohol, VP/VA Copolymer, Aminomethyl Propanediol, Ethylhexylglycerin, Propylene Glycol, Phenoxyethanol, Iron Oxides (CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PÜRFully Charged Magnetic Mascara
 
4.2

(based on 274 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Adds volume (199)
  • Lengthens (183)
  • Great brush (170)
  • Applies evenly (159)
  • Defines & separates (152)

Cons

  • Flakes (36)
  • Difficult to remove (26)
  • Sticky texture (21)
  • Smudges or runs (14)
  • Dries out quickly (11)

Best Uses

  • Anytime (194)
  • Daytime (53)
  • Going out (42)
    • Reviewer Profile:
    • Natural style (111), Classic style (91), Trendy style (30)

Reviewed by 274 customers

Displaying reviews 1-10

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5.0

Amazing mascara

By JB

from Richmond, VA

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about PÜR Fully Charged Magnetic Mascara:

    I was at ULTA to buy another brand of mascara. The sales lady showed me the Pur brand. I absolutely love it!!! I wore it to work the next day and was asked if I had false lashes on. I say job well done.

     
    2.0

    I like more dramatic results.

    By Momof3gs

    from Atlanta ga

    About Me Trendy Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Defines & Separates

    Cons

      Best Uses

        Comments about PÜR Fully Charged Magnetic Mascara:

        I use iT Superhero Mascara and absolutely love how thick and long it makes my lashes. I do have some dislikes about it but my lashes always remind me that it can be overlooked when they look so full and long.
        I went into Ulta to purchase a new tube of It Superhero and a makeup consultant asked me what I liked the most out of a mascara & after telling her she quickly suggested this Fully Charged Mascara and she had another associate do the same, so I decided to give it a try .....I was back in Ulta the next am returning the Fully Charged Mascara.e
        The product seems nice. It seems like it would do great for those who like natural, very natural looks.i personally only really wear mascara and I love for my eyes to have a dramatic look. Full/long lashes are me.
        I have a product that isn't perfect... it flakes, clumps and dries out fast but other than that it is the product for me. Not this product shown here.

         
        5.0

        Best Mascara ever!

        By Erica

        from Glendale, Az

        Comments about PÜR Fully Charged Magnetic Mascara:

        I wish I could add a picture of my lashes with this mascara compared to other brands. This stuff is amazing! It makes my lashes long and full so it's definitely worth the price.

         
        4.0

        Worth it

        By Abby

        from Oxford, AL

        About Me Natural Style

        Pros

        • Adds Volume
        • Great Brush
        • Lengthens

        Cons

        • Flakes

        Best Uses

        • Anytime

        Comments about PÜR Fully Charged Magnetic Mascara:

        Flakes some, kind hard to apply but GREAT RESULTS TOTALLY WORTH IT

        (1 of 1 customers found this review helpful)

         
        5.0

        Wonderful!

        By AJ

        from Michigan

        About Me Natural Style

        Pros

        • Adds Volume
        • Defines & Separates
        • Doesn't Clump
        • Great Brush

        Cons

          Best Uses

          • Anytime

          Comments about PÜR Fully Charged Magnetic Mascara:

          I have long lashes, even without mascara I have a hard time wearing glasses because they touch them. But They are very thin light towards the ends and this mascara gives them the volume they need. It also doesn't clump like a lot of other mascaras do. Sometimes I even layer this with Pur's big look mascara too. they work great together or separate.

          (1 of 1 customers found this review helpful)

           
          5.0

          I will buy this again

          By madison

          from Cloumbus, Ohio

          About Me Classic Style

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Great Brush
          • Lengthens

          Cons

          • Flakes

          Best Uses

          • Anytime
          • Daytime
          • Going Out

          Comments about PÜR Fully Charged Magnetic Mascara:

          I got this mascara through my Ipsy bag, i feel in love with it. Defiantly one of the best mascara brands i have ever used! it does become flaky after it dries throughout the day but it does last me all night even when i sleep in it (when you are not suppose to) it still stays on.

           
          5.0

          Love this mascara

          By Shoozer

          from New Jersey

          About Me Natural Style

          Pros

          • Adds Volume
          • Defines & Separates
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about PÜR Fully Charged Magnetic Mascara:

            This is my favorite mascara right now. It separates the lashes beautifully, lengthens and adds volume. I can't put into words how much I love this mascara it's so good!! It made my bad eyelash eye, my good eyelash eye. Love it!!

             
            5.0

            Love this mascara

            By Brit

            from Missouri

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush

            Cons

              Best Uses

              • Anytime

              Comments about PÜR Fully Charged Magnetic Mascara:

              I was using Benefit Roller Lash, but I received a sample of this and converted. This gives me a little more length and serious volume, but what I like most is that it somehow manages to still look natural. Plus, no clumps or smudging. This is exactly what I was looking for in a mascara.

               
              3.0

              Nice length with some down sides

              By Gwen

              from Boardman, OH

              About Me Classic Style

              Verified Buyer

              Pros

              • Lengthens

              Cons

              • Flakes
              • Sticky Texture

              Best Uses

              • Anytime

              Comments about PÜR Fully Charged Magnetic Mascara:

              Great length, but it seemed clumpy to me. I had a really hard time getting my lashes to stay separate. I had issues with it flaking into my eyes. I also used it with the primer. I was not a huge fan. Brush is bulky making it difficult to get small lashes without making a mess. I will stick with Benefit for now.

               
              5.0

              The only mascara I've found that doesn't bleed

              By KDL

              from St. Louis, MO

              About Me Natural Style

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Doesn't smudge or run on your face
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about PÜR Fully Charged Magnetic Mascara:

                I have long eyelashes and the problem I always encounter is my mascara bleeding/smudging onto my face throughout the day. This is the only one I've found that doesn't do this, especially one that isn't waterproof, and yet it is easy to remove. I received a sample size in my IPSY bag and came to ULTA to buy the full size. It's fantastic.

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                1 Question | 1 Answer
                Displaying question 1
                • Q:

                  How do they stick to your eyelids?
                  Asked on 12/28/2017 by none from Florence, Ky

                  1 answer

                  • Staff Expert

                    A:

                    Sorry for the delay answering your question. Please contact us at gethelp@ulta.com. Thanks!

                    Answered on 2/5/2018 by Staff Expert from Ulta Beauty
                Displaying question 1

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