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Fully Charged Magnetic Mascara

PÜR

Fully Charged Magnetic Mascara

(280) REVIEWS (1) Q&A ASK A QUESTION

0.52 oz Item 2299690

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This anti-aging mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to strengthen, thicken, lengthen and separate for unparalleled performance.

Benefits:
  • Unique Magnetic Force Formula wraps a positively charged elastic veil around each lash to lift and separate while adding maximum volume without clumping.
  • Fortified with a specialized blend of provitamin B5 and Biotinoyl Tripeptide-1 to help condition and strengthen to prevent lash loss.
  • Carnauba and beeswax set lashes to maintain precise definition all day or all night.

Begin by placing the brush wand at the base of lashes then hold for a few seconds to set. Wiggle the wand in a back and forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.

Pro tip: To prevent drying out the mascara, do not pump wand. Replace every 3 months.
Aqua, Cera Alba (Beeswax), Cyclopentasiloxane, Copernicia Cerifera (Carnauba) Wax, Alcohol Denat., Palmitic Acid, Nylon-12, VP/Eicosene Copolymer, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Glycerin, Polybutene, Biotinoyl Tripeptide-1, Panthenol, Ascorbyl Palmitate, Polyquaternium-10, Polyvinyl Alcohol, VP/VA Copolymer, Aminomethyl Propanediol, Ethylhexylglycerin, Propylene Glycol, Phenoxyethanol, Iron Oxides (CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PÜRFully Charged Magnetic Mascara
 
4.2

(based on 280 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Adds volume (204)
  • Lengthens (187)
  • Great brush (174)
  • Applies evenly (164)
  • Defines & separates (156)

Cons

  • Flakes (36)
  • Difficult to remove (26)
  • Sticky texture (21)
  • Smudges or runs (15)
  • Dries out quickly (12)

Best Uses

  • Anytime (198)
  • Daytime (56)
  • Going out (44)
    • Reviewer Profile:
    • Natural style (115), Classic style (93), Trendy style (30)

Reviewed by 280 customers

Displaying reviews 1-10

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4.0

an AWESOME higher end mascara!

By Bella

from Los Angeles, CA

About Me Natural Style

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Great Brush
  • Lengthens

Cons

  • Smudges or Runs

Best Uses

  • Daytime

Comments about PÜR Fully Charged Magnetic Mascara:

I bought this mascara after exchanging the Tarte Lights Camera Flashes mascara, which is... not my favorite to say the least. I was wondering around Ulta with a giftcard to spend so I decided to treat myself to a lux mascara, which I never do. I bought the mascara on a whim, just for the fact that the brush was NOT the size of huge squash (I hate those wands). I tried it on the next day, being a bit wary from the Tarte mascara disappointment. I applied it and knew immediately it was AMAZING! If you are into the natural, no-makeup makeup look (like me) then this is just a slightly more dramatic version of that lash look. It kept my curl, and smudged the most minimal amount from sitting in the hot sun. I apply one coat on my top lashes for a volumized, lengthened, and defined lash look. If you are looking to treat yourself, TRY THIS!

 
5.0

Favorite Mascara

By Lani

from Fresno, Ca

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about PÜR Fully Charged Magnetic Mascara:

    This is my favorite mascara hands down! It makes my eyelashes look fuller and longer without clumping or flaking!!

     
    5.0

    Would recommend.❤️

    By Two pack

    from Houston Texas

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about PÜR Fully Charged Magnetic Mascara:

      Awesome

       
      5.0

      Stopped wearing fake lashes because of this

      By Alexis

      from St Simons Island

      About Me Classic Style

      Pros

      • Adds Volume
      • Applies Evenly
      • Lengthens

      Cons

      • Dries Out Quickly

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about PÜR Fully Charged Magnetic Mascara:

      This stuff is INCREDIBLE. I used to only use Better Than Sex by Too Faced but this blows it out of the water. My friend had it on and I couldn't believe her eyelashes were real. It's like it adds more eyelashes or something, I swear. I stopped using fake lashes. I don't wear a lot of eye makeup because I have small eyes but I do like my eyelashes to look full and long. This stuff makes me feel like a million bucks

       
      5.0

      Thanks to the sales girl that brought this to me!!!!

      By ELLE

      from SHERMAN, TX

      About Me Natural Style

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about PÜR Fully Charged Magnetic Mascara:

        Holy cow! This is the most amazing mascara ever! Since I have been using it I have been stopped twice asking if I had gotten lash extensions.......Not only does it make my lashes longer than any other brand that I have ever tried, I feel like my lashes are actually growing and thickening since I have been using this product....While the price may seem high, the size of the mascara is huge...It is actually like double the amount of any other brand...LOVE, LOVE, LOVE!

         
        1.0

        Not impressed disappointed, only coats my lashes black.

        By Carolina

        from Santa María, CA

        About Me Natural Style

        Verified Buyer

        Pros

        • Doesn't Clump

        Cons

        • Doesn't add volume
        • Doesn't lengthen

        Best Uses

          Comments about PÜR Fully Charged Magnetic Mascara:

          I was looking for an everyday mascara to would define my lashes and give them some volume but this product did not do that. I know of drugstore brands that are a lot less expensive and work a lot better.

           
          5.0

          Amazing mascara

          By JB

          from Richmond, VA

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about PÜR Fully Charged Magnetic Mascara:

            I was at ULTA to buy another brand of mascara. The sales lady showed me the Pur brand. I absolutely love it!!! I wore it to work the next day and was asked if I had false lashes on. I say job well done.

            (0 of 1 customers found this review helpful)

             
            2.0

            I like more dramatic results.

            By Momof3gs

            from Atlanta ga

            About Me Trendy Style

            Verified Buyer

            Pros

            • Applies Evenly
            • Defines & Separates

            Cons

              Best Uses

                Comments about PÜR Fully Charged Magnetic Mascara:

                I use iT Superhero Mascara and absolutely love how thick and long it makes my lashes. I do have some dislikes about it but my lashes always remind me that it can be overlooked when they look so full and long.
                I went into Ulta to purchase a new tube of It Superhero and a makeup consultant asked me what I liked the most out of a mascara & after telling her she quickly suggested this Fully Charged Mascara and she had another associate do the same, so I decided to give it a try .....I was back in Ulta the next am returning the Fully Charged Mascara.e
                The product seems nice. It seems like it would do great for those who like natural, very natural looks.i personally only really wear mascara and I love for my eyes to have a dramatic look. Full/long lashes are me.
                I have a product that isn't perfect... it flakes, clumps and dries out fast but other than that it is the product for me. Not this product shown here.

                 
                5.0

                Best Mascara ever!

                By Erica

                from Glendale, Az

                Comments about PÜR Fully Charged Magnetic Mascara:

                I wish I could add a picture of my lashes with this mascara compared to other brands. This stuff is amazing! It makes my lashes long and full so it's definitely worth the price.

                 
                4.0

                Worth it

                By Abby

                from Oxford, AL

                About Me Natural Style

                Pros

                • Adds Volume
                • Great Brush
                • Lengthens

                Cons

                • Flakes

                Best Uses

                • Anytime

                Comments about PÜR Fully Charged Magnetic Mascara:

                Flakes some, kind hard to apply but GREAT RESULTS TOTALLY WORTH IT

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                Q&A

                Product Q&A

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                Get answers from in-house experts.

                1 Question | 1 Answer
                Displaying question 1
                • Q:

                  How do they stick to your eyelids?
                  Asked on 12/28/2017 by none from Florence, Ky

                  1 answer

                  • Staff Expert

                    A:

                    Sorry for the delay answering your question. Please contact us at gethelp@ulta.com. Thanks!

                    Answered on 2/5/2018 by Staff Expert from Ulta Beauty
                Displaying question 1

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