Rated 4.13 out of 5 stars
Most Helpful Positive Review Glad I tried it!
I usually wear MAC Haute and Naughty but wanted to try a different mascara so I headed to Ulta and got talked into buying this brand instead of Smashbox. I'm pleasantly surprised, I have very short lashes and this mascara adds lots of length and lasts through a ten hour shift. It does require some effort to get completely off but usually using a make up removing cloth works. I would definitely buy again and recommend for someone with similar lashes. It might be too much if you already have long or thick lashes.
Most Helpful Critical Review Lengthens lashes to curl downward!
I was carrying the Too Faced BTS mascara in hand and got convinced by the sales associate that this mascara has nourishing/anti-aging properties & volumizes just like Too Faced. Tried it 3 days and it makes my lashes curl down, so weird. I've used many brands of mascaras and the only other one that does this is Mally's. I hate that I have to make a trip to go back to exchange back my fav Too Faced.
Reviewed by 466 customers I have used this for 1 year and I will continue to use it!!
My from Chesterfield, VA
Something Clever from DFW
This is, hands down, my favorite mascara I have ever used. It lasts all day, comes clean with my makeup remover wipes, and give my lashes incredible volume without clumping them together. I've been using this mascara for about 3 years now after receiving a sample and I love it!
I will always search for this!
lauren from Virginia
I use it daily
Lina from New York, NY
Great mascara! Makes my lashes look fuller and does not flake or smudge which I prefer and love.
feels like $4 mascara on a good day
jenn from williamsport, PA
the fact that i paid over $20 for this makes me so mad that i just have to laugh. to be fair i will say it does lengthen but it literally doesn't hold curl at all, it actually seems to pull my lashes downward. it's clumpy, and applies wayyyy too heavily. also, its so ~uncomfortable~ to wear that the two days ive worn it i've literally rushed to take off my makeup because i spent the entire day fighting the urge to rip my own eyelashes off. so weird and honestly so annoying especially for the price. reminds me of the stuff i used to buy in middle school at the dollar store when i was wearing blue eyeshadow and powder foundation. dont spend your money on this
Love this mascara!
Older babe from Chicago area
One of the best mascaras I've ever used !
Love this mascara!
Cy from Ontario CA
Glad I purchased this
Nicole from SD
Absolutely LOVE this mascara!!
Gives volume but flakes...
Liz from CA
I got a sample size of this mascara and it definitely gives your lashes volume, after about 3 coats. The only problem is that it flakes all over by the afternoon :(
New favorite mascara!!
Lina from New York, NY
I brought this mascara because it was on sale and had great reviews, which I totally agree with. This mascara gives my lashes volume, length and does not flake. It's become my new favorite. I've been using it everyday since I received it and will definitely be buying more of it.
All time favorite!
Vania from CO
This mascara is my all time favorite. It doesn't crumble unto your under eye or cheek! The brush covers your eyelashes one by one and gives you a full lash look with beautiful volume!
Skeptical about new mascaras
Dariya from New York
Decided to give this a try after running out of my og go to maybelline (?) great lash that I've been using for years and IM NOT DISAPOINTED!! This is defiantly a new favorite! Beautiful black shade and makes my lashes look beautiful without being clumpy. I'm so happy about trying this!
Omar from Texas
Have used so many mascaras, this one feels the best on the lashes and still gives me great looking lashes!
Auburn Mom from Georgia
Love the length and volume! It stays on all day and makes my lashes look fabulous! Love it!
I would definitely buy again!!
MIss Wright from Woodhaven ,NY
I use this mascara with the ulta brand eyelash curler and get the fullest lashes all day!
Best mascara EVER!
Maday73 from Miami, FL
I use this everyday. As much or as little as I want. Totally worth the price!
Queen Athena from New Jersey
I use this for an everyday look and a nighttime look. Great for all occasions, my eyes look great and I don't get itchy.
ReservedReview from USA
Overall a good mascara that gives nice definition to the lashes.
Didn't expect it to be this good!
Nerd from US
My favorite mascara. You can apply multiple layers and it won't clump up on your eyelashes. Great for everyday looks. Also a bonus is that it curls your eyelashes. And my favorite part is that it doesn't make your eyelashes stick together, therefore looks very natural.
A dupe is lash princess from essence.
LOVE for lashes!
De J from Norman Oklahoma
I love this Mascara because ever since I've gotten older my lashes have gotten so thin and ya can hardly see them. But with this Mascara I am able to really get a really great cover of mascara on my lashes with just one or two coats. It makes my lashes look almost as long and thick as they were when I was in my 20's.
Bertie from Dearborn
Love Pur! My lashes look long and I am 61 years old! I am sensitive to a lot of other products. No itchy eyes 👀
Not your average mascara
MrsK the Shopaholic from University Place
This mascara is amazing! I basically have no lashes at all and this mascara works wonders for me! I even wear it in place of falsies. I pair this mascara with the Tarte lash primer and my lashes are bold, long and flake free all day.
Renee from Colorado
I got this mascara in a gift bag at an event and I love it! It makes my lashes look thicker and longer and holds all day. It can tend to clump a little but that doesn't take away from all the benefits.
Not a winner for me
Kathy59 from Houston
Clumpy application and appearance, and it bled down under my eyes after a few hours. I tried this out during a sale, but didn't keep it.
Nikki from Maine
I figured it sounded too cool to work, I was right lol. Super dry and flakey. Didn't feel good going on. Immediate clumping and chunking on first coat. I tried using it on its own and with two different primers and always got the same results. It was worth a shot 🤷🏼♀️