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Fully Charged Magnetic Mascara

PÜR

Fully Charged Magnetic Mascara

(271) REVIEWS (1) Q&A ASK A QUESTION

0.52 oz Item 2299690

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This anti-aging mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to strengthen, thicken, lengthen and separate for unparalleled performance.

Benefits:
  • Unique Magnetic Force Formula wraps a positively charged elastic veil around each lash to lift and separate while adding maximum volume without clumping.
  • Fortified with a specialized blend of provitamin B5 and Biotinoyl Tripeptide-1 to help condition and strengthen to prevent lash loss.
  • Carnauba and beeswax set lashes to maintain precise definition all day or all night.

Begin by placing the brush wand at the base of lashes then hold for a few seconds to set. Wiggle the wand in a back and forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.

Pro tip: To prevent drying out the mascara, do not pump wand. Replace every 3 months.
Aqua, Cera Alba (Beeswax), Cyclopentasiloxane, Copernicia Cerifera (Carnauba) Wax, Alcohol Denat., Palmitic Acid, Nylon-12, VP/Eicosene Copolymer, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Glycerin, Polybutene, Biotinoyl Tripeptide-1, Panthenol, Ascorbyl Palmitate, Polyquaternium-10, Polyvinyl Alcohol, VP/VA Copolymer, Aminomethyl Propanediol, Ethylhexylglycerin, Propylene Glycol, Phenoxyethanol, Iron Oxides (CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PÜRFully Charged Magnetic Mascara
 
4.2

(based on 271 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Adds volume (198)
  • Lengthens (182)
  • Great brush (169)
  • Applies evenly (157)
  • Defines & separates (151)

Cons

  • Flakes (36)
  • Difficult to remove (26)
  • Sticky texture (21)
  • Smudges or runs (14)
  • Dries out quickly (11)

Best Uses

  • Anytime (193)
  • Daytime (52)
  • Going out (41)
    • Reviewer Profile:
    • Natural style (110), Classic style (91), Trendy style (29)

Reviewed by 271 customers

Displaying reviews 1-10

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4.0

Worth it

By Abby

from Oxford, AL

About Me Natural Style

Pros

  • Adds Volume
  • Great Brush
  • Lengthens

Cons

  • Flakes

Best Uses

  • Anytime

Comments about PÜR Fully Charged Magnetic Mascara:

Flakes some, kind hard to apply but GREAT RESULTS TOTALLY WORTH IT

 
5.0

Wonderful!

By AJ

from Michigan

About Me Natural Style

Pros

  • Adds Volume
  • Defines & Separates
  • Doesn't Clump
  • Great Brush

Cons

    Best Uses

    • Anytime

    Comments about PÜR Fully Charged Magnetic Mascara:

    I have long lashes, even without mascara I have a hard time wearing glasses because they touch them. But They are very thin light towards the ends and this mascara gives them the volume they need. It also doesn't clump like a lot of other mascaras do. Sometimes I even layer this with Pur's big look mascara too. they work great together or separate.

     
    5.0

    I will buy this again

    By madison

    from Cloumbus, Ohio

    About Me Classic Style

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Great Brush
    • Lengthens

    Cons

    • Flakes

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about PÜR Fully Charged Magnetic Mascara:

    I got this mascara through my Ipsy bag, i feel in love with it. Defiantly one of the best mascara brands i have ever used! it does become flaky after it dries throughout the day but it does last me all night even when i sleep in it (when you are not suppose to) it still stays on.

     
    5.0

    Love this mascara

    By Shoozer

    from New Jersey

    About Me Natural Style

    Pros

    • Adds Volume
    • Defines & Separates
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about PÜR Fully Charged Magnetic Mascara:

      This is my favorite mascara right now. It separates the lashes beautifully, lengthens and adds volume. I can't put into words how much I love this mascara it's so good!! It made my bad eyelash eye, my good eyelash eye. Love it!!

       
      5.0

      Love this mascara

      By Brit

      from Missouri

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush

      Cons

        Best Uses

        • Anytime

        Comments about PÜR Fully Charged Magnetic Mascara:

        I was using Benefit Roller Lash, but I received a sample of this and converted. This gives me a little more length and serious volume, but what I like most is that it somehow manages to still look natural. Plus, no clumps or smudging. This is exactly what I was looking for in a mascara.

         
        3.0

        Nice length with some down sides

        By Gwen

        from Boardman, OH

        About Me Classic Style

        Verified Buyer

        Pros

        • Lengthens

        Cons

        • Flakes
        • Sticky Texture

        Best Uses

        • Anytime

        Comments about PÜR Fully Charged Magnetic Mascara:

        Great length, but it seemed clumpy to me. I had a really hard time getting my lashes to stay separate. I had issues with it flaking into my eyes. I also used it with the primer. I was not a huge fan. Brush is bulky making it difficult to get small lashes without making a mess. I will stick with Benefit for now.

         
        5.0

        The only mascara I've found that doesn't bleed

        By KDL

        from St. Louis, MO

        About Me Natural Style

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Doesn't smudge or run on your face
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about PÜR Fully Charged Magnetic Mascara:

          I have long eyelashes and the problem I always encounter is my mascara bleeding/smudging onto my face throughout the day. This is the only one I've found that doesn't do this, especially one that isn't waterproof, and yet it is easy to remove. I received a sample size in my IPSY bag and came to ULTA to buy the full size. It's fantastic.

           
          5.0

          Love it

          By Ohiopeach40

          from Middletown

          About Me Trendy Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about PÜR Fully Charged Magnetic Mascara:

            Love it

             
            5.0

            I would buy this product again and again

            By Andrea Decaria

            from Portersville PA

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about PÜR Fully Charged Magnetic Mascara:

              Gives long length to lashes, doesn't take off eyelashes while removing, I definitely recommended this to EVERYONE

               
              4.0

              So Easy

              By Not a Beauty Queen

              from Waco, Texas

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens
              • Long Lasting

              Cons

                Best Uses

                • Anytime

                Comments about PÜR Fully Charged Magnetic Mascara:

                I am not a huge makeup user. I like to use a few things consistently. I have tried several types of mascara. My favorite is the kind that has an even brush that applies well. I get confused with high-tech brushes and application techniques. This brand applies quickly and evenly, adding definition to my otherwise pale lashes. It stays on all day (and night). It is not waterproof, but it is not messy if it gets wet.
                I tried a sample size, and went back for the full size.

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                Q&A

                Product Q&A

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                Do you have questions about this product?

                Get answers from in-house experts.

                1 Question | 1 Answer
                Displaying question 1
                • Q:

                  How do they stick to your eyelids?
                  Asked on 12/28/2017 by none from Florence, Ky

                  1 answer

                  • Staff Expert

                    A:

                    Sorry for the delay answering your question. Please contact us at gethelp@ulta.com. Thanks!

                    Answered on 2/5/2018 by Staff Expert from Ulta Beauty
                Displaying question 1

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