skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Fullfyl Shampoo
Fullfyl Shampoo

Pureology

Fullfyl Shampoo

(91) REVIEWS ASK A QUESTION ASK A QUESTIONS

Item 2304736

Size:33.8 oz

Options

View All Options

Find in Store-

Pureology Fullfyl Shampoo adds thickness and density while providing the ultimate color protection for color treated hair. This densifying shampoo includes a Keravis-rich formula that wraps each strand for added volume so that your hair looks and feels more full. Fullfyl Shampoo also includes PhytoBlend and Pureology's AntiFade Complex to give an added densifying effect and to maintain the vibrancy of your hair color.

Key Benefits:
  • 100% vegan
  • Densifying shampoo
  • Gently cleanses and volumizes each strand
  • Makes hair look and feel more full
  • Includes AntiFade Complex, PhytoBlend, and Keravis

For those who loved our Pure Volume System, we recommend that you try our FullFyl System.
Apply a quarter-sized amount to wet hair, lather, rinse and repeat as needed. Follow with Fullfyl Condition and Densifying Spray. In case of contact with eyes, rinse them immediately
Aqua/Water/Eau, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Sodium Chloride, Glycol Distearate, PPG-5-Ceteth-20, Sodium Polystyrene Sulfonate, Decyl Glucoside, Parfum/Fragrance, Sodium Benzoate, Carbomer, PEG-55 Propylene Glycol Oleate, Propylene Glycol, PEG-150 Pentaerythrityl Tetrastearate, Salicylic Acid, PEG-6 Caprylic/Capric Glycerides, Sodium Hydroxide, Tocopherol, Benzophenone-4, Butylene Glycol, Benzoic Acid, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Wheat Amino Acids, Hydrolyzed Vegetable Protein P G-Propyl Silanetriol, Phenoxyethanol, Melanin, Potassium Sorbate, CI 14700/Red 4, Disodium EDTA, Pentylene Glycol, Ethylhexylglycerin, Citric Acid.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PureologyFullfyl Shampoo
 
3.5

(based on 91 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Adds volume (51)
  • Cleans thoroughly (39)
  • Great smell (39)
  • Lathers well (34)
  • Adds shine (25)

Cons

  • Dries hair out (29)
  • Harsh (21)
  • Doesn't lather well (18)
  • Doesn't work (13)
  • Smells bad (4)

Best Uses

  • Fine hair (38)
  • Daily use (25)
  • Oily hair (7)
  • Thick hair (4)
    • Hair Type:
    • Straight hair (57), Wavy hair (25)
    • Reviewer Profile:
    • Beauty conscious (45), Survivalist / minimalist (19), Product junkie (15)

Reviewed by 91 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

GREAT SHAMPOO FOR COLORED HAIR

By JoAnn

from Orlando fl

About Me Minimalist

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle

Cons

    Best Uses

      Comments about Pureology Fullfyl Shampoo:

      Having straight color treated blonde hair This shampoo works great. Doesn't dry my hair out is sulfur free works well.

      • Hair Type:
      • Straight Hair

      (2 of 3 customers found this review helpful)

       
      1.0

      Shampoo makes hair STIFF AND YUCKY~!

      By MRS. RUPER

      from Minneapolis

      About Me Product Junkie

      Verified Buyer

      Pros

        Cons

        • Doesn't Lather Well
        • Dries Hair Out

        Best Uses

          Comments about Pureology Fullfyl Shampoo:

          This is the worst shampoo I've ever used. I'm not sure which ingredient made my hair so stiff while shampooing. I was afraid it wouldn't rinse out all the way . And the insistence by Purelogy that after shampooing, then rinse with conditioner (which is good), then spray some over-perfumed product called Color Fanatic - what a ripoff. No one should have to use another product after the conditioner. Not at these prices.
          PLEASE GIVE ME BACK THE PINK BOTTLE VOLUME SHAMPOO and CONDITIONER.

          • Hair Type:
          • Wavy Hair

          (0 of 1 customers found this review helpful)

           
          2.0

          Not for me

          By chomie

          from Phoenix

          About Me Beauty Conscious

          Verified Buyer

          Pros

            Cons

            • Ineffective
            • Smells Bad

            Best Uses

              Comments about Pureology Fullfyl Shampoo:

              This did not give my hair texture. Just made it overly soft and very staticky.

              • Hair Type:
              • Straight Hair
               
              5.0

              Works great

              By Mehee01

              from Flemington, NJ

              About Me Beauty Conscious

              Pros

              • Adds Volume
              • Cleans Thoroughly
              • Great Smell

              Cons

                Best Uses

                • Thinner Hair

                Comments about Pureology Fullfyl Shampoo:

                It does exactly what it's supposed to do! You can tell from the second you start shampooing that it's going to be good. It gives you that "just got highlights" feel to your fine hair. I don't use the conditioner with it, I use Alterna's color extend conditioner. I also only use this shampoo once or twice a week max! I love how my hair looks once it's styled!

                • Hair Type:
                • Straight Hair
                 
                5.0

                Best shampoo ever!

                By Christina

                from Florida

                About Me Product Junkie

                Verified Buyer

                Pros

                • Adds Volume

                Cons

                  Best Uses

                  • Thinner Hair

                  Comments about Pureology Fullfyl Shampoo:

                  I love this shampoo! Would highly recommend to anyone with flat hair that needs volume.

                  • Hair Type:
                  • Straight Hair
                   
                  2.0

                  Not for me

                  By Sandy

                  from TN

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Lathers Well

                  Cons

                  • Dries Hair Out
                  • Ineffective

                  Best Uses

                    Comments about Pureology Fullfyl Shampoo:

                    Made my scalp dry and itchy

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    Love this shampoo!

                    By PC

                    from Florence, AL

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Lathers Well

                    Cons

                      Best Uses

                      • Thinner Hair

                      Comments about Pureology Fullfyl Shampoo:

                      Shampoo hair, works great on color treated hair.

                      • Hair Type:
                      • Straight Hair
                       
                      5.0

                      finally found my perfect shampoo && conditioner

                      By Karinzz

                      from modesto ca

                      About Me Product Junkie

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Adds Volume
                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell
                      • Improves Hair Health

                      Cons

                      • Doesn't Lather Well

                      Best Uses

                        Comments about Pureology Fullfyl Shampoo:

                        I use this every 2 days on my hair sometimes every 3.

                        • Hair Type:
                        • Wavy Hair
                         
                        2.0

                        Not for my hair. It made my hair feel very dry.

                        By Cat

                        from New Jersey

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                        • Cleans Thoroughly
                        • Great Smell

                        Cons

                        • Dries Hair Out
                        • Harsh

                        Best Uses

                        • Oily Hair

                        Comments about Pureology Fullfyl Shampoo:

                        It is like a clarifying shampoo. Not for volume on my hair.

                        • Hair Type:
                        • Wavy Hair
                         
                        5.0

                        Woooo!!

                        By Ninnickname

                        from Chicago IL

                        About Me Beauty Conscious

                        Verified Reviewer

                        Pros

                        • Adds Volume
                        • Cleans Thoroughly
                        • Great Smell

                        Cons

                          Best Uses

                          • Curly Hair

                          Comments about Pureology Fullfyl Shampoo:

                          Wow, I used for the first time and this shampoo really does add density and fullness noticeably!!!

                          • Hair Type:
                          • Very Curly Hair

                          Displaying reviews 1-10

                          Back to top

                          Previous | Next »