Rated 4.32 out of 5 stars
Most Helpful Positive Review Love the smell and the results
One of my favorite shampoos and I use it in conjunction with the conditioner.
Most Helpful Critical Review Doesn't work
This product and the corresponding conditioner did not make my hair any fuller, but it did dry it out a bit and my hair is normally oily. My hair stylist recently warned me to stay away from any shampoo product containing Sodium Laural or Lauroyl because it is a pretty harsh detergent. She said to treat my hair as I would my face.
According to the internet: Sodium Lauroyl isethionate (ingredient in this product) is used as a detergent, wetting agent, and emulsifer.
Research shows that this product may dry out skin. That's all I need to know!
Reviewed by 593 customers No
Ee from Al
Hair feels ok but guess wanted same fragrance.
CS from Oklahoma
I used this shampoo for a month. I changed nothing else about my daily routine. After a few weeks, I noticed my hair was falling out and clogging my shower drain almost daily. I also noticed some red, sore patches on my scalp. My hair before this was healthy and thick. I started using this at my hairdresser's suggestion. She wanted me to wash my hair less. I wash my hair every day and it has always been healthy, shiny, and grows quickly. Probably will not be going back to that hair dresser, either.
Only thing that's ever made my hair feel normal
Pagie from Topeka, KS
I have straight, fine hair that will usually fall flat within 6 hours of washing. I've used volumizing products to no avail. Usually, my hair has some pep for the first day, but then gets oily and just lays there. Dry shampoo can help, but then the rest of my hair dries out and gets damaged. It's been a struggle until I tried this. I was skeptical when my hair didn't feel completely smooth after the conditioner, but this stuff is amazing. I have volume on Day 2 even after sleeping on it, which never happens. My hair is soft and supple. I hope it continues this way. I've always been jealous of people with thick hair that has any kind of shape. Now I feel like my hair looks and feels it's best.
So far so good
AlexM from Nevada
I have only been using this product for about two weeks bu so far I have had good results. I don't feel the coating that some shampoos leave and since I have very thin, fine hair it is a great improvement. At this point I would recommend it to other who have the same kind of hair.
I try to always have this in my house
Lin from Huntsville Alabama
Used this shampoo for 6 years.My favorite shampoo I have ever used.
Worst Shampoo and Conditioner I have ever used
Jordan from Houston, TX
I used this shampoo and condition together. I will say the shampoo is 100x better than the conditioner. However, its still awful. I have naturally straight fine hair and its typically pretty oily. This shampoo and conditioner made my hair feel like straw... so much so that it tangles my hair in little knots and then my hair actually ripped and a huge chunk of hair fell out. Awful product. I don't see how it could work for ANYONE if it does this to oily hair...
Robyn from Roanoke Va
Overall not a bad shampoo. It did add volume but I prefer the original perfect day shampoo due to the static and tangles after this one. I wouldn't use daily
Beautyguru from Oklahoma
Only shampoo that's actually turned my fine thin hair THICK
Only shampoo I use
Al25 from Tennessee
Perfect for me
Styleathomemom from Holiday, FL
This shampoo really delivers...great volume, softer hair and smells delicious.
Retbe from Central Florida
work into wet hair after shampoo and conditioner to give volume and thickness to fine thin hair.
Hate it.. ulta doesnt add negative reviews
Pooh from PA
I was suggested this by a stylist in a salon. I used it for month and half, head heavy HAIR LOSS, ichy scalp and hair all over my pillow. Guess what..? I blamed my appetite, i checked my food habits. Ofcourse, that maybe for some extent, maybe 10%. I am indian with thick hair and good volume, i maintain ny hair really
well. I loose lots of lots of hair after my showe, thts how i realized its the shampoo. I wash my hair 2 -3 times a week. Not everyday, which isnt recomended. Im shocked by so many positive reviews. And guess what, if you are reading this you are saved. I have read other comments and realized this product has something in it. And that lady who tried to email the company and review about is getting her reviews deleted. Though, they delete the reviews and just incase people
builds up in my hair and makes my hair look so oily
kait from Rhode Island
My hair is so oily because its thin, but I can usually go a day or two without washing my hair. Ever since I started using this product, my hair literally looks disgustingly greasy 3 hours after I shampoo with it. I wash my hair so well and make sure I get the product out but it builds up in my hair so badly and makes my hair feel so gross and oily on top of that.
Not what I was looking for
meli from detroit
i have straight limp asian hair, and I was hoping this shampoo would give me some volume.
it smells great! and i dont have to wash my hair as often
i have noticed more hair falling out than usual and it does not give me the volume i was looking for.
This is a great product, gives me a lot of body and volume.
sblaschko from Wisconsin
Nice smell and rich lather, which I love.
LP user from 01776
These products are different in that they continue to deliver what they promise. They don't stop working like other shampoos usually do.
Don't get it!
Steph from 80016
I don't get the rave reviews! This shampoo/conditioner set made my normally shiny full hair super dry and straw like. Was looking for something gentle on my hair to retain the beautiful rich coloring base my stylist gave me, but not at the expense of hair heath. Returning and not looking back.
BEWARE of this shampoo and this shady company!!!
Becca from Boca Raton, FL
I have a brand that I love, but was looking for a sulfate free volumizing shampoo. I purchased the full shampoo and conditioner after reading the many "positive reviews" and had high hopes for my medium fine hair. I did have noticeably more volume with the first wash, none with the second. I did however have sores/scabs ALL OVER my scalp after both washes. After the first wash I thought it may have been a hair/scalp treatment I did with aloe, jojoba, and essential oils but ive never had a reaction after many uses of it) so I babied my scalp and washed with my nourishing shampoo for the next week until they went away. I washed again with this shampoo and what do you know....sores and scabs all over my scalp!!! Ive NEVER had this kind of reaction with any shampoo in my life. With this being a "clean high quality brand" I did a lot of research and found many forums of other women having the same issue. Why? Because they put methylchlorisothiazolinone and Methylisothiazolinone in it. Why are they bad? In high doses, they both cause CHEMICAL BURNS, are linked to lung toxicity, allergic reactions (hello sores and scabs) possible neurotoxicity, and can cause hair loss. I immediately left this exact review on their website and was sent an email asking for more details. I went to check my review and they deleted it!! I left it again, it was deleted again...SHOCKER!! This company is SHADY and claims to be clean and safe??!! What other details do you need? Please save your money and buy a different brand!! It may work for you in the meantime but with those two ingredients and their side effects is enough for me to never purchase again or recommend this product to any one. Add in the deletion of a negative review and that says it all. This shampoo and company are garbage!!! ill be posting this review on every possible website that they are unable to alter my review!
Magen from Chattanooga
I can't rave enough about the Full shampoo! It doesn't strip my hair but gets it clean. I can finally go up to 4 days without washing my very fine oily hair. my hair is more manageable and I'm not fighting against it constantly.
SJ from Bay Area
I've tried so many shampoos that are both cheaper and more expensive, and this is by far the best one for me. The biggest difference is that almost none of my hair shreds afterward, whereas every other shampoo has a few to many strands come out (which I think is normal/common). Suds up great even though it's sulfate free. I can't say that I've noticed a huge difference in volume beyond my hair just staying on my head.
Heather from Mount Pleasant, WI
By the second use, I noticed shine, softness and fullness to my hair. Day 2 my hair still felt freshly washed. When I ran out I went back to my old shampoo until I could get to the store to buy more living proof and I could tell how awful my hair felt without it. I hope this line sticks around. I will never go back to another shampoo/conditioner.
Works just like how it say .
Nouiebae from Minnesota
Love love this product, makes my hair feels so light and more volume.
Si from Orlando FL
That Ulta beauty Millenia in Orlando, they give to me a sample and what's happened was did an incredible volume in my hair. I loved.
One of my favorite!!!!
Peach from WV
This brand is becoming one of my favorites, I always used drug store or dollar store hair products, well I switched it up and wanted something higher end, so glad I did. I can tell a huge difference in my hair it's so much softer and just feels si much better!! I have thick, frizzy, crazy hair and this brand has helped sooo much!! I definitely recommend trying and a little bit goes a long way. I get the whole set from shampoo, conditioner, and the hair mask, and leave in conditioner, they are all amazing!!
So light weight!
Val from New jersey
I was using other products that were weighing down my hair and this was a great change for me and made my hair last a lot longer between washes which is my #1 goal