Rated 4.31 out of 5 stars
Most Helpful Positive Review Love the smell and the results
One of my favorite shampoos and I use it in conjunction with the conditioner.
Most Helpful Critical Review Doesn't work
This product and the corresponding conditioner did not make my hair any fuller, but it did dry it out a bit and my hair is normally oily. My hair stylist recently warned me to stay away from any shampoo product containing Sodium Laural or Lauroyl because it is a pretty harsh detergent. She said to treat my hair as I would my face.
According to the internet: Sodium Lauroyl isethionate (ingredient in this product) is used as a detergent, wetting agent, and emulsifer.
Research shows that this product may dry out skin. That's all I need to know!
Reviewed by 602 customers Good for thin hair
Alexshair from Las Vegas Nv
This product does not the the damaging sulfates that most have. For years my hair has been damaged by all of bad ingredients in most hair products. So far my hair has felt better and is more manageable.
I will buy this again
Suz from Kansas City
It's the shampoo I've been looking for.
made my hair fall
gab from ca
so my hair is bleached But I like to take good care of it gave this a try at first it seemed to wrk but after a while it made my scalp itchy and my hair started to fall out in clumps everytime I washed it.
Love Living Prooif
P from Boston, MA
Living Proof (always a repeat purchase) product lines are amazing.
The Only Thing That Works
boxcars from Florida, US
I have fine, straight, oily hair and nothing has worked so far without leaving it greasy or being overly drying. this product is perfect. It's both gentle and clarifying, so I can have clean hair without using aggressive products. It also keeps my hair looking clean longer, so I only have to wash every three days instead of every day.
Not worth the price
Hayley from us
This is just regular shampoo. Didn't do anything out of the ordinary for my hair, so I returned it. Isn't worth the price.
My favorite shampoo
Sheila from Fayetteville NC
I wanted to love it
Darsalt from Los Angeles, Ca
Some background- I have a lot of hair however my hair texture is thin. I loved the scent and the fact that it gets nice and foamy when I added water. However, I did notice my scalp getting flakey and a bit red(doesn't hurt). It dehydrated my scalp which caused me to have flakes which made me want to keep washing it. It's always a good idea to try it out for yourself because everyone has a different reaction. It does leave my scalp feeling clean until the flakes start showing up the next day :(
Brigitte from Buffalo, NY
I'm only giving this 4 stars because I hate how expensive it is for only 8oz. However!! A little goes A LONG way. I LOVE the smell. Very perfume like and fragrant. I still smell it in my hair nearly 24 hours later. Lightweight yet not drying. Gave my hair that umph after blow drying.
Ee from Al
Hair feels ok but guess wanted same fragrance.
CS from Oklahoma
I used this shampoo for a month. I changed nothing else about my daily routine. After a few weeks, I noticed my hair was falling out and clogging my shower drain almost daily. I also noticed some red, sore patches on my scalp. My hair before this was healthy and thick. I started using this at my hairdresser's suggestion. She wanted me to wash my hair less. I wash my hair every day and it has always been healthy, shiny, and grows quickly. Probably will not be going back to that hair dresser, either.
Only thing that's ever made my hair feel normal
Pagie from Topeka, KS
I have straight, fine hair that will usually fall flat within 6 hours of washing. I've used volumizing products to no avail. Usually, my hair has some pep for the first day, but then gets oily and just lays there. Dry shampoo can help, but then the rest of my hair dries out and gets damaged. It's been a struggle until I tried this. I was skeptical when my hair didn't feel completely smooth after the conditioner, but this stuff is amazing. I have volume on Day 2 even after sleeping on it, which never happens. My hair is soft and supple. I hope it continues this way. I've always been jealous of people with thick hair that has any kind of shape. Now I feel like my hair looks and feels it's best.
So far so good
AlexM from Nevada
I have only been using this product for about two weeks bu so far I have had good results. I don't feel the coating that some shampoos leave and since I have very thin, fine hair it is a great improvement. At this point I would recommend it to other who have the same kind of hair.
I try to always have this in my house
Lin from Huntsville Alabama
Used this shampoo for 6 years.My favorite shampoo I have ever used.
Worst Shampoo and Conditioner I have ever used
Jordan from Houston, TX
I used this shampoo and condition together. I will say the shampoo is 100x better than the conditioner. However, its still awful. I have naturally straight fine hair and its typically pretty oily. This shampoo and conditioner made my hair feel like straw... so much so that it tangles my hair in little knots and then my hair actually ripped and a huge chunk of hair fell out. Awful product. I don't see how it could work for ANYONE if it does this to oily hair...
Robyn from Roanoke Va
Overall not a bad shampoo. It did add volume but I prefer the original perfect day shampoo due to the static and tangles after this one. I wouldn't use daily
Beautyguru from Oklahoma
Only shampoo that's actually turned my fine thin hair THICK
Only shampoo I use
Al25 from Tennessee
Perfect for me
Styleathomemom from Holiday, FL
This shampoo really delivers...great volume, softer hair and smells delicious.
Retbe from Central Florida
work into wet hair after shampoo and conditioner to give volume and thickness to fine thin hair.
Hate it.. ulta doesnt add negative reviews
Pooh from PA
I was suggested this by a stylist in a salon. I used it for month and half, head heavy HAIR LOSS, ichy scalp and hair all over my pillow. Guess what..? I blamed my appetite, i checked my food habits. Ofcourse, that maybe for some extent, maybe 10%. I am indian with thick hair and good volume, i maintain ny hair really
well. I loose lots of lots of hair after my showe, thts how i realized its the shampoo. I wash my hair 2 -3 times a week. Not everyday, which isnt recomended. Im shocked by so many positive reviews. And guess what, if you are reading this you are saved. I have read other comments and realized this product has something in it. And that lady who tried to email the company and review about is getting her reviews deleted. Though, they delete the reviews and just incase people
builds up in my hair and makes my hair look so oily
kait from Rhode Island
My hair is so oily because its thin, but I can usually go a day or two without washing my hair. Ever since I started using this product, my hair literally looks disgustingly greasy 3 hours after I shampoo with it. I wash my hair so well and make sure I get the product out but it builds up in my hair so badly and makes my hair feel so gross and oily on top of that.
Not what I was looking for
meli from detroit
i have straight limp asian hair, and I was hoping this shampoo would give me some volume.
it smells great! and i dont have to wash my hair as often
i have noticed more hair falling out than usual and it does not give me the volume i was looking for.
This is a great product, gives me a lot of body and volume.
sblaschko from Wisconsin
Nice smell and rich lather, which I love.
LP user from 01776
These products are different in that they continue to deliver what they promise. They don't stop working like other shampoos usually do.