Rated 4.32 out of 5 stars
Most Helpful Positive Review Wonderful Concealer!
I LOVE this concealer b/c it's more of a liquid than a cream, so it doesn't crease up in my fine lines under my eyes. Blends to perfection and I even prefer this over "Bye Bye Under Eye" from It cosmetics (even though that's a bomb concealer as well)
Most Helpful Critical Review Mixed Feelings
I have mixed feelings about this concealer. It does work well, but you get so little product! 0.08 fl.oz. which means that you could get Tarte Shape Tape for the same price since Shape Tape has 3x more. (I wish I would have caught this before purchasing!) Also, the shade range is horrible. I was lucky enough to find a shade that works for me (Light Cool) but most skin tones are completely left out. This is a good working concealer, I just think for the price, splurge and go with Shape Tape. It does have good pigment and coverage but you will run out so quickly that it isn't worth your money.
Reviewed by 2085 customers Not for dry skin
Meggg from Florida
Not bad but not the best. It's thick and definitely does cover but if you have dry skin this isn't for you as it will dry badly on the skin
Great Priced Concealer Option!
AFashionableMess from Atlanta
I really like this concealer. Not only does it hide my under eye circles nicely but I can use it to spot cover on my no foundation days. For me it works best during the hotter temp months when my skin is more oily. It tends to get drying under my eyes. For the price it's great! I do wish the bottle was bigger because I go through this so quick!
Rachel M. from Pinole, CA
ULTA brand products can be hit or miss, but this is my go to concealer to wear with or w/o foundation. Blends out perfectly, doesn't crease, & is long lasting. It's as if the Color Pop no filter concealer & Morphe's fluidity full coverage concealer had a baby. The perfect balance of the two. Only con would be that it runs out a little quicker than I'd prefer.
This concealer gives full coverage
Photog from Georgia
This concealer will give you full coverage without being cakey. Love this.
I've purchased this product multiple times.. great coverage
R Cook from TX
Good quality for the price I would buy it again.
A really great product!
Adilene from Arizona
I would totally recommend this and have even gotten one for my sister in law which she loved as well! I do wish it was bigger for more product because I run out of this super duper quick which sucks, but I use it almost everyday and have never had an issue with it!
Love this stuff.
MayBee from California
I love this concealer. The color and coverage are perfect for me. It's not heavy, or too hydrating. It doesn't seem to get crepey. Blends well. Only drawback is the packaging could be bigger so you get more product. I run out of it in about pretty quickly compared to other concealers.
My Everyday Product!
GG from NJ
This product is my holy grail! I literally use it every day(most of the time without setting spray) and I've gotten compliments over and over again about how clear my skin looks! It doesn't smudge unless you want it to and I've hopped into pools multiple times without primer or setting spray and it hasn't worn off unless you specifically rubbed it. To me, it doesn't feel super heavy or uncomfortable, which is a plus for me because that's the reason I don't wear foundation. I've seen several comments about how little product comes in the bottle, but if you're like me and using it for acne scars and imperfections, it can last you some time. Ulta also claims that the product has tea tree oil and other ingredients that help reduce redness, while I haven't seen significant changes in redness, I don't break out after wearing this concealer and that's enough for me. I will say that this concealer isn't completely full coverage with the first layer and becomes so when you build it up, which is fine with me. I definitely recommend this, but I hope Ulta can come out with more shade ranges so everyone can enjoy this concealer!
Nice lasting finish
Mina from Illinois
This concealer is great, but I may be biased cause it's my first one I've owned in a while. After hours of wear, my under eye skin doesn't look dry at all. I wear this concealer on spots where my skin is red and then Cover Girl Clean Matte foundation powder all over my face. This concealer does a great job at covering up my redness.
Go to concealer
Laura from Kentucky
This is my favorite concealer for everyday use. Anytime there is a sale, I make sure to stock up. Hopefully with COVID-19 my shade gets restocked soon. It is not cakey, covers my very dark circles, and feels light & creamy. Can't explain how much I love this product. Please buy is you can. You won't regret it.
I have bought this product several times
Cindy from Greenwood Ind
product feels light, but has good coverage for dark circles
:) from Ohio
This concealer is my favorite by far. It's cheap and full coverage and blending is easy as long as you don't let it sit for long. It dries quickly. If you let it sit too long just spray your face with a mist and it'll easily blend again. You get bang for your buck.
Wanda from Spartanburg SC
It's to dark for my skin
KTN2018 from Knoxville
This product was great for inside and outside. I wanted a lighter color to hide my eye circles and it held up great.
Kells from Phoenix, Az
Very smooth, easy to blend, last long, stays put.
Kristen from New Yawk
It's pretty good concealer. You get what you pay for.
Amanda from Wyandotte, mi
This is absolutely decent for the price. It doesn't last you very long but as it's so cheap, it's not the biggest issue. It's not the most easy to blend because it's VERY full coverage in my opinion.
Steph from Chicago
this isn't really full coverage but it's decent. if you have oily skin and are using this on an area that has creases then make sure to set or the concealer will start to separate from itself because of the build up of oil.
LOVE LOVE LOVE
Bunny from Austin to
I love this concealer!!!! It's so easy to blend and also very full coverage!!! And the price literally makes it so much better!
Greasy and no coverage
Kelly from California
This is literally like oil with no pigment I tired to make it work a few different times but I just had to toss it.
I do have oily skin but this looked terrible the second I put it on.
my favorite from granite falls nc
I got this as a free gift but I have to say this is one of my favorite concealer. I will be purchasing this once my color is available. I highly recommend this
Delilah from Pennsylvania
Full Coverage? Yeah right. Honestly, you get what you pay for in this concealer. At first it seems pretty thick, but as soon as I started to blend it, it thins out so much. I wouldn't recommend this to anyone that is trying to cover up anything, especially dark under eye circles. And since it thins out so much, I went through one bottle in 3 months. This is just another example of getting what you pay for. It's so much more worth it spending twenty more dollars on a good bottle of concealer.
Great concealer, especially for the price
Annie from NJ
I like this concealer a lot, it applies well with a sponge or a brush and has buildable, full coverage. It isn't too drying and doesn't settle into lines too badly, I would purchase again
Carolyn from Phoenix
I only use this now, I don't even need the foundation anymore. I just use it for my eye area and it does not cake up and holds my eyeshadow well.
MZ from Htx
I LOVE THIS CONCEALER!! I always stock up on these when they go on sale or have a deal. It matches my skin color so well that I end up using it as a foundation. Really good.