Rated 4.32 out of 5 stars
Most Helpful Positive Review Wonderful Concealer!
I LOVE this concealer b/c it's more of a liquid than a cream, so it doesn't crease up in my fine lines under my eyes. Blends to perfection and I even prefer this over "Bye Bye Under Eye" from It cosmetics (even though that's a bomb concealer as well)
Most Helpful Critical Review Mixed Feelings
I have mixed feelings about this concealer. It does work well, but you get so little product! 0.08 fl.oz. which means that you could get Tarte Shape Tape for the same price since Shape Tape has 3x more. (I wish I would have caught this before purchasing!) Also, the shade range is horrible. I was lucky enough to find a shade that works for me (Light Cool) but most skin tones are completely left out. This is a good working concealer, I just think for the price, splurge and go with Shape Tape. It does have good pigment and coverage but you will run out so quickly that it isn't worth your money.
Reviewed by 2110 customers I will buy again!
Susan from South Carolina
I use on my chin where I had a little melanoma surgery, under my eyes and on eyelids. Love this product!
Emily from Syracuse, NY
I read the comments and they were really good for being a less expensive concealer. Well, I was happily surprised - great color, great texture. It's very smooth and blends into my skin well. So happy I didn't pay $30 plus for a name brand when Ulta's worked just as great!
I would buy this product again.
Joy from Lexington, KY
This is pretty good. It matches my skin tone really well. Coverage is good.... not perfect but it's a little thick. I blend it using a damp sponge and it works well. It covers my dark circles under my eyes about 25%. I appreciate that it doesn't clump up after awhile. I'll buy this product again. Worth the money.
Not a covering concealer
beachbum from OH
This didn't cover my freckles or brown spots. It may work for fair skinned freckles but didn't do anything for mine.
Megan from Here
I bought this for mainly for under eye circles but I bought it during COVID so I couldn't try it on. I guessed my shade and thankfully I guessed right! It doesn't really cover the under eye circles, but it does a really great job of evening out my skin tone!
Vivi Br from Washington DC
I tried numerous cancelers from variety of brands-Chanel, Lancome, Nars, Estee Lauder, Dior, but this one is the BEST! First of all-it has variety of colors and I was able to find perfect color for me, then-it provides great coverage and truly long lasting coverage. I would very highly recommend to try it and you'll be addicted!
Bought this after Milabu suggested it (YouTube)
Rachel from Brandon, FL
It's a fantastic product.
My absolute favorite concealer!!
Karin334 from WV
This is my favorite under eye concealer. I hope that they never stop making it. I noticed the tube is now double the size it originally was!
I would buy this again
Lupita from Arbuckle,California
This is a good concealer but it's not full coverage it's more medium coverage. I need something more full coverage to cover my acne and acne marks. If you don't struggle with acne or marks on your face this may work.
Good concealer, don't go by color in pictures though
Allie from USA
When this came in, the color in the picture looks different than what came in. i would go by the names and whether you are cool toned, warm toned or neutral toned rather than just going by pictures. i also found looking up swatches of the different colors to be helpful. it applies really well and leaves my skin looking amazing. i loved the way this felt on my skin while applying and after. i like this concealer better than some of the more expensive ones i have tried like the Tarte Shape Tape concealer.
LOVE THIS ! Will defiantly be purchasing this again
Shell Belle from Denham Spring, LA
I use to use my concealer as a full coverage and will burn through them. Now that I found this produce, it matches my complexion perfectly, blends great and cover great!
Does the job
Sarah from Orlando
I like that Ulta now makes this in larger sizes but keeps the same price! It's smooth and matches my skin tone.
Probably the best liquid concealer I've ever used!
Nick D from Tucson, AZ
I'm a guy and I don't wear any makeup other than concealer. I've used many different, expensive brands, and I thought they were decent until I found this one!
It blends in with my skin tone perfectly, it goes on very smooth and doesn't look chalky or cakey, and it completely conceals what I want to cover! It's absolutely amazing!
Please never stop making this!
Karin334 from WV
I love this for my dark under eyes. It covers just as well as Nars RCC but is not as drying. Lot's of colors to choose from.
Only concealer I reach for!!
Shanelle from Orlando, FL
I've been leaning away from using foundations altogether and opting for concealers as a base. Definitely full coverage for a full beat but light enough for days when you just want to cover up dark spots and go! My skin also benefits but the ingredients as well!!
Would def buy this 1000x
Julia from GA
I love this product for its price point. Long wear all day with my blue light glasses on at work. Such a great product for not spending $40 on a concealer. I may like it even more than Tarte Shape Tape. SO much product in the tube/bottle. Will definitely be in my makeup bag always.
Best concealer ever-can't be without
Terri from New Carlisle Ohio
This stays on all day and doesn't cake at all. For me, it doesn't compare to the "higher" brands-it exceeds them. I can't be without this.
Rubyred from Kings Mtn. NC
I didn't get it dark enough but it defiantly covers well and it's thick enough and last all day.
Kissy from North Carolina
Nice concealer could be a little thicker
Liz from Joliet
Wasnt dry or oily, set super nicely. Didn't even look like I had makeup so even though it's full coverage it looks nice without foundation and everything to
😇 from Htx
Wish this came in a bigger bottle. Matches my shade very well and sometimes I use this as a foundation bc coverage is amazing
Been using for 4 years now!!
EK from Connecticut
This is my favorite concealer. Ever. I've used high-end concealers (Shape Tape, etc) and they're great, but my motto is always: why pay so much more for the same result? This concealer is very full coverage and is a near-perfect match to my skin tone. It's also very buildable and I have (in a pinch) used it for my whole face. Absolutely give it a shot if you're looking for a new concealer.
Finally a Concealer I love!!!
Caroline from WA
I've never used a concealer and felt like it was making my skin look any better. They would either look cakey, be too drying, not conceal anything, or just be underwhelming. I bought this on a whim because I needed something to mix with a concealer im trying to use up that is one shade too light for me. I tried this on it's own the first day I got it and was genuinely blown away by how nicely it looked on my undereyes. It's subtle enough for me, but I did layer on a little bit more and it build on top of itself beautifully. It mixes well with the LA Girl concealer that I'm trying to use up.
This on it's own with my Kokie Skin Perfect foundation is a match made in heaven. I'm so happy I finally have a good concealer /foundation combo.
Leslie from Phoenix
I re-buy this product every time i use it up. love it!!
Ash from The Epcot Ball
I've tried a handful of the cult favorite concealers for my undereyes--including Tarte Shape Tape and It Cosmetics Bye Bye Undereye--and this Ulta concealer outperforms them all in terms of coverage, smoothing, and staying power. Drier skin types may find it emphasizing flaky skin texture, but for my combo skin, this is perfect.