Rated 4.32 out of 5 stars
Most Helpful Positive Review Wonderful Concealer!
I LOVE this concealer b/c it's more of a liquid than a cream, so it doesn't crease up in my fine lines under my eyes. Blends to perfection and I even prefer this over "Bye Bye Under Eye" from It cosmetics (even though that's a bomb concealer as well)
Most Helpful Critical Review Mixed Feelings
I have mixed feelings about this concealer. It does work well, but you get so little product! 0.08 fl.oz. which means that you could get Tarte Shape Tape for the same price since Shape Tape has 3x more. (I wish I would have caught this before purchasing!) Also, the shade range is horrible. I was lucky enough to find a shade that works for me (Light Cool) but most skin tones are completely left out. This is a good working concealer, I just think for the price, splurge and go with Shape Tape. It does have good pigment and coverage but you will run out so quickly that it isn't worth your money.
Reviewed by 2115 customers Better then the others I've used!
Tiny from New jersey
I like to apply this in tiny dots (a little goes a long way) and I wait about two seconds before I smudge it around by dabbing it lightly with a firm small brush I have. I used the mac 24/7 one for years, this one from Ulta is my new fav!! I have used about 4 bottles in the past few years and never switched back.
EARTH TO WIG: DO YOU COPY??
Lauren from Chicago, IL
YALL WHEN I SAY I AM OBSESSED.... this looks amazing isnt cakey or creasing at all and literally matches my exact skin tone you dont even need foundation and i saw another reviewer say that so they werent lying thats forsure. its especially super amazing if you love a natural look or an on-the-go look bc like i said it looks so natural and matches ur exact skintone without any foundation or anything else plus can cover anything.
Worth the buy
Tracie from Lufkin, TX
This is perfect for blemishes but is more medium coverage for the undereyes
Great Kylie Concealer Dupe
Dana from San Diego, CA
This concealer is great! It was on sale and I decided to try; and the formula is identical to Kylie's concealer. 4 stars because I'd say it's more medium-buildable coverage. I'm strict with what I consider full-coverage. I test it by covering up a freckle on my arm, and no matter how I blend it still shows through.
Frequent buyer! Love it!
Tori from Phoenix Arizona
By far my favorite concealer. I buy this product all the time. I'm in love with the full coverage and new little sponge.
I mainly use this on my darks spots and lightly under my eyes, not so much and top it off with Ultas Mineral Powder Foundation. I don't like my makeup to look cakey but as natural as possible
I will buy again!
Susan from South Carolina
I use on my chin where I had a little melanoma surgery, under my eyes and on eyelids. Love this product!
Emily from Syracuse, NY
I read the comments and they were really good for being a less expensive concealer. Well, I was happily surprised - great color, great texture. It's very smooth and blends into my skin well. So happy I didn't pay $30 plus for a name brand when Ulta's worked just as great!
I would buy this product again.
Joy from Lexington, KY
This is pretty good. It matches my skin tone really well. Coverage is good.... not perfect but it's a little thick. I blend it using a damp sponge and it works well. It covers my dark circles under my eyes about 25%. I appreciate that it doesn't clump up after awhile. I'll buy this product again. Worth the money.
Not a covering concealer
beachbum from OH
This didn't cover my freckles or brown spots. It may work for fair skinned freckles but didn't do anything for mine.
Megan from Here
I bought this for mainly for under eye circles but I bought it during COVID so I couldn't try it on. I guessed my shade and thankfully I guessed right! It doesn't really cover the under eye circles, but it does a really great job of evening out my skin tone!
Vivi Br from Washington DC
I tried numerous cancelers from variety of brands-Chanel, Lancome, Nars, Estee Lauder, Dior, but this one is the BEST! First of all-it has variety of colors and I was able to find perfect color for me, then-it provides great coverage and truly long lasting coverage. I would very highly recommend to try it and you'll be addicted!
Bought this after Milabu suggested it (YouTube)
Rachel from Brandon, FL
It's a fantastic product.
My absolute favorite concealer!!
Karin334 from WV
This is my favorite under eye concealer. I hope that they never stop making it. I noticed the tube is now double the size it originally was!
I would buy this again
Lupita from Arbuckle,California
This is a good concealer but it's not full coverage it's more medium coverage. I need something more full coverage to cover my acne and acne marks. If you don't struggle with acne or marks on your face this may work.
Good concealer, don't go by color in pictures though
Allie from USA
When this came in, the color in the picture looks different than what came in. i would go by the names and whether you are cool toned, warm toned or neutral toned rather than just going by pictures. i also found looking up swatches of the different colors to be helpful. it applies really well and leaves my skin looking amazing. i loved the way this felt on my skin while applying and after. i like this concealer better than some of the more expensive ones i have tried like the Tarte Shape Tape concealer.
LOVE THIS ! Will defiantly be purchasing this again
Shell Belle from Denham Spring, LA
I use to use my concealer as a full coverage and will burn through them. Now that I found this produce, it matches my complexion perfectly, blends great and cover great!
Does the job
Sarah from Orlando
I like that Ulta now makes this in larger sizes but keeps the same price! It's smooth and matches my skin tone.
Probably the best liquid concealer I've ever used!
Nick D from Tucson, AZ
I'm a guy and I don't wear any makeup other than concealer. I've used many different, expensive brands, and I thought they were decent until I found this one!
It blends in with my skin tone perfectly, it goes on very smooth and doesn't look chalky or cakey, and it completely conceals what I want to cover! It's absolutely amazing!
Please never stop making this!
Karin334 from WV
I love this for my dark under eyes. It covers just as well as Nars RCC but is not as drying. Lot's of colors to choose from.
Only concealer I reach for!!
Shanelle from Orlando, FL
I've been leaning away from using foundations altogether and opting for concealers as a base. Definitely full coverage for a full beat but light enough for days when you just want to cover up dark spots and go! My skin also benefits but the ingredients as well!!
Would def buy this 1000x
Julia from GA
I love this product for its price point. Long wear all day with my blue light glasses on at work. Such a great product for not spending $40 on a concealer. I may like it even more than Tarte Shape Tape. SO much product in the tube/bottle. Will definitely be in my makeup bag always.
Best concealer ever-can't be without
Terri from New Carlisle Ohio
This stays on all day and doesn't cake at all. For me, it doesn't compare to the "higher" brands-it exceeds them. I can't be without this.
Rubyred from Kings Mtn. NC
I didn't get it dark enough but it defiantly covers well and it's thick enough and last all day.
Kissy from North Carolina
Nice concealer could be a little thicker
Liz from Joliet
Wasnt dry or oily, set super nicely. Didn't even look like I had makeup so even though it's full coverage it looks nice without foundation and everything to