An addictive fragrance with irresistible charm.

Alpha girl. Queen bee. The Viva La Juicy girl exudes joyful, feminine charm, starting the party then running it with cheeky conviction. Her wit and irreverence naturally captivate crowds—but it’s her friends who matter most.

Scent Notes


Mandarin, Wild Berries


Gardenia, Honeysuckle, Jasmine


Vanilla, Amber, Sandalwood, Praline

When to Wear

Viva La Juicy Eau de Parfum makes the perfect companion to when you feel...

Flirtatious Flirtatious mouse-over – Cocktails at 6, dinner at 7, in the palm of your hands by 8..


Glamerous Glamerous mouse-over – Glossy nails, golden nights and selfies for days.


Irresistible Irresistible mouse-over – An addictive personalty? Most definitely.


Viva La Juicy
Eau de Parfum

Unabashedly decadent and decidedly sweet, Viva La Juicy sparkles with youthful optimism and self-assured allure.

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Free Gift

Receive a Juicy Couture Bucket Bag with any 3.4 oz. Viva La Juicy Fragrance purchase.

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on any purchase of Viva La Juicy Eau de Parfum fragrance.