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Benefit CosmeticsFirm It Up! Eye Serum

Benefit Cosmetics

Firm It Up! Eye Serum

0.5 oz Item 2304365

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Firm it up! Eye Serum helps to visibly firm, tighten & brighten the delicate skin around your eyes. The weightless formula absorbs instantly and contains exclusive ultra-moisturizing ingredients to help capture & maintain water on the skin's surface, leaving skin feeling refreshed, smooth and silky-soft. Feel the firmness, see the brightness!
Firm, baby, firm! With fingertips, gently tap firm it up! eye serum on to freshly cleansed skin. Apply to eye area every morning & evening.

Beauty tip: For a brightening boost, use Firm It Up! Eye Serum before It's Potent! Eye Cream, the brightening eye cream to fade dark circles.
Aqua (Water), Glycerin, Ethylene/Acrylic Acid Copolymer, Pentylene Glycol,Acrylates Copolymer, Caprylic/Capric Triglyceride, Alcohol, Betaine, Butylene Glycol,Diphenylsiloxy Phenyl Trimethicone, Glyceryl Stearate Citrate, Phenoxyethanol,Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sorbitol, Phenyl Trimethicone, Moringapterygosperma Seed Oil, Algin, Caprylyl Glycol, Disodium Edta, Glyceryl Acrylate/Acrylicacid Copolymer, Sodium Hydroxide, Dimethicone/Phenyl Vinyl Dimethicone Crosspolymer,Polyvinyl Alcohol, Hydrolyzed Soy Flour, Cellulose Gum, Xylitylglucoside, Syntheticfluorphlogopite, CI 77891 (Titanium Dioxide), Anhydroxylitol, Xanthan Gum, Xylitol, BHT, CI 75470 (Carmine), CI 77491 (Iron Oxides), Decyloxazolidinone, Silica, Tocopherol, Tinoxide.

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsFirm It Up! Eye Serum
 
4.1

(based on 38 reviews)

78%

of respondents would recommend this to a friend.

Pros

  • Effective (26)
  • Lightweight (25)
  • Gentle (20)
  • Soothing (19)
  • Good value (12)

Cons

  • Not effective (6)

Best Uses

  • Tired eyes (23)
  • Wrinkles (21)
  • Puffiness (20)
  • Dark circles (12)
  • Loose skin (12)
    • Reviewer Profile:
    • Budget shopper (17), Brand buyer (15)

Reviewed by 38 customers

Displaying reviews 1-10

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(2 of 2 customers found this review helpful)

 
4.0

Brightens under eyes instantly

By Galinda222

from Oberlin, OH

Comments about Benefit Cosmetics Firm It Up! Eye Serum:

The first time I used it, my dark circles brightened instantly. After using it morning and night for a week, the lines under my eyes have gotten smaller. It is pricey for a small tube. I hope a little goes a long way. If anyone else has finished the bottle, I would love to know how long it took.

 
4.0

Firm works

By Mia

from Syracuse, ny

Pros

  • Effective
  • Gentle
  • Lightweight

Cons

    Best Uses

    • Dark Circles
    • Puffiness
    • Tired Eyes

    Comments about Benefit Cosmetics Firm It Up! Eye Serum:

    Seems to work quickly..

     
    4.0

    I would buy this product again

    By JR

    from Okotoks,AB

    About Me Brand Buyer

    Verified Buyer

    Pros

    • Effective
    • Gentle
    • Good Value
    • Lightweight
    • Organic
    • Smells Great
    • Soothing

    Cons

      Best Uses

      • Loose Skin
      • Wrinkles

      Comments about Benefit Cosmetics Firm It Up! Eye Serum:

      On eyes

       
      4.0

      I like to use this with the eye cream

      By Raache

      from Burleson, Texas

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Effective
      • Gentle
      • Soothing

      Cons

      • expensive
      • not a lot of product

      Best Uses

      • Dark Circles
      • Loose Skin
      • Puffiness
      • Tired Eyes
      • Wrinkles

      Comments about Benefit Cosmetics Firm It Up! Eye Serum:

      I like this with the it's Potent Eye cream.
      I'm not sure how well this does alone because I always use it with the eye cream. I don't look tired or have bags under my eyes so something is working. This is expensive and I like the eye cream better because I've used it longer. If you feel like spending money this is ok but again I like the cream. It doesn't seem like there is a lot of product for that price. No, I recommend due to price but if the price is not a issue/ Yes,I recommended If you use with the cream.

       
      5.0

      Fast results

      By Liz

      from El paso tx

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Effective
      • Gentle
      • Lightweight

      Cons

        Best Uses

        • Dark Circles
        • Puffiness
        • Tired Eyes
        • Wrinkles

        Comments about Benefit Cosmetics Firm It Up! Eye Serum:

        Under eye application, followed by benefits its potent eye cream

         
        4.0

        Best eye cream I have used

        By Lolo

        from Lakewood

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Effective
        • Good Value
        • Lightweight

        Cons

          Best Uses

          • Loose Skin
          • Puffiness
          • Tired Eyes

          Comments about Benefit Cosmetics Firm It Up! Eye Serum:

          So pleased with this purchase!

           
          5.0

          I use this

          By Patty

          from Va.beach

          Verified Buyer

          Pros

          • Effective
          • Lightweight
          • Smells Great
          • Soothing

          Cons

            Best Uses

            • Loose Skin
            • Puffiness
            • Tired Eyes
            • Wrinkles

            Comments about Benefit Cosmetics Firm It Up! Eye Serum:

            Good stuff

             
            5.0

            I did buy this product again, love it

            By Tami

            from Clovis California

            About Me Brand Buyer

            Verified Buyer

            Pros

            • 56 years old and firms eye are well
            • Effective
            • Good Value
            • Lightweight

            Cons

              Best Uses

              • Dark Circles
              • Loose Skin
              • Puffiness
              • Tired Eyes
              • Wrinkles

              Comments about Benefit Cosmetics Firm It Up! Eye Serum:

              Love this product! Lasts along time, works well, younger looking eyes

              (1 of 1 customers found this review helpful)

               
              4.0

              Glad I tried it!

              By Dgirl

              from NY

              About Me Budget Buyer

              Verified Buyer

              Pros

              • Effective
              • Gentle
              • Lightweight
              • Soothing

              Cons

                Best Uses

                • Loose Skin
                • Puffiness
                • Tired Eyes
                • Wrinkles

                Comments about Benefit Cosmetics Firm It Up! Eye Serum:

                I use this in the morning under eyes before I moisturize.
                Again at bed time on clean face.
                I do see a difference in my puffy under eye. A little firmer and less wrinkles.
                Definitely not a cure all but I do see some difference.
                I would buy this again.

                 
                5.0

                Noticed improvement under my eyes the first time.

                By Dama93

                from TUCSON, AZ

                About Me Budget Buyer

                Verified Buyer

                Pros

                • Effective
                • Gentle
                • Good Value
                • Lightweight
                • Smells Great
                • Soothing

                Cons

                  Best Uses

                  • Puffiness
                  • Tired Eyes
                  • Wrinkles

                  Comments about Benefit Cosmetics Firm It Up! Eye Serum:

                  One pump shared under eyes

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  4 Questions | 4 Answers
                  Displaying questions 1-4
                  • Q:

                    Can this be applied to your eye lids or just under your eye?
                    Asked on 1/16/2017 by JJ from Shamokin,US

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! You can apply our firm it up! eye serum every morning & evening to freshly cleansed skin. Your eye area will be totally toned! xoxo

                      Answered on 1/27/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is this okay to put in the fridge?
                    Asked on 1/8/2017 by Becky from Michigan

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! I don't recommend putting in the fridge as it has not been tested for that. xoxo B

                      Answered on 1/12/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Can this be applied after toner or before? Can I apply this under makeup?
                    Asked on 11/28/2016 by Xime from Atlanta, GA

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Apply to your freshly cleansed eye area every morning & evening as part of your skin care routine. xoxo B

                      Answered on 12/6/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    does this help with fine lines and wrinkles under the eyes I have em bad!!
                    Asked on 9/9/2016 by Georgetta from newport ky

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Firm It Up is an age-defying serum for the whole eye area that firms, tightens and brightens the delicate skin on the upper and lower eye lids. It will brighten dullness under the eye area. For dark circles, use It's Potent to help them go away. Use Firm It Up and It's Potent (Item #: 2229445) layered together for best results. xoxo B

                      http://www.ulta.com/its-potent-eye-cream?productId=xlsImpprod3200003&sku=2229445&_requestid=885445

                      Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
                  Displaying questions 1-4

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