Rated 4.04 out of 5 stars
Most Helpful Positive Review Best for DARK HAIR.
From reading the other reviews, its clear half of the reviewers failed to follow the instructions that come in the box.
*First- This product is formulated for REALLY DARK HAIR. For best results, use on REALLY DARK HAIR. if you already have hair the same color as on the box, no duh you arent going to achive good results!!!! I have been using this product since 2007 and it is a godsend.
*Second- My natural haircolor is JET BLACK. The only time Ive ever had an issue with this color is when I didnt read the instructions, and just assumed it would come out right.
*Third- I have never had an issue using it over dyed hair. In the spring/summer, I use this over my dark winter color (chocolate brown) and new growth (jet black), and then add blonde highlights. All it does is strip the brown color, and lighten it up. Times when I have done my new growth and have gotten the product on my highlights, it has temporarily turned the highlights a gray color. This washes out in 2 washes. In fact, I just put this color in a few days ago over my old color (2-3 applications of chocolate brown, that has been washed out for about 8 weeks) and 4 inches of black roots. It came out perfectly. The key is to......
*Fourth- FOLLOW THE INSTRUCTIONS. For all over color, do the lenghts first, and then the roots. I promise you will notice a difference.
The result I get is exactly what is pictured on the box. Im pretty sure on the box it says something along the lines of "redder hair will yeild redder results ect ect". You have to know your hair type and what you already have in it will effect the outcome. If you dont like it, go to a salon! I will continue to use this color until the day I die!!!
Most Helpful Critical Review Only works on virgin hair
I checked the product package and literature before using this product, even though I have been using hair color at home for years. There was no mention that is only works on virgin hair. What it does say is not to use it on predominantly gray or heavily highlighted hair. I have neither so I proceeded. After rinsing and drying my hair, it was apparent that only the roots of my hair were lightened. The rest was just as dark brown as before I colored. When I called Loreal to complain the rep confirmed this product will only work on virgin hair. To lighten dark colored hair, you have to use color remover first then a regular box of hair color on top of that.
Reviewed by 1148 customers Love this dye
Vivacious Val from Spring Hill, FL
I have been using this dye for a little over a year and love it. I have used other dyes in the rose gold color and none have come close to this one. When I need to touch up my color I just get 1 box and use it to touch up and get my hair vibrant again. It lasts a pretty good amount of time.
First box was good!
Ekelly0686 from ME
Ordered 2 boxes. Both came together. First box was good, all contents in good condition. Second box was defective and combusted all on the inside of the box. Was pulling contemts out of box when I realized what had happened, so I didn't have gloves on. The white substance that was all inside the box burnt 2 fingers on my right hand. I called the 1800 CS number, wasnt even given an apology. All she said was they'd send me another box. I then left a survey of my feedback of the call, ulta still never reached out to me. I then emailed customer service, which I get told the situation is being looked into, which I still have not heard anything back. Although the email did state an apology (finally). This situation has left a bad taste in my mouth, it wasnt shipping cause the first box was fine, no problems. The second box was defective and literally exploded all over. I also mentioned to the CS rep i spoke with I had pictures/ video of the mess along with the burns on my fingers. And again got no apology for what had happened.
My favorite hair dye ever!
Jocelyn from Richland Wa
I love this product!
Bright Black #21 is shiny and beautiful!
Connie from Orlando, FL
Hi, I used the bright black feria and it made my hair so shiny and brilliant black. It does not have a blue tint like some people have said. It looks like a navy blue black when you dye your hair, but the actual color comes out as a gorgeous shiny black. The conditioner smells really good and makes your hair super soft.
This will definitely be my new color and I highly recommend it! You will love your shiny sleek hair!
This color is not directly advertised
Kitty from Philadelphia, Pa
The color is very vibrant and bold none the less it did not come out the color it resembles. It's more of a dark electric blue.
Courtney from LOUISISANa
I used it at home in my bathroom didn't think the color would look good one me but I fell in love with it I love the way it highlighted my hair also
I have been using Feria for over 15 years and I love it!
Lucy from TARPON SPRINGS FL
i love it!
I would buy this product again
Lu from Hanford ca
I just like color
brittany from sevierville, tn
It didn't come out the color on the box but still okay with how it turned out
Best hair color
Great hair color from Midland MI
One of the best hair color products I have ever tried
Would re purchase
Mary from Utah
Very easy to use. Will be buying again
Absolutely I would muy it again!
Rossy from Chicago
I love it is amazing look!!
Love the color
Greenlady from Cape Coral Fl
Love the color getting my hair prep for rose gold
Alyssa from Dallas
I use the rose gold on my hair (which previously had been dyed light blonde) and I love it. It does NOT look like the color on the box, and until the first couple of washes it looks purple. After that it's a perfect rose gold. I only wash my hair 2x weekly but it doesn't last as long as I'd like. I can't say enough about how beautiful it is though. It truly is iridescent, your hair almost shimmers and is different shades and colors depending on the angle and light. It's gorgeous.
Never buy this product again
Sherrell from Carson, Ca
Was not what I expected had very bad results
Sarahw from S.C.
I don't know if my box was just a bad one or expired, but I was a dirty blonde and it turned my hair ORANGE! Awful!!! Plus the bottle started getting super hot to the touch?!?! Beyond confused and returning this.
Great hair color. Love it.
ANCH from MICHIGAN
I use Feria about once a month. TRied other brands. None as good as this..........so far.
Lisa from Jefferson City
This color was not the color for me
I would buy it again and again
Jean from Culver City, ca
Works beyond wonders
Did the job
Kaye from Santa fe, NM
Color was a little lighter than I expected
I plan to buy this everytime
doodlegirl417 from Belle Chasse, LA
I love the color just wish it wasn't so hard to find
I would never buy again
breeezer from Palatine
Terrible color, coverage, damaged hair
Michealep91 from East Peoria, IL
Don't do it! Read this...
Casandy D. from El Paso, TX
Terrible. Please don't waste your time and money. I tried the red (mahogany) tone and made sure to target my ends first as they take longest to color. Even stil only my roots changed color. And now I have a bright orangy-brownish tone and it comoletely dried out my hair! I hadn't colored my hair before for at least 8 months so I hardly had dye in my hair before doing this. I am so disappoint. Now I will have to buy a toner to correct it :/ Olia is better for red hair.
Susan from Illinois
Color #822 Rose Gold darkened my golden blonde hair to cinnamon with pink highlights! Not what I expected but my hair looks good! I wanted a change and I got one!