Rated 4.3 out of 5 stars
Most Helpful Positive Review Beautiful!
I used to dye my hair at Ulta but it was getting too expensive and the dye wouldn't last. I bought this recently and my hair looks amazing!
Most Helpful Critical Review Not at all the color on the box...
So, I bought this specific color because it should have been perfect for my Halloween costume... SHOULD have been.
I bleached my hair 2 weeks prior to match the lightest box color. However, the color turned out much darker than the darkest color shown on the box. It'd be fine, if this color worked with my costume. It doesn't. And it's definitely not the color shown.
Reviewed by 297 customers V28 complete fail
Gaby from Somerville, MA
I did a test strand with this & it didn't come out purple at all. It only darkened my hair slightly. Very disappointed because I loved the color on the box & was really excited to dye my hair this color.
I love it my fav
Amy from Columbus Ohio
I would buy it again
D3BO snack from Ft worth
Came out darker than i thought. Used the red velvet instead of my normal cherry. But i think once it lifts like reds do I'll like it more. Still a great winter color
Pretty while it lasts
Stephiexbaby from Long Island, NY
I have natural dark brown hair and was craving a change. After much debate I decided to go with this brand and shade of purple. I did NOT want to go to a salon and have my hair fried by bleach, was looking for a quick and simple DIY. Product is easy to mix and use, but heads up it looks red during application to the point where I almost thought someone switched the colors in my box and checked the labeling several times (it does turn purple after some time while hair is dying) I rinsed my hair and looked in the mirror to a disappointing shade of black. It took 2 weeks for it to lighten up and under the sun/bright fluorescent lighting it is a gorgeous shade of purple. That lasted me about 2 more weeks before my hair is now a shade between its natural dark brown and black with little to no purple. This may last much longer on blondes but for brunettes it fades away fairly quickly. Disappointing because at its peak the color is gorgeous.
This product never fails!
Bedhead from San Marcos, TX
I've used this color so many times and it always looks the same and it covers great on my dark brown hair.
C. Mullican from El Cajon, CA
After a disappointing experience with Garnier Nutrisse Ultra Bold Violet - not a disaster, but it came out more red than purple on me - I decided to give the Feria V28 Power Violet a try, and I'm glad I did! Not only is it exactly the color I wanted, but my hair has never been so soft!
I started with medium-dark brown hair, long-ish (past my shoulders, not to my armpits), but very thin, and with a slight red tinge from the previous attempt, a couple of months ago. I did not bleach at all. I got a lovely dark purple that can pass for a natural color indoors at a glance, but is definitely purple when the light hits it or you look closer.
I only needed about 2/3 of the dye to saturate my hair, but those with thicker hair will need more, of course. I applied with brushes and a dye bowl, and I think that helped me get better coverage than I have had using bottle and gloved hands in past attempts.
My favorite dye
Jae from CA
I've used different shades of Feria for years but this new formulation is great; the conditioner is still excellent and the color seems even richer than before - that's quite a feat.
this is my hair color wow.
BLUE SKY from NEW JERSEY
MY FAVORITE SHADE.ULTA IS ONE OF THE FEW PLACES I CAN PURCHASE THIS SHADE. I FIND IT DIFFICULT TO FIND THIS SHADE IN OTHER STORES THAT SELL THIS BRAND. I HAVE BEEN COLORING MY HAIR FOR OVER 30 YEARS AND HAVE FOUND THAT L'OREAL MAKES THE BEST SHADES WITHIN EACH COLOR SELECTION.
I only use this product when I dye my hair
Monica from Asheboro
I love the way it looks even after a couple months from dying my hair
Perfect vibrant copper red
Deb from Philadelphia
Love this brand for graying red hair. It is the perfect shade.
Love this color
DebbieNJ from New Jersey
First time user. And love this product ❤️
love this color
MissDaisy from Kansas
I've used this color off and on over the years. It either gives me a natural ginger color or a fun almost fantasy orange, depending on if i bleach beforehand.
Samantha from Palm Springs
I use this product once a month since it's the color red and in time it will fade in color. But I love it I love how vibrant the color is and it seems good. I won't ever go back to any other box dye.
Power violet v48
Kat from San Jose, ca
I bought this color looking for a change, I have had an ombré blonde forever, but ever since my
Go to hair lady had surgery, I have been very iffy about going anywhere else. In the midst
Of wanting to try something new without spending so much money in case it was a fail, I decided to try this hair dye. Results?? Didnot come out like the color on the box at all...but I got such great compliments on the color it came out! Funny because 3 weeks later, now that it's fading, I'm still getting compliments on my color. Definitely
Will buy again. NOTE: I did put this over an ombré blonde to have it come out this way!
Patty from Brownsville tx
Loved it and easy to use
Absolutely love it!
Renee from Juneau, AK
I have this in my cart and get it once a month. I love it and will continue to use it for the beautiful red result!
I LOVE Feria! Starry black#21! Nothing else!
Jeanine from Tampa, florida
I wish they would sell the conditioner separatley. It's so good! I will not use anything else. Everytime I use something else, I am disappointed and left with bad results. I get so many compliments on the color! Starry night #21! Love it!!!!
My favorite brand of hair color
Salina from Miami
Love this product. Been using it for years.
I would buy this product again
Deanie from Arizona
I'm a natural redhead but have some grey
Sharka from Vancouver, WA
I love this color, and the brand it's my go too, but because I switch colors like 2 times a year my hair dresser has told me that Féria is incredibly hard to cover and can be hard to get rid of I usually wait 8 weeks or so before I go get professional color because of that. Overall I like this product.
Teacher beauty from Illinois
I used it for a temporary change from traditional brown. It was a fun color to have and not harsh on my hair.
Power Violet V48 (medium dark)
Dee with Purple Hair from Ann Arbor, MI
I use the color Power Violet V48 (medium dark) on dark brown hair. It lightens my hair a little bit so that the Violet shows better. I used to use V38, one step darker, but it was too dark and harsh against my pale skin.
This is as easy as any home coloring product. It has a couple of tiny extra bottles to add to the mix for boosted color and shine. I don't know about the color because it's always been consistent, but my hair does come out nice and shiny afterwards. Also, very soft from using the enclosed conditioning shampoo and super conditioner immediately after dying, as instructed.
There's enough of the super conditioner left for additional applications if you don't have extremely long, thick hair. On my short hair, I can get about 5 more applications. Since I have dry, fine, curly hair that frizzes easily, I like a rich conditioner.
Since my hair is naturally dark, it does not come out as bright as the picture on the box, but the violet tone is the same. I have about 10% grey, and those end up looking like highlights. I buy 2 boxes every time there's a good sale!
Great product for dark hair.
A2 consumer from Michigan
Natural and shinny looking.
Love it being out mt natural red highlights
Ross from Longview wa
I love it it great
BSHEL from Tennessee
The color is beautiful and absolutely what I was wanting. The color is violet and looks great.