Product Reviews Rated 3.46 out of 5 stars
4286 Reviews
Most Helpful Positive Review Feria Smokey Pastels !! LOVE IT!!! Great product--I used the Smokey Blue color, but was not sure it would take because of the notice on the box which suggested that the product not be used on grey hair. My hair is fine, thin, and is a very light grey shade--almost white. I thought I would give it a try, and my hair came out looking just like the photo on the box! The reason for the color "taking" so successfully given my natural grey color is likely due to how fine my hair is. The color would likely not work on darker grey, or coarse grey hair.
I keep the color maintained by using shampoo/conditioner for platinum / grey hair. Use it every 3 weeks after I get my hair cut (I wear it in a short, spiky cut, thus the frequent hair cuts.
I would recommend this product to anyone with very light hair who wants to experiment with pastel shades. Can't beat the price for such great results!
Most Helpful Critical Review Took a long time to fix I previously lightened my hair prior to using this so that I wouldn't have to orange. My hair was a light blonde prior to using this. It turned my hair a red/orange and yellow color. I had to buy a wella toner and use a toning conditioner to correct. It took two times of toning to fix it. Eventually it worked out. I would precooked getting a bleach kit and toner instead of this.
Reviewed by 4286 customers Lol 1
Abbied from Oregon
So I got the deepest violet and it just made my hair black. No purple. Not even a hint, and it was blue in the sun. Deep blue. Like what? AND every time I showered it still washed out. You know how when you shower your first couple washes and your dye runs in the water but it stops after like 3 washes or so? Yeah this one just didn't stop. Eventually after like 3 months it was all gone. You couldn't even tell I colored my hair. I'd never by this again. It looked awful.
No purple...just black that shines a little blue... 1
M from CA
I bought the V28: Deepest Violet color and there is no purple in my hair. My hair is dark brown/black and the dye just turned it black. In a certain light, it shines blue instead of the purple I was hoping for. I don't know if I got a bad box but it definitely didn't work and also left my hair feeling more dry. Pretty disappointed.
Worthy of Worship! 5
BINX from NC
There's no bad here. I maintain a light blonde base color and feel anyone wanting to use pastels should use good sense and lighten their hair in advance. Don't expect the soft smokey blue pastel on the box if you dive in with black hair; it isn't reasonable, albeit the instructions don't insist on this step.
The color is outstanding on my light blonde, definitely true to the color modeled on the box.
Would buy it again 5
Happy customer from McKeesport Pa
Have bought this product in the past great coverage love how it looks
I bought this somewhere else 1
Domjaylyssasmom from Lake isabella California
It turned my hair black. Not any shade of purple. I recommend this for strictly blonde ppl. I have light Brown hair with Auburn highlights....and this turned my hair black.
Love this dye 5
Vivacious Val from Spring Hill, FL
I have been using this dye for a little over a year and love it. I have used other dyes in the rose gold color and none have come close to this one. When I need to touch up my color I just get 1 box and use it to touch up and get my hair vibrant again. It lasts a pretty good amount of time.
V28 complete fail 1
Gaby from Somerville, MA
I did a test strand with this & it didn't come out purple at all. It only darkened my hair slightly. Very disappointed because I loved the color on the box & was really excited to dye my hair this color.
First box was good! 1
Ekelly0686 from ME
Ordered 2 boxes. Both came together. First box was good, all contents in good condition. Second box was defective and combusted all on the inside of the box. Was pulling contemts out of box when I realized what had happened, so I didn't have gloves on. The white substance that was all inside the box burnt 2 fingers on my right hand. I called the 1800 CS number, wasnt even given an apology. All she said was they'd send me another box. I then left a survey of my feedback of the call, ulta still never reached out to me. I then emailed customer service, which I get told the situation is being looked into, which I still have not heard anything back. Although the email did state an apology (finally). This situation has left a bad taste in my mouth, it wasnt shipping cause the first box was fine, no problems. The second box was defective and literally exploded all over. I also mentioned to the CS rep i spoke with I had pictures/ video of the mess along with the burns on my fingers. And again got no apology for what had happened.
My favorite hair dye ever! 5
Jocelyn from Richland Wa
I love this product!
3 washes and its gone 3
Betty from T.N
I have tried all colors and everyone one only lasts 3 washes then it leaves your roots " Tented " and the rest of it is blond
Bright Black #21 is shiny and beautiful! 5
Connie from Orlando, FL
Hi, I used the bright black feria and it made my hair so shiny and brilliant black. It does not have a blue tint like some people have said. It looks like a navy blue black when you dye your hair, but the actual color comes out as a gorgeous shiny black. The conditioner smells really good and makes your hair super soft.
This will definitely be my new color and I highly recommend it! You will love your shiny sleek hair!
Definitely Recommend 5
Jamie from Houston TX
I bought the Dusty Mauve shade from my local grocery store. I had gotten a hair trim the day before. I started out as my natural dirty blonde with a lighter blonde balyage. I applied the dye on dry hair that I had washed the day before. Completely saturated I let it sit for about 30 minutes from start to finish to make sure the ends of my hair had plenty of time to soak up all the dye. After, I washed with cold-lukewarm water. It turned out very even and the color was literally the exact color of what the box promised. I guess I was lucky and the shade of my before hair was optimal. The picture posted is after a second wash, 48 hours after dying. I wash my hair in as cold water as I can get, and I use paul mitchelle color protecting shampoo and condition, followed by CHI rosehip oil color protectant. My hair is tied back in the picture but it is that color throught my hair. The ends are a TAD bit lighter. Hardly noticeable but to be expected. I definitely recommend, but follow the instructions, don't leave on too much longer or you will probably end up with more of a purple color. I will most likely keep this color for awhile and I will continue to use this brand.
I love it my fav 5
Amy from Columbus Ohio
It's great
This color is not directly advertised 2
Kitty from Philadelphia, Pa
The color is very vibrant and bold none the less it did not come out the color it resembles. It's more of a dark electric blue.
Love it 5
Susan from Mobile Alabama
Love the color
Loved it 5
Courtney from LOUISISANa
I used it at home in my bathroom didn't think the color would look good one me but I fell in love with it I love the way it highlighted my hair also
I have been using Feria for over 15 years and I love it! 5
Lucy from TARPON SPRINGS FL
i love it!
Never bought but... 5
christina408 from San Jose, CA
So the comments I am seeing are ridiculous. If you haven't been doing hair for long please just do research. You need toner! that's why you're hair turns yellow or orange, and your not supposed to put it on your scalp. Start at the bottom so your hair isn't platinum blonde on your roots. Please educate yourself before slamming a product. Will be trying very soon!
I love L'Oreal hair color, it doesn't damage your hair. 5
Gepe53 from Mesa,Arizona
I wrote to L'Oreal and explained how the black gloves bleed black color onto blonde hair!!! This makes things more difficult. I throw away the black gloves and use clear ones. Even the label on the bottle will bleed black ink all over my gloves. PLEASE GET RID OF THE BLACK GLOVES!!
I would buy it again 5
D3BO snack from Ft worth
Came out darker than i thought. Used the red velvet instead of my normal cherry. But i think once it lifts like reds do I'll like it more. Still a great winter color
Pretty while it lasts 2
Stephiexbaby from Long Island, NY
I have natural dark brown hair and was craving a change. After much debate I decided to go with this brand and shade of purple. I did NOT want to go to a salon and have my hair fried by bleach, was looking for a quick and simple DIY. Product is easy to mix and use, but heads up it looks red during application to the point where I almost thought someone switched the colors in my box and checked the labeling several times (it does turn purple after some time while hair is dying) I rinsed my hair and looked in the mirror to a disappointing shade of black. It took 2 weeks for it to lighten up and under the sun/bright fluorescent lighting it is a gorgeous shade of purple. That lasted me about 2 more weeks before my hair is now a shade between its natural dark brown and black with little to no purple. This may last much longer on blondes but for brunettes it fades away fairly quickly. Disappointing because at its peak the color is gorgeous.
It not what you think! 2
Brassy colors from Asheville NC
I went to a salon and asked for my hair to be a reddish maroon color underneath, with lots of blond mixed in my already brown hair. 5 hours and $$$ latter, my hair was dark underneath and she completely bleached the top part of my hair. So it was brassy with yellow and blue. I toned it with platinum from Sally's, which is great stuff, but as it faded I really wanted to fix the ugly brassy colors in it. So I heard that this bleaching kit was the best. It was simple. I left it on 45 mins. After washing it out and using the conditioner toner my hair is very brassy, worse than before and it turned the pretty already almost platinum pieces to a white. If you were doing this from brown hair it would turn it orange like my roots and maybe after using this kit several time over you might could achieve platinum. This is my experience! It may be different for others. I decided to do a review on this product due to when intryedntonfind reviews there just wasn't a lot to go on, especially for someone who's hair is already bleached.
This product never fails! 5
Bedhead from San Marcos, TX
I've used this color so many times and it always looks the same and it covers great on my dark brown hair.
Don't waste your money 1
Jess from NJ
I kept seeing insanely varying reviews for this product. There was no middle ground, so I decided to take a chance on the pink dye. While it was setting, you'd think I would have had a winner. There was a lot of very noticeable pink. But once I rinsed my hair, there was MAYBE a faint hint of pink. My natural hair is a light ash blonde. I would have expected a lot more pink to have stayed. Extremely disappointed. I love other Feria dyes, but this just does not work.
Guinea pig Success! Hehe 5
Laur Laur from Astoria OR
My Sister was in town visiting, I had previously dyed her hair blonde with the intent of dying it light dusty purple afterwards, but she was content on the blonde so we just left it.. Not this Time!! Muwhahahaha .. We stumbled upon this & she didn't care and agreed the Glam Grunge Dusty Mauve would look good. She has thick hair so I bought two of them. It was easy to put together and apply, she wore an old shirt with a towel over the back, it was a tad more drippy then most dye but it was essier to distribute that way. The only thing I can say bad was the smell, it wasn't unbearable or anything but it was strong and definitely needed some airing out when we were done. She washed and dryed her hair right before we applied it and left it on for a full hour saturating her medium brown roots and blonde ends. We both were surprised at how even it turned out, lifting a bit of her brown and turning it a Auburn mauve with the blonde ends a tad more purple toned. I think if we had only left it on for the 25 minutes her ends would have been lighter but she was very happy with how it turned out. It looks more mauve pink in different lighting. Success :)
