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It CosmeticsFeel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

It Cosmetics

Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

1.0 oz Item 2269908

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Have a sensory spa experience in the comfort of your own home with IT Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum, a revolutionary primer-serum packed with treatment oils and anti-aging ingredients for instant skin rejuvenation! Developed with plastic surgeons, this beauty breakthrough is infused with caviar extract, hydrolyzed collagen, hyaluronic acid, deep ocean water, niacin, peptides, jojoba and avocado oil to pamper and prime your skin for a flawless-looking, long-lasting makeup application. Your skin will be left feeling soft and supple, and appearing more youthful! Perfect for even the most sensitive skin types, wear it over your moisturizer or in place of it to start your day (and skin!) off right.

Key Benefits:
  • Revolutionary primer-serum with invigorating treatment oils awakens your senses and instantly rejuvenates your skin!
  • Anti-aging caviar extract, deep ocean water, hydrolyzed collagen, hyaluronic acid, niacin and peptides nourish and prime skin for your most flawless-looking makeup application.
  • Collagen and hyaluronic acid visibly plump and fill the look of lines instantly.

Paraben free, cruelty free.
Apply Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum over moisturizer or clean skin before makeup application for a perfectly poreless, ultra-hydrating, airbrushed skin results. A small amount is sufficient for your entire face, neck and décolleté; allow 1-2 minutes to dry before applying makeup. For the ultimate SPA IN A BOTTLE balancing experience take a relaxing deep breath in during application and FEEL THE MOMENT experiencing the aromatics of the essential oils as well as the soothing and calming experience of pampering your skin. Feel The Moment can also be worn as your daily moisturizer or over the top of your night creams to maximize results.

Beauty tips: Take a deep breath to experience the stress relieving aromas. Massage into the back of the neck, earlobes, and temples for a sensory awakening experience.
Cyclopentasiloxane, Dimethicone, Cedrus Altanica Bark Oil, Citrus Augrantium Dulcis (Orange) Peel Oil, Eucalyptus Globulus Leaf Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Lavenudula Angustifolia (Lavender) Oil, Diisostearyl Malate, Camellia Sinensis Leaf Extract, Ascorbic Acid, Niacinamide, Tocopherylacetate, Glycyrrhiza Glabra (Licorice) Root extract, Olea Europaea (Olive) Fruit Oil, Sodium Hyaluronate, Adenosine, Anthemis Nobilis Flower Oil, Arbutin, Argania Spinosa Kernel Oil, Caviar Extract, Chamomilla Recutita (Matricaria) Flower Extract, Citrus Grandis (Grapefruit) Peel Extract, Curcuma Longa (Turmeric) Root Extract, Glycerin, Glycine Soja (Soybean) Sprout Extract, Hydrogenated Jojoba Oil, Hydrolyzed Collagen, Hydrolyzed Silk, Illite, Mangifera Indica (Mango) Seed Butter, TBHQ, Mica, Orbignya Oleifera Seed Oil, Perfluorodecalin, Persea Gratissima (Avocado) Oil, Retinol, Scutellaria Baicalensis Root Extract, Maris Aqua / Sea Water / Eau De Mer), Ubiquinone, Vitis Vinifera (Grape) Seed Oil, Aqua (Water, Eau), Aloe Barbadensis Leaf Extract, Arctium Lappa Root Extract, Artemisia Princeps Leaf Extract, Butylene Glycol, Cholesteryl Oleyl Carbonate, Cimicifuga Duhurica Root Extract, Dextrin, Hydrolyzed Hibiscus Esculentus Extract, Lecithin, Platinum Powder, Polysorbate 80, Pueraria Lobata Root Extract, Punica Granatum Fruit Extract, Sophora Flavescens Root Extract, Achillea Millefolium Extract, Alchemilla Vulgaris Extract, Allium Sativum (Garlic) Bulb Extract, Arctium Majus Root Extract, Arnica Montana Flower Extract, C12 - 15 Alkyl Benzoate, Caffeine, Ceramide 2, Ceramide 3, Chamomilla Recutita (Matricaria) Flower / Leaf Extract, Cholesteryl Chloride, Cholesteryl Nonanoate, BHT, Citrus Grandis (Grapefruit) Fruit Extract, Hedera Helix (Ivy) Extract, Hydrogenated Vegetable Oil, Lamium Album Flower Extract, Magnolia Kobus Bark Extract, Malva Sylvestris (Mallow) Extract, Melissa Officinalis Leaf Extract, Mentha Piperita (Peppermint) Leaf Extract, Nasturtium Officinale Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Paullinia Cupana Seed Extract, PEG - 10 Rapeseed Sterol, Squalane, Pinus Palustris Leaf Extract, Polysorbate 20, Primula Versis Extract, Alcohol, Propolis Extract, Propylene Glycol Laurate, Propylene Glycol Stearate, Rosmarinus officinalis (Rosemary) Leaf Extract, Ptychopetalum Olacoides Bark Extract, Salix Alba (Willow) Bark Extract, Sorbitan Laurate, Thujopsis Dolabrata Branch Extract, Tribehenin, Veronica Officinalis Flower / Leaf / Steam Extract, Yellow 5 Lake (CI 19140), Red 6 (CI 15850).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsFeel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum
 
4.6

(based on 326 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (266)
  • Smooth (243)
  • Lightweight (201)
  • Long lasting (140)
  • Blends well (135)

Cons

  • Doesn't work (14)
  • Heavy (14)
  • Irritates skin (7)
  • Causes breakouts (5)
  • Difficult to apply (3)

Best Uses

  • Everyday (209)
  • All skin types (133)
  • Sensitive skin (101)
  • Going out (53)
  • Travel (47)
    • Reviewer Profile:
    • Natural style (150), Classic style (114), Trendy style (24)
    • Was this a gift?:
    • No (3)

Reviewed by 326 customers

Displaying reviews 1-10

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5.0

Relaxing

By Nama

from Florida

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Lightweight
  • Smooth
  • When inhaling this it helps to relax you

Cons

    Best Uses

    • All Skin Types
    • Everyday

    Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

    This product when you first place it on your finger tips to spread. It seems oily but when it drys in seconds it blends into your skin no longer oily

     
    3.0

    Not effective on sensitive skin

    By Tarci

    from Colorado

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Lightweight
    • Smooth

    Cons

    • Doesn't Stay On
    • Ineffective

    Best Uses

    • Everyday
    • Sensitive Skin

    Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

    This product smells great and blends well. However, it's not effective as I hoped for. I have very dry skin (chin, around nose and forehead). I have noticed no difference in the week and a half of using it. I will continue using it until it runs out and hopefully will see a result.

     
    5.0

    My favorite primer

    By Kir from Portland

    from Portland, OR

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Lightweight
    • Long Lasting
    • Smooth

    Cons

      Best Uses

      • Everyday
      • Sensitive Skin
      • Travel

      Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

      Smells like you went to a spa.

       
      5.0

      Daily to Twice Daily

      By Central VA Shopper

      from Central VA

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Natural Looking
      • Smooth

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

        I apply Feel the Moment serum at least daily and sometimes towards the end of the day; any time I wash my face. It is the first moisturizer I apply each day. After a few minutes, I follow up with an Aloe Moisturizer with spf prior to applying any make up.

        (1 of 1 customers found this review helpful)

         
        5.0

        This is the only primer I'll use

        By Sue

        from New York

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Take-off
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • All Skin Types
          • Everyday
          • Sensitive Skin

          Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

          I use this everyday, applying it after moisturizer and before my CC Cream. It goes on like silk and my makeup stays put all day.

           
          5.0

          Luv the feel of my skin

          By A nurse

          from Denton Texas

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Lightweight
          • Natural Looking
          • Smooth

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

            This is easy to apply and my skin feels so good after it's applied. It's a great primer before I apply my makeup. Skin feels nicely moisturied without being greazy

             
            5.0

            Hydrating Sensory Awakening Primer Serum

            By Rae

            from Lubbock, Texas

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Long Lasting
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday

              Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

              Love Love this serum! It provides the best hydration, makeup sets smoothly and feels fantastic on your skin. Great purchase! I LOVE IT products! They are the BEST! If you haven't tried IT, please go by any ULTA and try it out, you will be amazed on how the products leave your skin.

               
              5.0

              yes I would buy this again

              By v

              from Montana

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Easy To Take-off
              • Long Lasting
              • Smooth

              Cons

              • expensive

              Best Uses

              • Everyday

              Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

              for hydration

               
              5.0

              Yes I will purchase again

              By Tootie

              from Louisiana

              Verified Buyer

              Pros

              • Easy To Apply

              Cons

                Best Uses

                  Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                  Gives s natural finish

                   
                  5.0

                  Awesome product for dry skin

                  By Lisa F

                  from Charlotte NC

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Lightweight
                  • Natural Looking
                  • Smooth

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                    Getting older & need more moisture- great product for day & night.

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    49 Questions | 49 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I am confused as to the purpose of this product from the contradictory information provided. The name states its a primer and the usage description states that it should be used "over moisturizer or clean skin before makeup application for a perfectly poreless, ultra-hydrating, airbrushed skin results". Sounds like a great product.
                      However, in a previously asked question the brand expert stated "IT has a slick consistency, which makes it perfect for intense hydrating at night time. Because of it's texture, we do not suggest wearing IT underneath makeup as it could be too slick "
                      So, which is it? Is it a primer that will moisturize my skin and prep it for makeup OR is it a serum that should not be used directly under makeup?
                      Asked on 2/10/2018 by JoJo from Bham, AL

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Feel The Moment is an amazing product as IT does have multiple uses and can be adapted to your routine in any way that works best for your skin. If you prefer to wear this product underneath your makeup, you can absolutely use it that way as a primer to take advantage of it's hydrating benefits throughout the day. If you prefer to use Feel the Moment as your nighttime serum, you can do that was well. IT is really up to you! XOXO

                        Answered on 2/14/2018 by Brand Expert from IT Cosmetics
                    • Q:

                      I have combination skin. I've read some of the reviews and questions and it seems that feel the moment is more oiler than bye bye lines. Is it better to use bye bye lines in the daytime and feel the moment at night, or are they similar enough that I could use bye bye lines day & night?
                      Asked on 1/21/2018 by . from Alabama

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! You are correct in saying that Feel the Moment is more of a slick consistency in comparison to Bye Bye Lines Serum. You can use Bye Bye Lines Serum in the morning and Feel the Moment Serum at night, which ever works best for your skin in particular. Depending on your skincare needs, you can also use Bye Bye Lines Serum at night. Try IT out to see which works best for you! XOXO

                        Answered on 1/23/2018 by Brand Expert from IT Cosmetics
                    • Q:

                      I don't wear foundation. sometimes just a light powder and little blush, if even that. I do have a few wrinkles now. I am fair completed. Can I use this alone and wear all day, without using any foundation. If it has no color, will it just smooth out some of my pores (which I don't have large ones at all) and fine lines? Thank you. The only primer I have tried so far is Benifit Cosmetics Pearl Pores no more. It works fine. I,just want something that will have some anti aging benefits also. The closer I get to 50, I'm needing it more and more. Thank you.
                      Asked on 1/15/2018 by Red from Texas

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Feel the Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum is a true sensory spa experience in a bottle! IT is formulated with good for you, super hydrating ingredients, and is your clinically proven treatment in one easy step. You can use this product morning and night to rejuvenate your skin! XOXO

                        Answered on 1/17/2018 by Brand Expert from IT Cosmetics
                    • Q:

                      Can this also be used in eye area as primer for eye shadow?
                      Asked on 8/26/2017 by rjbour from Texas

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! We do not recommend using Feel the Moment as an eye shadow primer as it has a very slick consistency and is best used as a hydrating serum on the face. Instead, try priming your eye lids with Bye Bye Under Eye Concealer. It will neutralize any discoloration and give your eye lids a neutral base for shadows to pop and wear beautifully all day! XOXO

                        http://www.ulta.com/bye-bye-under-eye-anti-aging-concealer?productId=xlsImpprod5770259

                        Answered on 8/29/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is it non-comedogenic? I've tried essential oils and they break me out.
                      Asked on 8/12/2017 by MMR from louisville, oh

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! Feel the Moment Serum is not tested to be non-comedogenic. IT is made with good for you, skin loving ingredients, and is made for sensitive skin. IT does contain essential oils used to hydrate, nourish, and repair dry skin. We do advise consulting with your doctor before use of IT with any further concerns! XOXO

                        Answered on 8/14/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I have extremely dry under eyes and am looking for a serum to wear under makeup that will keep my under eyes hydrated all day. Would Feel the Movement be good for this issue or would you recommend a different product? I'm 33 if that helps!
                      Asked on 6/25/2017 by Zoosawmath from Missouri

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! While Feel the Moment is very hydrating, we recommend using a product specifically formulated for the eye area. We suggest using Confidence in an Eye Cream- which was made for the sensitive skin around the eyes. IT works to hydrate dry under eyes, smooth skin texture, increase the appearance of firmness, decrease the appearance of under eye fine lines and wrinkles, and color correct the appearance of dark under eyes. You can apply IT in the morning and at night time to get the most out of IT! XOXO

                        http://www.ulta.com/confidence-in-eye-cream?productId=xlsImpprod15771009&sku=2508736&_requestid=789499

                        Answered on 6/26/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Can you add this to like a cream contour kit ?
                      Asked on 5/5/2017 by Steph from Woodbridge va

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Since Feel the Moment Serum is a slick oil consistency, you can absolutely mix it in with other cream or liquid products! XOXO

                        Answered on 5/10/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I use the No. 50 Serum primer and I'm interested in trying this. I read through all the questions and one answer from IT Cosmetics said, "Because of it's texture, we do not suggest wearing IT underneath makeup as it could be too slick." This is a primer, so I'm confused. Can this be worn under makeup?
                      Asked on 1/31/2017 by Kerrie from Cincinnati, OH

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we are happy to help! Feel the Moment is a true hydrating serum. Depending on your skin, you might be able to use it as a primer underneath makeup. Typically someone with dry skin would be able to, however for normal to oily skin types this serum would be too hydrating underneath makeup. No. 50 Primer is a true primer that is hydrating, blurs the look of pores, and smooths skin texture. IT will balance out your skin and help to prolong the wear of your makeup. We recommend using Feel the Moment Serum at nighttime to prep your skin for the next day! XOXO

                        Answered on 1/31/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I was wondering which serum primer is better for 58 year old dry/combination skin.
                      In the summer it is hard to find a foundation, eye shadow to stay on lid, & good waterproof mascara. Summer I need something that will last at least 14 hours with humidity & sweat.
                      I have large pores around nose/cheek/eyebrow areas.
                      I've tried different brands & returned them.
                      Now I asking for any suggestions!
                      Thank you!
                      Asked on 1/11/2017 by Lisa from BG KY

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! We recommend using No. 50 Primer. IT is a hydrating primer to keep the skin moisturized all day, blur the look of pores, and smooth skin texture. At this time the only waterproof mascara in our line is Tightline Waterproof, IT is guaranteed to not budge or smudge all day! To set your makeup and keep IT lasting all day, set IT with Bye Bye Pores Powder. All of these products are sold at Ulta and online through www.ulta.com. We hope you try IT out! XOXO

                        Answered on 1/19/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I am in my late 20's and have dry skin and very dry in the winter months, I was wondering since i don't have any wrinkles or lines would this be a good primer compared to the No.50 primer or the bye bye lines primer? I am wanting a hydrating primer that will help with dryness and not necessarily lines and wrinkles. thanks! : )
                      Asked on 1/5/2017 by Sara from North Carolina

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to assist you with your question! Feel the Moment is a great night time hydrating serum for dry skin. IT has a slick consistency, which makes it perfect for intense hydrating at night time. Because of it's texture, we do not suggest wearing IT underneath makeup as it could be too slick, however depending on the dryness of your skin that can change. No. 50 and Bye Bye Lines Serum are great products as well, however they all have different purposes for different skin types. Try IT out at your local Ulta store! XOXO

                        Answered on 1/9/2017 by Brand Expert from IT Cosmetics
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