Rated 4.02 out of 5 stars
Most Helpful Positive Review Stays put all day
I've always had trouble finding a mascara that didn't smudge off during the day. Most mascaras apply wet and stay tacky through the day, leaving little smudges below my eyes that make me look like a raccoon. Not this one. It dries fairly quickly and DOES. NOT. BUDGE. I still have mascara on my lower lashes after a long day. It doesn't flake either, which is great for my sensitive eyes. If I had one complaint, it would be how quickly it dries once you've applied it. The brush does a decent job of separating the lashes on application, but if you want to run a comb through them to catch those last few that stuck together, watch out. That will cause a little flaking and fall on your cheeks if you're not fast enough and the mascara has already dried. I find that to be a bigger problem when the tube is old rather than when it's new, though, so your mileage may vary. Overall, I like this mascara, and it still has a place in my makeup bag, even several years after I bought my first tube. Would be great if they sold it in store instead of only online.
Most Helpful Critical Review Clumpy mess
This stuff made all my lashes clump together! It was sticky and hard to apply without having to take it all off and start over. I purchased because of the good reviews and it was on sale, but was disappointed. Attempted to return in store and the lady at the register said the return wouldn't go through and to contact customer support. What an ordeal for subpar mascara.
Reviewed by 54 customers Eh
CynG from Corona, CA
I honestly expected better from this product. It did not keep my eyelashes curled and did not provide a fullness effect! I will stick to my traditional Mexican mascara!
LW from Ohio
This mascara works well for me. I prefer more natural looking mascara, and this fits the bill for me. I bought it while it was on sale, and it was a good value for that price. I'm not sure I would repurchase at the full price though because there are other options that are less expensive that I like just as much.
not a fan
aly from virginia
if you want to look like your not wearing makeup this is for you. I do not like it at all...I might as well go all natural
Brenda from Port Orange, FL
Great everyday mascara especially for girls going for a more natural look
Love the brush!
Calshopper from Raleigh, NC
I really hate the spiky plastic brushes that seem to be ubiquitous these days. This is brush is nice and soft and really lengthens my lashes! This formula seems to have really good lasting power too.
I would buy this product again
Jackie from ELMIRA
Gives separation and length to lashs
Great Everyday Mascara
KaiVi from Texas
This is a great everyday mascara which keeps lashes feathery and black. The formula gives moderate volume and length but even being built-up won't give you extreme drama, which is perfect since I don't want to look like I'm wearing false lashes to run errands.
Tanya from Nevada
Flakes and comes off easily. Little fibers end up all over your face had to return
Great FAT brush!! Great FAT Mascara!
Corey The Nurse For Hearts from Elgin, SC
Apply in the morning and keep it moving all day!
LOVE! And Cruelty Free!
Leigh Anne from Durham, NC
I adore this mascara. The coverage is buildable for more natural to dramatic looks. I love the fat brush-they are my favorite and easiest to work with. The formulation is smudge proof and it never flakes or runs. I love the tubular technology. This makes for easy removeal that literally slides off my lashes when I wash my face or in the shower. It has a rich black color that gives my lashes the oomph they so desperately need. The best thing is that this brand is CRUELTY FREE!!! YAY!!!! This is so important to me. I love this mascara and I will continue to repurchase it. I have found my favorite brand! LOVE, LOVE, LOVE!!!!
Grammarian from Springfield, MO
Sadly, I was disappointed with this mascara. It just does not seem to provide much coverage, nor is it very buildable. I am always on the quest to find the best mascara!
Jenn from San Antonio, TX
A great product - I bought it when it was on sale. Fluffy brush gives great coverage and separation. My only gripe is that it's already a dry formula and it seems to dry out pretty quickly. Can't wait for it to go on sale again!
Not for me
Aprilmdee from Denton tx
I was really disappointed with this one..I was told how great their products were..didn't do ANYTHING but color my lashes and barley did that..
Mia from Boston ma
Doesn't do much for me
I would buy again
Di from Keller, TX
I really like this mascara. Even though most day I like to go for a natural look. I like my lashes to look full. My friends compliment my eyes even if its a simple look. I have other eyeko mascara I like to use as well. The brush is great because it doesn't clump all the product on it.
Big and bold lashes!
Linda from Covington La
Product truly works in bringing out the best you're eyelashes can be! My lashes are not long and thick by any means. This mascara made them fuller looking and best of all, added length! This will be my new holy grail!
LoriP from PA
I liked this mascara but it dried out very quickly and would flake a lot, so I got less than a month use out of it. I did like the tube, brush and formula, so I may try it again sometime.
Cecil from Washington
I was impressed with the quantity of mascara in the tube. I love the huge brush too!
No Smear No Clump Masacara
SweetGiGi** from Santa Clarita, CA
I use mascara every day... nothing else. So it's important that my mascara be the best. This stuff soooooo works for me. Easy to apply and I use only 1 coat.
Absolutely LOVE this!
Nani from Chicago
Love the fact the brush is big, when you apply it it makes the lashes look full. Also that packaging! Especially for mascaras I feel like I get every scoop of mascara that way.
My lashes look great!
Kimbo from Anderson, SC
I love this mascara. It makes my puny lashes look voluminous and defined. I love the bigger brush as it definitely makes my lashes look better than the small plastic ones. The formula is great, it doesn't smudge or flake.
stackb from NY, NY
I love this mascara it goes on nicely and doesn't flake. Mascaras are my favorite thing, I have nice long eyelashes and I love, love, love when mascara helps accentuate them and this mascara does.
Karina from Los angeles
Great daytime wear, doesn't give a ton of volume or dramatic effect.
Ovo from Oxnard
I love the brush, easy application, it lengthens and separates my eyelashes.
Just a great mascara
Beppo from PA
This has turned into my new everyday mascara for work. It doesn't smear and it's semi-waterproof, so it stays on well without flaking but it still comes off very easily when I wash my face. I love the huge brush as well! I thought it might be difficult to use because I'm used to smaller brushes, but the large brush hasn't been a problem at all.