Rated 4.15 out of 5 stars
Most Helpful Positive Review Easy to apply, not clumpy and lashes look fuller and longer.
I use this product daily. Easy to apply, doesn't clump, adds volume and length. Love it! The brush looks a bit strange, but it works better than traditional looking brushes.
Most Helpful Critical Review Too Sticky
I was super underwhelmed with this one. I have tried just about every mascara under the sun and this one was average right out of the packaging. Usually mascara is great for the first week and then you start to see the flaws but this one was sticky and clumped my lashes together. This mascara's claim to fame is to add length and volume like false lashes and it did neither. If you just want to coat your lashes as they are, this mascara was fine, but I still had to comb the clumps out.
Reviewed by 160 customers It's nice but it irritates my eyes
Kelli from NYC
This mascara was recommended to me by a friend, so I bought it. It separates my lashes very well, doesn't give the same "full" look like Better Than Sex or Lash Paradise, which is nice for work etc when you don't want to look too flashy. Easy to remove. However whenever I use this I get a skin irritation on my eyes. I made sure to isolate the variables so I know it's this specific mascara and not another product I was applying. Not going to repurchase.
The BEST Mascara
Haley from Arkansas
This is the best mascara I've ever used, and I have tried a ton of mascaras. This beats high end mascara that costs 3 times as much. The wand is super tiny so it gets in the corners of my eye without getting all over my lid. I can literally touch every single one of my eye lashes which makes my eyes look so much bigger and more open. It doesn't transfer or flake at all. I love it!
Best Mascara Ever!!!
Linds11 from Camp Hill Pa
This is by far the best mascara I've ever used! It separates and gives definition to your lashes while lengthening them. My lashes are short and now I can see them...not only are they darker...theyre longer! Amazing applicator brush...will never use another kind again except this one!
LOVE THIS MASCARA 😀
Molly from Bend, Oregon
Super excited to use this mascara every day. Goes on great and easily washed off! Live the comb like wand.. it really separates the lashes.
Lolo from NYC
My go-to mascara for years… Could never live without!
Would never buy again
Kate from Elmira
This is the worst mascara I have ever used it clumped up my lashes and made them look terrible have used way better $3.00 mascaras. It is so obvious that you are wearing mascara.
KimmyD from Florida
The brush is a little weird and takes some getting used to. For a lower brand name it actually works pretty well. Comparable to the Roller lash I've been using. I would purchase again!
Will be repurchasing!!!
Boots&balletshoes from Granbury Tx
I love love love this mascara!!!! The best for the price. I was having a hard time buying a $25 mascara sometimes every month. Sooo glad I found this one!!
Perfect for natural looks
Iris the cat from PA
I bought this somewhere else but it works great! I'm a teenager so I don't need excessive makeup for school, my friend recommended I use this. I was thankfully blessed with long lashes but this makes the look beautiful. Very natural looking and not clumpy. I rub my eyes a lot and no smudging or running.
I love this!
joelly from Lubbock, TX
I love this mascara! I was nervous at first because the brush is a little weird. But, it applies so evenly and really spreads out my lashes for a naturally long and curled look!
It's hasn't smudged on me throughout the day even though by maybe the 5th hour of wear, my lashes will tend to straighten a little. But, that's how my lashes have always been so it doesn't bother me.
Overall, I'd definitely recommend for an everyday mascara! Maybe the waterproof version lasts longer!
Loved it at first
Eyelash Girl from Michigan
I really did love this product at first. It makes my lashes look amazing!!! HOWEVER - this stuff irritates the heck out of my eyes. I have never had this problem before with makeup. I don't know what's in it, but when I use it, my eyes are irritated and itchy. Hopefully if you try this mascara out, you won't have the same problem.
i love this so much
1908 from fl
I love this, one of my favs, it plays well with others and i love the size of the bristles on my bottom lashes and in my inner corner. I have small almond eyes and this is the perfect size. This delivers every time and i love that its a wet formula, ahhh i reach for this all the time.
No I would not buy this product again!
Lisa from Hesperia California
Product did not deliver longer lashes and was flaky
absolutely amazing but...
amy from la
i love this mascara. amazing volume, hold, curl, and such good length, but its super hard to take off (especially the waterproof version) i even use an oil based makeup cleanser but this is difficult to remove.
Gwen from West Palm Beach, Fl
I expected better given that it was a more expensive maybelline product. However, this was horrible and I had to return it after one tragic use. Brush head is literally unusable.
Holds curl pretty good, that's it
Grace from Kailua, HI
I immediately liked the way it looked when I put it onto my curled eyelashes. I have straight Japanese eyelashes, so I was happy to see that the curl lasted all day. But after a couple of hours, it had smeared a bunch under my eyes. It wasn't terrible, but that's a deal breaker for that's pretty much a deal breaker for me.
Gives length and volume
Kyra from Ore., Utah
I love this mascara! It gives great volume and length. Doesn't flake off like other mascara. I always receive compliments on my lashes when i wear it. Some people ask if they are real. I do naturally have longer lashes though. But this has been the best for me especially for the price!
Great for length
Halle from Kansas
I've bought this mascara several times. The bristles on the wand are small and really separates and coats each lash. If you are looking for fluffy lashes this will not achieve that look but it definitely defines the lashes and lengthens!
I would definitely recommend for length
Jenny from Pinole
This mascara wand gets to each lash and separates. It adds length to lashes, I love it for a natural look.
My go to mascara
JC from WA State
I have tried so many brands, including higher end brands, but this is definitely my favorite mascara, hands down. The wand is more easy to control how much you put on your eyelashes and helps to avoid clumps.
don't waste your money...
rach1992 from providence ri
I don't know why this product has such good reviews..maybe i got a bad tube but the formula is so tacky and clumps my eyelashes together BAD. the applicator for your top lashes works ok..didn't really get the winged affect and i naturally have longer lashes. This is a horrible applicator for bottem lashes though. Either way I won't be purchasing again..iv'e had cheaper mascara work better
My favorite mascara ever!
Allison from Alaska
I can say I've been using this mascara for the past year and it's my favorite. My lashes are very short and straight. (I get this in waterproof, blackest black) this holds my curl and lengthens my lashes to the gods! The brush is easy to use, and the formula (again, I get waterproof) is amazing on this mascara.
My Go-To Mascara
Taylor K from San Diego
It is a little wet formula but if you curl your eyelashes before, it is amazing!! It doesn't clump together and makes your lashes stand out beautifully. I have bought it three times. I prefer to get the normal one instead of waterproof.
Angel85 from Bradenton, FL
I love how it gives you like Angel Wings flare. It goes on smoothly and you only need to apply once. I wouldn't apply no more then that, if you want that Angel Wing look.
Fatima from Los Angeles
This mascara is sooo amazing and very affordable it evenly separates my lashes and gives lots of volume!LOVE IT