OMG. Urban Decay didn't think they would ever want to change their already incredible Eyeshadows. But thanks to new advancements in formulation technology, they found a formula that will BLOW YOUR MIND.

THE FORMULA:

• Even softer, amazingly velvety texture
• Richer, more dense and decadent color
• Smoother, more uniform pigment distribution and blendability
• Longer-lasting, more crease-free wear

The secret to the new formula is Urban Decay's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eye Shadow formula. What does all that mean? Insane color payout. Color that stays on your lids. Sparkle that doesn't fall. And velvety, suede-like smoothness and blendability.

This amazing technology works for every shade and finish. Have you ever had trouble blending a black or purple shade? How about a matte? Every Urban Decay shade is silky, blendable, and stays put.

Urban Decay is 100% cruelty-free.

THE TOKEN: Packaging has been perfected as well. Inspired by NYC subway tokens, Urban Decay's gorgeous gunmetal compact allows you to pop your shadows out, and pop them into a Build Your Own Palette. (It's easy... no melting, magnets, or breakage.)

Lock in any look for up to 16 hours with Urban Decay All Nighter Makeup Setting Spray.