Urban Decay's formulation technology brings you single eyeshadows in the creamiest, amazingly velvety textures and a variety of shades and finishes.

Benefits:

• Rich, dense, and decadent colorful eyeshadow
• Ultra-smooth payoff with maximum blendability provides uniform pigment distribution
• Longwear eyeshadow, more crease-free wear
• Shimmer, metallic, matte, and glitter eyeshadow finishes
• Colorful, nude, and neutral eyeshadow shades for any kind of eye makeup look
• Versatile shadows that complement any eye color and eye shape
• Cruelty-free

The secret to the new formula is Urban Decay's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the eyeshadow formula. What does all that mean? Insane color payout. Color that stays on your lids. Sparkle that doesn't fall. And velvety, suede-like smoothness and blendability.

This amazing technology works for every shade and finish. Have you ever had trouble blending a black or purple shade? How about a matte? Every Urban Decay shade is silky, blendable, and stays put.

The Token: Packaging has been perfected as well. Inspired by NYC subway tokens, Urban Decay's gorgeous gunmetal compact allows you to pop your shadows out, and pop them into a Build Your Own Palette. (It's easy... no melting, magnets, or breakage.)

Lock in any look for up to 16 hours with Urban Decay All Nighter Makeup Setting Spray.