Product Reviews Rated 4.1 out of 5 stars
1454 Reviews
Most Helpful Positive Review Beautiful colors that take some time to work with I got five colors to fill up a 4-pan palette and have a spare online: Roaring 20's, Valentine, Beauty Junkie, Peek-a-boo, and Risk Taker. I ended up keeping Valentine, Beauty Junkie, Risk taker, and swapped the other two out for Fearless. I also played around with a few of the colors in the store: Watercolor (soooooo beautiful!), Petite, Modern Times, Plum Pop, and probably a few more.
There's three finishes: matte, shimmer, and micro glitter. I'm not a big matte girl, but the mattes I tried were beautiful, although I can't say how easy they are to blend. The shimmers I think are a little easier to blend than the micro glitters, but Peek-a-boo was too light for me (and I have very fair skin!); it barely showed up even with primer. It would probably be a great highlight color on a darker skin tone, though.
The micro glitters are a little hard to work with, but they are so so so beautiful. There is fallout, and blending them takes some work. But eye shadow isn't worth my time if it isn't glittery, and they are so shiny and beautiful on my eyes. The colors I have work together nicely to make an eye look I love, although I'm also using other colors for transition colors and base.
One of my biggest problems is the packaging, though. As I said, I got the 4-pan palette, but I had some trouble getting shades out of their original packaging and into the palette. I definitely gouged Beauty Junkie with my nail trying to pop it out from its case >:( I think they just need to work a little more on the magnets so that it's just a little easier to move the pans around.
Most Helpful Critical Review 1/2 the amount, new packaging Super upset that Ulta changed their packaging for their eyes how pallets. Old eye shadow was 2.4g of product. The new packaging is 1.62g of product. No clue how this is going to work. 1/2 the product for the same price.
Reviewed by 1454 customers Eyeline? 4
Ladystar from Slate Hill, NY
This grey is too dark for me. I was going to return it but I have decided to try it as an eyeliner.
Highlights 4
LadyStar from Slate Hill, NY
I like that it is light grey and it highlights my blue/hazel eyes nicely. It is a nice change form the neutral colors I use.
Pretty color......but that's about it! 2
Boss Lady from Chicago
Love the color of the purple, but would not recommend if your really wanting the contrast of a dark purple. It isn't very pigmented and will require a lot of layering.
As Good As Anastasia BH 5
UltaMaven from PA
Tried the color "Meet Me Downtown" (a creamy vanilla color) in the Ulta 7-piece gift. It goes on smoothly and feels like cream on the eyelid even though it's powder. Blendable. As good as ABH, even a little better as ABH goes on patchy for me. And ABH is $12 for a single. I'm thrilled to find an eyeshadow with such good properties and variety in its color offering. Will buy many more!
Love the color 5
Debra from Ms
Love the color it makes my eyes pop
Love it 5
Theresa from Redding
So easy to apply and last all day
I would not purchase this item again 2
Tenderheart from Lodi CA
The product is too dark for my taste.
I would buy this product again. 5
Tenderheart from Lodi CA
I love the color and texture of this product.
Dust 3
Silver Ginger from Valparaiso indiana
Waste of money
I love this color paired with a neutral brown shade. 5
Kelli from Phenix City, AL
I use as a base color with a brown in the crease.
only eye shadow I use 5
Chris from Neenah wi
only kind I like
I would buy again, but it's too small for the price. 3
Lala from Denver Colorado
It's basically the same color as one before. However, you get 1/3 less in grams for the same price. NOT cool.
Yes! My go to! Please keep making this product! 4
Jennifer from Amarillo tx
All time fav!
Good product 4
Daletona98 from Surfside Beach, SC
Beautiful color. Only problem was it broke apart before I got home. None of my other eyeshadows that I got for my birthday did this.
Great! 4
Violet from Los Angeles
Awesome eyeshadow! It lasts all day!
Pretty good! 4
step1978 from Chicago
I bought 15 of these and put them in a Z Pallet, for the most part they blend just fine and have good pigment. The only one that didn't blend well was the matte red which was disappointing because that's the color I was most excited to try. I purchased mostly the greens, blues, gray, reds and a couple matte transition shades and they are very pretty. I personally recommend them if you're into singles and making your own pallet.
Love this product line 5
Karten from Pasadena MD
Love this product line
I Will Buy This Again 5
Lee Busy as a Bee from Lake Havasu City, AZ
Use this every day and evening. Perfect for day or night. I love wearing makeup every day, the only time I don't is if sick. This is perfect. 😍
Still have not received my Dec 7th order and it's Dec 23rd! 1
Mad in Memphis from Memphis
Terrible customer service
Eyeshadows 3
JoAnne from Lansing, Michigan.
I'm not a fan of the eyeshadows, I ordered 4 & wish I hadn't, the colors flake off every where.
will buy again!!!! 5
Lucy from Baytown Tx
beautiful color!!!
I would buy this again 5
Dragon Lady from GR, Wy
Goes on smoothly & I love the simmer.
LOVE my purchase! 5
Toni from Michigan
Love these shadows. Highly pigmented, good price point. There is fallout when dabbing/swiping brush into pan, however it stays put pan to lid delivery. I'm not usually good at choosing color combos but for this purchase I chose matte shades: Petite (lt. pink beige) all over lid color, Desire (medium brown) for crease and Coffee Bean (deep brown) applied in the V and used as liner. This combo is absolutely beautiful!! Especially for green eyed strawberry blonds! No longer will I buy overpriced chalky brands (which shall remain nameless), Ulta brand will be my go-to from now on, although ColorPop is also an affordable quality brand.
Oh....and I love that the pans are magnetized within the case and easily pop out so I can add them to my almost full storage pallets!
Perfect Base Shade 5
Emily from Raleigh, NC
I fly through base/neutral shades on eyeshadow pallets. But I hate buying entire new pallets of eyeshadow for one shade - this individual eyeshadow is PERFECT for getting me in between pallets. It's very affordable and convenient.
Terrible Quality and Will Arrive Broken 1
Annoyed from San Diego, Ca
Terrible quality eyeshadow. Creases and barely pigmented.