Rated 4.09 out of 5 stars
Most Helpful Positive Review I would buy this product again and again
I am a contact lens wearer and this eye liner was the only product at this price that did not get all over my contacts and was gentle on my eyes. It also smudges nicely, which is what I wanted because I don't like such a defined and unnatural line. It also has a nice black pigment. Very happy for the price. My only complaint is that throughout the day it kind of gets all over my bottom lid, but that is if I am really tired and it usually happens with any brand of liner I wear. It may just be the way that my eyes are shaped.
Most Helpful Critical Review Too brittle
This is a great eyeliner color. Easy glide-on. The color really stayed put all day. But the second time I used it, the "lead" broke. I was unable to roll more up as the rolller/advancer was broken. Much pushing and twisting go a little more up so I used it again. Then after one eye was finished it broke again. It is like it was too brittle. I couldn't advance the lead anymore so I threw it away. Big disappointment and wasted money.
Reviewed by 255 customers A good eyeliner
Elle from Cumberland, MD
Glad I was able to find this at Ulta.
Yes, I would buy it again, it goes on perfect.
Michelle from North Carolina (USA)
I use for my eyes, and it goes on great.
Kbug from Hazard Ky
It breaks every single time you try to use it! It broke as soon as I touched it to my eyelid with the minimal/lightest amount of pressure! I rolled it back out and it broke again with barley any pressure! Then I rolled some more out and it slid back down into the tube, once I finally got it to stay out of the tube it literally broke again! You can NOT use this!
won 't purchase again
Tine from Lebanon, OH
I've used this product before with no issues, but this couldn't even use this one. It just crumbled off every time I tried to use it.
Would buy again
Linda the Virgo from Oklahoma City
Use to line upper and lower lids. Easy to apply. Smooth application.
Jenn from Hanover PA
Doesn't last long
Mary from South
This is a good eyeliner. It holds up surprisingly well for not being water proof. It goes on smooth and stays put pretty well. It does transfer to the crease and under my eyes a little bit, but my eyes are a little bit hooded.
I will repurchase this.
Marcia in TN from Smyrna, TN
To line my eyes
Aimsteronious from MO
I'm at that age where the eyelids can rub eyeliner off. This is the only one that can give a hard fought battle against that happening. I love it. And it's easy to apply.
I would never buy this again. Defective?
Karen from Apalachin, NY
Opened 2 days after purchase. When I went to use liner, chunk broke off. Thought it was just one, but no, one after another. I had 5 pieces break off. Will not purchase this product again.
Impossible to sharpen.
STB from Louisiana
Had to return this product. It was impossible to sharpen. It didn't even come with a point. I went back to my tried and true Urban Decay 24 hr liner, twice the price but a better product all around!
Not in the waterline...
Donna from Mishawaka, IN
It looks good upon initial application, but I found that it doesn't stay in the waterline. I applied it in the waterline before work, and by the time I get to work, it's gone. It just didn't work for me.
Afiend71 from Nevada
I like the old school eye liners. These new ideas suck. The coverage is horrible. And they crack and break all the time. Half of it is gone just from breaking. I only use this product because it does not make my eyes burn.
Love it, it's a little messy, apply lightly!
Purple Angel from Mt. Vernon, IN
Lasted for hours, didn't hold up well after being outside in the heat all day with 106 heat index but what would hold up...
Would not buy again
Jen from Madison, al
Worst eye liner I've ever bought, it crumbles as it applys. You cannot use the sharpener, the product just smooshes into the end of it.
Love this eyeliner
Grammashops from Altoona,Pa
Almaty disc my other fav color brown topaz!I love this black raisin,have used it for years.Please keep it in line!
DENISE from Richmond, VA
This is my favorite eyeliner. It is the only one that I have found that does not smudge after wearing all day. Most eyeliners give you that raccoon look after time but this has never done that.
Elizabeth from Orlando, Florida
First of all, two stars because I really liked the color. It was the perfect brown tone. However, it just kept breaking and breaking and breaking. I couldn't even try it on my eyes because the tip would crumble as if it was too soft or something. I don't know. I just wanted a brown eyeliner, thought I'd try Almay because I've never tried their eyeliners before. Maybe I got a bad one?
Lanny from Melbourne, FL
It's exactly what I want!
I hate that they discontinued the color I've used and loved
Butterfly from Clarksburg, WV
I love and have used the purple eyeliner for 10+ years and suddenly its GONE! Its on the website but when you go to order its not available! I hate when companies do this.
Goes on smoothly just wish it was darker in color
J from Braintree ma
Wish color was darker like a raisin
Still my favorite.
Ramaba from Atlanta
I always go back to this Almay liner [used to be TLC).
MommaBear from Punta Gorda, FL
Good pigmentation, applies pretty easily. However, it does tug just a bit during application. Wish the formula was more "gel-like" for smoother application.
Amy from Massachusetts
I've been using this eyeliner for years. I can always get a precise line with it, because it glides on so easily. (that's me with holding my eyelid) I tried the Kat Von D one and I actually have a hard time getting it on with one swipe. Maybe because I'm so used to a gel pencil and not a liquid tip.
Pashin8 from Downers Grove, IL
I love this eyeliner because it doesn't irritate my alkergies!!