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Eyelift In A Tube

It Cosmetics

Eyelift In A Tube

(606) REVIEWS (33) Q&A ASK A QUESTION

0.19 oz Item 2269893

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Color:Fair

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Why did IT create this product: To create a product that allowed women to bring out their best features with the look of light and lift!

What is it: Eyelift In A Tube is IT Cosmetics Bye Bye Under Eye Concealer & Hello Light Liquid Brightener in one, it's your secret weapon for bright eyes and beautiful skin! It truly provides that amazing "lit-from-within" glow without the use of glitter or shimmer and is sure to be your best kept secret in a tube!

Who is it for: This product is for anyone who wants the look of light and lift. Anyone who wants the look of an eyelift in a tube! Anyone who wants luminous subtle glow that kisses your skin to reveal a more youthful and radiant appearance!

Why is it different: This innovative, full coverage, anti-aging concealer and luminizing Brightener was developed with plastic surgeons to instantly vanish imperfections from view! Eyelift In A Tube is formulated with hydrolyzed collagen, peptides, niacin, anti-oxidants and Drops of Light Technology for an instant flawless, radiant complexion. Key ingredients such as hyaluronic acid, niacin and vitamins C, A, & E mean your skin looks younger instead of older!

Paraben free, cruelty free.

Click here to find your IT Cosmetics Eyelift In A Tube shade!

Apply to clean moisturized skin or over top of foundation. Using the wand, tap a dot of Bye Bye Under Eye Concealer onto skin and gently blend using your finger to erase darkness, imperfections and discoloration from view. For the look of lift and light apply Hello Light Liquid Brightener to the areas of the face you wish to appear lifted, add light or bring forward such as under the eyes, above the cheekbones, the center or your forehead above your brows, or straight down the bridge of your nose.

Beauty tips: For the look of an instant eye lift this is all you will ever need! Apply a small amount of Bye Bye Under Eye Concealer from one side of the tube to the under eye area. Using the Heavenly Luxe Dual Airbrush Concealer Brush or your finger, gently blend away darkness, imperfections and discoloration. Then, using the other side of the tube apply Hello Light Liquid Brightener above and below the brow bone.
Brightener: Aqua (Water, Eau), Glycerin, Glycereth - 26, Propylene Glycol, Caprylyl Methicone, Diethylhexyl Carbonate, Dimethicone, Isohexadecane, Isododecane, Isostearyl Isostearate, Neopentyl Glycol Diheptanoate, Lauryl PEG - 9 Polydimethylsiloxyethyl Dimethicone, Isostearyl Palmitate, Polymethyl Methacrylate, Sodium Chloride, C30 - 45 Alkyl Cetearyl Dimethicone Crosspolymer, Phenoxyethanol, PEG - 10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Disteardimonium Hectorite, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Propylene Carbonate, Ethylhexylglycerin, Sodium Hyaluronate, Vegetable Oil, Hydrolyzed Collagen, Ascorbyl Palmitate, Niacinamide, Aloe Barbadensis Leaf Extract, Persea Gratissima (Avocado) Oil, Punica Grantum Seed Oil, Perfluorodecalin, Butylene Glycol, Camellia Sinensis (Leaf) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cholesteryl Chloride, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Chrysin, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Pearl, Maris Sal, N - Hydroxysuccinimide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Retinyl Palmitate, Steareth - 20, Tocopherol, Vitis Vinifera (Grape) Seed Extract, Magnesium Ascorbyl Phosphate, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Silk, Alumina, Triethoxycaprylylsilane. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

Concealer: Caprylic / Capric Triglyceride, Bis-Diglyceryl Polyacyladipate - 2, VP / Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Phenoxyethanol, Aqua (Water, Eau), Ascorbyl Palmitate, Tocopherol, Tocopheryl Acetate, Magnesium Ascorbyl Phosphate, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Cholesteryl Chloride, Chrysin, Glycerin, Hydrolyzed Collagen, N - Hydroxysuccinimide, Niacinamide, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Retinyl Palmitate, Sodium Hyaluronate, Steareth - 20. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsEyelift In A Tube
 
4.1

(based on 606 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (468)
  • Blends well (414)
  • Long lasting (252)
  • Good pigmentation (249)
  • Smooth (229)

Cons

  • Heavy (54)
  • Settles in creases (33)
  • Difficult to apply (28)
  • Doesn't work (26)
  • Poor coverage (19)

Best Uses

  • Everyday (266)
  • All skin types (173)
  • Under eyes (155)
  • Going out (111)
  • Sensitive skin (82)
    • Reviewer Profile:
    • Natural style (189), Classic style (150), Brand buyer (122), Budget shopper (70), Trendy style (32)

Reviewed by 606 customers

Displaying reviews 1-10

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2.0

I would not buy this product again

By Lulu

from Massachusetts

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Easy To Take-off

Cons

  • Doesn't Stay On
  • Ineffective
  • Poor Coverage

Best Uses

    Comments about It Cosmetics Eyelift In A Tube:

    I don't like the coverage

     
    5.0

    Love it!

    By Jeanette

    from San Antonio, TX

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Easy To Take-off
    • Lightweight
    • Long Lasting
    • Natural Looking

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about It Cosmetics Eyelift In A Tube:

      I use it for work all the time!

       
      5.0

      Love this product!

      By Gigi K

      from Grand Rapids Michigan

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Good Pigmentation
      • Lightweight
      • Long Lasting
      • Natural Looking
      • Noncomedogenic
      • Smooth

      Cons

        Best Uses

        • Everyday
        • Going Out

        Comments about It Cosmetics Eyelift In A Tube:

        Love it,I use it everyday

         
        5.0

        Wow...

        By raa

        from Oregon

        Comments about It Cosmetics Eyelift In A Tube:

        So I have been going through concealers to find a good match....and I mean going through them! Ulta brand, NYX, Maybelline, Makeup Revolution, L'Oréal just ugh kept hitting issues with creasing or a Cakey looking under eye.
        I tried this and wow...looked great all day!!! Minimal creasing (anything creases on me) coverage is nice too! The brightener I use on the brown bone or around my nose it's nice and light.
        I pair this with the It CC cream looks fantastic!

        (1 of 1 customers found this review helpful)

         
        3.0

        Works but too cakey for me

        By Avery rain

        from San Antonio

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation

        Cons

        • Heavy

        Best Uses

        • Going Out

        Comments about It Cosmetics Eyelift In A Tube:

        The pros is that is does get rid of your dark circles, has high coverage but the concealer part is just a little too thick. The cons are it settles in my creases. I have tried to set it and it looks cakey and does not set correctly. I got the medium shade and I'm fair skinned but I still have a little too much brightness for my tanner foundation. My foundation is either a sheer coverage or some days I need full coverage... and this concealer still looked bad even with my full coverage foundation. With the sheer one is looked horrible. I wanted it to work so bad but I would say try it and then see if you like it.

         
        5.0

        My New Best Friend!

        By K8

        from Minneapolis

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Long Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Eyelift In A Tube:

          Love this as both concealer and under eye brightened. Blends SO well! Feels great on my skin - hydrating!

           
          5.0

          Love this concealer. Would not use any other product.

          By Sweet Pea

          from Cinnaminson, N J

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Good Pigmentation
          • Long Lasting
          • Natural Looking
          • Noncomedogenic
          • Smooth

          Cons

            Best Uses

            • All Skin Types
            • Everyday
            • Going Out
            • Sensitive Skin
            • Travel

            Comments about It Cosmetics Eyelift In A Tube:

            It covers your circles & it looks natural as long as you know how to apply. It is a thicker then most concealers.

             
            5.0

            Amazing concealer!

            By Kat

            from Pearland, TX

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Good Pigmentation
            • Long Lasting
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday
              • Going Out

              Comments about It Cosmetics Eyelift In A Tube:

              A little goes a long way; I love the brightener because it's a little lighter in weight than the concealer.

              (1 of 1 customers found this review helpful)

               
              5.0

              I love this product!

              By KShorty88

              from North Carolina

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Easy To Take-off
              • Good Pigmentation
              • Lightweight
              • Long Lasting
              • Natural Looking
              • Noncomedogenic

              Cons

                Best Uses

                • Everyday
                • Sensitive Skin

                Comments about It Cosmetics Eyelift In A Tube:

                I apply a small amount of each of the concealer and bruightener on my hand then mix together with a small brush. I then apply under and around my eyes. Lastly I apply setting powder and it stays on all day.

                 
                5.0

                Love this

                By Lizzy

                from Vacaville CA

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Easy To Take-off
                • Good Pigmentation
                • Lightweight
                • Long Lasting
                • Natural Looking
                • Noncomedogenic
                • Smooth

                Cons

                  Best Uses

                  • All Skin Types
                  • Everyday
                  • Going Out
                  • Sensitive Skin
                  • Travel

                  Comments about It Cosmetics Eyelift In A Tube:

                  Love this product, it blends very well and looks natural

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  33 Questions | 33 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Hi,
                    I am Asian and have medium olive skin. What concealer shade do I use?
                    Asked on 3/19/2018 by Nicole from San Dimas, CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for reaching out to us! Based on your complexion, we recommend using Eyelift in a Tube in Light/Medium! XOXO

                      Answered on 3/21/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi can you please tell me if the bye bye under eye concealer contains a sunscreen ? as l use my concealer as my foundation and love it
                    Asked on 3/11/2018 by Julie from Naugatuck CT

                    1 answer

                    • Brand Expert

                      A:

                      HI there, thanks for reaching out! Bye Bye Under Eye does not contain SPF. We recommend applying an SPF product to the skin first to assure your skin is protected from the sun! XOXO

                      Answered on 3/14/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    I bought this product 6 weeks ago. I really like the product, however the concealer side seemed to have very little product and was pretty dry. Is this common, or did I get a bad tube? I'm hoping it was just a bad tube...I really like the product.
                    Asked on 9/18/2017 by Abby from Kansas

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! Thank you so much for reaching out. We're so sorry you're experiencing this with your Eyelift in A Tube. If you have any concerns about your products, we recommend reaching out to Ulta customer care directly so they can further assist you. XOXO

                      Answered on 9/20/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    If I wear Medium in IT CC cream, what shade is best for me?
                    Thank you!
                    Asked on 4/24/2017 by Cherry Pie from Mesquite

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Based on your CC+ Cream shade, we recommend using Eyelift in a Tube in the shade Light/Medium. XOXO

                      Answered on 4/28/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    This is one of my favorite IT products! I just wish this contained more Hello Light. Does IT Cosmetics sell the Hello Light Liquid Brightener on it's own? If not, what IT product is comparable to this?
                    Asked on 4/2/2017 by NCSpaGirl from Raleigh, NC

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! At this time Hello Light Brightener is exclusive to Eyelift in a Tube and is not available on it's own. We will absolutely pass along your suggestion for IT! We do not have a comparable product sold on it's own at this time. We hope to make IT happen in the future! XOXO

                      Answered on 4/3/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is the concealer in fair the same color as light in the full size bye bye undereye?
                    Asked on 3/19/2017 by Cheri from PA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Eyelift in a Tube in the Fair shade is the same Bye Bye Under Eye shade as the full size Bye Bye Under Eye in Light. We hope this information is helpful! XOXO

                      Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Does it cover under eye bags and crow's feet
                    Asked on 1/9/2017 by Rhonda from Dora,alabama

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out to IT Cosmetics! Eyelift in a Tube is a high coverage and brightening concealer. IT will cover dark circles and neutralize discoloration around the eyes! However, it does not take away texture or reduce the appearance of under eye puffiness or bags. For those concerns, we suggest using an eye cream! XOXO

                      Answered on 1/11/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    This one is for an IT Pro: Redness and Under Eye Dilemma- HELP!
                    I have only enough money to buy one more IT product (I love them SO much) and I'm torn between this and Bye Bye Redness. My nose is always bright pink and is the first thing to come busting through my makeup. And if i am able to cover my Rudolph nose, I have to use way too much makeup to do so (which I hate). I wear very little makeup daily because too much makeup makes me look old so I need something to cover my red nose, chin, and blemishes without having to apply a lot of product. However, I also need a great under eye concealer, too. SO, my questions (finally)...
                    Will Eyelift in a Tube be able to take care of my under eyes AND my red nose/blemishes? Or is it only for under eye usage? If i can use it for my red skin, will a stay on all day? Or should I just get Bye Bye Redness (or some other IT product) and double that for under eye duty? Help!
                    Asked on 11/29/2016 by Rudolph the Red Nose Broke Girl from El Paso, TX

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, we're happy to help with IT! If you had to choose between Bye Bye Redness and Eyelift in a Tube, we recommend using Eyelift in A Tube. IT contains Bye Bye Under Eye on one end which is highly concentrated to cover just about anything! A little goes a very long way, so you will only need a dot to get the coverage you are looking for. IT is definitely a multipurpose product, as is Bye Bye Redness- however IT is whichever you prefer! We recommend trying both out in person at Ulta so you can see which product works best for both of your concerns. We hope IT helps! XOXO

                      Answered on 12/1/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have light neutral skin and want to brighten my undereyes. Which color of this concealer should I choose?
                    Asked on 11/27/2016 by SamSauce from NYC

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks so much for reaching out! Based on your description we think IT would be perfect to go with the light/medium shade. Hope this helps! XOXO

                      Answered on 11/30/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    What color should I get in the eyelift? My foundation is Tan��TU
                    Asked on 10/26/2016 by Nancy from Ontario ny

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Based on your current foundation shade, we recommend using Eyelift in a Tube in Tan as well! XOXO

                      Answered on 10/27/2016 by Brand Expert from IT Cosmetics
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