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Eyelift In A Tube

It Cosmetics

Eyelift In A Tube

(621) REVIEWS (33) Q&A ASK A QUESTION

0.19 oz Item 2269893

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Color:Fair

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Why did IT create this product: To create a product that allowed women to bring out their best features with the look of light and lift!

What is it: Eyelift In A Tube is IT Cosmetics Bye Bye Under Eye Concealer & Hello Light Liquid Brightener in one, it's your secret weapon for bright eyes and beautiful skin! It truly provides that amazing "lit-from-within" glow without the use of glitter or shimmer and is sure to be your best kept secret in a tube!

Who is it for: This product is for anyone who wants the look of light and lift. Anyone who wants the look of an eyelift in a tube! Anyone who wants luminous subtle glow that kisses your skin to reveal a more youthful and radiant appearance!

Why is it different: This innovative, full coverage, anti-aging concealer and luminizing Brightener was developed with plastic surgeons to instantly vanish imperfections from view! Eyelift In A Tube is formulated with hydrolyzed collagen, peptides, niacin, anti-oxidants and Drops of Light Technology for an instant flawless, radiant complexion. Key ingredients such as hyaluronic acid, niacin and vitamins C, A, & E mean your skin looks younger instead of older!

Paraben free, cruelty free.

Click here to find your IT Cosmetics Eyelift In A Tube shade!

Apply to clean moisturized skin or over top of foundation. Using the wand, tap a dot of Bye Bye Under Eye Concealer onto skin and gently blend using your finger to erase darkness, imperfections and discoloration from view. For the look of lift and light apply Hello Light Liquid Brightener to the areas of the face you wish to appear lifted, add light or bring forward such as under the eyes, above the cheekbones, the center or your forehead above your brows, or straight down the bridge of your nose.

Beauty tips: For the look of an instant eye lift this is all you will ever need! Apply a small amount of Bye Bye Under Eye Concealer from one side of the tube to the under eye area. Using the Heavenly Luxe Dual Airbrush Concealer Brush or your finger, gently blend away darkness, imperfections and discoloration. Then, using the other side of the tube apply Hello Light Liquid Brightener above and below the brow bone.
Brightener: Aqua (Water, Eau), Glycerin, Glycereth - 26, Propylene Glycol, Caprylyl Methicone, Diethylhexyl Carbonate, Dimethicone, Isohexadecane, Isododecane, Isostearyl Isostearate, Neopentyl Glycol Diheptanoate, Lauryl PEG - 9 Polydimethylsiloxyethyl Dimethicone, Isostearyl Palmitate, Polymethyl Methacrylate, Sodium Chloride, C30 - 45 Alkyl Cetearyl Dimethicone Crosspolymer, Phenoxyethanol, PEG - 10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Disteardimonium Hectorite, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Propylene Carbonate, Ethylhexylglycerin, Sodium Hyaluronate, Vegetable Oil, Hydrolyzed Collagen, Ascorbyl Palmitate, Niacinamide, Aloe Barbadensis Leaf Extract, Persea Gratissima (Avocado) Oil, Punica Grantum Seed Oil, Perfluorodecalin, Butylene Glycol, Camellia Sinensis (Leaf) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cholesteryl Chloride, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Chrysin, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Pearl, Maris Sal, N - Hydroxysuccinimide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Retinyl Palmitate, Steareth - 20, Tocopherol, Vitis Vinifera (Grape) Seed Extract, Magnesium Ascorbyl Phosphate, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Silk, Alumina, Triethoxycaprylylsilane. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

Concealer: Caprylic / Capric Triglyceride, Bis-Diglyceryl Polyacyladipate - 2, VP / Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Phenoxyethanol, Aqua (Water, Eau), Ascorbyl Palmitate, Tocopherol, Tocopheryl Acetate, Magnesium Ascorbyl Phosphate, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Cholesteryl Chloride, Chrysin, Glycerin, Hydrolyzed Collagen, N - Hydroxysuccinimide, Niacinamide, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Retinyl Palmitate, Sodium Hyaluronate, Steareth - 20. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsEyelift In A Tube
 
4.1

(based on 621 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (482)
  • Blends well (427)
  • Good pigmentation (262)
  • Long lasting (262)
  • Smooth (240)

Cons

  • Heavy (55)
  • Settles in creases (33)
  • Difficult to apply (28)
  • Doesn't work (26)
  • Doesn't stay on (19)

Best Uses

  • Everyday (274)
  • All skin types (181)
  • Under eyes (155)
  • Going out (114)
  • Sensitive skin (87)
    • Reviewer Profile:
    • Natural style (195), Classic style (157), Brand buyer (122), Budget shopper (70), Trendy style (34)

Reviewed by 621 customers

Displaying reviews 1-10

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1.0

no

By Terart

from Virginia

About Me Classic Style

Verified Buyer

Pros

    Cons

    • Heavy

    Best Uses

      Comments about It Cosmetics Eyelift In A Tube:

      Maybe it was a bad tube- not sure...it was super thick and very hard to blend out. Maybe I am just used to a more liquidy concealer. I bought it because I have fine lines but it was so thick on the skin and mind you I only dabbed little dots and yet it showed all the fine lines within a few minutes.

       
      5.0

      Love, love, love this product!

      By Still young at 57!

      from Chicago, Il

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Easy To Take-off
      • Good Pigmentation
      • Lightweight
      • Long Lasting
      • Natural Looking
      • Noncomedogenic
      • Smooth

      Cons

        Best Uses

        • Everyday
        • Sensitive Skin

        Comments about It Cosmetics Eyelift In A Tube:

        I am 57 and am beginning to see fine lines and dark circles around my eyes. This product makes my eyes look younger and brighter! I wear it every day and it lasts all day and it stays smooth, it doesn't get cakey.

         
        5.0

        I would totally buy it again!!

        By Yvonne

        from Lubbock,TX

        About Me Trendy Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Good Pigmentation
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • All Skin Types
          • Everyday
          • Going Out
          • Sensitive Skin
          • Travel

          Comments about It Cosmetics Eyelift In A Tube:

          I love everything about it

           
          5.0

          One of the Best!

          By Sue

          from Lawton, Oklahoma

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Good Pigmentation
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Noncomedogenic
          • Smooth

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Eyelift In A Tube:

            Thank you for all the cosmetics you carry. I am learning to use new ones while using the older ones. I love going to Ulta Beauty and tell all my friends about how important it is to keep our faces and necks clean before we apply makeup and products.

             
            5.0

            Well rested

            By dduryea

            from Hudson Valley, NY

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Good Pigmentation
            • Long Lasting
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about It Cosmetics Eyelift In A Tube:

              love the texture of the product it is a little tacky so it stays moist and doesn't enhance under eye wrinkles. Covers dark circles well and has a brightener on the other end so you can highlight if you want.

               
              4.0

              Love it great for older dryer skin...

              By Crazykitty

              from San Pedro, Ca

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Easy To Take-off
              • Good Pigmentation
              • Lightweight
              • Long Lasting
              • Natural Looking
              • Smooth

              Cons

                Best Uses

                • All Skin Types
                • Sensitive Skin

                Comments about It Cosmetics Eyelift In A Tube:

                Love this line …

                (1 of 1 customers found this review helpful)

                 
                4.0

                Does a good job concealing dark circles!

                By Bailey

                from Philadelphia, PA

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Easy To Take-off
                • Lightweight
                • Natural Looking

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Eyelift In A Tube:

                  I use this product every day because I HATE my dark circles. This does a pretty great job covering them up and is probably the best product I've tried recently that does so. I've purchased this about three times now and the concealor part always runs out wayyyy before the illuminator part so that's one con.

                   
                  5.0

                  Love it

                  By Gchav

                  from Stamfor ct

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Good Pigmentation
                  • Natural Looking
                  • Smooth

                  Cons

                    Best Uses

                    • All Skin Types

                    Comments about It Cosmetics Eyelift In A Tube:

                    Very creamy and easy to blend out and cover dark circles and brightens the under eye

                     
                    5.0

                    Love this concealer and brightened.

                    By Sarah

                    from St. Louis

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Good Pigmentation
                    • Long Lasting

                    Cons

                      Best Uses

                      • All Skin Types

                      Comments about It Cosmetics Eyelift In A Tube:

                      Love this under eye product. It covers up my dark circles and brightens my eyes right up. I look awake no matter how much sleep I got.

                       
                      5.0

                      Great concealer and highlighter

                      By Tracey

                      from Lewisville N.C.

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Blends Well
                      • Easy To Apply
                      • Easy To Take-off
                      • Good Pigmentation
                      • Lightweight
                      • Long Lasting
                      • Natural Looking
                      • Smooth

                      Cons

                        Best Uses

                        • All Skin Types
                        • Everyday
                        • Going Out
                        • Sensitive Skin
                        • Travel

                        Comments about It Cosmetics Eyelift In A Tube:

                        This is a great concealer and highlighter

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Ask a question

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        33 Questions | 33 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          Hi,
                          I am Asian and have medium olive skin. What concealer shade do I use?
                          Asked on 3/19/2018 by Nicole from San Dimas, CA

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for reaching out to us! Based on your complexion, we recommend using Eyelift in a Tube in Light/Medium! XOXO

                            Answered on 3/21/2018 by Brand Expert from IT Cosmetics
                        • Q:

                          Hi can you please tell me if the bye bye under eye concealer contains a sunscreen ? as l use my concealer as my foundation and love it
                          Asked on 3/11/2018 by Julie from Naugatuck CT

                          1 answer

                          • Brand Expert

                            A:

                            HI there, thanks for reaching out! Bye Bye Under Eye does not contain SPF. We recommend applying an SPF product to the skin first to assure your skin is protected from the sun! XOXO

                            Answered on 3/14/2018 by Brand Expert from IT Cosmetics
                        • Q:

                          I bought this product 6 weeks ago. I really like the product, however the concealer side seemed to have very little product and was pretty dry. Is this common, or did I get a bad tube? I'm hoping it was just a bad tube...I really like the product.
                          Asked on 9/18/2017 by Abby from Kansas

                          1 answer

                          • Brand Expert

                            A:

                            Hi there! Thank you so much for reaching out. We're so sorry you're experiencing this with your Eyelift in A Tube. If you have any concerns about your products, we recommend reaching out to Ulta customer care directly so they can further assist you. XOXO

                            Answered on 9/20/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          If I wear Medium in IT CC cream, what shade is best for me?
                          Thank you!
                          Asked on 4/24/2017 by Cherry Pie from Mesquite

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! Based on your CC+ Cream shade, we recommend using Eyelift in a Tube in the shade Light/Medium. XOXO

                            Answered on 4/28/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          This is one of my favorite IT products! I just wish this contained more Hello Light. Does IT Cosmetics sell the Hello Light Liquid Brightener on it's own? If not, what IT product is comparable to this?
                          Asked on 4/2/2017 by NCSpaGirl from Raleigh, NC

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! At this time Hello Light Brightener is exclusive to Eyelift in a Tube and is not available on it's own. We will absolutely pass along your suggestion for IT! We do not have a comparable product sold on it's own at this time. We hope to make IT happen in the future! XOXO

                            Answered on 4/3/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Is the concealer in fair the same color as light in the full size bye bye undereye?
                          Asked on 3/19/2017 by Cheri from PA

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! Eyelift in a Tube in the Fair shade is the same Bye Bye Under Eye shade as the full size Bye Bye Under Eye in Light. We hope this information is helpful! XOXO

                            Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Does it cover under eye bags and crow's feet
                          Asked on 1/9/2017 by Rhonda from Dora,alabama

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for reaching out to IT Cosmetics! Eyelift in a Tube is a high coverage and brightening concealer. IT will cover dark circles and neutralize discoloration around the eyes! However, it does not take away texture or reduce the appearance of under eye puffiness or bags. For those concerns, we suggest using an eye cream! XOXO

                            Answered on 1/11/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          This one is for an IT Pro: Redness and Under Eye Dilemma- HELP!
                          I have only enough money to buy one more IT product (I love them SO much) and I'm torn between this and Bye Bye Redness. My nose is always bright pink and is the first thing to come busting through my makeup. And if i am able to cover my Rudolph nose, I have to use way too much makeup to do so (which I hate). I wear very little makeup daily because too much makeup makes me look old so I need something to cover my red nose, chin, and blemishes without having to apply a lot of product. However, I also need a great under eye concealer, too. SO, my questions (finally)...
                          Will Eyelift in a Tube be able to take care of my under eyes AND my red nose/blemishes? Or is it only for under eye usage? If i can use it for my red skin, will a stay on all day? Or should I just get Bye Bye Redness (or some other IT product) and double that for under eye duty? Help!
                          Asked on 11/29/2016 by Rudolph the Red Nose Broke Girl from El Paso, TX

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, we're happy to help with IT! If you had to choose between Bye Bye Redness and Eyelift in a Tube, we recommend using Eyelift in A Tube. IT contains Bye Bye Under Eye on one end which is highly concentrated to cover just about anything! A little goes a very long way, so you will only need a dot to get the coverage you are looking for. IT is definitely a multipurpose product, as is Bye Bye Redness- however IT is whichever you prefer! We recommend trying both out in person at Ulta so you can see which product works best for both of your concerns. We hope IT helps! XOXO

                            Answered on 12/1/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          I have light neutral skin and want to brighten my undereyes. Which color of this concealer should I choose?
                          Asked on 11/27/2016 by SamSauce from NYC

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks so much for reaching out! Based on your description we think IT would be perfect to go with the light/medium shade. Hope this helps! XOXO

                            Answered on 11/30/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          What color should I get in the eyelift? My foundation is Tan��TU
                          Asked on 10/26/2016 by Nancy from Ontario ny

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! Based on your current foundation shade, we recommend using Eyelift in a Tube in Tan as well! XOXO

                            Answered on 10/27/2016 by Brand Expert from IT Cosmetics
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