Rated 3.57 out of 5 stars
Most Helpful Positive Review Will buy this product again
WOW! Thank God I wasn't reading reviews before I bought this mascara. Because if I didn't buy it, I would be making a HUGE mistake! This mascara is AMAZING. It separates my lashes and it makes them SO long without clumping them. This is my routine. First everyday I take biotin vitamins for hair, skin, nail growth, so I do have naturally longer eyelashes. It takes 2-3 months so you can see results. Then before applying mascara I use Japonesque eyelash curler (the one that really bends eyelashes for a big curl), then I apply few coats of mascara. My curls stayed ALL day, the eyelashes were longer, with more volume and SO curled. It looked like I had eyelash extensions. This mascara REALLY does what it says and MORE.
Most Helpful Critical Review Not for me...
Okay. I was really excited to try this mascara. There were some tings I really did like about it; it just wasn't for ME. First, I like how it was clump free. To me it was a dryer formula; so there were no clumps when I applied it. It is a nice black color, which I like. Removal was a dream! Just soak in warm water, and gently wipe away! Now here is what DIDN'T work for me; the mascara did nothing for length or volume. I put on a few coats, and it just darkened my lashes. It did give me a little curl, which I liked. My eyelashes are really short and have a curl, and I noticed it did lift them up even more. I'm not one to just bash a product, because this worked for people, it just unfortunately didn't work for me. #MACPermMeUpLash
Reviewed by 86 customers amazing!
angel from ma
i got this as a christmas present and i love it!! it keeps my eyelashes curled and i've gotten so many compliments about my lashes!
Holy Grail but also hate it
Kayla from Iowa
Ok, so this is my holy grail mascara in terms of curlage. It is the ONLY mascara I've found that actually keeps my strait lashes curled all day. The only problem is it's seriously impossible to remove. I've used warm water, HOT water, makeup remover, oils.. nothing works. I've repurchased 6 times now. So it's a love/hate relationship. If it was removable, it would be perfect.
Amazing Mascara , truly holds lashes up all day!
Chloe from Los Angeles
This is my absolute favorite mascara and the only one I recommend! I was very surprised to see all the bad reviews. This is the only mascara that keeps my super straight lashes curled all day, with help of an eyelash curler, of course! You can have it look super natural by using the tip of the spooly to dot the mascara on or you can get a super dramatic spiked look by using the whole wand. I've taken naps with this mascara and woke up with them still looking great. Give it a chance!
i would buy again
mjp from dhicusjw
this is the BEST mascara i have ever used. once you curl your lashes and then apply, it doesn't weigh them down and keeps them curled all day. i have naturally stick straight lashes and this is the only mascara that has kept my lashes curled.
Burns my eyes
Stacy from Sioux City
I would not recommend this mascara. The brush does not apply the product very thick. If you want to look like you barely have any mascara on, then this is a good product fir you. Also, it burns my eyes and makes them water. Very disappointed.
I will buy this product again for sure.
Christina from Yreka California
Best curling mascara by far! Love it
Gets the job done, but not the same
A from New Jersey
Bought this because my beloved Upward lash was discontinued
(I have no idea why, there's nothing on the market like it but I digress)
I did order this online and it's possible that it got a little more dried and paste-like in transit...? Not sure but that seems to be the kind of texture so it can kind of clump and not hold well to eyelashes...so it's hard to comb it through without getting some on my eye lids. I do have to say, it does well with my short lashes (I have a lot of volume but no length) and gives them a nice "oomph" just not as nicely as upward did.
I've bought this mascara at least 4 times
Rose from Long Beach,CA
The beauty product I can go without it mascara. I've tried many different brands and I've tried other MAC mascaras. This is by far my favorite. As soon as I feel like I'm running out I'm back at Ulta purchasing another one. You don't need more than one or two coats to get the right look and it keeps a good curl most of the day.
birdie from Fresno
I love this mascara for not being waterproof it definitely has waterproof tendencies. I only get waterproof mascara otherwise my lashes instantly loose the curl created. But, this mascara does not drop my lashes so they stay curled up. No flakiness. no clumps. I just wish there was more product. If I use one or two layers they look pretty natural but I like more intense so I add a few more layers. to wash off the mascara I use a face oil and gently massage my lashes and I wash off with gentle face gouache and a mascara comes off great. but because I always use waterproof I'm used to the process of taking it off, which doesn't bother me.
its.me.mg from California
I'm not sure why there is bad reviews on this mascara. I absolutely love it. The wand works magic,Its easy to use, It lifts every lash, its build able ,it finds lashes I never knew existed. It last all day .. My only hope is they bring this exact mascara out in a giga black color.. #mynewfavmascara
Perfect Compromise btwn Reg & Waterproof
DinaNYC from NY, NY
I always come back to this mascara. Saw the negative reviews & had to opine. This is a "tubing" mascara folks & requires different application. Tubing (polymer based) mascaras are the PERFECT compromose between regular (easy off, "not hard" & can't hold curl) to Waterproof ('hard' mascara, HOlds curl, but agony to remove). They (this one) withstand rain etc but warm water w/cleanser will remove w/minimal rubbing. This wand is THE BEST of all tubing mascaras (inc Kevyn Aucoin Volume one) but you have to apply FAST & use 2 coats. Side by side swipe w/quick comb thru, wait 10 secs, then comb thru w/ a bit of wiggle. MAGIC :)
Love Mac but not this one
Marni from CA
I usually love Mac mascara but this one was way too much work. About 2 hours later I had flakes. Going back to my other Mac mascara.
Nickname from Washington
I was excited to try this but extremely disappointed when it didn't curl my lashes at all. It just separated and colored them black...although it does last as long as it says it does. I won't be using it or buying it again.
mojae from Nashville, T
I've used Extended Play since the day it came out, (2013?) and now with this addition, I can finally use it in my kit! The original has a super skinny tube and I couldn't find any disposable wand that would fit, but the Perm Me Up has a larger opening.
My biggest problem with mascaras is allllll of them smudge on me, even if they're technically "smudge proof", and the OG Extended Play was the first one I found that did not. I have tried others throughout the years, and some are comparable (Kevyn Aucoin, Clinique's workout mascara), but I keep coming back to this one. And now it's my go-to for all of my brides too! Acts like a waterproof until you wash your face, it's a dream!
Lovelash from Charleston,SC
I have super thin - hardly any eyelashes and I use this and it makes my lashes long and perfect (no clumps too)! I have received many compliments and always ask what I do and I say this mascara! Already have 3 friends using this same one and they love it for the same results as I do!
Will not be buying again. Nothing special
AJ from Michigan
Does not give me full lashes
My new favorite
Txsteph from Texas
I love this mascara! I curl my lashes and apply this and they don't fall!!! They stay perky full and natural looking all day! If I want extra drama I'll add a coat of in extreme 3D and they stay up!!!! Lovvvve!
KS from Arizona
This is my favorite mascara. I'm not one to leave reviews, but after seeing all of the negative reviews I wanted to leave a positive one. Obviously products work differently for everyone. I have long eye lashes, but they are completely straight. I use an eyelash curler, but most mascaras make them fall flat even after the curler. This one does not. It keeps the curl all day long. It does not clump. It is truly my favorite. I have tried to find other brands just out of convenience, but always come back to this one. It does not wash off with water, but I don't have any problems getting it off with my regular face wash. I do not have to rub my eyes any harder than usual and I do not have to use a makeup remover.
very very good
very goog from egypt
ilove this so much
Not buying it again
Elizabeth from Culpeper va
This mascara is so poor in the formula it didn't curl my lashes as it said in the description not buying it again. There's no volume, smudge under my eye definitely bad product
Worst mascara I've ever tried
MsA from MI
I wasted way too much money for something that is going in the garbage.
Love this mascara!
Beachbabe from Florida
Totally worth the money. It thickens my lashes, but still looks natural, just better. It also adds a little curl. It won't come off with water alone, but baby shampoo will do the trick!
Beckbry0916 from Las Vegas
Well I definetly don't like this mascara. It doesn't curl my lashes and is hard to get off so do not mess up or get any on your eyelid. It seems to be very thin and I have to apply several layers. I would not recommend.
mascarahelp from paris
Unfortunately, it is the worst mascara i have ever tried. After loving the original extended play i thought to give this one a try. The result is mediocre but the dangerous part is that you cannot remove it. Using warm water doesnt work and the eyes end up totally irritated after all the effort one has to put to take it off. The product is really highly pigmented and you get black all around the eyes, even while application and you cannot fix.
Cheer mom from New Jersey
I squint when I smile and my mascara usually ends up where it shouldn't. After googling the best mascara this came up and I love it.