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EverPure Blonde Shampoo

L'Oréal

EverPure Blonde Shampoo

(66) REVIEWS (7) Q&A ASK A QUESTION

8.5 oz Item 2502784

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EverPure Blonde system with iris gently cleanses and balances blonde hair, neutralizes brassiness and deeply hydrates over-processed hair for pure shine and a soft, luxurious touch. Our formulas are especially gentle on color. There are no harsh sulfates, salts or surfactants that can strip, dull and damage hair. Experience a purely sensorial lush, luxurious lather and a fresh aromatic fragrance that blooms. Ever, our original 100% sulfate-free haircare. The purest respect for your hair and scalp. Neutralizes brassiness in just 1 use*. *system of shampoo, conditioner, and treatment banishes by neutralizing brassiness. Anti-Brassiness Anti-Fade Natural Botanicals
Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverPure Blonde conditioner. Use EverPure Blonde Shade Reviving Treatment once weekly.
Aqua / Water / Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Glycol Distearate, Glycereth-26, Decyl Glucoside, Parfum / Fragrance, Hydrogenated Coconut Acid, Ppg-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Polyquaternium-7, Amodimethicone, Polyquaternium-10, Sodium Isethionate, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Carbomer, C11-15 Pareth-7, Benzoic Acid, Benzophenone-4, Ethylhexyl Methoxycinnamate, Benzyl Salicylate, Laureth-9, Glycerin, Hexyl Cinnamal, Benzyl Alcohol, Linalool, Trideceth-12, Limonene, Sodium Benzoate, C12-13 Pareth-23, C12-13 Pareth-3, Iris Florentina / Iris Florentina Root Extract, Calendula Officinalis Flower Extract, Methylchloroisothiazolinone, Ci 60730 / Ext. Violet 2, Methylisothiazolinone, Ci 17200 / Red 33, Sodium Hydroxide, Citric Acid, Fil Code D168577/1.

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalEverPure Blonde Shampoo
 
3.9

(based on 66 reviews)

76%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (28)
  • Great smell (27)
  • Lathers well (27)
  • Gentle (25)
  • Adds shine (16)

Cons

  • Doesn't work (6)
  • Dries hair out (5)

Best Uses

  • Daily use (16)
  • Oily hair (7)
  • Thick hair (7)
  • Fine hair (4)
  • Curly hair (3)
    • Hair Type:
    • Straight hair (27), Wavy hair (15), Very curly hair (3)
    • Reviewer Profile:
    • Beauty conscious (26), Product junkie (11), Survivalist / minimalist (5)

Reviewed by 66 customers

Displaying reviews 1-10

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2.0

Disappointment

By Sabrina

from New York

Comments about L'Oréal EverPure Blonde Shampoo:

It didn't eliminate brassy tones at all. Only thing good about it is the smell.

 
2.0

Didn't do anything

By cally

from Las Vegas

About Me Beauty Conscious

Pros

  • Gentle
  • Lathers Well

Cons

  • Ineffective

Best Uses

  • Oily Hair

Comments about L'Oréal EverPure Blonde Shampoo:

I've been using this forever a month but it didn't do anything to my hair.

  • Hair Type:
  • Wavy Hair
 
5.0

Brightens my highlights

By Hallie

from Charlotte

Pros

  • Adds Shine
  • Great Smell

Cons

  • Doesn't Lather Well

Best Uses

    Comments about L'Oréal EverPure Blonde Shampoo:

    Does not lather at all! I wish it did because it doesn't feel like my hair gets clean. But I love how blonde it keeps my highlights.

    • Hair Type:
    • Straight Hair
     
    2.0

    I personally didn't like this shampoo!

    By blondie

    from Johnson City, TN

    About Me Product Junkie

    Verified Buyer

    Pros

      Cons

      • Dries Hair Out

      Best Uses

        Comments about L'Oréal EverPure Blonde Shampoo:

        It wasn't what I expected, dried my hair out

        • Hair Type:
        • Straight Hair
         
        5.0

        Love It

        By Becca

        from Glendale, AZ

        About Me Beauty Conscious

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Lathers Well

        Cons

          Best Uses

          • Oily Hair
          • Thicker Hair

          Comments about L'Oréal EverPure Blonde Shampoo:

          I love the feeling it gives the hair, and the smell.

          • Hair Type:
          • Wavy Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          actually works!

          By erica

          from wisconsin

          Comments about L'Oréal EverPure Blonde Shampoo:

          Let's be honest ladies, I have long hair and I spent almost 500 dollars to get it dyed by a professional. I am going to need good hair product for it. This definitely works! Every time I got out of the shower, my hair was noticably more blonde than before. It also has a great smell! I'd say the best blonde shampoo/ conditioner I've used yet!

          (1 of 1 customers found this review helpful)

           
          5.0

          Great Stuff!

          By Shelbs

          from Richmond, VA

          About Me Beauty Conscious

          Pros

          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Daily Use
            • Thicker Hair

            Comments about L'Oréal EverPure Blonde Shampoo:

            My bf LOVES the smell and complains if I use a different shampoo even for a day, it keeps my naturally blonde hair bright even in the winter, and my hair is very soft. Nothing bad to say!

            • Hair Type:
            • Straight Hair

            (1 of 1 customers found this review helpful)

             
            5.0

            Smooth Hair

            By Becca

            from Glendale,AZ

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Lathers Well

            Cons

              Best Uses

              • Oily Hair
              • Thicker Hair

              Comments about L'Oréal EverPure Blonde Shampoo:

              I love the smell of the shampoo and how it has maintained my processed blonde hair. (I have naturally dark brown hair, and have always dyed it black. I ventured out and got caramel blonde highlights.) It has definitely kept the color

              • Hair Type:
              • Wavy Hair

              (1 of 1 customers found this review helpful)

               
              5.0

              Would buy again

              By Sam

              from Orange, CA

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Lathers Well

              Cons

                Best Uses

                • Daily Use

                Comments about L'Oréal EverPure Blonde Shampoo:

                Smells good. I love the fact that it is sulfate free because of my colored blonde hair and it helps keep it vibrant.

                • Hair Type:
                • Straight Hair

                (1 of 1 customers found this review helpful)

                 
                5.0

                Re-purchase

                By jammy

                from Indiana

                About Me Product Junkie

                Verified Buyer

                Pros

                • Adds Shine
                • Great Smell
                • Lathers Well

                Cons

                  Best Uses

                  • Thicker Hair

                  Comments about L'Oréal EverPure Blonde Shampoo:

                  It smells so good, adds beautiful shine, and cleans my colored hair

                  • Hair Type:
                  • Straight Hair

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  7 Questions | 7 Answers
                  Displaying questions 1-7
                  • Q:

                    I recently got my hair bleached ice-blonde. Will this turn it slightly purple? Or will it just keep the brassiness at bay?
                    Asked on 4/11/2018 by DebbyV from undisclosed

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! Purple tinted shampoos are designed to help neutralize brassiness. If you do not currently have brassiness in your hair this may not be the right choice for you, but as your natural color starts to come in you may experience some brassiness, which would be the perfect time to use this shampoo!

                      Answered on 5/7/2018 by Official Answer from L'Oréal from Brand Answer
                  • Q:

                    Will this work to keep naturally gray hair bright?
                    Asked on 3/26/2018 by Hadji from Toledo, OH

                    1 answer

                    • Brand Expert

                      A:

                      Hi Hadji! Thank you for your interest in our products! This shampoo is formulated to balance blonde hair, neutralize brassiness and deeply hydrate over-processed hair for pure shine and softness. If you see any brown or warm tones on your gray hair, this will help reduce it and make it look more cool-toned. We recommend discontinuing use if you see any purple tones on your gray hair!
                      We hope this information is helpful!

                      Answered on 3/26/2018 by Brand Expert from L Oreal Paris
                  • Q:

                    Is this paraben free?
                    Asked on 3/6/2018 by blondie1 from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! Yes, our EverPure collection of products is 100% free of sulfates, harsh salts and parabens. Thanks for your question!

                      Answered on 3/8/2018 by Brand Expert from L Oreal Paris
                  • Q:

                    Will this product neutralize the yellow in my hair? I bleached it twice and have a yellow brass color in my hair.
                    Asked on 12/11/2017 by Ladymai from Independence MO

                    1 answer

                    • Brand Expert

                      A:

                      Hi Ladymai! Thank you for your inquiry on our EverPure Blonde Shampoo. This shampoo has a purple tone to it, which is formulated to neutralize brassiness. This will definitely help tone down that yellow you have in your hair from bleaching. We hope this helps!

                      Answered on 12/12/2017 by Brand Expert from L Oreal Paris
                  • Q:

                    Does this shampoo remove the brassiness tones in my blonde? or would you recommend the matrix total results brass off shampoo & conditioner?
                    Asked on 7/8/2017 by mariag8881 from pennsylvania

                    1 answer

                    • Brand Expert

                      A:

                      Hi Mariag8881, yes EverPure Blonde Shampoo will neutralize brassiness in your hair! It makes it feel very hydrated, as well!

                      Answered on 7/13/2017 by Brand Expert from L Oreal Paris
                  • Q:

                    I have dark brown hair and recently got my hair balayaged lighter, and will continue going lighter. My hair has caramel tones now, but will be blonder soon.. will this be okay for my hair now?
                    Asked on 6/7/2017 by rvagirl from Richmond, Va

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! You can certainly use the EverPure Blonde shampoo on your balayage. Its gentle formula will protect your hair as well as tone down any unwanted warm tones in the hair.

                      Answered on 6/8/2017 by Brand Expert from L Oreal Paris
                  • Q:

                    My hair is naturally dark blonde with a few natural lighter highlights on top. Will this help with the reddish brassy tones and is it safe for natural blonde hair?
                    Asked on 5/24/2017 by Trista K from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Trista! Yes, this shampoo would be great for your hair! It is for natural and dyed blondes. It will help tone down the unwanted warm tones in your hair.

                      Answered on 6/1/2017 by Brand Expert from L Oreal Paris
                  Displaying questions 1-7

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