Rated 3.87 out of 5 stars
Most Helpful Positive Review This stuff is amazing!
Colored/Bleached Blondes: I need to RAVE about this shampoo and conditioner. Its the L'Oreal EverPure Blonde Brass Banisher Shampoo and Conditioner. I got it randomly while grocery store shopping to hold me over until my Oribe order comes in and my normal purple conditioner comes in. I was skeptical because my hair tends to get very dull and very brassy if I don't use a good shampoo and purple conditioner even after 1 wash. This apparently is new so it has no reviews anywhere that I could find... Anyways, its AMAZING. I came out my hair looked so bright and fresh it was soft and it literally looked like I had just had it toned at the hair salon. My hair was not really brassy to begin with, but I know if I used a normal shampoo and conditioner it would have been horrible. But this definitely brightened my blonde ombre/highlights. So if you are looking for something budget friendly I HIGHLY recommend it! Both the shampoo and conditioner have a purple tint to them, the shampoo is more purple than the conditioner, but neither one is bright or deep purple. Also I must say L'Oreal is not doing me wrong, I got this Emergency hair repair mask by L'oreal also and it has transformed my hair. (Note: I usually use Caviar purple shampoo $36 for 8.5oz and ALCHEMIC CONDITIONER SILVER by Davines $35 at my salon for 8.5oz )
Most Helpful Critical Review Average
I actually like the smell of this shampoo a lot. It detangles in the shower, but you do need a conditioner or else your hair will feel too dry. It also lathers well. The problem is that it doesn't do what it claims. This stuff is not nearly purple enough to help counter brass; it's a very pale lavender color that disappears as soon as you start working it through the hair. It's basically a nice smelling average sulfate free shampoo. Pass on it if you want it for brass help.
Reviewed by 61 customers Horrible! Am returning!
Kristin from NY
Wanted to love this but the shampoo would not lather and it was extremely drying...didn't even bother with the conditioner....am returning. The smell is great though...like L'oreal products but this was a definite 'NO"!
GBJess from Green Bay, Wi
Decided to try this product since it was on sale and I love the smell! It is so fresh!! Works well and make my hair nice and soft.
Not very good
MarcyB from Texas
I liked it at first but then I noticed it was making my scalp really dry!! Was very itchy. Wouldn't re purchase.
You get what you pay for
Tori from Wyoming
I was really disappointed in this product. I bought at my local drugstore and it smells like baking soda. It made my hair extremely dry even after conditioner, and didn't tone the brass out of my hair. Other purple shampoos look dark purple, this is a really pale lavender
Good, but you should know..
BBM24 from Ny, Ny
Although you will not see a dramatic difference using this product(speaking as a brunette that pulls lots of red), I do feel it helps to remove brassiness after a few washes. However, my mom who has blonde hair, this almost turned her hair white after a few washes, so I recommend to test on a patch of hidden hair...
Everyone's hair is different so you have to just try....
lilo from katy, texas
i hate this i've used drugstore "purple/blue" shampoo in the past as for example the "not your mothers" one and i mean they are "ok", of course they won't perform as a professional one but this one is horrible, after using it my hair felt dry and hard like if i've put some gel in it after it dries and it doesn't do anything for my dyed blonde hair. I was so disappointed honestly.
witty from Winchester, KY
This purple shampoo is one of the best out there. An important thing to remember is that your hair has to be lightened correctly and to the proper tone in order to not be brassy in the first place. If your hair has been, then this shampoo should work for you. My hair has been lightened to a level 10 and I use this shampoo daily, with no purple residue and no brassiness; my hair is truly platinum blonde.
Even though I am allergic to most hair products, this one is
Ek Doxa from Costa Mesa, CA
It lathers up nicely and makes my hair feel so much cleaner than any of the hypoallergenic shampoos I have to use.
Feisty from Pa
This is my first time using a purple shampoo. And I was so excited that this was claiming it would get the brassiness out. Lies lies lies!! Didn't do anything except smell awful. Don't waste ur money
still looking for a good purple shampoo....
Nikki the product hoarder from columbus, ohio
I have used this product for 3 weeks now after getting a balayage done (I had brown hair before) and it has not gotten rid of any of the brassy tones. It has not damaged or dried out of hair at all, but that is the only benefit. It is basically just like a normal shampoo, but I would definitely not recommend using this to help your blonde hair because it does nothing.
Lisa from Tuscaloosa Alabama
Love this product. Great for older hair that has started to dry and thin. Makes hair feel luxurious and thick. Love it!
Sabrina from New York
It didn't eliminate brassy tones at all. Only thing good about it is the smell.
Didn't do anything
cally from Las Vegas
I've been using this forever a month but it didn't do anything to my hair.
Brightens my highlights
Hallie from Charlotte
Does not lather at all! I wish it did because it doesn't feel like my hair gets clean. But I love how blonde it keeps my highlights.
I personally didn't like this shampoo!
blondie from Johnson City, TN
It wasn't what I expected, dried my hair out
erica from wisconsin
Let's be honest ladies, I have long hair and I spent almost 500 dollars to get it dyed by a professional. I am going to need good hair product for it. This definitely works! Every time I got out of the shower, my hair was noticably more blonde than before. It also has a great smell! I'd say the best blonde shampoo/ conditioner I've used yet!
Becca from Glendale, AZ
I love the feeling it gives the hair, and the smell.
Shelbs from Richmond, VA
My bf LOVES the smell and complains if I use a different shampoo even for a day, it keeps my naturally blonde hair bright even in the winter, and my hair is very soft. Nothing bad to say!
Becca from Glendale, AZ
I love the smell of the shampoo and how it has maintained my processed blonde hair. (I have naturally dark brown hair, and have always dyed it black. I ventured out and got caramel blonde highlights.) It has definitely kept the color
Would buy again
Sam from Orange, CA
Smells good. I love the fact that it is sulfate free because of my colored blonde hair and it helps keep it vibrant.
jammy from Indiana
It smells so good, adds beautiful shine, and cleans my colored hair
Lerz from Buffalo NY
I use it to wash everyday. It helps keep my artificial blonde nice and not yellow or brassy
Perla from reno nv
I went from dark brown hair to blonde. My hair is very damaged but this shampoo makes it soft and keeps my blonde looking great!
I would buy this product again!
kehouse2 from Atlanta, GA
This product is great! I was buying blonde shampoo from my hair salon at $30 a bottle. This product is just as good if not better. Definitely making the switch.
Definitely would and have bought this product again
Sandra from Voorhees
Tired a more expensive professional shampoo for blond colored hair and didn't like it at all. My daughter slept over at a friends shore house and used this product, she said she really liked it. Needless to say, I bought and am thoroughly satisfied.