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Ever Straight - Brazilian Keratin Therapy Shampoo

OGX

Ever Straight - Brazilian Keratin Therapy Shampoo

(376) REVIEWS (40) Q&A ASK A QUESTION

13.0 oz Item 2227047

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Rich Brazilian cocoa nut oils combined with hydrolyzed keratin protein to instantly smooth and fortify your locks for a glossy, healthy-looking glow. Sulfate-free formula gently cleanses and hydrates for silky smooth hair. An exclusive blend of antioxidant rich organic coconut oil along with rich keratin proteins infuse to strengthen the hair, while organic avocado oils and cocoa butter smooth the cuticle for straight, strong tresses adding a brilliant glow and luminescent shine.
Apply OGX Shampoo generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly. After shampooing, follow with OGX Conditioner. For best results, use in conjunction with other OGX products.

Precautions: Avoid contact with eyes. In case of contact with eyes, rinse immediately.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, PPG-2 Hydroxyethyl Coco/Isostearamide, Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Panthenol, Dimethicone, Amodimethicone, Glycol Stearate, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-6, Polyquaternium-10, Laureth-4, Laureth-23, Cocamidopropyl Betaine, Cetrimonium Chloride, Trideceth-12, Citric Acid, Fragrance (Parfum), Tetrasodium EDTA, Sodium Chloride, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Yellow 5 (CI 19140), Yellow 6 (CI 15985), Blue 1 (CI 42090).

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXEver Straight - Brazilian Keratin Therapy Shampoo
 
3.9

(based on 376 reviews)

76%

of respondents would recommend this to a friend.

Pros

  • Great smell (194)
  • Cleans thoroughly (164)
  • Adds shine (163)
  • Improves hair health (157)
  • Gentle (130)

Cons

  • Doesn't lather well (40)
  • Doesn't work (37)
  • Dries hair out (35)
  • Greasy (16)
  • Harsh (13)

Best Uses

  • Daily use (106)
  • Thick hair (95)
  • Curly hair (90)
  • Fine hair (48)
  • Oily hair (38)
    • Hair Type:
    • Wavy hair (163), Straight hair (68), Very curly hair (48)
    • Reviewer Profile:
    • Beauty conscious (134), Product junkie (83), Survivalist / minimalist (47), Professional stylist (4)

Reviewed by 376 customers

Displaying reviews 1-10

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5.0

Amazing

By Sofiamd95

from CDMX, México

Verified Buyer

Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

It smooths my curls beautifully. It does´t straight it completely and leaves soft curls

 
2.0

Not for me

By Jay

from Santa Barbara County.

About Me Beauty Conscious

Verified Buyer

Pros

  • Cleans Thoroughly
  • Great Smell
  • Lathers Well

Cons

  • Dries Hair Out
  • Ineffective

Best Uses

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

    Couldn't find the Keratin shampoo I was looking for anywhere. Bought this hoping it would be as good as other product that left my hair bouncy, shiny & healthier. Not for people with dry hair as it is not softening or repairing. Used twice, had to return. Never returned a shampoo product before but Ultra made it easy.

    • Hair Type:
    • Wavy Hair
     
    5.0

    hair great

    By Margaret

    from Florida, USA

    Verified Buyer

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

    after using this product for about 6 weeks my hair stopped falling out! love it!

     
    4.0

    I love it!

    By Early

    from Beavercreek, Oh

    About Me Product Junkie

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Daily Use
      • Thicker Hair
      • Wavy hair

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

      The first time I used this product my hair was very tangly and dry. The second time it was smooth and silky I use this product and it never seems to fail me with the beatiful results!

      • Hair Type:
      • Wavy Hair
       
      5.0

      Actually straightens!

      By Liza

      from London, UK

      Verified Buyer

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

      I have bleached blonde hair, and those shampoo and conditioner leave my hair very soft and shiny. Also makes them very manageable and they appear very straight after just a blow dry compared to other shampoos i used

       
      4.0

      Definitely enjoying this product!

      By AnnieK

      from New Jersey

      About Me Product Junkie

      Verified Buyer

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

      I use the keratin shampoo along with the conditioner because I have very thick hair and this helps keep it as straight/flat as possible when I don't feel like flat ironing my hair also.

      • Hair Type:
      • Wavy Hair
       
      5.0

      best shampoo

      By sofA

      from undisclosed

      Verified Buyer

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

      This is the best shampoo I have ever bought, I had no bad hair day while using this.

      (2 of 2 customers found this review helpful)

       
      5.0

      I love this product!!

      By Frances

      from Hagerstown, Md

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Curly Hair
        • Daily Use
        • Thinner Hair

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

        Apply min amount to wet hair. I like that there isn't so much lather. Hair feels nice without conditioner. Smells great! Getting more for my money is always a good deal! I have to wait till it's on sale or bogo! I have used several formulas of this product and this one is the best one for me. I would have liked to have purchased the same formula of conditioner but the store was out of it.

        • Hair Type:
        • Very Curly Hair

        (1 of 1 customers found this review helpful)

         
        5.0

        Works Great!!

        By Kim

        from Beckley, WV

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Great Smell

        Cons

          Best Uses

          • Daily Use

          Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

          Works great for my frizzy hair!!

          • Hair Type:
          • Wavy Hair

          (3 of 3 customers found this review helpful)

           
          5.0

          Works miracles!

          By em2006

          from undisclosed

          Verified Buyer

          Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

          A bit skeptical at first but just after the 1st wash, my hair looked and felt dramatically different in the best way possible; NO frizz, WAY LESS breakage and STRONGER, SHINIER HAIR!

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          Q&A

          Product Q&A

          Ask a question

          Do you have questions about this product?

          Get answers from in-house experts.

          40 Questions | 40 Answers
          Displaying questions 1-10Previous | Next »
          • Q:

            Hi,
            Is this shampoo is sulfate and silicon free?can I use this on daily basis?
            Asked on 8/11/2017 by Bambi from Colombo,SL

            1 answer

            • Brand Expert

              A:

              Hi Bambi,
              The vast majority of OGX products contain non sulfated surfactants. Beginning in 2014, Vogue created a handful of shampoos – Coconut Water, Vitamin E, Vitamin B5, Eucalyptus Mint, Tsubaki Blossom, Heavenly Hydration Cherry Blossom, Bamboo Fiber Full, and O2 – that contain one sulfate, Ammonium Lauryl Sulfate (ALS). We currently advertise these products as "SLS free" because they do not contain Sodium Lauryl Sulfate (SLS). You can always reference our website for ingredients as well as the back of the product. :) While we don't load our shampoos and conditioners with silicones, some of them do contain small amounts to help provide extra conditioning benefits. We do have a line called Shea Soft & Smooth which is silicone free. We hope this helps!

              Answered on 8/14/2017 by Brand Expert from OGX
          • Q:

            It says this is is safe for keratin hair, but I just got my keratin done and they told me I can't use sodium but in the ingredients it says this shampoo contains sodium so what does tha mean? Can I still use this on my keratin hair? Thank you!
            Asked on 8/2/2017 by Sandie from undisclosed

            1 answer

            • Brand Expert

              A:

              While our conditioners are sodium chloride free, our shampoos do contain sodium chloride in low levels as a byproduct of other ingredients used and to help adjust product thickness. We wish we had better news!

              Answered on 8/3/2017 by Brand Expert from OGX
          • Q:

            could this shampoo help with frizz and help with hair growth my hair hasnt grew in 3 years and i straighten it daily i want to know if will help protect hair and grow
            Asked on 7/29/2017 by sarah from rockingham nc

            1 answer

            • Brand Expert

              A:

              For help with hair growth, we would recommend trying our Biotin & Collagen line. < 3

              Answered on 7/31/2017 by Brand Expert from OGX
          • Q:

            Is this a product that can be used after getting keratin straightening treatment? Must contain Sodium Chloride and be Sulfate Free?
            Asked on 4/13/2017 by Sammy

            1 answer

            • Staff Expert

              A:

              This shampoo is sulfate-free, but it is not free of sodium chloride. We suggest reviewing the ingredients list provided within the product description with your stylist to ensure it's appropriate to use on your keratin-treated hair.

              Answered on 4/13/2017 by Staff Expert from Ulta Beauty
          • Q:

            I know that over protein to the hair such as keratin can be bad. Is this product safe to use daily or limited ?
            Asked on 2/17/2017 by Liz from SF, CA

            1 answer

            • Staff Expert

              A:

              This product is safe and gentle enough for daily use.

              Answered on 3/20/2017 by Staff Expert from Ulta Beauty
          • Q:

            Can this product be used on relaxed (permed) hair?
            Asked on 9/5/2016 by Amb

            1 answer

            • Staff Expert

              A:

              We recommend consulting the stylist who performed your treatment or the manufacturer of your treatment regarding proper at-home care and products. All ingredients are listed within the product details for easy reference.

              Answered on 9/13/2016 by Staff Expert from Ulta Beauty
          • Q:

            I had a Brazilian Blowout done in my salon and I love it. However, I am almost out of the very expensive shampoo and conditioner that you must buy to use with it. Can I use this product without it stripping out my Blowout?
            Asked on 8/13/2016 by Juliemcd from Pittsburgh, PA

            1 answer

            • Staff Expert

              A:

              We always advise to review the ingredients list provided on the product page with your salon stylist to ensure it is appropriate for use.

              Answered on 8/15/2016 by Staff Expert from Ulta Beauty
          • Q:

            Does this really make wavy hair straight?
            Asked on 8/8/2016 by Miss_Rowley from Klamath Falls, OR

            1 answer

            • Staff Expert

              A:

              Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

              Answered on 8/15/2016 by Staff Expert from Ulta Beauty
          • Q:

            Is this and the conditioner for Fro American hair
            Asked on 7/30/2016 by Kim from Va

            1 answer

            • Staff Expert

              A:

              Yes, they can be used on all hair types. Enjoy!

              Answered on 8/15/2016 by Staff Expert from Ulta Beauty
          • Q:

            I've extremely curly and frizzy hair, I used this shampoo and conditioner but it tends to make my hair more dry and rough, how can I correct this?
            Asked on 7/21/2016 by Kanika from Delhi, India

            1 answer

            • Staff Expert

              A:

              We recommend ensuring you are using the proper amount of product. Also, ensure that you are leaving the conditioner on hair for 3-5 minutes prior to rinsing. Please let us know more about any treatment or styling products you are using, and we can provide more tips! Thanks!

              Answered on 7/28/2016 by Staff Expert from Ulta Beauty
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