H2O+ Beauty Elements Keep it Fresh Face Cleanser for Normal to Dry Skin: Best Cleanse Forever. The perfect accessory to take you from day to night, and from night to day, isn't a scarf. It's our Keep it Fresh Face Cleanser. Entrust it to gently wash away dirt, oil, and makeup, and let it set the stage for whatever comes next, whether that's your pillow or more makeup. This luxurious formula with Water Lily extract, smooth's and hydrates. In other words, when it comes to your face, this cleanser has your back.