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EIMI Shape Shift Molding Gum with Shine Finish

Wella

EIMI Shape Shift Molding Gum with Shine Finish

(12) REVIEWS ASK A QUESTION ASK A QUESTIONS

5.07 oz Item 2291988

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Create defined or disheveled looks with this elastic molding gum that adds shine and UV protection. Molding gum with shine finish. Hold level 2.

Use a generous amount, work between your fingers, then sculpt your hair to shape, define or dishevel your style.
Water/Eau, Ceteareth-25, PEG-40 Hydrogenated Castor Oil, PEG-25 Hydrogenated Castor Oil, Octyldodecanol, Mineral Oil/Huile Minérale, Propylene Glycol, PVP, Polyquaternium-55, Phenoxyethanol, Benzyl Alcohol, Panthenol, Methylparaben, Fragrance/Parfum, Propylparaben, Disodium EDTA, Orange 4.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
WellaEIMI Shape Shift Molding Gum with Shine Finish
 
4.3

(based on 12 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to use (10)
  • Smells great (6)
  • Lightweight (5)
  • Non-greasy (4)
  • Strong hold (3)

Cons

No Cons

Best Uses

  • Daily use (5)
  • Fine hair (5)
  • Straight hair (4)
    • Hair Type:
    • Straight hair (6), Wavy hair (4)
    • Reviewer Profile:
    • Beauty conscious (6), Survivalist / minimalist (4)

Reviewed by 12 customers

Displaying reviews 1-10

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3.0

Adds Volume, Not Much Shine

By cbeckrun

from San Antonio, TX

About Me Beauty Conscious

Pros

  • Easy To Use
  • Lightweight
  • Non-Greasy
  • Smells Great

Cons

  • Dries-Out Hair

Best Uses

  • Thinner Hair

Comments about Wella EIMI Shape Shift Molding Gum with Shine Finish:

If you want volume, this is the product for you. Thick hair? Stay away! I expected this to give shine and hold for my pixie cut without weighing it down. I have very straight hair but after I put this on, my hairs gets wavy and poufy! I do have thick hair so maybe this was just not for me. Also, if anything, it depleted my shine and made my hair very dry looking and feeling. Returned.

  • Hair Type:
  • Straight Hair
 
5.0

Love this product

By Patty

from Hanford, CA

About Me Minimalist

Verified Buyer

Pros

  • Easy To Use
  • Non-Greasy
  • Strong Hold

Cons

    Best Uses

    • Curly Hair
    • Daily Use
    • Thinner Hair
    • Travel

    Comments about Wella EIMI Shape Shift Molding Gum with Shine Finish:

    Like my hair to look full this product holds and adds volume

    • Hair Type:
    • Wavy Hair
     
    5.0

    i will buy it again

    By B

    from Warwick, RI

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use

    Cons

      Best Uses

      • Straight Hair

      Comments about Wella EIMI Shape Shift Molding Gum with Shine Finish:

      Great product

      • Hair Type:
      • Straight Hair
       
      2.0

      The product was not strong enough to hold hair in place.

      By No

      from Sun City, CA

      About Me Beauty Conscious

      Verified Buyer

      Pros

        Cons

        • Doesn't Work

        Best Uses

          Comments about Wella EIMI Shape Shift Molding Gum with Shine Finish:

          The product did add a shine to my hair.

          • Hair Type:
          • Wavy Hair
           
          5.0

          Excellent product!

          By Kim

          from Tallmadge, Ohio

          About Me Minimalist

          Verified Buyer

          Pros

          • Controls Frizz
          • Easy To Use
          • Smells Great

          Cons

            Best Uses

            • Thinner Hair

            Comments about Wella EIMI Shape Shift Molding Gum with Shine Finish:

            I was looking for a product to define layers in an asymmetrical haircut. This product not only smells great, but works awesome! It makes my fine hair look full & even adds shine without adding grease.

            • Hair Type:
            • Straight Hair
             
            5.0

            Better than I imaged...

            By Happy Camper

            from Ashfield, MA

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Lightweight
            • Non-Greasy
            • Perfect amount of hold and control
            • Smells Great

            Cons

              Best Uses

              • Daily Use
              • Straight Hair
              • Thinner Hair

              Comments about Wella EIMI Shape Shift Molding Gum with Shine Finish:

              I have fine, thin hair, short-ish with layers and I get such soft, and touchable hold with this product. Best I have ever used. It is nothing like any product I have tried.

              • Hair Type:
              • Straight Hair
               
              5.0

              Works Great

              By Suzhersk

              from Winchester VA

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Easy To Use
              • Lightweight

              Cons

                Best Uses

                • Daily Use

                Comments about Wella EIMI Shape Shift Molding Gum with Shine Finish:

                My regular product was discontinued so I decided to try this. Price point is good, especially for the size of the jar. It smells good. It works great. The instructions say to use a "generous" amount of product. I will advise to use a small amount and add more if needed to avoid greasiness. It feels natural and leaves a nice shine. Very pleased.

                • Hair Type:
                • Wavy Hair
                 
                4.0

                Good product

                By Oldfarmdweller

                from CO

                About Me Minimalist

                Verified Buyer

                Pros

                • Easy To Use
                • Strong Hold

                Cons

                • Only use if washing hair next day.
                • Sticky

                Best Uses

                • Straight Hair

                Comments about Wella EIMI Shape Shift Molding Gum with Shine Finish:

                Overall a decent product.

                • Hair Type:
                • Straight Hair
                 
                5.0

                Love

                By Shelly

                from Owosso mi

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Easy To Use
                • Smells Great
                • Strong Hold

                Cons

                  Best Uses

                  • Straight Hair
                  • Thinner Hair

                  Comments about Wella EIMI Shape Shift Molding Gum with Shine Finish:

                  Has a strong hold and I love the smell

                  • Hair Type:
                  • Straight Hair

                  (2 of 2 customers found this review helpful)

                   
                  4.0

                  Good stuff

                  By Cajun

                  from Lafayette LA

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Controls Frizz
                  • Easy To Use
                  • Lightweight
                  • Non-Greasy
                  • Smells Great

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about Wella EIMI Shape Shift Molding Gum with Shine Finish:

                    Not super sticky--does not leave residue on hair--light to medium hold

                    • Hair Type:
                    • Wavy Hair

                    Displaying reviews 1-10

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