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EIMI Shape Shift Molding Gum with Shine Finish

Wella

EIMI Shape Shift Molding Gum with Shine Finish

(13) REVIEWS ASK A QUESTION ASK A QUESTIONS

5.07 oz Item 2291988

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Create defined or disheveled looks with this elastic molding gum that adds shine and UV protection. Molding gum with shine finish. Hold level 2.

Use a generous amount, work between your fingers, then sculpt your hair to shape, define or dishevel your style.
Water/Eau, Ceteareth-25, PEG-40 Hydrogenated Castor Oil, PEG-25 Hydrogenated Castor Oil, Octyldodecanol, Mineral Oil/Huile Minérale, Propylene Glycol, PVP, Polyquaternium-55, Phenoxyethanol, Benzyl Alcohol, Panthenol, Methylparaben, Fragrance/Parfum, Propylparaben, Disodium EDTA, Orange 4.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
WellaEIMI Shape Shift Molding Gum with Shine Finish
 
4.3

(based on 13 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to use (11)
  • Lightweight (6)
  • Smells great (6)
  • Non-greasy (4)
  • Strong hold (3)

Cons

No Cons

Best Uses

  • Daily use (6)
  • Fine hair (5)
  • Straight hair (4)
    • Hair Type:
    • Straight hair (6), Wavy hair (5)
    • Reviewer Profile:
    • Beauty conscious (6), Survivalist / minimalist (5)

Reviewed by 13 customers

Displaying reviews 1-10

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4.0

This product worked well for my hair type

By Lori

from SC

About Me Minimalist

Verified Buyer

Pros

  • Easy To Use
  • Lightweight

Cons

    Best Uses

    • Daily Use

    Comments about Wella EIMI Shape Shift Molding Gum with Shine Finish:

    Tried something new , it works well

    • Hair Type:
    • Wavy Hair
     
    3.0

    Adds Volume, Not Much Shine

    By cbeckrun

    from San Antonio, TX

    About Me Beauty Conscious

    Pros

    • Easy To Use
    • Lightweight
    • Non-Greasy
    • Smells Great

    Cons

    • Dries-Out Hair

    Best Uses

    • Thinner Hair

    Comments about Wella EIMI Shape Shift Molding Gum with Shine Finish:

    If you want volume, this is the product for you. Thick hair? Stay away! I expected this to give shine and hold for my pixie cut without weighing it down. I have very straight hair but after I put this on, my hairs gets wavy and poufy! I do have thick hair so maybe this was just not for me. Also, if anything, it depleted my shine and made my hair very dry looking and feeling. Returned.

    • Hair Type:
    • Straight Hair
     
    5.0

    Love this product

    By Patty

    from Hanford, CA

    About Me Minimalist

    Verified Buyer

    Pros

    • Easy To Use
    • Non-Greasy
    • Strong Hold

    Cons

      Best Uses

      • Curly Hair
      • Daily Use
      • Thinner Hair
      • Travel

      Comments about Wella EIMI Shape Shift Molding Gum with Shine Finish:

      Like my hair to look full this product holds and adds volume

      • Hair Type:
      • Wavy Hair
       
      5.0

      i will buy it again

      By B

      from Warwick, RI

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use

      Cons

        Best Uses

        • Straight Hair

        Comments about Wella EIMI Shape Shift Molding Gum with Shine Finish:

        Great product

        • Hair Type:
        • Straight Hair
         
        2.0

        The product was not strong enough to hold hair in place.

        By No

        from Sun City, CA

        About Me Beauty Conscious

        Verified Buyer

        Pros

          Cons

          • Doesn't Work

          Best Uses

            Comments about Wella EIMI Shape Shift Molding Gum with Shine Finish:

            The product did add a shine to my hair.

            • Hair Type:
            • Wavy Hair
             
            5.0

            Excellent product!

            By Kim

            from Tallmadge, Ohio

            About Me Minimalist

            Verified Buyer

            Pros

            • Controls Frizz
            • Easy To Use
            • Smells Great

            Cons

              Best Uses

              • Thinner Hair

              Comments about Wella EIMI Shape Shift Molding Gum with Shine Finish:

              I was looking for a product to define layers in an asymmetrical haircut. This product not only smells great, but works awesome! It makes my fine hair look full & even adds shine without adding grease.

              • Hair Type:
              • Straight Hair
               
              5.0

              Better than I imaged...

              By Happy Camper

              from Ashfield, MA

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Easy To Use
              • Lightweight
              • Non-Greasy
              • Perfect amount of hold and control
              • Smells Great

              Cons

                Best Uses

                • Daily Use
                • Straight Hair
                • Thinner Hair

                Comments about Wella EIMI Shape Shift Molding Gum with Shine Finish:

                I have fine, thin hair, short-ish with layers and I get such soft, and touchable hold with this product. Best I have ever used. It is nothing like any product I have tried.

                • Hair Type:
                • Straight Hair
                 
                5.0

                Works Great

                By Suzhersk

                from Winchester VA

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Easy To Use
                • Lightweight

                Cons

                  Best Uses

                  • Daily Use

                  Comments about Wella EIMI Shape Shift Molding Gum with Shine Finish:

                  My regular product was discontinued so I decided to try this. Price point is good, especially for the size of the jar. It smells good. It works great. The instructions say to use a "generous" amount of product. I will advise to use a small amount and add more if needed to avoid greasiness. It feels natural and leaves a nice shine. Very pleased.

                  • Hair Type:
                  • Wavy Hair
                   
                  4.0

                  Good product

                  By Greatgranny

                  from Colorado Springs, CO

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Strong Hold

                  Cons

                  • Only use if washing hair next day.
                  • Sticky

                  Best Uses

                  • Straight Hair

                  Comments about Wella EIMI Shape Shift Molding Gum with Shine Finish:

                  Overall a decent product.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Love

                  By Shelly

                  from Owosso mi

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Smells Great
                  • Strong Hold

                  Cons

                    Best Uses

                    • Straight Hair
                    • Thinner Hair

                    Comments about Wella EIMI Shape Shift Molding Gum with Shine Finish:

                    Has a strong hold and I love the smell

                    • Hair Type:
                    • Straight Hair

                    Displaying reviews 1-10

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