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EIMI Rugged Texture Matte Texturizing Paste

Wella

EIMI Rugged Texture Matte Texturizing Paste

(8) REVIEWS (2) Q&A ASK A QUESTION

2.54 oz Item 2291986

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Texturize your look with this matte paste to give your hair a rugged effect with strong definition. Matte texturizing paste. Hold level 3.

Manipulate with your palms into dry hair to shape and texturize rugged looks with a matte finish.
Water/Eau, Ceresin, Petrolatum, Octylacrylamide/Acrylates/ Butylaminoethyl Methacrylate Copolymer, Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, PVP, Cetyl Alcohol, Cetearyl Alcohol, Ceteareth-25, Alcohol Denat., Mineral Oil/Huile Minérale, Dicaprylyl Maleate, Phenoxyethanol, Aminomethyl Propanol, Fragrance/Parfum, Carbomer, Panthenol, Methylparaben, Propylparaben, Ethylhexyl Methoxycinnamate, Disodium EDTA, Iron Oxides, Mica, Titanium Dioxide.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
WellaEIMI Rugged Texture Matte Texturizing Paste
 
4.8

(based on 8 reviews)

100%

of respondents would recommend this to a friend.

Pros

  • Strong hold (7)
  • Easy to use (5)
  • Lightweight (4)
  • Non-greasy (4)

Cons

No Cons

Best Uses

  • Daily use (5)
  • Fine hair (5)
  • Straight hair (3)
    • Hair Type:
    • Straight hair (7)
    • Reviewer Profile:
    • Beauty conscious (3), Survivalist / minimalist (3)

Reviewed by 8 customers

Displaying reviews 1-8

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5.0

I Love this product!!!

By Karen

from Lake Villa, IL

About Me Product Junkie

Verified Buyer

Pros

  • Strong Hold

Cons

    Best Uses

    • Daily Use
    • Straight Hair
    • Thicker Hair
    • Thinner Hair
    • Travel

    Comments about Wella EIMI Rugged Texture Matte Texturizing Paste:

    This product holds your style for the entire day

    • Hair Type:
    • Straight Hair
     
    5.0

    Great

    By Sanzi

    from Little River

    About Me Minimalist

    Verified Buyer

    Pros

    • Easy To Use
    • Lightweight
    • Non-Greasy

    Cons

      Best Uses

      • Daily Use
      • Straight Hair

      Comments about Wella EIMI Rugged Texture Matte Texturizing Paste:

      Love the product!! No greasy residual on my hair

      • Hair Type:
      • Straight Hair
       
      4.0

      Great for fine hair

      By Chrislee59

      from Johnstown,PA

      About Me Product Junkie

      Verified Buyer

      Pros

      • Easy To Use
      • Smells Great
      • Strong Hold

      Cons

        Best Uses

        • Thinner Hair

        Comments about Wella EIMI Rugged Texture Matte Texturizing Paste:

        I am always trying products to add volume and shape to my short, fine hair. Looking like Moe Howard only worked for Moe. This is pretty great at lifting, shaping, separating hair and I like that it is not shiny. I do have to be careful not to use too much. I would buy this again.

        • Hair Type:
        • Straight Hair

        (1 of 1 customers found this review helpful)

         
        5.0

        amazing

        By Sanzi

        from South Carolina

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Lightweight
        • Non-Greasy
        • Strong Hold

        Cons

          Best Uses

          • Daily Use
          • Straight Hair

          Comments about Wella EIMI Rugged Texture Matte Texturizing Paste:

          Stands up well during hot and humid weather

          • Hair Type:
          • Straight Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          Yes I will buy again!

          By Mama jan

          from Butler pa

          About Me Minimalist

          Verified Buyer

          Pros

          • I wear my hair spiked. Love it
          • Strong Hold

          Cons

            Best Uses

            • Thinner Hair

            Comments about Wella EIMI Rugged Texture Matte Texturizing Paste:

            I love the product for my grey spikes fine having r. A little pricey.. but you don't need a lot..

            • Hair Type:
            • Straight Hair

            (3 of 3 customers found this review helpful)

             
            5.0

            Love it!

            By KOC

            from Peachtree City, GA

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Controls Frizz
            • Easy To Use
            • Strong Hold

            Cons

            • Expensive

            Best Uses

            • Daily Use
            • Fine Hair
            • Short Hair

            Comments about Wella EIMI Rugged Texture Matte Texturizing Paste:

            I use this everyday to hold curl and add volume to my very fine hair. It works beautifully and a little goes a long way. I actually like this a lot better than the redken hair paste because it dries to a natural look instead of the gelled or wet look I sometimes got with the redken paste. I don't love the grapefruit scent but I don't notice during the day.

            • Hair Type:
            • Straight Hair
             
            4.0

            ruuged texture matte works

            By candy

            from va

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Lightweight
            • Non-Greasy
            • Strong Hold

            Cons

              Best Uses

              • Curly Hair
              • Thinner Hair

              Comments about Wella EIMI Rugged Texture Matte Texturizing Paste:

              This stuff works, very sticky, but it works

              • Hair Type:
              • Wavy Hair
               
              5.0

              I love this stuff

              By Lisee

              from Tonawanda, NY

              About Me Minimalist

              Verified Buyer

              Pros

              • Controls Frizz
              • Lightweight
              • Non-Greasy
              • Strong Hold

              Cons

                Best Uses

                • Daily Use

                Comments about Wella EIMI Rugged Texture Matte Texturizing Paste:

                I use it everyday. It helps to give my hair texture. I don't even have to use a brush.

                • Hair Type:
                • Straight Hair

                Displaying reviews 1-8

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                2 Questions | 2 Answers
                Displaying questions 1-2
                • Q:

                  How does this product compare to Wella's texture touch? I cannot find texture touch in the stores anymore.
                  Asked on 7/14/2017 by Lkbling from Erin, Wi

                  1 answer

                  • Staff Expert

                    A:

                    Wella's Texture Touch is no longer available because it was discontinued. Wella's Eimi Rugged Texture Matt Texturizing Paste is a great option for those that want a nice hold with strong definition and texture. This product comes out as a paste, whereas the Wella Texture Touch comes in a clay puck, so the Texture Touch is drier than the Texturizing Paste, which is used on dry hair. The Rugged Texture Matte Texturizing Paste can be used on wet or dry hair. Both offer great hold and wonderful texture. Hope this helps!

                    Answered on 7/28/2017 by Staff Expert from Ulta Beauty
                • Q:

                  I have fly aways on the top of my head and I would like to know which product would have the best hold. Grip Cream Flexible Molding Cream, Rugged Texture Matte Texturizing Paste, or Just Brilliant Shine Pomade. Do any of these products have a similar hold that Redken Water Wax has? I have tried extra hold hair sprays and they never worked for me. Thank you.
                  Asked on 4/12/2017 by Ginger from NJ

                  1 answer

                  • Staff Expert

                    A:

                    My suggestion to tame those stubborn flyaways would be to use the Rugged Texture Matte Texturizing Paste. This product is matte which means it will be drier on your hair; it has a nice holding power of 3 and will keep those stragglers in place. :-)

                    Answered on 4/13/2017 by Staff Expert from Ulta Beauty
                Displaying questions 1-2

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