Rated 2.75 out of 5 stars
Most Helpful Positive Review Great coverage on my oily skin
From the first few reviews, I got the impression what made this so awful for others might make it work for me, and that's panned out pretty well. I wasn't looking for anything hydrating or dewy-- in fact, *everything* looks "dewy" and slides off my face, even Estee Lauder Doublewear.
On me, the coverage is medium to full, and fairly natural, although I *have* to apply with my fingers, a few inches at a time, or it gets cakey, patchy, and streaky. (There was much trial and error.) It doesn't oxidize much; I usually wear something along the lines of porcelain and neutral, and fair-light neutral has been a pretty good match. I experimented a lot with primers and setting powders; my smoothing, siliconey primers worked better than tacky, hydrating ones, whereas most powders worked fine. My ELF BeautyShield might have been the best setting powder. Blending a drop of Drunk Elephant's D-Bronzi into the foundation helped the appearance. Other makeup sat on top just fine, and the longevity was good (for me, six hours is good). It lasts as long as my Estee Lauder. When it starts separating and sliding around toward evening, I can tap it down with a blending sponge, but *cannot* add product-- it looks terrible.
Overall, I'm happy with it, although it's not at all what I would have expected, based on the product description.
Most Helpful Critical Review Returning Immediately
This stuff was awful! The only reason I gave it two stars was because the fair shades weren't all pink. I applied it with a damp beauty blender, and each time it went on my face, it came right back off with the next pat with the sponge. I've never seen anything like it. I thought setting it with powder might help the unevenness, but it dries quick to a a matte finish which then looked cakey and dry on my face. It left dry patches all over, and I couldn't have added powder if I wanted to. I like Ulta products in general, but this was terrible.
Reviewed by 132 customers Good coverage
Connie from Crown Point, Indiana
I like this product
Waste of money
Smc from Appleton Wisconsin
Does not blend out tried beauty blend brush and fingers its sticky and if you try to rub it with your fingers it pills up on your skin and it was suppose to be hydrating.
Love the coverage
Joannie from MD
really like this product
Cakey, terrible formula
Cat from Florida
Terrible. If I hadn't waited so long I would try to get my money back. After Ulta discontinued their Demi-matte foundation, an ulta employee recommended this one. Probably the worst foundation I've ever used. It cakes on, even in the smallest layers, and literally flakes off. Applying it to my face was also a drag, it left streaks all over. I tried a sponge and a brush and both were equally terrible. Don't buy it!
Like but don't love
Mom of 3 from Newport, AR
I like the foundation, but because it is medium coverage, it looks cakey. It doesn't feel heavy like other medium coverage foundations, but it is more coverage than I like. With the early onset of wrinkles, I feel like this product can draw attention to my fine lines.
Terrible! Do not buy this if you need it to last!
Lis from LA
DO NOT buy this if you're looking for something that will wear all day or even for a few hours! It's cakey and awful formula!! Waste of money!
This product works great
Zoe the macc from Fresno ca
I love the way it looks on my skin
Finally found a good color match but formula sucked!
JennO from Michigan
Looking diligently for a more affordable foundation that's a great color match with a good formula. I was so excited to try this out. It was probably they worse foundation I've tried in recent years. I'm gonna figure out how to get my money back.
I was excited for this
esme from texas
Within seconds of trying this on I hated the weird makeup powder texture on my skin
not long after I broke out in hives. SOOOO getting my monies back
Latricia from Bronx
This was super bad.Never had a foundation like this before. Brought while on sale during 21 days of beauty. Returned a couple days later. Applied with a beauty sponge and it looked so bad I wouldn't even try it with a brush. The color was green but the biggest issue is the feeling on the skin and the fact that it wouldn't stick to my skin. The foundation kinda smeared as I tried to blend it out. It wouldn't stick to certain places and when I would go in to add more to cover those spots, it would remove the foundation around those spots.
I would buy this product again
Shannon from Texa
I love love love this!! It stays all day. It doesn't set in my wrinkles which is a major thing. The price was too good to be true.
none from Punta Gorda, FL
I had return this product. It was too thick, texture like spackle. And the shade gave me a green tint.
I purchase Bare Minerals complexion rescue and will be returning it as well. It had a very flat finish and the natural 05 tone was not for me.
This makeup goes on very smooth.
Punky from Topeka Kansas
I had to exchange colors for pictures of my wedding. It was very
Not a fan
Andrea from Houston, TX
Decided to give this foundation a try since it was on sale. I don't think I will purchase it again though. I wasn't super impressed with it. It's hard to blend in, it dries so fast, you barely have time to try to blend. The color of it wasn't bad at all. But it just does not go on well.
I got such a great deal BUT
Ciara from 30165
No matter how much I apply it's hard to blend. It's so sticky and oily. Even after setting it. It still felt so tacky. About an hour or so after applying.. it's separated SOO bad and was so oily and sticky I could barely touch my face and it'd take all the product off. Total disappointment. I will say the color choice was SPOT ON. But that's literally it
Just completely terrible
Jen K from California
I can't believe how bad this is. I was looking for a lower cost foundation, especially now that half of it ends up on the inside of my mask.
This is NOT it. It would not blend. It just stayed splotchy on top of my skin. I used a damp beauty blender and it would just not apply like any other foundation. The blender pulled it right back off or it just stayed in a defined spot on my skin. I tried with a brush and it was equally as terrible. It's too bad cause the color is perfect on my skin.
I won't touch this product again.
nicole from Pennsylvania
The foundation is extremely clumpy and does not apply well. I could not get it to spread evenly on my face at all. I decided it was better to go without makeup for the night than to use this product.
abaysch from Moorhead MN
I'm returning this after trying it for a couple days. It has awful coverage, no matter the amount you put on, it has a sticky feeling unless you put a powder layer overtop.
Toadsy from USA
I was sad to see my Demi matte foundation retire, but am loving this new formula. It takes very little product for great coverage. Had to try to choose a color based on my old color due to online shipping, but thankfully it is perfect!
Horrible!! Bring back the Demi-Matte Foundation!
Sarah from SC
I have no idea what Ulta was thinking discontinuing the demi matte foundation and releasing this garbage. I was SO upset when I found out they discontinued the best product in their line. I went to 2 stores within a 50 mile radius and they had no idea that it had been discontinued or why. It was always sold out. This product is runny and it drys out my oily skin and makes it peel! It does not stay put whatsoever. I've tried makeup brushes, sponges, my finger ect and nothing works. Please ULTA for the love of all makeup stop experimenting and bring back what works!! Bring back demi matte
Super Sticky Feeling
SL from Georgia
I typically love Ulta Beauty brand products but sadly, this foundation is not something I'd buy again. I like medium to full coverage liquid foundations but this one is very sticky and doesn't stay on as long as comparable brands. Was really hoping to love this foundation but unfortunately, not so much.
Ok if used right
Kritter from CO
It dries down insanely fast, so work in small sections. Don't try to add layers, it goes patchy if you do. Keep those things in mind, and it's a decent, lightweight, medium cover foundation.
I would definitely buy this product again
Z from Oklahoma
Loved it! It doesn't make my skin oily and it is very easy to blend
Not happy bring back the original Demi Matte Foundation!
Kiki from New Jersey
I've been using the Ulta Beauty Demi Matte foundation for 4yrs!! To find out they got rid of it for this new line!! At least should of kept the colors the same but, there's no beige option. Doesn't apply as smoothly as the old foundation did. I guess I have to find a new foundation now... very disappointed
Kristi from Nampa, ID
Now I remember why I love this foundation so much. Have to work on the color match but overall love the product!!!!