Rated 3.3 out of 5 stars
Most Helpful Positive Review Pretty good, I like it.
This is a pretty good brow gel. Not the most heavy duty, which is a pro for me because I don't need to feel like my brows are stiff and super glued to my face. Overall, I like it. It doesn't really have a wow factor by any means, which is why I'm only giving it 4 stars. But, it keeps my brow hairs in place, which is really all I need a brow gel to do. Also does well with my oily skin. Very simple product.
Most Helpful Critical Review Keeps brows full but, another meh.
It doesn't come off easily but, not necessarily in a bad way. I think just being on the hair, not the skin, makes my brows look good. I hope it doesn't dry the brows with more frequent use. I'm not a fan of the applicator. There is going to be a mess because my brow hairs are long, even when trimmed as I am more sparse than full, with holes to fill in. I do have to clean up around the edges. 105 Pale Light, is another color that leaves be questioning what "light" means to makeup manufacturers. My eyebrows are darker than my hair, maybe it's just the thickness but, I feel like it makes them seem even darker. Either way, it's a better outcome than the Shape and Define, which is like an opaque paste that changed my brow color completely...though I approve of the applicator shape. The next closest I find has been "taupe." The pomade does OK but, is still much darker and, in some brands, comes out orange. I'm naturally a dark blonde and, it was once difficult to find something light enough. Now it's difficult to find the point in between.
Reviewed by 37 customers If you have full eye brows this might work for you.
deadeyes from OH
Basically 'paints' on. If an eyebrow hair does get into the twirl section of the brush, it pretty much globs onto it.
Mel from Indiana, USA
I'm not sure there's anything out of this world unique about this brow gel, but I didn't really need that. I need a brow gel to add pigment and gentle hold to my brows and this product does that. A good cruelty free drugstore option.
Gets the job done
Isabel from Fresno, CA
It's not that bad. It has a more gloopy texture, but it really isn't that bad. It kinda makes my eyebrow hairs really solid if I put too much. Other than that it's good.
Not last year's product
marycontrary from Vancouver, WA
Has anyone noticed that this new product is .16g and last year's is approx .32g? Half the amount for the same price. In my opinion, what a rip off!
great dupe for gimme brow
MissCurlyMo from San Antonio TX
I bought this because I ran out of my Benefits Gimme Brow and was looking for a cheaper option. The applicator spool is just the right size which is why I decided to buy, and lemme tell you it is the perfect size .I love that I can use it to seal in my brows when I want a full glam look. I can also use it alone for my every day looks when I just want to look put together. I live in south Texas and its humid 24/7 365 and this stuff does not budge. I think that it's because the formula of this is very mascara like. Worth the buy.
BethG from Virginia Beach, Va
I bought this thinking it was a gel as the package says. It is more like dried out mascara. I just wanted some color on my light brows. I got dried out clumps scattered through out my brows.
Too gloopy, too dark
April13 from NY
I use a brow gel by another company (think girl brow) which has a waxier consistency. Thought I'd try use as I don't have to go online to order it. This is too dark (105-light pale) and gloopy. I have to touch up with a q-tip after applying as the brush gets product on my brow bone. Maybe the applicator is too thick/wide? I think a narrower brush would allow for a more controlled application. Also a lighter shade. This looks too harsh with my dark honey blonde hair color. I bought two. Actually throwing away the second one, unopened. Sorry, can't recommend as is.
Maybe the worst!
Lysie36 from Huntington NY
Cover Girl used to have the absolute best eyebrow brush on the market. It was a curved brush and I am dark with very pale, thin brows. This new product sucks on every level...why CC decided to change the one they had for so long baffles me. There is not another one like it on the market that I can find and I have a collection. Come on CC...get on it and bring back that curved brush! PLEASE!!!
PJ from South Dakota
Like the way it applies and color works for me.
Careful with a heavy hand
Amanda from Farmington, MI
This product is ok. I don't dislike it, but I'm not amazed by it either. I have fine hair so in order for my brows to pick up any product I need to really get in there with the wand, which then leads to gobs of product on my brow. After some brushing with a clean spooly brush and clean up with a q-tip, I do very much like the look this product gives my eyebrows! I do wish there was a shade just a tad lighter than the lightest shade, but it is what it is.
Very pigmented. Like hair gel for your brows.
Claire from Savannah, Ga
The product is a bit too pigmented for my personal preference, but it will hold your brow hairs in place all day. I like the size of the brush.
better than boy brow
emcorrinne from arkansas
long time user of Glossier boy brow and I've switched over to this now. it's my second tube. much better hold, not crusty, great color, makes my brows look laminated almost. wipe off the excess on the ends.
m from nyc
everything i love gets discontinued so i don't want to jinx it but this is the best brow gel i've used
Good hold, don't over apply
ShelStar from Oklahoma
I like this brow gel quite a lot, but it took me a minute to figure it out... if you over apply it, it can get very thick and crusty looking and leave a tacky film that just makes brows look gunked up. I use one thin coat for coverage/color over a brow pencil in the sparse areas. Holds well for most days. If I need more hold in my brows (some days they're unruly monsters!) I use a clear gel over top.
holds ALL DAYYY
:) from mars
this brow gel holds my brows in place even through basketball practice and games !! my new favorite !! 💕
BB from MO
Essence brow gel is $2.99 and does a better job. This stiffens and leaves your brows hard and looking weird. I would skip this and get a different brand.
Adrienne from Lincoln, CA
Looking for a dupe to Anastasia's brow gel, this was not it. Has ZERO hold. Wish I could return
Elliebear from Washington
I bought this a couple months ago in the color honey Brown, which was perfect for me because it had the right undertones for my Ginger hair, but now that I'm out and want to repurchase they discontinued that shade. Really sucks.
Good budget buy
Em from New York
I like it, it covers well for easy brow days that are long lasting. I got it in medium brown and its pretty dark so if you have darker brown hair, it'll match well. I'd recommend getting the darkest shade if you have black hair.
I definitely will buy again
Julia from Mt Pleasant
Works well to cover gray
Juvy from New york
I love this product for the price it's amazing. I put it on let it sit for 5 mins then pencil my brows in and then put 1 coating on top the pencil. It lasts all day and night. I left it on for 3 days and my brows still looked the same even after taking a hot steamy shower. Will purhcase again..
SB from New Jersey
Holds my brows in place all day. Comparable to ABH and Benefit, but at a much more affordable price. Definitely recommend!!!
Essence Brow Gel is Way Better and Cheaper
LJ9999 from MO
Makes your eyebrows crusty and leaves a weird film on them that turns white.
My new favorite eyebrow gel
Katie B from West Virginia
I used the clear mascara from Maybelline for the longest time. Then I tried this one and I love it! It holds so much better.
Affordable Volumizing Brow Gel!
DrHLeigh from Tennessee
I have tried every fiber brow gel on the market. I've purchased drugstore to high end, and this is the first to complete with luxury brands. My favorite, from a high end brand had dried out, and I needed to grab something quickly until my order arrived. I am so pleasantly surprised! This gives my brows extra thickness and hold without looking crunchy or too dark. If you enjoy fiber brow gel give this product a try.