Rated 4.38 out of 5 stars
Most Helpful Positive Review Love it
I have light brown hair with blonde highlights. I love my highlights but wanted something to reverse the 'yellowing' in between appointments. I honestly didn't notice a super huge difference when I looked in the mirror (it looked good, though).. but what a HUGE difference from my before/after pictures!!! Definitely will continue to use between highlight appointments.
Most Helpful Critical Review Waste of money! Barely toned hair.
I have dyed hair (balayage and babylights) and had previously been using the Joico purple shampoo (which works VERY well to combat brass/yellow), but it was very harsh and really dried out my hair. I wanted to see if I could find a better product, one that could get rid of the brass but would be more gentle on my hair. I read lots of good reviews about this Dumb Blonde Toning Shampoo, but it did not deliver results at all. After leaving it in for 5 mins in the shower, I came out looking exactly the same. For reference, I'd see results with Joico after leaving it in for 2 mins. I am SO disappointed in this purchase and would not recommend it for anyone looking to remove brassiness/yellowness from their color treated hair.
Reviewed by 193 customers Soapy Purple Shampoo
JRivers from Rancho Santa Fe CA
I had tried two other brands and wasnt happy that it wasnt really leaving my hair feeling clean, it left my hair feeling really thick and oily. I have thick hair so i use a lot of shampoo. THIS shampoo on the other hand has done wonders! Gives my hair shine, clean feel all while observing my blonde color hair. And soaps up my hair with very little product. My hair feels great.
did not work i used this twice
ar from Massachusetts
doesnt work waste of money i used it twice and it just doesn't work my hair is so orange still
Annie from Riverside
I was hoping this shampoo would help with some of the yellow tones I have in my hair when my purple hair starts to fade, it made no difference, tinted my hands/ finger nails purple and you also have to use ALOT of product to get it to lather. It's a no for me
Princess Momma 4 from Indianapolis, IN
I really like how this shampoo lightens my hair. It leaves my hair feeling soft and smells great.
Soooo much better than Joico
Shelby from Olathe Ks
Lather up a good amount, pin your hair back and let the magic work as you wash your body. My hair is strong and so much more healthy than when I was using Joico purple treatment! Only con is I haven't found a good conditioner to go with it just yet!
The Boss from Bay Saint Louis
I've washed my hair twice so far with it and so far its working really well my hair looks brighter and and nice and shiny
works well but dries out hair
Katie from St. Louis
I noticed a difference immediately in my hair! It kept it blonde and helped the transition between my roots versus my highlights. However it makes it extremely dry if you use it often to be aware.
Sunny Teacher from OKC, OK
Makes blonde hair brighter and less brassy after just one use.
I will continue to buy and use this shampoo. I love it!
Melstrong from Moore, OK
I lather into hair in the shower, leave for 5-10 mins and rinse. Following with the Reconstructor conditioner. My hair is softer, getting rid of the brassy tones and coming to how I want it to look and feel!
I would buy over and over and over!
Tyeara from Morristown, Tn
I looooove this shampoo!! Removes most of the brassy blonde after one shampoo! Not to mention has the besttt smell! Love love love
Bad conditioner from Clarksville,TN
The shampoo is okay nothing special . The reconstructor that goes with it is TERRIBLE. It's so thick you can barely get it out of the bottle . I will not purchase again .
Bleachedblonde from NY
If you're thinking about buying a purple shampoo to get rid of any brass out of your hair then look no further! This shampoo does it's job and smells great in the process!
Helped a bit but still a lil meh
Makeup.max1395 from Ohio
I really liked that it wasn't as drying as the OG purple shampoo but I have to say it didn't do as much correcting as I thought.
Dries my hair out
Weesaw from St George, UT
This toning shampoo works good at toning but makes my hair super frizzy even when using a hair mask, hair oil smoothing cream afterwards. Nothing tames my locks after using this shampoo. NOTHING!
Love it! Works grea!
JB from Houston ,TX
Use this to brighten up my highlights and think it works well. Have used other shampoos and this works as well or better. I noticed a little dryness when compared to my regular shampoo, but not so much I wouldn't use or buy this again. Very happy with item.
This product works!
Kristen from Ahwatukee, AZ
Bought this product to tone my blonde highlights. After 2 uses it helped take the "Orange" color out and brightened my blonde. It leaves my hair smelling good and feeling smooth.
I use it once a week along with my other BedHead shampoo and conditioner.
Love this toning shampoo!
Lexi from Phoenix, AZ
Bed Head upped its game with this purple toning shampoo! It not only leaves hair a beautiful blonde, minus the gold tinges, but it smells great and makes hair silky too.
Rocking Robin from South Carolina
I leave it in about 5 to 10 minutes 2 times a week. It leaves my hair gorgeous
Best purple shampoo ever
Jenna from Friendswood
Best purple shampoo I've ever used. Completely got rid of brassy color in one wash. Amazing.
pumpkin1 from Cleveland, Ohio
I have tried a lot of purple shampoos, I love my blonde hair but not the yellow tones. I read the reviews and decided to try it. I was impressed, I did notice an improvement after one wash. I wish they had a conditioner to go with the shampoo. It is a bit pricy but I got it on sale. Made my hair blonder and kept my pink highlights in my hair.
Turned orange blonde to honey
Rosegold from Glendora, ca
In the process of lighting my hair. Hair dresser lightened my hair and toned it rose gold. It became more orange after 2 weeks. Have used this product 3 times about 1 time every 5 days for 10 mins. Hair is a light honey color now. In areas that were bleached before are more of a light blonde. No purple hair. It dose really dry out your hair so I use a deep contioning mask after each use.
Better Toning Shampoo vs Pricery Comparable Options
Steph from Central Pa
This has never stained my skin and does wonders for my hair. I've tried MANY purple shampoos. this is the least expensive and works the best by a long shot. I keep it on for the duration of my shower approx 10 minutes and I can definitely see a difference. I use it once a week. I have long bayalage hair that has a natural strawberry tinted tendency (my natural color is dirty strawberry blonde - slightly darker in the winter) and this completely gets rid of any brassiness (sp?). This is my 6th bottle. I will never buy any other brand.
Love this stuff. Use it every day
Purple hair on purpose from Illinois
I have been using this for a year. First thing though I do have purple hair. I lighten my hair to light blonde and then use this shampoo to get a lavender tone. It's not too much as far as leaving color in my hair if I were to use it every other day. But I love this and I get compliments all the time. People don't believe me and are nervous to try it but if you use it less often than me it will help with the brass
Best purple shampoo on the market
Alexa from New York
Keeps blonde looking freshly colored
Jack from Melbourne, FL
I really like the Dumb Blonde Reconstructor, so I gave this a try. I have very short, bleach blonde hair. I haven't noticed a color change, but my biggest complaint is that my hair never feels clean after using this shampoo.