Rated 3.59 out of 5 stars
Most Helpful Positive Review Great daily wear!
I bought this because I wanted something to wear every day with a but more coverage than a BB cream. The color match looks completely natural. The coverage is medium - covers uneven skin tone but moderate pimples are still visible. But it can definitely be layered (I put on far too much one day!) It's almost smooth enough to be rubbed in with your fingers like a BB cream but not quite (and you'll end up using too much.) I LOVE the applicator tip!! So easy to control how much you use, no mess patch of foundation on the back of my hand, just a few lines drawn across my forehead, cheeks, and chin, and I am ready to go. You'll want a good hydrating primer as it can feel a bit tight on the skin later in the day, and a setting spray to keep it around.
One note - I dont know if it's because of the high SPF but sometimes I have trouble blending this on my nose and it looks like it's peeling.
Overall for the price I am thrilled to have this in my daily routine because it allows me to cut it down to 3 minutes!
Most Helpful Critical Review You know what they say .... third times the charm.
Trying out this foundation at first I thought the color was going to work out. As the day went on the color looked pretty orange/oxidized on me. I tried wearing it throughout the day and am sad to say my face ended up looking dry and kind of cakey even with translucent setting powder. I only set the foundation due to the SPF and not wanting to look like a hot oily mess later.
I think the idea behind this foundation was fantastic! I just think they need to re-evaluate and re-formulate this foundation's formula. The colors are also a bit odd how they scale it out. In the bottle the color seems to be okay but once on the face it's a whole different story. A lot of locations which carry it do not have any testers so that makes it harder.
If you have dry or yellow-undertone skin this sadly won't be for you. You can try it out but for me I just feel it went South as the day went by. I literally tried it two times and haven't used it since.
Reviewed by 192 customers Amazing foundation
Ruby from Alvarado Tx
I have been using this foundation and it blends amazing with the whole routine. It's more on the light coverage but I love it. Perfect for your everyday routine. Also the smell is lite so you can hardly smell it.
sassy yassy from Asheboro, North Carolina
I used this product for my graduation and it lasted a long time! Despite being in the sun I did not find that it got cakey or dripped off. It is very lightweight so I needed to use a bit more foundation on my under eyes and blemishes (I don't use concealer) but it still did not look cakey. It smells a bit like sunscreen but it is not strong at all. This foundation did not crease under my eyes or on my lids like others!
Dupe for IT cosmetics your skin but better cc cream
Paige from Oswego, NY
I love it! If you're a fan of IT cosmetics your skin but better cc cream then you will love this! Definitely good to have a cheaper dupe to wear on the daily!
My regular foundation . . .
Pokey from Castle Rock, CO
I tried this product because it resembles (kinda dupe for a very expensive product) that gets all the press.
Love the consistency of it and I put it on with a sponge wait just a few seconds before powder. This is my go to permanent foundation.
The best of drugstore makeup!
Teacher Shannon from West Virginia
This is one of the best drugstore foundations Ive purchased. It is medium coverage and goes on so lightweight. The spa 50 is a wonderful bonus that I love! Don't hesitate to buy.
Would not buy this again
? from Dubuque
Did not like this product
This is actually really good
Bri from Fort Myers
It's got a solid medium coverage and great SPF. Only con is that it has a weird smell but it goes away after your blend it out.
YOU NEED THIS
Lex from Houston
I love this fountain soo much. It is very light weight, your skin will look like skin but better and it is buildable coverage. For someone with an oily t zone and dry skin this foundation last all day. I just use my beauty blender or a brush to apply this and I set it with powder and it does not look cakey at all. Definitely recommend this for an everyday foundation!!
My Everyday Foundation
Ollie from Texas
I wear this everyday for work. It's medium coverage and more of a natural finish on me. It's lightweight and the sunscreen is a nice addition. I have combo skin and use elf putty primer and setting powder with this.
Lightweight light coverage
Amandaaaaaaa from Texas
Best for outdoor use and evens out the skin tone you can use concealer for full coverage! I love this stuff great for daily use! SML_X0 put me on and I'm just stock piling this like toilet paper!
Breaks up after 15 minutes
Loli4629 from Oregon
The dewy finish of this is nice, but the buildability of this is awful. It cakes up so fast. It breaks apart after 15 minutes of me wearing it and I don't even have oily skin, and I set it with my favorite powder. It's not super full coverage either. But I like the added bonus of sunscreen
Comparable to IT CC cream
Heather from Dayton, Ohio
Use with a sponge is best
transfers like crazy, burns eyes
leslie3561 from ca
This foundation transfers with the slightest touch and wipes completely off. Not even setting powder helps it stay on.
Dont get it anywhere near your eyes if you are sensative to spf. My eyes wouldn't stop watering even after I removed the foundation. They poured so much I couldnt put makeup on all morning.
I really wanted it to work for me and I'm really forgiving about the high transferability, but the eye reaction made it an impossibility for me.
Smooth natural finish
BB from Tennessee
This product has been amazing so far. It goes on very evenly. The finish is great and looks like skin. This is literally the only foundation I've found that actually enhances your natural skin with full coverage and not look like you have much of anything on. It settles into my smile lines and creases under my eyes but everything does that for me so you can't really go by that. Anyways it's nice overall.
pretty, airbrushed, medium coverage
sam from az
i usually prefer full coverage foundations but this one is so pretty. i like that it has spf, it's a tube instead of a pump so its easier to get the last bit of foundation out. i found my perfect color. it doesnt get cakey even when i HELLA build it up ( i have clear smooth skin but my cheeks r very red so i end up using layers where i need it. overall a good foundation. not my first choice though.
Sofia from El Paso Tx
I used this product as I was working for a summer camp. I wanted coverage, spf and for it to look natural. This product made me look like if I had nothing on and it didn't leave me oily. I usually have to bake for my other foundations but I sometimes forgot to apply power after applying and it still looked amazing!
Not the same colors
Rachel_rebel_makeup from California
I've been a fan of Fit Me Matte & Poreless in 220 Natural beige for years. That one is a perfect match for me and has a peachy undertone. I got Natural beige in this and it's not the same color. It almost has a green tint to it. The formula is good but I can't get past the color.
Dry cakey mess
Kim from Kentucky
I really wanted to love this foundation. It is raved about on YouTube. When it first goes on it gives good coverage and has and beautiful finish. Very dewy. However, it took forever to dry down, and no matter how many times or different ways I applied/used it, it always ended up a patchy, dry, cakey mess. Powder makes it even worse. It accentuated every poor, crease, and dry area on my face. No matter how well I prepped, it never worked. Don't bother with it if you are over 25 or have any texture or dryness to your face.
finally! a bb cream for my fair skin!
megan from Alaska
I use this in the lightest shade and I love it. good light/medium coverage. non irritating to my sensitive skin. plays well with serums or oil on the skin before applying. cheap, not overly pink or yellow, and most of all - light enough!
Very good coverage feels very light. Kept good color all day
Paula from Tennessee
Very good Foundation for price point. Great coverage, feels light.
Lightweight, natural coverage
Nelson from Boston, MA
I love this product! I don't suffer from acne, but I like to use base products to even out my skintone. Therefore, my preferences are for products that look natural and are lightweight. I took a star off because this product is marketed as full coverage which I disagree with. You might get a light-medium coverage, but if you want something full coverage do not buy this!!
SPF stored in a clear bottle is NOT GOING TO WORK!!
Jack the Ripper from Dallas, TX
Sunscreen ingredients degrade when exposed to UV light. This is why they need to be in packaging that protects them from any and all light.
This product is not, meaning the SPF on the bottle is a lie.
The ingredients used also make it incompatible with actual sunscreens that have avobenzone, so you really need to be careful about what you wear under it.
Not for oily skin
Ana from DC
I have bad acne and textured skin but it does cover up and give a natural finish which I like, but after a while it gets really oily and I think this would suit someone with normal or dry skin. I still use it because of the spf and just use powder over it.
Definitely will buy again!
Lulu from San German, Puerto Rico
I love the way this foundation applies. It doesn't not get cakey or wears off.
Better for people with naturally good skin.
Rose from New Jersey
I have bad acne scars and redness and it very slightly covered it up. The finish is dewy which I like, it's just sooo sheer. Even when I build it up, it still barely shows up. It doesn't look bad on the skin however, it hid my pores pretty well and the finish was nice. It hid my redness but not the acne/scars. The coverage is definitely that of a BB/CC cream in my opinion and would definitely look better on someone who doesn't need much for their skin and is going for a more natural look. It also doesn't last that long even with trusted primer/powder/setting spray. Definitely something you would just put on for a super natural touch up. Overall 3 stars just because the coverage and longevity isn't there.