Gently clarify, lifting away build-up caused by urban pollution, hard water, chlorine or just the general residue left by styling products. Using a shampoo specifically formulated to lift away build-up every three washes or so will keep build-up to a bare minimum. Not all clarifying shampoos are equally effective. If you're battling pollution, metal or mineral build up, reach for a shampoo with chelating ingredients, technical chemistry like Sodium Phytate and Trisodium Ethylenediamine Disuccinate. Detox Dynamo is packed with these ingredients to specifically target minerals and metals, binding to build up and collecting it so it can be washed away with surfactants.

Key Ingredients and Benefits:

• Sugars, minerals and betanin in sugar beet extract condition the hair
• Peppermint extract helps to purify and hydrate the hair
• Sorrel extract contributes to cleansing and moisturizing locks in need of a detox
• Fresh peppermint scent.
• All Noughty products are: 97% natural; contain no parabens, petrochemicals, sulfates or silicones; vegan friendly and cruelty free. Made in the UK.