Product Reviews Rated 4.06 out of 5 stars
555 Reviews
Most Helpful Positive Review Best mascara ever This mascara does everything and leaves lashes feeling soft and is not difficult to remove. It helps lift and curl lashes while adding length and buildable volume. the formula is not too wet or too dry. The jet black color is the perfect deep matte black color. It doesn't flake or smudge all day. The brush makes it easy to apply and create a curl. for best results first put the mascara on tips of lashes then on your last coat start at the base of your lashes and lift up.
Most Helpful Critical Review Worst ulta product. First let me say I like ulta brand products. With the exception of this one!!! I wanted something I could toss in my purse and not worry of it fell out and got lost. Like my last $30 mascara! Cashier pointed my to this one and I saw it had beautiful packaging. Simple yet classic. But the product it self was horrible. I was applying it on and I kept feeling little things on my face. Once I looked in the mirror I can see so much fall out. I thought wow maybe it's liquidy and it's the specks coming off the wand. By no it was actual flacking coming from my lashes. So I stopped applying. Later in the day I had to wash it out because the fall out kept getting into my eyes while I was driving. On the second day of using it. Chucking the first experience as it a big deal. I was gona use it again and one I opened it. I noticed it was dried out. I don't leave my makeup bag in the sun or the cap not on tight so don't know what the deal was with this one. All around not satisfied one bit with this product.
Reviewed by 555 customers Good but doesn't last 3
Tori from Las Vegas
I like this mascara for a lot of reasons. It actually does lift and curl your lashes. The brush is fluffy and easy to use. I like that it comes in black/brown for a more natural/daytime look. It's affordable. It's cruelty free. It manages to add volume and define at the same time. BUT it doesn't last long. Within just a couple of weeks it begins to clump and flake. If the formula lasted a little longer, this would be a great go-to but I'd rather spend a few more dollars to get a mascara that doesn't dry out so quickly.
I will buy again! Great for the price! 5
Kells from Indiana
I'm not sure what all the fuss is about. This works great! Especially for the price. I personally had no flaking from it so not sure what was going on with others. It lengthened my lashes significantly, and gave them a slight curl. I could notice a difference instantly and you can build them up without it clumping. I also love the feeling of the tube it's very sleek, and classy looking. Give it a try!
Love this 5
Erica from Oklahoma
This is my second time buying this. I love it so much. It coats my lashes great and doesn't get clumpy.
love it, but i wish it was waterproof 4
tiara from NC
i tried this on a whim, loved it but really wished it was waterproof.
Flakes off in a fine powder 1
Rhiannon from Arizona
I liked the curled brush, and it goes on looking nice, but it's not worth buying because it flakes off into a fine powder underneath the eyes. It doesn't even show up looking like a smudge under the eyes, which I'm more used to seeing with cheap mascaras, but a powder underneath the eys.
Returned this one :( 1
Vir from CA
Didn't do much for my lashes. Other formulas keep my lashes up all day, this didn't even do that on the initial application, I promptly returned it :( I have stubborn lashes, the only formula that has worked for me is the Maximum Lashes Defining + Lengthening Mascara.
I would buy again 4
Kas from Oregon
Good coverage, curved brush is helpful
Don't buy it. 1
Britt from Lawton, OK
Very very flakey, I ware it for a couple hours and there's like a dusting of black partials under my eyes and in my eyes. Just wouldn't recommend it.
Love it! 5
Dinah the goat from Green Oaks, M
Love the product! The "black" is not so harsh as the blacks of other mascara.
I haven't forgotten about this one 5
JG from orange county
I've used many different mascaras, trying to find my best fit, and so far I keep wanting this one. The wand coats my lengthy curly lashes sooo well. No other mascara does as good as this one :) I would recommend trying it
Great mascara 5
Rach from Maryland
I've been using this for years. It's the cheapest and best mascara for curling up and volume! ✨
Love it 5
Lovely from NC
I have bought this 3 times! It looks like I have on falsies.
Will never buy again 1
Gigi from Athens GA
The brush is C shaped, unable to use!! Hope to return it!!
Mascara 4
MaryT from Conyngham, PA
Used as mascara to curl and lengthen lashes
Does get s early if u accidentally rub your eye
Comes off easily with eye makeup remover
I would definitely buy this product again 5
Z from Oklahoma
Loved it so much!
Clumpy 3
SS from MO
This is not my favorite mascara. it is clumpy and doesn't curl the lash.
Amazing! 5
bregarza from Texas
Curls your lashes so well without feeling heavy! Honestly never realized how long my lashes could look with just mascara.
I am not a fan 4
L from FL
it's a bit chunky on my eyelashes.
Everyone thinks I have False Lashes On! 5
Natalie from Ohio
I bought this on a whim because it was on sale, and my usual mascara (Maybelline Lash Sensational) was out. This looked similar to the Maybelline because of the wand shape, but the brush is a lot larger/has more bristles. I curl my lashes (don't get the Ulta curler) and apply this from the root while blinking. I do a few wet-on-wet layers, and seriously... WOW. It provides the most length AND volume from any mascara I have ever used. People ask me constantly whether or not I'm wearing fake lashes. And! It's not waterproof, but definitely holds up well against tears :)! I definitely plan on continuing to buy this over the Maybelline.
Does the job of expensive mascaras! 4
CStash from Ohio
Truthfully, I bounce around with mascaras a lot but I've purchased this one 3x now. I LOVE a curved brush. Formal builds nicely and does not flake. Removes easily with soap and water.
Does what it's supposed too! 5
Kelly from Auburn, AL
I'm used to using high end brand mascaras. I feel like for the price point though, that this one works just as well and saves a person some change. Doesn't flake either which is a huge deal for me. I'd purchase again.
Awesome 5
Lydia L from PA
Got compliments the first time I wore it
Luv it 5
Drana from Willows ca
I live it it's not clumpy at all
Better than I thought 4
Fuzzie87 from Napa, CA
I usually am not fond of the plactic brushes, but I thought I would give it a try. It actually goes on well and is not clumpy!!! I was very surprisede!!!
Love my lashes with this one! 4
Tara from Ohio
This is my favorite Ulta brand mascara. Even some of the prestige brands don't wear as well.
