Rated 4.07 out of 5 stars
Most Helpful Positive Review Best mascara ever
This mascara does everything and leaves lashes feeling soft and is not difficult to remove. It helps lift and curl lashes while adding length and buildable volume. the formula is not too wet or too dry. The jet black color is the perfect deep matte black color. It doesn't flake or smudge all day. The brush makes it easy to apply and create a curl. for best results first put the mascara on tips of lashes then on your last coat start at the base of your lashes and lift up.
Most Helpful Critical Review Worst ulta product.
First let me say I like ulta brand products. With the exception of this one!!! I wanted something I could toss in my purse and not worry of it fell out and got lost. Like my last $30 mascara! Cashier pointed my to this one and I saw it had beautiful packaging. Simple yet classic. But the product it self was horrible. I was applying it on and I kept feeling little things on my face. Once I looked in the mirror I can see so much fall out. I thought wow maybe it's liquidy and it's the specks coming off the wand. By no it was actual flacking coming from my lashes. So I stopped applying. Later in the day I had to wash it out because the fall out kept getting into my eyes while I was driving. On the second day of using it. Chucking the first experience as it a big deal. I was gona use it again and one I opened it. I noticed it was dried out. I don't leave my makeup bag in the sun or the cap not on tight so don't know what the deal was with this one. All around not satisfied one bit with this product.
Reviewed by 543 customers Will never buy again
Gigi from Athens GA
The brush is C shaped, unable to use!! Hope to return it!!
MaryT from Conyngham, PA
Used as mascara to curl and lengthen lashes
Does get s early if u accidentally rub your eye
Comes off easily with eye makeup remover
I would definitely buy this product again
Z from Oklahoma
Loved it so much!
SS from MO
This is not my favorite mascara. it is clumpy and doesn't curl the lash.
bregarza from Texas
Curls your lashes so well without feeling heavy! Honestly never realized how long my lashes could look with just mascara.
I am not a fan
L from FL
it's a bit chunky on my eyelashes.
Everyone thinks I have False Lashes On!
Natalie from Ohio
I bought this on a whim because it was on sale, and my usual mascara (Maybelline Lash Sensational) was out. This looked similar to the Maybelline because of the wand shape, but the brush is a lot larger/has more bristles. I curl my lashes (don't get the Ulta curler) and apply this from the root while blinking. I do a few wet-on-wet layers, and seriously... WOW. It provides the most length AND volume from any mascara I have ever used. People ask me constantly whether or not I'm wearing fake lashes. And! It's not waterproof, but definitely holds up well against tears :)! I definitely plan on continuing to buy this over the Maybelline.
Does the job of expensive mascaras!
CStash from Ohio
Truthfully, I bounce around with mascaras a lot but I've purchased this one 3x now. I LOVE a curved brush. Formal builds nicely and does not flake. Removes easily with soap and water.
Does what it's supposed too!
Kelly from Auburn, AL
I'm used to using high end brand mascaras. I feel like for the price point though, that this one works just as well and saves a person some change. Doesn't flake either which is a huge deal for me. I'd purchase again.
Lydia L from PA
Got compliments the first time I wore it
Drana from Willows ca
I live it it's not clumpy at all
Better than I thought
Fuzzie87 from Napa, CA
I usually am not fond of the plactic brushes, but I thought I would give it a try. It actually goes on well and is not clumpy!!! I was very surprisede!!!
Love my lashes with this one!
Tara from Ohio
This is my favorite Ulta brand mascara. Even some of the prestige brands don't wear as well.
Would buy again
Jules from macon, mo
Works well alone, but gets gunky with primer.
Very nice mascara
Tinkerbell from Florida
This is a very nice mascara, especially for the price. I usually use Mascara such as IT Superhero, Better than Sex, and They're Real. This mascara is a really good value. It separates and adds volume and length. It is buildable, which is important to me as I never just do one swipe ….I have to get all those little lashes. It stays on all day and does not flake. At the end of the day, it comes off easy enough with makeup remover towelette or Micellular make up remover.
patti from illinois
great mascara. love the results.
Goes on perfectly and stays on when I cry watch k dramas ♥️
Jackie from Orlando fl
The best. Never need another mascara!!
Favorite mascara ever
Jubie4101 from Madison,wi
Great for skinny lashes. Doesn't clump like lots do. Nice brush
Wish I didn't buy this
Wanting Some Curl from Sonora, Ca
This product was terrible. It's flaky, messy, clumpy, heavy, and gives absolutely NO CURL. It weighs my lashes down so much that even using a lash curler before AND after applying didn't help. And so many flakes all over my face throughout the day.
Best mascara I've tried
Eli 💜 from Arizona
No other brand can make my lashes look as amazing as this one!
Cutie from Green Bay WI
I get so many compliments when I use this mascara!
jules from Fort Wayne, IN
I first got this mascara in a gift bag thingy filled with ulta products to test out and once I tried it I fell in love with it!! The brush is a little curved making my lashes long and look full. Happy I found a mascara I love because I'm not the best at fake lashes and this is the perfect alternative to that
Jaburle from Unicoi, TN
I usually wear my mascara for a good two days and this is the only one I have used that lasts that long.
This is the only mascara I buy. I love it.
Denise from Norman, OK
I love this brand of mascara.
worked great, but caused an allergic reaction
sarah from virginia
I've tried the other ulta brand mascaras so when I decided to try this one, I never thought I'd have a bad reaction! After the 2nd day of use, I broke out in red painful hives on my face. as soon as I stopped using it, the spots immediately went away. I'm afraid to use the brand now! otherwise, the mascara worked well.