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Positive Impact

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What does Positive
Impact mean?

Brands that do good deserve a special spotlight. Through Conscious Beauty at Ulta Beauty, we're highlighting brands that have giving at their core. Your purchase goes the extra mile supporting things like donation programs and community involvement.

Featured Brands

Giving back is central to what they do.

Positive Impact
Mad Hippie

Tarte founded an all-female cooperative in the Amazon where local women are empowered to learn entrepreneurial skills and support their families. In 2017, Tarte created heart to tarte™, a 501(c)(3) non-profit organization dedicated to supporting organizations that prevent cyberbullying, support environmental and animal conservancy, aid disaster relief, and promote women's health initiatives..

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Positive Impact
Mad Hippie

From helping inspire people to make healthier choices, to raising awareness and support for non-profits including Save the Elephant, The Ocean Cleanup, NRDC, and Meals on Wheels, Mad Hippie is dedicated to the preservation of our planet. They push the industry in a more sustainable direction utilizing eco-friendly packaging solutions such as bioresin sugarcane plastics, FSC certified paper and soy inks.

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Positive Impact
Mad Hippie

The Kreyòl Essence team began working with Haitian farmers and cooperatives in 2014 to plant 100,000 castor trees which help reduce deforestation, soil erosion and greenhouse gases. They provide jobs to 300 farmers and producers in Haiti, and with the launch into Ulta Beauty, Kreyòl Essence has a goal of supporting 30,000 families in the next five years and cultivating over 1,000 hectares of land.

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Positive Impact
Mad Hippie

Juice Beauty is a champion of organic farming and has been a supporter of Breast Cancer Prevention Partners (BCPP) since 2005. The science-based advocacy organization has a mission to prevent breast cancer by eliminating exposure to toxic chemicals and radiation. Their tireless research and efforts have brought legislative change to protect consumers and the planet.

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Positive Impact Tip

Conscious Beauty Tip:
Donating funds, creating jobs and implementing sustainable farming practices are just a few ways these brands give back.

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Conscious Beauty at Ulta Beauty™ standards do not apply to products on clearance.

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