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Positive Impact

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What does Positive
Impact mean?

Brands that do good deserve a special spotlight. Through Conscious Beauty at Ulta Beauty, we're highlighting brands that have giving at their core. Your purchase goes the extra mile supporting things like donation programs and community involvement.

Featured Brands

Giving back is central to what they do.


Cannuka believes in the power of community, which is why they joined forces with Pelotonia’s fight to end cancer. The organization’s mission? Engage, inspire and challenge a community committee to change the world by accelerating innovative cancer research. To date, Pelotonia has raised over $207 million dollars for cancer research—and Cannuka is dedicated to being part of the solution.

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It Brushes For Ulta
It Brushes For Ulta

Since 2011, IT Cosmetics has donated over $35 million dollars in product to Look Good Feel Better®. The program teaches beauty techniques to women with cancer in hopes of helping them manage appearance-related effects of cancer treatment with confidence. Look Good Feel Better offers lessons on skin and nail care, wigs and turbans and accessories and styling.

Shop It Brushes For Ulta
Lake and Skye
Lake and Skye

Lake & Skye is serious about its commitment to reforestation efforts—the brand plants a tree for every online order it receives, with the help of One Tree Planted. The nonprofit plants trees worldwide for both environmental and social benefits. Planting trees helps clean the air, promote biodiversity and support job creation and sustainable farming. Plus, Lake & Skye’s product packaging comes from forests that are responsibly managed.

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Undone Beauty
Undone Beauty

Undone Beauty stands by Project Heal’s mission to break down systemic barriers to eating disorder treatment for women. The brand supports the organization by giving 1% of its profits during March and April. All profits from Undone Beauty’s bestselling Lip to Cheek shade, Dahlia, go to Project Heal year-round. Undone Beauty is dedicated to undoing perfectionist culture and better understanding the struggles of real women.

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Factoid Factoid

Providing cancer research funding, planting trees, and creating equal access to eating disorder treatment are just a few ways these brands give back.

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Conscious Beauty at Ulta Beauty™ standards do not apply to products on clearance.