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Cruelty Free Beauty

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What is Cruelty Free Beauty?

These brands have been certified by Leaping Bunny, PETA or Choose Cruelty-Free—all respected for their careful and rigorous standards. This means that our Cruelty Free brands, their ingredient suppliers and their manufacturers do not conduct testing on animals.

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Cruelty Free Tip

Conscious Beauty Tip:
To be certified cruelty-free, the product itself can’t be tested on animals, as well as each ingredient sourced for it.

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essence cosmetics
jane iredale
living proof
madison reed
sexy hair
sun bum

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Conscious Beauty at Ulta Beauty™ standards do not apply to products on clearance.