Rated 4.19 out of 5 stars
Most Helpful Positive Review Best eye cream !
I am 70 years young, I just went through my first jar of this eye cream and I am ordering my Second jar. Love this cream, it is this first one I have used that doesn't irritate and burn my eyes and at my age I have used many different brands from expensive brands to the less expensive brands. I like the way this smooths out the lines under my eyes and softens it, most people think I am only in my 50s and I'll certainty take that compliment. Try the cream, it does last quite awhile so I think it is worth the money spent.
Most Helpful Critical Review Not worth the money
This isn't a bad eye cream but there isn't anything special about it. It is really thick but somehow also not super moisturizing? It cooperates with makeup fine, but I like Loreal Eye Defense better which is only $13. It didn't do anything to depuff or detract from dark circles either.
Reviewed by 709 customers Disappointed
Chelle from Michigan
It doesn't absorb into the skin. Its suppose to be oil free but it isn't.
Sister's holy grail eye cream
May1 from SF
Bought this for my sister who loves this eye cream. She says it helps with puffiness snd fine lines.
Smooth as Silk
Emma from Whittier,CA
I really liked this product I mistaken it for the full face cream which I meant to buy but that's alright. My eyes usually have dark circles due to lack of sleep so when I used this product and finally got some shut-eye I defiantly noticed a difference. My under-eyes felt very soft and silky too. My only problem is the price but it was a very fair trade since the container hold surprisingly a lot of product that I was expecting. I'd buy it again but again that price is a bit much for me. :(
I will continue to purchase
Mia from Massachusetts
It makes my skin feel so dewy and hydrated
My favorite eye cream so far
CaitlinM from CA
I've tried several different eye creams including the one by belief. This one is my favorite. I like that it's a bit thicker and has a bit of substance. It makes my under eyes soft and keeps them moisturized. I can't speak for dark circles since that's not typically a problem of mine but for everything else it's perfect!
Luscious and no irritation
Redsiren from St. Louis
I have extra sensitive skin, which was worse from breast cancer chemotherapy. This is a wonderful. Sinks into the skin well, reduced my fine lines, and I honestly like it better than Shiesedo eye cream.
This is the ONLY eye cream I'll ever use!
Almie from La Mirada, Ca
I've tried very high end eye creams and they never left me feeling like this one does. I sleep with my makeup on sometimes and my eyes still feel moisturized next day.
This will be a regular in my skin care routine
Tracy from Bremerton, WA
I bought this product on a beauty steal for 50% off & I'm so glad I did. A previous product had dried out the skin around my eyes & I found my eyelids itchy & irritated. After the first use of this the itchy ness was gone! I believe I noticed my dark circles brightening already too. I will definitely keep this product in my skincare routine.
My go to
Güera from Napa, Ca
I have very thin dry skin and a little even drier patch under my eye. This is the only product that helps without leaving milia, the little white bumps. It feels smooth, not sticky or oily, and doesn't feel heavy on my skin.
Not sure yet if I like it yet
Princess from Ohio
I have used it about a week not noticed a big difference yet but still like it
Yes do like this product
Okie from Elko nevada
Used for years
Fabulous from Seattle Wa
Mica from Dallas, Tx
This is the best eye cream ever ! I have use many brands and this beats all . I love this eye cream makes my eyes look very bright and radiant. No dark circles or puffiness over here. I make sure I never run out.
I world recommend IT moisturizers!
Debbie from Mariemont, OH
Live IT moisturizers!! My dermatologist asked what my secret was as I look young for my age and my skin is in great condition, even with sun exposure over the summer.
Best eye cream
Mel from Apple Valley, CA
This is the best stuff!! I'm 47 & this eye cream really does tighten & brighten. I've tried many other brands & this is the one i keep going back to.
Lily from ND
I love It Cosmetics! I don't think there's a product that I wouldn't recommend. I usually don't use eye cream but I thought I'd give this one a try and I am so happy that I did.
Love the hydration and fine line reduction!
Young at heart from Holland, MI
Like this best under my IT foundation
My Holy Grail of eye creams
Pibette from Tampa, FL
I can now see where this is Alure's #1 eye cream. It's awesome! It's the only cream you can use on your eyelids as well as under the eye and the sides of my eyes where the crows feet are!
Hydration to the Rescue
VBrown from San Antonio
This product works amazing under my eyes. Hydrates and lightens. I've been using for 2yrs.
My go to for under eyes!!!!
Daniela from Virginia
First days will burn a little until the skin gets use to the new product but that is because our under eyes are super sensitive. I've been using this product for a year and LOVE IT! Really illuminates your under eyes and keeps it hydrated.
Best eye cream
Kim from California
I love this eye cream. My under eye do not feel dry. I also find it useful for my Tarte Shape concealer. It doesn't feel so dry.
Favorite eye cream
Jenjenjen from Portland
Moisturizes, firms, and makes eyes look brighter. Tried them all, but will stick with this one.
Oh the stink
Auntie Taco from Connecticut
I was so excited to try this as I had heard good things, but I was extremely disappointed in this. It did nothing at all for my eye area and I gave it ample time to make some sort of difference. I didn't expect miracles, but I saw no difference at all.
The worst part of the whole thing was the odor it had. It never went away and I could smell it all day long. It wasn't the type of odor that others could smell unless they got extremely familiar, but I could smell it (obviously as it was on my face).
The smell really bothered me and between that and the fact that I saw no difference it wasn't worth using anymore and I threw it out.
Even at 1/2 price it's not worth the money.
I love IT creams and mascaras.
carrie from goodyear, az
I use this eye cream every morning before I put on my mascara. I never have lines under my eyes and once in awhile when I see a puff under my right eye, it sends it away. Note: pat this on; don't wipe it on, and be stingy. You don't need a lot.
Do not recommend
Ely from Fort Myers FL
I used the entire jar, not a bit of a difference. Even at half off I wouldn't recommend or repurchase.