Rated 4.56 out of 5 stars
Most Helpful Positive Review Works amazing!
I have been using this product for awhile now and the difference in my face is amazing. I have used many different moisturizers over the years, nothing works as well as this one. The pump is great on it, it dispenses a great amount each time. You don't need a lot of product - just one pump and it covers a great light layer on my face. It's a light weight formula, it doesn't feel sticky or heavy on my face at all. It's great to use under my liquid foundation, works as a great primer also. Winter is a horrible time for my skin and this winter has really taken a toll on it. My face usually is really dry, looks terrible, feels terrible... just overall bad news.
Since using this I have noticed a huge different not only in the look of my skin, but the feel of it also. My skin is so much softer and smoother to the touch. My make-up/foundation goes on so much smoother and seems to look way better now that my skin isn't all dry. My face is hydrated, the skin looks healthy. It looks and feels amazing and the results last - I have been applying it morning and night and the dryness has been gone ever since starting this.
I am very impressed with this moisturizer and have been recommending it to all my friends. I am so pleased with how my face looks and feels now. It feels and looks so much healthier.
Most Helpful Critical Review Moisturizing makeup primer not skincare
I have combination skin with oily t-zone and dry cheeks. I mainly use this as a primer and a moisturizer before applying makeup, the glycerin and silicone present in the products smooths the skin and helps foundation to adhere and glide easily. It has a gel like consistency and feels slightly cooling when applied. Though this is marketed as skincare I will not use this in my skincare routine due to silicone present high up in the ingredient list. It is definitely moisturizing and if you have combination skin you can skip moisturizer and use this instead. It does not necessarily make my makeup last but definitely smooths my slightly textured skin. It has a mild chemical scent to it but nothing offensive and will wear off once you apply on the skin. Overall its a decent product and I will continue to use it but will probably not buy once I run out of it. However I can see this products working well for dry skin.
Reviewed by 574 customers A light protective gel cream
Skincare Obsessed from MI
This is my second bottle. My skin became very dry during a week-long hospital stay. When I got home, I started using this gell every morning. It brought my moisture barrier back to normal. I love it and will continue to repurchase.
My second bottle!
Phifewife from Maine
This is my second bottle of "Confidence in a Gel Lotion" and I just love it! I received a small sample as a special gift with my purchase on ULTA.COM and I was hooked immediately. The lotion doesn't leave my skin feeling sticky or greasy, yet provides a lot of hydration to my face and neck area. It is also a fabulous "primer" for my makeup, which makes the price more affordable because it does "double duty". I highly recommend this product!
Darci from Tucson, AZ
I've recently learned that Phenoxyethanol is only used at around 1% in skincare. If you look at the ingredient list for this product Phenoxyethanol is the 7th ingredient. That means that everything after this ingredient is less than 1%. The claimed ceramides included in this moisturizer are almost the last listed ingredients. IT Cosmetics really knows what trendy and sought after ingredients to list in their product description but at the end of the day those ingredients are almost nonexistent in the actual product. It's really disappointing that they take advantage of the fact that most consumers don't know how to read the ingredient list and aren't aware they are basically getting ripped off. I'm going to finish my bottle because I paid for it, it doesn't irritate my skin, and does a good job at keeping me hydrated (although I agree with others, definitely is a shiny/greasy looking hydration). However, now that I know that I'm overpaying for a product I believed had a lot of benefits for my skin and really doesn't, I will not be repurchasing.
The only moisturizer I will ever use
Vik from USA
I've tried so many moisturizers and they all didn't do much for my skin. When I first started using this product I had acne and combo skin that was always super dry or super oily. I wasn't sure if this product would keep my skin from flaking BUT IT DID. It feels so nice and silky on my face and definitely keeps my skin hydrated all day long without making it look oily. It also didn't cause me to break out, I actually saw my skin clear up! Did I mention that makeup on top of this moisturizer also looks flawless? Well it does! Since using this product my face has cleared up and is now more normal yay. I use this moisturizer day and night and each bottle last me about 6 months which is double the time compared to their cream version (that I also love) which is more expensive. This is definitely my holy grail product!
Lightweight but effective!
Kait from East Coast
I have super dry skin. I tried this because most moisturizers I use are too heavy/oily to wear under foundation without breaking it up. It's a great product! It's lightweight and has a more matte/natural finish when it dries down than my other products, making it perfect for days when I need my makeup to last longer. But it's still enough hydration for my dry skin! Overall a great product!
maybe better for more oily skin
emily from florida
so i usually use the it cosmetics confidence in a cream moisturizer and LOVE it. i like that it's thick and feel like it absorbs into my skin over time. i thought i'd try something new this time but this gel does NOT do the same. the gel absorbs very quickly. i think it's okay for during the day/under makeup because it's lightweight and is still moisturizing, but just not for me. for someone who has more oily skin this would be a perfect moisturizer!
Hannah from Ohio
It's too watery and I don't like the feel of it on. I don't notice a huge difference after using, if any. I let my daughter use it now.
Love This Moisturizer!
D from Carlsbad, CA
Great facial moisturizer! Works extremely well under make-up, even powder foundation!
Linsey from Lancaster
I have acne prone skin and see a dermatologist. I started using this when I ran out of a different moisturizer. I noticed I had significantly more acne once I started using this product. So I tried to skip the moisturizer step of my routine and my acne has really started to clear up. So it caused me to break out. If you are prone to acne, do not buy this product. It is also really oily and greasy FEELING
Jess from Monterey, CA
I received a sample through Ipsy and fell in love! The texture of this gel lotion is velvety smooth and awesome. My skin feels ready for the day and it works well with any serums I've used so far.
Lotus from Dallas,Tx
Doesn't leave my face oily. Doesn't leave my face dry either. it's perfect under make, it's a thin consistency so it's perfect! it last me a long time. I've been using it maybe 9 months now give for take but I've only barely began running out of my second bottle.
IF YOU HAVE OILY/COMBO SKIN, THIS IS A MUST BUY!
Aimee from Chicago, IL
I just started getting serious about my skin care and finally decided to do some research on moisturizers for my oily/combination skin. Unfortunately, I was that type of person whose face was so oily after using any moisturizer that I opted out of using one at all even though I knew that would most likely make me produce more oil. I always tried heavier moisturizers for some reason (I always looked for some for sensitive skin like cerave or cetaphil but they never did the job -- my face still felt super greasy throughout the day). Now let me tell you, I go to bed with this moisturizer on (IT cosmetics gel lotion) and I wake up feeling as if I just had washed and moisturized my face. That has NEVER happened before. I usually wake up an oily mess. Bottom line, you need to try this! I first tried it as a sample and fell in love! The only con I would give, and it's not really even a con because it might ruin it (lol) is that I would love to see an additional SPF version for the summer hopefully not affecting the formula too much.
Jo from Myrtle beach
Very Pleasantly Surprised
DMcK from DC Metro
My sister gave me a trial size of this product that she received (she already has the full size version) and all I can say is, wow. In my 39 years, I have never found a moisturizer that my skin can tolerate but, she was adamant that I give it a chance so, I did. You may think me overdramatic but, this stuff has changed my life. I have extremely sensitive combination skin, that never does the same thing from one day to the next, and I often experience significant redness due to an autoimmune disease. I have been using this gel moisturizer for about two weeks (amazing for a trial size). My skin feels amazing, hydrated, and I have even noticed a significant decrease in redness. I have had no negative reactions, no breakouts. It absorbs perfectly, no greasy/sticky/oily feeling after I apply, nor throughout the day. Just clear, happy, glowy skin.
If I have one complaint, it is not about this product, but all of the other IT Cosmetics products that I would love to try, but cannot, because almost all off them contain avocado oil (to which I am allergic.) Take that avocado oil out and you'll have a happy, brand loyal customer, for life.
Auds from Madison
This stuff has a nice texture and feels great going on, but it leaves me wanting more. I've used it for a couple weeks now and my skin is thirsty. I'm not getting the moisture I was hoping for. Maybe it's a good summer moisturizer?
Great light weight gel
Ally from Ohio
I love this product, I use it as a last step to keep my other thinker moisturizers in. It's not enough for my dry skin alone, works get with on top of other products.
Found my new moisturizer!
Jill from Van Meter, IA
I have been looking for a new moisturizer. I have used Clinique dramatically different moisturizer for nearly 20 yrs. I have switched all my beauty products to, at a minimum, Cruelty Free, and prefer no animal products, such as collagen, in any of my beauty purchases. I hesitated at the price of It cosmetics Gel Lotion Oil Free Moisturizer, as it was a little more expensive then the Clinique. I'm so happy that I took the chance. This lotion is fantastic. I have tried several in recent months, and this is the keeper. I also don't need to use a makeup primer anymore, as this gel lotion has a nice velvety finish. I saved a step and made up for the extra expense. :)
Loved the texture and results it gives
Barbie from Lake Panasoffkee, Florida
I put on first thing in the morning before makeup and in the evening after cleansing skin
On my second bottle- love this product.
sherry from petaluma
Light and moisturizing
Mimi from Louisville
I like the thin, watery texture. It goes on smooth and blends nicely over my oily skin. However, it made my face breakout, so I will not be using it again.
My new nighttime moisturizer!
Shelby from New Berlin, WI
I'm so happy I bought this! I wake up with smoothest skin and I don't need to buy an eye cream anymore because it's so moisturizing that works the same as an eye cream.
Hannah from Kansas City, Mo
I LOVE this moisturizer.. it's super light and great for my combo skin.
My new moisturizer!
J9 in CA from Roseville
I'd tried a sample of this but pulled the trigger and the full size after needing a new moisturizer for the winter
Love this moisturizer
skincare from Wilmington NC
I got this in a trial size for my birthday gift from Ulta. I fell in love with first use. The gel formula is so light and perfect for day wear, especially if you have combination skin like me. It's a bit pricey but a good size and works much better than more expensive brands I've tried!
Love this product!
Lindsay, who refuses to age gracefully from Palatine, IL
This really leaves my face feeling soft and smooth, after cleansing. I love how it feels under make up. I will buy again.