Rated 4.54 out of 5 stars
Most Helpful Positive Review Creamy goodness
I just started using IT makeup products. I've found that at 57, my skin and makeup needs and skin care products , have changed as I age. I used bare minerals, and still do on occasion. And I use IT cosmetics too. This cream, Confidence in a cream, is wonderful! Thick, but light, and intensely hydrating. For me, that's my immediate need. I'm a big scent oriented person, and it smells very nice, not to strong. But, I wake up, and feel and see a difference in my skin. I'm not big on full makeup now a days, too much trouble! But at 57, and looking like I'm 40, is nice! I have good genes, but this cream makes a nice, easy addition I don't mind taking a little extra time, to apply. It soaks right in, helps me relax as I do it at bed time. You can also use it with the makeup to thin it out and get more of a tint, than full coverage.
Over all, there is nothing, I don't like. I also feel you get enough for what it costs! Bang for my buck!
Five stars from me!
Most Helpful Critical Review Not quite sure...
I purchased this product in hopes that it would help with my mild dry patches that I have on my face. The sales representative stated this product just came in the other day and that is has had good reviews. I was excited because my skin is not only dry at times but also sensitive to various products. I've never tried anything by this particular brand so I figured I would give it a try.
The texture was smooth and creamy and a little goes a long way. I did notice on my 2 day of using it my skin was reacting in a mild break out. I'm assuming it could be that it was still to heavy for my skin and therefore perhaps clogged my pores by my chin area which in turn causes this mild reaction.
Even though this product wasn't good for my skin personally I do believe it may be great for someone who is less sensitive. I would recommend this to a friend however, I would disclose my experience in case they have any sensitivity issues themselves.
Reviewed by 3468 customers Breakouts!!!
Whymeee from Arizona
I wanted to love this product! After changing everything in my routine to find what was making me breakout so bad. I'm sad to say it was this. Everytime I go back to it my skin gets eaten up again with breakouts🙄
Love love love this
CTHEIS from Michigan
First time buying this cream. Works absolutely perfect for winter skin. Will definitely purchase this again.
Horrible product...Allergic reaction.
Lala from Pittsburgh, PA
I received a sample in a free sample bundle I got from Ulta. I used it once and woke up the next day to itchy welts on my face & neck :(
I have bought this product over & over again.
Sharon from Clovis, Ca
I use the Confidence Eye every morning & night, I use the Day cream every morning & the Beauty Sleep every night. I have tried many upscale products in your store but I keep coming back to "iT" Creams.
Love this IT moisturizer !
Gigi from North Myrtle Beach SC
So many moisturizers are greasy or watery-this is thick and soothing. I use it AM/PM. Make-up goes on better-smoother. My skin doesn't break out with it. I love it.
LOVE this cream!
Kim C, from WV
I have dry skin anyway but the winter months really make a mess of my skin sometimes and this is my go-to final moisturizer after my regular skin regimen in the colder winter months. It really makes my skin feel super hydrated and there is no strong smell. It is very thick for your face, but if you get the right amount, it doesn't get greasy. I've never had any breakouts due to the use of this product, so I think it is safe for sensitive skin. I really recommend this product!
Joe from Idaho
I was so excited about this product and it made me break out so horribly I do not recommend
I would definitely buy again
Ang from Michigan
I really love this product I will definitely continue to purchase I recommend buying it when on sale it's a little pricey
Wow in a moisturizer
Koru from Michigan
After only a week of using this moisturizer I noticed it worked better at getting rid of my wrinkles than using 3 other products of my old line that I had used for many years. My skin feels soft throughout the day. I'm so happy I tried this, it saves me time and money and makes my skin look and feel great!
Works as described
Judy the Texan from Houston, TX
Excellent, light-weight, absorbs without leaving a greasy feel. Foundation goes on smoothly over this moisturizer. It performs as described. Has helped to minimize my fine lines and prevents further aged wrinkling. Very good product.
JZ in DC from Washington, DC
I love this product. I've bought it multiple times. It is super hydrating, but does not leave my skin oily. I only use it at night and in the morning my skin is plump and happy.
I loved this product. It's really good for dry skin
Val from North Little Rock
It feels really good in dry skin and not too greasy!
BEST MOISTURIZER EVER!!!!!
Cam from Georgia
BEST MOISTURIZER I HAVE EVER TRIED!!!! Ya girl has an insanely dry nose to the point where skin just continues to peel and make my makeup look bad(Ik super tmi). When I got this is April I fell in love with it. This product completely changed my skin and my nose didn't peel for so long. And right when I ran out of product it went back to peeling. So obviously I bought more bc it's a life savor... but this product has changed my skin and it really shows how much it does.
I'm new to IT skincare and love it!
Candi from Ohio
I recently purchased this product and love it. It goes on smoothly, not oily, no strong perfume smell.
This product is awesome
Petunia from CT
Soothing, not greasy.
Robbie from Texas
I've been using this a little over a month and I can tell a difference. It's gotten rid of some fine lines and darkness under my eyes.
Yessi from Las Vegas
Great it's the best
This is my go-to face moisturizer.
Tish from New Jersey
After cleansing face before bedtime, I use IT crème. In the morning before putting on "my face" I use IT crème. I love the light, non-greasy feel that is absorbed immediately.
Love this kind of skin care
Allisun from Louisiana
Love this skin care line, it works soo well for me! During the summer I use the gel and for the colder months I use the cream. Both work great! Will continue to purchase
Would have given 5 Stars but...
Eboo from Texas
I have bought this moisturizer several times and EVERY single time, the cheap plastic lid has cracked and, in some cases, subsequently broken; the broken lid lets air in and dries out the lotion leaving a gelatinous goop in the jar. The last time this happened was right around when quarantine started and stores were closed so I could not conveniently return or exchange so I just threw it out. I LOVE the moisturizer but the packaging needs work!
Makes skin soft but...
Jcgreen08 from Ohio
Just started the IT Confidence skincare regimen today. Used the cleanser, followed by eye cream, then the anti-aging moisturizer.
My only complaints are:
that there was a slight stinging when I first applied,
Not a good morning routine before makeup application. I used a primer, concealer, foundation, setting powder, along with lip, cheek, and eye makeup and because the moisturizer is somewhat oily, my makeup was not an even coverage and wore off quicker than usual.
I will say that this makes skin feel supple , hydrated and soft to the touch. I will continue to use the products at night and on days when I don't apply make-up .
Will add another review if I notice any long term results.
Best Moisturizer Ever!
JennieG from Montgomery, IL
So hard to find a moisturizer that both truly does the job and doesn't make you feel like you're wearing an oil mask all day. This is my new fave!!
NicoleTec from Monroe, Mi
I use this product every night before bed and it definitely hydrates my skin...it does leave my skin feeling a little sticky afterwards. It takes a while to soak in. Overall I'm happy with my purchase.
Amazing product which really works!
Brittany from Tucson Az
I have noticed much of the deep frown furrows in my forehead, as well as the scars from a scrape on my leg has almost completely disappeared. It leaves the skin with a glow, and feeling silky smooth to the touch. It only takes the barest amount in each use to have a long lasting life, as one of these large containers can last me for longer than a year.
Sara from Indiana
I got a chemical burn from a previous toner and aloe and this helped so much.