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AG HairColour Care Sterling Silver Toning Shampoo

AG Hair

Colour Care Sterling Silver Toning Shampoo

Item 2221479

Size:33.8 oz

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AG Hair's Colour Care Sterling Silver Toning Shampoo is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, AG's mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance or more frequently for persistent discolouration.
Water (Aqua, Eau), Sodium Laureth Sulfate, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Laureth-4, Lauryl Pyrrolidone, Hydroxypropyl Methylcellulose, Cinnamidopropyltrimonium Chloride, Dimethicone PEG-8 Meadowfomate, Helianthus Annuus (Sunflower) Extract, Calendula Officinalis Flower Extract, Lavandula Angustifolia (Lavender) Extract, Trifolium Pratense (Clover) Extract, Pinus Palustris Leaf Extract, Dianthus Cariophyllus (Carnation) Flower Extract, Panthenol, Silk Amino Acids, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Sodium PCA, Tetrasodium EDTA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Ethylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Blue 1 (CI 42090), Red33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairColour Care Sterling Silver Toning Shampoo
 
4.4

(based on 409 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (208)
  • Great smell (195)
  • Lathers well (165)
  • Adds shine (162)
  • Gentle (158)

Cons

  • Dries hair out (46)
  • Doesn't lather well (36)
  • Doesn't work (18)
  • Harsh (12)
  • Smells bad (10)

Best Uses

  • Daily use (80)
  • Thick hair (51)
  • Fine hair (39)
  • Curly hair (34)
  • Oily hair (26)
    • Reviewer Profile:
    • Beauty conscious (157), Survivalist / minimalist (104), Product junkie (81), Midrange shopper (15), Professional stylist (8)
    • Hair Type:
    • Straight hair (190), Wavy hair (150), Very curly hair (19)
    • I Am A:
    • Single female (13), Family older kids (8), Couple no kids (4)

Reviewed by 409 customers

Displaying reviews 1-10

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1.0

I wouldn't buy this again

By Hannah

from Colorado springs

About Me Professional Stylist

Verified Reviewer

Pros

    Cons

    • Doesn't Lather Well
    • Dries Hair Out
    • Ineffective

    Best Uses

      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

      I have used purple shampoos for years. This one was recommended to be by the sales clerk. Every time I use it, my hair gets more yellow and darker. I will not be purchasing this again. I have platinum heavy highlights.

      • Hair Type:
      • Straight Hair
       
      5.0

      Game changing product

      By Mama2Many

      from Waco, TX

      About Me Minimalist

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Great Smell
      • Improves Hair Health

      Cons

        Best Uses

        • Colored hair

        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

        I am not a huge product girl, but I do pay for blonde highlights and I like a good shampoo. My hair dresser recommended this to help prevent my hair from turning brassy and it works.

        • Hair Type:
        • Wavy Hair

        (1 of 1 customers found this review helpful)

         
        2.0

        Not impressed

        By Anna

        from FL

        About Me Beauty Conscious

        Verified Reviewer

        Pros

          Cons

          • Ineffective

          Best Uses

            Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

            I've been using this shampoo exclusively over the past few months and I did not notice much difference between it and a non-purple regular shampoo. It works ok as shampoo but it does not prevent my hair from turning brassy. My hair is naturally darker ash color with a lot of highlights and tends to pull brassy. The highlights are definitely turning brassy/yellow pretty quickly even with this shampoo. I need something stronger than this.

            • Hair Type:
            • Wavy Hair
             
            5.0

            Keeps me frosty

            By Purf

            from Columbus oh

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Gentle
            • Great Smell

            Cons

              Best Uses

              • Daily Use

              Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

              This is solid toning shampoo. I've used a few and like this better than others. It's a deep purple that truly will keep your hair from being brassy

              • Hair Type:
              • Wavy Hair

              (0 of 1 customers found this review helpful)

               
              5.0

              Yes

              By Karen and angela

              from Port orchard

              Verified Buyer

              Pros

              • Adds Shine
              • Improves Hair Health

              Cons

                Best Uses

                • Daily Use

                Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                Love it

                • Hair Type:
                • Straight Hair
                 
                5.0

                Works and smells great

                By NattieDannie

                from Michigan

                About Me Product Junkie

                Verified Buyer

                Pros

                • Adds Shine
                • Cleans Thoroughly
                • Great Smell
                • Lathers Well

                Cons

                  Best Uses

                  • Thicker Hair

                  Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                  I was wanting to switch purple shampoos and I kept coming back to this one. I was a little concerned bc I did my usual sniff test at the store and thought eh. Boy was I wrong. Smells delicious, like coconut, and works great on my brassy browns and brightens my silver coming in. I've decided not to fight nature on my graying hair and this shampoo is helping. It is slightly drying and I don't use the matching conditioner, but Redkens All Soft.

                  • Hair Type:
                  • Straight Hair

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  like, like, like

                  By Len

                  from SC

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Adds Volume
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Curly Hair
                    • Oily Hair
                    • Thicker Hair
                    • Thinner Hair

                    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                    Love this product! I have color treated hair. Used to have high lights and low lights. Now I have balayage. My hairdresser advised me to use silver toning shampoo to get rid of yellow tones in my hair. I use it once a week. In order for the product to work, I lather it up and keep it on for 5 min, then rinse my hair.

                    • Hair Type:
                    • Straight Hair

                    (1 of 2 customers found this review helpful)

                     
                    2.0

                    Gluten Free warning

                    By LannaM

                    from Oklahoma City, OK

                    About Me Beauty Conscious

                    Verified Reviewer

                    Pros

                    • Cleans Thoroughly

                    Cons

                    • Harsh

                    Best Uses

                      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                      The description for this and the companion product for silver toning (I used it for my platinum blonde highlights) say that they are gluten free. They are definitely not. On the skinsafe website, they list as containing gluten, hydrolyzed wheat x2 on the ingredient list, my regular use left red lesions on my scalp and made my hair fall out.

                      I still haven't found another toning product that works this well, however. It does what it is supposed to do very well. But - I like my hair not falling out and not having painful sores on my scalp, so it's a no for me from now on. Be very careful if you are gluten free.

                      • Hair Type:
                      • Very Curly Hair
                       
                      5.0

                      I would buy this product again and again.

                      By Sophia

                      from Ridgeland MS

                      About Me Minimalist

                      Verified Buyer

                      Pros

                        Cons

                          Best Uses

                          • Daily Use

                          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                          I like this product for daily use.

                          • Hair Type:
                          • Straight Hair

                          (0 of 1 customers found this review helpful)

                           
                          5.0

                          Love it! The recommendation from the Ulta team was spot on.

                          By Manda

                          from Jacksonville, FL

                          About Me Beauty Conscious

                          Verified Buyer

                          Pros

                          • Adds Shine
                          • Brightens my blonde
                          • Cleans Thoroughly
                          • Great Smell
                          • Lathers Well

                          Cons

                            Best Uses

                              Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                              Im an everyday washer. Started out using every other day the first week. I have since been using every day. Love the way it makes my hair look and feel!

                              • Hair Type:
                              • Straight Hair

                              Displaying reviews 1-10

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                              Q&A

                              Product Q&A

                              Ask a question

                              Do you have questions about this product?

                              Get answers from in-house experts.

                              44 Questions | 44 Answers
                              Displaying questions 1-10Previous | Next »
                              • Q:

                                Does this product lather?
                                Asked on 12/26/2017 by Donna from FL,US

                                1 answer

                                • Brand Expert

                                  A:

                                  Yes! Sterling Silver has a rich lather that will cleanse hair and help to eliminate brassy, yellow tones, leaving blondes and silvers looking brighter and cleaner.

                                  Answered on 1/3/2018 by Brand Expert from AG Hair
                              • Q:

                                Is this product safe to use everyday or will it dry hair out?
                                Asked on 10/21/2017 by Celeste from Pa

                                1 answer

                                • Brand Expert

                                  A:

                                  Yes, Sterling Silver toning shampoo is safe to use daily. All AG shampoos are manufactured without adding salt as a thickening agent which can be drying. We simply use less water and a higher concentration of ingredients that are beneficial to your hair, and provide you with instantly results.

                                  Answered on 10/30/2017 by Brand Expert from AG Hair
                              • Q:

                                The description states that this is gluten free; however, the ingredients listed include wheat starch and wheat. So is it really glueten free?
                                Asked on 8/19/2017 by Mary from NM

                                1 answer

                                • Brand Expert

                                  A:

                                  Yes, AG products are gluten-free. We extract ingredients such as wheat and oat through a process called hydrolysis, where we extract the amino acids from these proteins. Once they have been extracted, based on FDA and International standards, they are considered gluten-free. Having said this, we strongly suggest that individuals diagnosed with Celiac Disease or those who have any concerns whatsoever, consult with their physician prior to using any cosmetic product.

                                  Answered on 8/22/2017 by Brand Expert from AG Hair
                              • Q:

                                Hi my hair is damaged and dry from bleaching it but I also get brassy tones that I don't want, should I be using this shampoo every time I wash my hair or should I use it only when I find my hair to be brassy? I wash my hair 1-2 times a week
                                Asked on 8/5/2017 by Tiff from undisclosed

                                1 answer

                                • Brand Expert

                                  A:

                                  We recommend using Sterling Silver toning shampoo at least once a week for colour maintenance or more frequently for persistent discolouration. For damaged, dry hair alternate Sterling Silver with AG's Refuel shampoo and Restore conditioner - part of our Keratin Repair category, specifically formulated to restore hair's core strength, improving elasticity and reducing breakage in chemically straightened, coloured and distressed hair. Introduce Reconstruct keratin mask as a weekly conditioning treatment to help restore moisture, leaving hair feeling softer, shinier and more radiant.

                                  Answered on 8/8/2017 by Brand Expert from AG Hair
                              • Q:

                                I naturally have dirty-blonde hair and haven't ever coloured or used dyes on it, but do have a fair amount of natural colour variance in my hair. I'd like to experiment with a more ashy or colder-toned colour (even a bit visibly purpley I would really like) while still avoiding dyes. Even though my hair hasn't been coloured previously, can this product still take effect? Are there any strategies I can use to maximise the impact? Thank you!

                                (I apologise if two inquiries come through from me--I clicked something funky on the first try and wasn't sure that it sent!)
                                Asked on 7/4/2017 by J.C. from Calgary, AB

                                1 answer

                                • Brand Expert

                                  A:

                                  Yes, Sterling Silver can be used on noncolour-treated hair to cool down warm tones in natural blondes and eliminated brassiness. Not only that, Sterling Silver is formulated with AG's CARE (Colour And Radiance Enhancing) Complex to help fight-off colour-destroying free radicals and guard hair against UV exposure.
                                  Use once or twice a week or for more intense toning allow the shampoo to sit on your hair for up to 10 minutes before rinsing. Follow with Sterling Silver conditioner.

                                  Answered on 7/4/2017 by Brand Expert from AG Hair
                              • Q:

                                I recently dyed half of my hair purple, and it is fading, will this help the purple brighten up?
                                Asked on 6/13/2017 by Lizzy from Seattle, Wa

                                1 answer

                                • Brand Expert

                                  A:

                                  Sterling Silver is enhanced with AG's CARE Complex designed to prolong the life and vibrancy of colour-treated hair. With its unique violet base, this mild toning shampoo removes dullness and brassiness from blonde and silver hair.
                                  For purple hair, AG's Colour Savour sulfate-free shampoo and condition is perfect for coloured hair that demands special care. The mild yet rich formulation fights colour-fading free radicals and protects colour from UV degradation, keeping your hair colour bright and healthy.

                                  Answered on 6/14/2017 by Brand Expert from AG Hair
                              • Q:

                                I dye my hair grey, will this product help me keep my color longer and maintain the grey? I see reviews and questions about natural grey/silver hair and want to be sure prior to purchasing your product. Thanks!
                                Asked on 4/18/2017 by Grey hair don't care from Manchester, NH

                                1 answer

                                • Brand Expert

                                  A:

                                  Sterling Silver is perfect for blonde, grey and silver hair. You can use this shampoo on dyed grey hair to prevent brassiness. It features a soft violet tone to brighten and to neutralize yellow tones.

                                  Answered on 4/24/2017 by Brand Expert from AG Hair
                              • Q:

                                How does this product compare to the Pravana toning shampoo as far as effectiveness and pigmentation of the product?
                                Asked on 4/12/2017 by hailey from US

                                1 answer

                                • Brand Expert

                                  A:

                                  Our Sterling Silver shampoo and conditioner are formulated with enough pigment to help cool down warm blondes, and for colour maintenance. For more intense toning, we recommend you leave the shampoo and/or conditioner on the hair for up to 10 minutes. Use once a week, or as often as needed to achieve your required tone.

                                  Answered on 4/13/2017 by Brand Expert from AG Hair
                              • Q:

                                Hey, I wanted to know if this shampoo is sulfate free, because it says no salts but the ingridients showing sulfates and sodium.
                                Thank u
                                Asked on 3/22/2017 by Lenny

                                1 answer

                                • Brand Expert

                                  A:

                                  Sterling Silver shampoo is formulated with gentle, coconut-derived sulfates.

                                  Answered on 3/23/2017 by Brand Expert from AG Hair
                              • Q:

                                I have Asian hair, naturally black, but dyed lighter at a hair salon. I asked for an ash brown color, but my hair turned out orangey. Will this shampoo turn my hair into an ash brown color? Thanks!
                                Asked on 2/18/2017 by Autumn from VA

                                1 answer

                                • Brand Expert

                                  A:

                                  Sterling Silver shampoo has a unique violet base to help neutralize brassiness. Regular use of the shampoo will help to eliminate the warm orange tones throughout your hair.

                                  Answered on 2/20/2017 by Brand Expert from AG Hair
                              Displaying questions 1-10Previous | Next »

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